[{"title":"第一章:Yandex Market 全景 & 你的俄罗斯电商起跑线","sections":[{"id":"ch01-s1","title":"1.1 3 阶段路线图:RUB ₽0 → ₽200K → ₽1.5M → ₽8M+","kr":"1.1 Three-Stage Roadmap: ₽0 to ₽8M+"},{"id":"ch01-s2","title":"1.2 Yandex Market 大盘:俄罗斯 TOP 3 平台与 10 亿 UV 搜索入口","kr":"1.2 Platform Snapshot: Russia TOP 3 & 1 Billion UV Search Gateway"},{"id":"ch01-s3","title":"1.3 新手必须理解的 3 个算法:Market Search / Yandex Plus / 卖家评级","kr":"1.3 Three Core Algorithms: Market Search / Yandex Plus / Seller Rating"},{"id":"ch01-s4","title":"1.4 第一周:Yandex Market 入驻 SOP(INN 必需 / 审核 3-7 天)","kr":"1.4 Week 1: Onboarding SOP (INN Required, 3-7 Day Review)"},{"id":"ch01-s5","title":"1.5 第一个月:首单 SOP(FBY 或 DBS 路径)","kr":"1.5 Month 1: First Order SOP (FBY or DBS Path)"},{"id":"ch01-s6","title":"1.6 Yandex Market 选品 4 淘汰标准","kr":"1.6 Product Selection: 4 Elimination Criteria"},{"id":"ch01-s7","title":"1.7 新手 10 大致命错误(Yandex Market 特色版)","kr":"1.7 Top 10 Fatal Mistakes on Yandex Market"},{"id":"ch01-s8","title":"1.8 Yandex Market vs Ozon vs Wildberries:5 个核心差异","kr":"1.8 Yandex Market vs Ozon vs Wildberries: 5 Core Differences"},{"id":"ch01-s9","title":"1.9 冷启动 KPI:上架 / 首单 / 卖家评级 / 回款周期","kr":"1.9 Cold-Start KPIs: Listing / First Order / Seller Rating / Cash Cycle"},{"id":"ch01-s10","title":"1.10 本书使用手册:卡在哪个阶段读哪章","kr":"1.10 How to Use This Book"},{"id":"ch01-s11","title":"1.11 2026 年 Yandex Market 4 件大事","kr":"1.11 4 Major Events Reshaping Yandex Market in 2026"},{"id":"ch01-s12","title":"1.12 本章 10 个行动点","kr":"1.12 Chapter 1: 10 Action Items"}]},{"title":"第二章:Yandex 生态全景——Plus / Go / Pay / Eda 四大支柱","sections":[{"id":"ch02-s1","title":"2.1 Yandex Plus:5000 万会员 × 跨生态积分 × Market 专属流量","kr":"2.1 Yandex Plus: 50M Members × Cross-Ecosystem Points × Market Traffic"},{"id":"ch02-s2","title":"2.2 Yandex Go:打车 + 外卖 + 快递三合一的流量引流路径","kr":"2.2 Yandex Go: Ride-Hailing + Delivery + Express as Traffic Source"},{"id":"ch02-s3","title":"2.3 Yandex Pay:无缝支付 + Plus 积分抵扣 + 分期功能","kr":"2.3 Yandex Pay: Seamless Checkout + Plus Points Offset + Installments"},{"id":"ch02-s4","title":"2.4 Yandex Eda:外卖平台 × Market 商品引流 × Plus 积分交叉变现","kr":"2.4 Yandex Eda: Food Delivery × Market Cross-Traffic × Plus Points"},{"id":"ch02-s5","title":"2.5 Yandex 生态地图:4 大入口 × 卖家行动优先级","kr":"2.5 Yandex Ecosystem Map: 4 Touchpoints × Seller Action Priority"},{"id":"ch02-s6","title":"2.6 Yandex 生态 2026 年战略重点与卖家红利","kr":"2.6 Yandex Ecosystem Strategy in 2026 & Seller Opportunities"}]},{"title":"第三章:Yandex Market Partner 后台全解析","sections":[{"id":"ch03-s1","title":"3.1 Partner 后台功能架构概览","kr":"3.1 Partner Backend Architecture Overview"},{"id":"ch03-s2","title":"3.2 账号与法务配置(Бизнес 模块)","kr":"3.2 Account & Legal Configuration"},{"id":"ch03-s3","title":"3.3 商品管理模块(Товары):上架、价格与库存","kr":"3.3 Product Management: Listing, Pricing & Inventory"},{"id":"ch03-s4","title":"3.4 订单管理模块(Заказы):发货时效与评级保卫战","kr":"3.4 Order Management: Shipping Deadlines & Rating Defense"},{"id":"ch03-s5","title":"3.5 财务模块(Финансы):佣金、回款与开票","kr":"3.5 Finance Module: Commission, Payouts & Invoicing"},{"id":"ch03-s6","title":"3.6 Partner Analytics:搜索词报告 + 竞品分析","kr":"3.6 Partner Analytics: Search Report & Competitive Analysis"},{"id":"ch03-s7","title":"3.7 卖家评级看板(Рейтинг)详解","kr":"3.7 Seller Rating Dashboard Deep Dive"}]},{"title":"第四章:Yandex Market 入驻完整 SOP——INN 是起点,合同是终点","sections":[{"id":"ch04-s1","title":"4.1 入驻前:3 种主流法律实体路径","kr":"4.1 Pre-Registration: 3 Main Legal Entity Paths"},{"id":"ch04-s2","title":"4.2 入驻全流程 SOP:Day by Day","kr":"4.2 Full Onboarding SOP: Day by Day"},{"id":"ch04-s3","title":"4.3 INN 与 ОГРН 详解:查询、验证与常见问题","kr":"4.3 INN & ОГРН: Lookup, Validation & FAQ"},{"id":"ch04-s4","title":"4.4 发货模式选择:入驻时如何决策 FBY / FBS / DBS","kr":"4.4 Choosing Your Fulfillment Model at Onboarding"},{"id":"ch04-s5","title":"4.5 入驻审核高频驳回原因 & 解决方案","kr":"4.5 Common Rejection Reasons & Solutions"},{"id":"ch04-s6","title":"4.6 新手 5 大入驻错误","kr":"4.6 Top 5 Onboarding Mistakes"},{"id":"ch04-s7","title":"4.7 入驻后第一周行动清单","kr":"4.7 First-Week Checklist After Activation"}]},{"title":"第五章:Yandex Market Listing 优化——俄语关键词 + Yandex 品牌 Rich Card","sections":[{"id":"ch05-s1","title":"5.1 俄语标题优化:Market Search 相关性核心","kr":"5.1 Russian Title Optimization: The Core of Market Search Relevance"},{"id":"ch05-s2","title":"5.2 产品描述(Описание):Market SEO + Yandex 搜索引擎双优化写法","kr":"5.2 Description: Dual-Optimization Writing for Market SEO + Yandex Search"},{"id":"ch05-s3","title":"5.3 图片规范:主图 + 场景图 + Rich Card 专属格式","kr":"5.3 Image Requirements: Main Photo + Scene Images + Rich Card Format"},{"id":"ch05-s4","title":"5.4 商品属性(Характеристики)填写:Market 过滤器关键词","kr":"5.4 Product Attributes: Market Filter & Keyword Source"},{"id":"ch05-s5","title":"5.5 新手 5 大 Listing 错误","kr":"5.5 Top 5 Listing Mistakes"},{"id":"ch05-s6","title":"5.6 Listing 质量自检清单","kr":"5.6 Listing Quality Checklist"}]},{"title":"第六章:Yandex Market 定价策略——VAT 20% + Yandex Plus 积分 + RUB 汇率","sections":[{"id":"ch06-s1","title":"6.1 俄罗斯成本叠加模型:5 层成本解析","kr":"6.1 Russia Cost Stack: 5 Cost Layers"},{"id":"ch06-s2","title":"6.2 定价公式:从目标毛利反推最低售价","kr":"6.2 Pricing Formula: Back-Calculate Minimum Selling Price from Target Margin"},{"id":"ch06-s3","title":"6.3 VAT 20% 深解析:含税价 vs 不含税价","kr":"6.3 VAT 20% Deep Dive: Tax-Inclusive vs Tax-Exclusive"},{"id":"ch06-s4","title":"6.4 Yandex Plus 积分定价:积分成本 vs 流量收益","kr":"6.4 Yandex Plus Points Pricing: Cost vs Traffic ROI"},{"id":"ch06-s5","title":"6.5 竞品定价策略:跟价 vs 差异化定价","kr":"6.5 Competitive Pricing: Price Matching vs Differentiated Pricing"},{"id":"ch06-s6","title":"6.6 定价 KPI 与监控频率","kr":"6.6 Pricing KPIs & Monitoring Cadence"},{"id":"ch06-s7","title":"6.6 本章 10 个行动点","kr":"6.6 Chapter 6: 10 Action Items"}]},{"title":"第七章:FBY 仓操作——Fulfillment by Yandex 从申请到首批入仓","sections":[{"id":"ch07-s1","title":"7.1 FBY vs DBS vs FBS:三模式对比","kr":"7.1 FBY vs DBS vs FBS: Three-Mode Comparison"},{"id":"ch07-s2","title":"7.2 FBY 申请流程:从资质审核到首批入仓","kr":"7.2 FBY Application: From Qualification to First Inbound"},{"id":"ch07-s3","title":"7.3 FBY 仓储费与配送费:成本测算","kr":"7.3 FBY Storage & Fulfillment Fees: Cost Calculation"},{"id":"ch07-s4","title":"7.4 FBY 莫斯科主仓 + 全国仓网布局","kr":"7.4 FBY Moscow Main Warehouse + National Network"},{"id":"ch07-s5","title":"7.5 FBY 新手 5 大操作错误","kr":"7.5 Top 5 FBY Operation Mistakes"},{"id":"ch07-s6","title":"7.6 FBY 费率速查:仓储 + 配送 + 操作费","kr":"7.6 FBY Fee Quick Reference"},{"id":"ch07-s7","title":"7.7 本章 8 个行动点","kr":"7.7 Chapter 7: 8 Action Items"}]},{"title":"第八章:DBS 与 FBS 完整操作——卖家自配 + Yandex 面单双模式","sections":[{"id":"ch08-s1","title":"8.1 DBS 操作全流程","kr":"8.1 DBS Full Operations Workflow"},{"id":"ch08-s2","title":"8.2 FBS 操作全流程:Yandex 面单发货","kr":"8.2 FBS Full Operations: Yandex Label Shipping"},{"id":"ch08-s3","title":"8.3 发货时效设置策略:保守 vs 激进","kr":"8.3 Shipping Deadline Strategy: Conservative vs Aggressive"},{"id":"ch08-s4","title":"8.4 退货处理 SOP:DBS/FBS 模式","kr":"8.4 Return Handling SOP: DBS/FBS Mode"},{"id":"ch08-s5","title":"8.5 DBS/FBS 新手 5 大错误","kr":"8.5 Top 5 DBS/FBS Mistakes"},{"id":"ch08-s6","title":"8.6 DBS vs FBS vs FBY 选择决策矩阵","kr":"8.6 DBS vs FBS vs FBY Decision Matrix"},{"id":"ch08-s7","title":"8.7 本章 8 个行动点","kr":"8.7 Chapter 8: 8 Action Items"}]},{"title":"第九章:中俄物流全链——从中国工厂到俄罗斯买家手中","sections":[{"id":"ch09-s1","title":"9.1 中俄物流 3 大主流通道(2026 年当前状态)","kr":"9.1 China-Russia Logistics: 3 Main Routes (Current Status 2026)"},{"id":"ch09-s2","title":"9.2 俄罗斯海关清关 SOP","kr":"9.2 Russian Customs Clearance SOP"},{"id":"ch09-s3","title":"9.3 莫斯科本地仓布局:FBY 仓 + 自租仓","kr":"9.3 Moscow Warehouse Setup: FBY + Self-Leased"},{"id":"ch09-s4","title":"9.4 供应链时间规划:大促备货与常规补货","kr":"9.4 Supply Chain Timeline: Promo Stock & Regular Replenishment"},{"id":"ch09-s5","title":"9.5 物流成本优化 5 条策略","kr":"9.5 5 Strategies to Optimize Logistics Costs"},{"id":"ch09-s6","title":"9.6 中俄物流成本速算公式","kr":"9.6 China-Russia Logistics Cost Quick Calculator"},{"id":"ch09-s7","title":"9.7 本章 8 个行动点","kr":"9.7 Chapter 9: 8 Action Items"}]},{"title":"第十章:俄语客服 + Partner 评级保卫战","sections":[{"id":"ch10-s1","title":"10.1 Yandex Market 客服渠道架构","kr":"10.1 Yandex Market Customer Service Channel Architecture"},{"id":"ch10-s2","title":"10.2 俄语客服模板库","kr":"10.2 Russian Customer Service Template Library"},{"id":"ch10-s3","title":"10.3 差评处理 SOP:从收到差评到修改差评","kr":"10.3 Negative Review Handling SOP: From Receipt to Revision"},{"id":"ch10-s4","title":"10.4 Partner 评级恢复策略","kr":"10.4 Partner Rating Recovery Strategy"},{"id":"ch10-s5","title":"10.5 客服与评级 KPI 看板","kr":"10.5 CS & Rating KPI Dashboard"},{"id":"ch10-s6","title":"10.6 俄语差评公开回复模板(按场景分类)","kr":"10.6 Russian Negative Review Public Reply Templates"},{"id":"ch10-s7","title":"10.7 本章 8 个行动点","kr":"10.7 Chapter 10: 8 Action Items"}]},{"title":"第十一章:广告系统——Market 搜索广告 + Yandex Direct 跨生态投放","sections":[{"id":"ch11-s1","title":"11.1 Market 内部广告:搜索置顶 + 商品推广","kr":"11.1 Market Internal Ads: Search Top + Product Promotion"},{"id":"ch11-s2","title":"11.2 Yandex Direct 跨生态投放:搜索广告 + RTB 展示","kr":"11.2 Yandex Direct Cross-Ecosystem: Search Ads + RTB Display"},{"id":"ch11-s3","title":"11.3 广告关键词策略:Market 内部词 vs Direct 词","kr":"11.3 Keyword Strategy: Market Internal vs Direct"},{"id":"ch11-s4","title":"11.4 广告预算分配:3 阶段投放节奏","kr":"11.4 Ad Budget Allocation: 3-Stage Cadence"},{"id":"ch11-s5","title":"11.5 广告新手 5 大错误","kr":"11.5 Top 5 Ad Mistakes"},{"id":"ch11-s6","title":"11.6 广告预算分配框架:按月销阶段调整","kr":"11.6 Ad Budget Allocation Framework"},{"id":"ch11-s7","title":"11.7 本章 8 个行动点","kr":"11.7 Chapter 11: 8 Action Items"},{"id":"ch11-s8","title":"11.8 Yandex Market 代运 & FBY 代办服务商三档测评","kr":"11.8 Yandex Market Agency & FBY Fulfillment Service Evaluation"},{"id":"ch11-s9","title":"11.9 Yandex Direct 代投 & EAC 代认证服务商测评","kr":"11.9 Yandex Direct Agency & EAC Certification Services"},{"id":"ch11-s10","title":"11.10 俄語 Listing 外包 & Yandex Market 代运 KPI 框架","kr":"11.10 Russian Listing Outsourcing & Yandex Market Agency KPI"}]},{"title":"第十二章:俄罗斯大促日历——Распродажа · Plus Day · 新年 · 女神节","sections":[{"id":"ch12-s1","title":"12.1 俄罗斯全年大促日历 × 流量峰值","kr":"12.1 Russia Full-Year Promotion Calendar × Traffic Peaks"},{"id":"ch12-s2","title":"12.2 Plus Day 完整参与 SOP","kr":"12.2 Plus Day Full Participation SOP"},{"id":"ch12-s3","title":"12.3 新年大促(Новый Год)6 周作战计划","kr":"12.3 New Year Mega-Promo 6-Week Battle Plan"},{"id":"ch12-s4","title":"12.4 大促定价策略:折扣深度 vs 利润保护","kr":"12.4 Promo Pricing: Discount Depth vs Margin Protection"},{"id":"ch12-s5","title":"12.6 大促后复盘框架:每次大促结束后 48 小时内完成","kr":"12.6 Post-Promotion Review Framework"},{"id":"ch12-s6","title":"12.7 本章 8 个行动点","kr":"12.7 Chapter 12: 8 Action Items"}]},{"title":"第十三章:SEO 双优化——Yandex Search 本家 × Market Search 双重自然流量","sections":[{"id":"ch13-s1","title":"13.1 双优化架构:Market Search vs Yandex Search 算法差异","kr":"13.1 Dual Optimization Architecture: Market Search vs Yandex Search Algorithm Differences"},{"id":"ch13-s2","title":"13.2 Market Search SEO:5 个排名因子深度优化","kr":"13.2 Market Search SEO: Deep Optimization of 5 Ranking Factors"},{"id":"ch13-s3","title":"13.3 Yandex Search SEO:让你的 Market 商品页进入 Yandex.ru 搜索首页","kr":"13.3 Yandex Search SEO: Getting Your Market Pages into Yandex.ru Organic Results"},{"id":"ch13-s4","title":"13.4 俄语关键词研究 SOP:从零构建关键词库","kr":"13.4 Russian Keyword Research SOP: Building Your Keyword Database"},{"id":"ch13-s5","title":"13.5 SEO 效果监控:双平台数据追踪","kr":"13.5 SEO Performance Monitoring: Dual Platform Tracking"}]},{"title":"第十四章:数据驱动运营——Partner Analytics + Yandex Metrica 双工具","sections":[{"id":"ch14-s1","title":"14.1 Partner Analytics 核心报告全解析","kr":"14.1 Partner Analytics Core Reports Full Breakdown"},{"id":"ch14-s2","title":"14.2 Yandex Metrica:外部流量行为分析","kr":"14.2 Yandex Metrica: External Traffic Behavior Analysis"},{"id":"ch14-s3","title":"14.3 数据驱动决策的 5 个关键指标体系","kr":"14.3 5 Key Metrics for Data-Driven Decision Making"},{"id":"ch14-s4","title":"14.4 数据驱动运营周期 SOP","kr":"14.4 Data-Driven Operations Weekly SOP"},{"id":"ch14-s5","title":"14.6 Analytics 数据异常排查框架","kr":"14.6 Analytics Anomaly Troubleshooting Framework"},{"id":"ch14-s6","title":"14.7 本章 8 个行动点","kr":"14.7 Chapter 14: 8 Action Items"}]},{"title":"第十五章:Yandex Market 选品策略——₽ 中高客单 + 电子 / 家居 / 科技","sections":[{"id":"ch15-s1","title":"15.1 2026 年 Yandex Market 品类机会矩阵","kr":"15.1 2026 Category Opportunity Matrix"},{"id":"ch15-s2","title":"15.2 选品评估 7 维度模型","kr":"15.2 7-Dimension Product Evaluation Model"},{"id":"ch15-s3","title":"15.3 选品抄作业表:2026 年可直接验证的 10 个细分产品","kr":"15.3 Selection Cheatsheet: 10 Specific Products to Validate in 2026"},{"id":"ch15-s4","title":"15.4 选品 5 大新手错误","kr":"15.4 Top 5 Product Selection Mistakes"},{"id":"ch15-s5","title":"15.6 2026 年 Yandex Market 高潜力品类雷达","kr":"15.6 2026 High-Potential Category Radar"},{"id":"ch15-s6","title":"15.7 本章 8 个行动点","kr":"15.7 Chapter 15: 8 Action Items"}]},{"title":"第十六章:中俄跨境运营——Yandex 全生态战略视角","sections":[{"id":"ch16-s1","title":"16.1 中俄跨境电商现状:2022 年后的新格局","kr":"16.1 China-Russia Cross-Border E-Commerce Post-2022 Landscape"},{"id":"ch16-s2","title":"16.2 中国卖家入驻 Yandex Market 的 3 条路径","kr":"16.2 Three Paths for Chinese Sellers to Enter Yandex Market"},{"id":"ch16-s3","title":"16.3 Yandex 全生态跨境战略:Market + 搜索 + Eda + Go 多点布局","kr":"16.3 Yandex Full Ecosystem Cross-Border Strategy: Market + Search + Eda + Go"},{"id":"ch16-s4","title":"16.4 资金回流链:RUB → CNY 的合规路径","kr":"16.4 Fund Repatriation: Compliant RUB to CNY Paths"},{"id":"ch16-s5","title":"16.5 中俄跨境 5 阶段成长路线","kr":"16.5 5-Stage Growth Roadmap for China-Russia Cross-Border"},{"id":"ch16-s6","title":"16.6 无俄罗斯 INN 能否运营 Yandex Market?","kr":"16.6 Can You Sell Without a Russian INN?"},{"id":"ch16-s7","title":"16.7 本章 8 个行动点","kr":"16.7 Chapter 16: 8 Action Items"}]},{"title":"第十七章:EAC 合规 · VAT 申报 · 知识产权保护","sections":[{"id":"ch17-s1","title":"17.1 EAC 认证:哪些品类必须持证上架","kr":"17.1 EAC Certification: Mandatory Categories"},{"id":"ch17-s2","title":"17.2 ГОСТ 与自愿认证:加分项而非门槛","kr":"17.2 ГОСТ Standards & Voluntary Certification"},{"id":"ch17-s3","title":"17.3 VAT 20%:中国卖家最容易踩的税务陷阱","kr":"17.3 VAT 20%: The Tax Trap Most Chinese Sellers Miss"},{"id":"ch17-s4","title":"17.4 知识产权保护:商标注册 + Brand Zone 双重防线","kr":"17.4 IP Protection: Trademark + Brand Zone"},{"id":"ch17-s5","title":"17.5 俄罗斯产品标签法规(ГОСТ Р 51121)","kr":"17.5 Russian Product Labeling Law"},{"id":"ch17-s6","title":"17.6 账号合规:避开 Yandex Market 风控红线","kr":"17.6 Account Compliance: Avoiding Risk Control"},{"id":"ch17-s7","title":"17.7 合规时间轴:入驻到稳定运营的关键节点","kr":"17.7 Compliance Timeline"},{"id":"ch17-s8","title":"17.8 本章 10 个行动点","kr":"17.8 Chapter 17: 10 Action Items"}]},{"title":"第十八章:风险管理 — 汇率 · 制裁 · 账号 · 物流 · 竞品","sections":[{"id":"ch18-s1","title":"18.1 RUB 汇率风险:俄罗斯市场最大的系统性风险","kr":"18.1 RUB Exchange Rate Risk"},{"id":"ch18-s2","title":"18.2 制裁与支付通道风险","kr":"18.2 Sanctions & Payment Channel Risk"},{"id":"ch18-s3","title":"18.3 账号风险:封号、冻结与申诉","kr":"18.3 Account Risk: Suspension, Freeze & Appeal"},{"id":"ch18-s4","title":"18.4 物流与清关风险","kr":"18.4 Logistics & Customs Risk"},{"id":"ch18-s5","title":"18.5 竞品攻击与市场风险","kr":"18.5 Competitive Attacks & Market Risks"},{"id":"ch18-s6","title":"18.6 黑天鹅事件应对预案","kr":"18.6 Black Swan Event Response Plans"},{"id":"ch18-s7","title":"18.7 风险仪表盘:每周必看指标","kr":"18.7 Risk Dashboard: Weekly Must-Check Metrics"},{"id":"ch18-s8","title":"18.8 本章 10 个行动点","kr":"18.8 Chapter 18: 10 Action Items"}]},{"title":"第十九章:高阶策略 — Lavka 15 分钟配送 · Brand Zone · CIS 扩张 · DTC 闭环","sections":[{"id":"ch19-s1","title":"19.1 Yandex Lavka:15 分钟极速配送的运营逻辑","kr":"19.1 Yandex Lavka: 15-Minute Delivery Ecosystem"},{"id":"ch19-s2","title":"19.2 Brand Zone 品牌专区:视觉差异化的终极武器","kr":"19.2 Brand Zone: The Ultimate Visual Differentiation Tool"},{"id":"ch19-s3","title":"19.3 Yandex Plus 深度运营:5000 万会员的流量杠杆","kr":"19.3 Yandex Plus Deep Operations: Leveraging 50M Members"},{"id":"ch19-s4","title":"19.4 CIS 市场扩张:哈萨克斯坦、白俄罗斯、阿塞拜疆","kr":"19.4 CIS Market Expansion: Kazakhstan, Belarus, Azerbaijan"},{"id":"ch19-s5","title":"19.5 DTC 闭环:Yandex 生态私域流量构建","kr":"19.5 DTC Loop: Building Owned Audience in Yandex Ecosystem"},{"id":"ch19-s6","title":"19.6 高阶定价:动态竞价 + Plus 积分联动定价","kr":"19.6 Advanced Pricing: Dynamic Bidding + Plus Integration"},{"id":"ch19-s7","title":"19.7 高阶 SEO:Yandex 搜索引擎与 Market 双引擎优化","kr":"19.7 Advanced SEO: Dual-Engine Optimization"},{"id":"ch19-s8","title":"19.8 本章 10 个行动点","kr":"19.8 Chapter 19: 10 Action Items"}]},{"title":"第二十章:2026 年 Yandex Market 重大更新与趋势","sections":[{"id":"ch20-s1","title":"20.1 YandexGPT AI Search 整合 Market:重塑搜索购物流程","kr":"20.1 YandexGPT AI Search Integration with Market"},{"id":"ch20-s2","title":"20.2 Yandex Lavka 扩城至 30 城:极速配送覆盖提速","kr":"20.2 Lavka Expands to 30 Cities"},{"id":"ch20-s3","title":"20.3 Yandex Plus 破 8000 万:会员生态最大扩张","kr":"20.3 Yandex Plus Reaches 80M Members"},{"id":"ch20-s4","title":"20.4 Yandex Pay 跨境支付新通道:中国卖家收款改善","kr":"20.4 Yandex Pay Cross-Border Payment: Better Remittance for Chinese Sellers"},{"id":"ch20-s5","title":"20.5 Market 2.0 界面升级:卖家后台重构","kr":"20.5 Market 2.0 Interface Overhaul"},{"id":"ch20-s6","title":"20.6 EAC 认证数字化:诚实标识(Честный Знак)覆盖品类扩大","kr":"20.6 EAC Digitalization: Честный Знак Coverage Expands"},{"id":"ch20-s7","title":"20.7 CIS 市场正式开放:哈萨克斯坦 & 白俄罗斯","kr":"20.7 CIS Markets Officially Open"},{"id":"ch20-s8","title":"20.8 Yandex Market 佣金结构调整","kr":"20.8 Commission Structure Changes"},{"id":"ch20-s9","title":"20.9 俄罗斯宏观经济趋势:卖家需要知道的三件事","kr":"20.9 Russia Macro Trends: 3 Things Sellers Must Know"},{"id":"ch20-s10","title":"20.10 本章 10 个行动点","kr":"20.10 Chapter 20: 10 Action Items"}]},{"title":"第二十一章:主理人寄语 — 你不是在独自摸索俄罗斯市场","sections":[{"id":"ch21-s1","title":"21.1 为什么我们写了这本手册","kr":"21.1 Why We Wrote This Manual"},{"id":"ch21-s2","title":"21.2 Yandex Market 值得认真对待的 5 个理由","kr":"21.2 5 Reasons to Take Yandex Market Seriously"},{"id":"ch21-s3","title":"21.3 中国卖家在 Yandex Market 的三类真实画像","kr":"21.3 Three Real Profiles of Chinese Sellers on Yandex Market"},{"id":"ch21-s4","title":"21.4 手册正确使用姿势:不是一次性读完的书","kr":"21.4 How to Use This Manual Correctly"},{"id":"ch21-s5","title":"21.5 PANDAO 团队:我们是谁 & 我们在做什么","kr":"21.5 About PANDAO"},{"id":"ch21-s6","title":"21.6 写给还在观望的你","kr":"21.6 A Message to Those Still on the Fence"},{"id":"ch21-s7","title":"21.7 最后的检查清单:你准备好了吗","kr":"21.7 Final Checklist: Are You Ready?"},{"id":"ch21-s8","title":"21.8 致谢","kr":"21.8 Acknowledgments"},{"id":"ch21-s9","title":"21.9 本章 5 个行动点","kr":"21.9 Chapter 21: 5 Action Items"}]},{"title":"附录:Yandex Market 运营快查宝典","sections":[{"id":"chapp-s1","title":"附录 A:核心术语中俄英三语词汇表","kr":"Appendix A: Trilingual Glossary (Chinese / Russian / English)"},{"id":"chapp-s2","title":"附录 B:推荐工具清单","kr":"Appendix B: Recommended Tools"},{"id":"chapp-s3","title":"附录 C:2026 年俄罗斯电商大促日历","kr":"Appendix C: 2026 Russia E-Commerce Promotion Calendar"},{"id":"chapp-s4","title":"附录 D:EAC 认证机构与合规服务推荐说明","kr":"Appendix D: EAC Certification Bodies & Compliance Services"},{"id":"chapp-s5","title":"附录 E:中俄跨境物流服务商选择框架","kr":"Appendix E: China-Russia Cross-Border Logistics Selection Framework"},{"id":"chapp-s6","title":"附录 F:Yandex Market 全量 KPI 速查表","kr":"Appendix F: Complete KPI Quick Reference"},{"id":"chapp-s7","title":"附录 G:俄语客服常用话术模板","kr":"Appendix G: Russian Customer Service Script Templates"},{"id":"chapp-s8","title":"附录 H:手册章节速查索引","kr":"Appendix H: Manual Chapter Quick Index"}]}]
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