Yahoo! Shopping JP 运营手册 | 从小白到大神

[{"title":"第一章:Yahoo Shopping JP 平台全景与三阶段增长路线图","sections":[]},{"title":"第 02 章　Yahoo Japan 生态全景与 2025 整合战略","sections":[{"id":"ch02-s1","title":"2.1　生态地图:四大平台协同","kr":""},{"id":"ch02-s2","title":"2.2　PayPay モール:品牌升级路径","kr":""},{"id":"ch02-s3","title":"2.3　LOHACO 整合:日用品定期便打法","kr":""},{"id":"ch02-s4","title":"2.4　ZOZO Town API 打通:时尚类目交叉引流","kr":""},{"id":"ch02-s5","title":"2.5　SoftBank 生态:Ymobile + LINE Mobile 会员流量","kr":""},{"id":"ch02-s6","title":"2.6　三阶段生态卡位策略","kr":""},{"id":"ch02-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch02-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 03 章　Yahoo ストアクリエイター Pro 後台全解析","sections":[{"id":"ch03-s1","title":"3.1　後台架构总览","kr":""},{"id":"ch03-s2","title":"3.2　店铺装修:日本大叔风设计法则","kr":""},{"id":"ch03-s3","title":"3.3　商品登録:CSV 一括上传 SOP","kr":""},{"id":"ch03-s4","title":"3.4　注文処理流程","kr":""},{"id":"ch03-s5","title":"3.5　アイテムマッチ(PRD)广告设置","kr":""},{"id":"ch03-s6","title":"3.6　レポート模块:三张必看报表","kr":""},{"id":"ch03-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch03-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 04 章　开店 SOP:免月費 + 審査 + PayPay 绑定(核心)","sections":[{"id":"ch04-s1","title":"4.1　为什么「免月費」是 Yahoo 最大武器","kr":""},{"id":"ch04-s2","title":"4.2　出店資格チェックリスト","kr":""},{"id":"ch04-s3","title":"4.3　出店申請〜審査 SOP (14 日間タイムライン)","kr":""},{"id":"ch04-s4","title":"4.4　PayPay 決済绑定:最重要一步","kr":""},{"id":"ch04-s5","title":"4.5　店铺基本設定チェックリスト","kr":""},{"id":"ch04-s6","title":"4.6　開店後 30 日のクイックウィン SOP","kr":""},{"id":"ch04-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch04-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 05 章　Listing SOP:日語タイトル + 詳細ページ + 店舗装修","sections":[{"id":"ch05-s1","title":"5.1　日语标题的 76 字黄金结构","kr":""},{"id":"ch05-s2","title":"5.2　メイン画像 + サブ画像 SOP","kr":""},{"id":"ch05-s3","title":"5.3　商品説明文ライティング SOP","kr":""},{"id":"ch05-s4","title":"5.4　店舗デザイン:日本大叔風 ガイドライン","kr":""},{"id":"ch05-s5","title":"5.5　カテゴリ最適マッピング","kr":""},{"id":"ch05-s6","title":"5.6　SEO スコア計測と改善ループ","kr":""},{"id":"ch05-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch05-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 06 章　定価設計 + PayPay ポイント倍率叠加戦略","sections":[{"id":"ch06-s1","title":"6.1　Yahoo Shopping の価格競争力フレームワーク","kr":""},{"id":"ch06-s2","title":"6.2　PayPay ポイント倍率の層構造","kr":""},{"id":"ch06-s3","title":"6.3　粗利率別 PayPay 還元率設定ガイド","kr":""},{"id":"ch06-s4","title":"6.4　価格改定タイムライン:5 倍 Day サイクル","kr":""},{"id":"ch06-s5","title":"6.5　競合比較モニタリングと価格調整","kr":""},{"id":"ch06-s6","title":"6.6　高単価商品(¥10,000 以上)の特別戦略","kr":""},{"id":"ch06-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch06-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 07 章　ヤマト運輸 + 配送戦略:Seller Rating を守る物流設計","sections":[{"id":"ch07-s1","title":"7.1　日本国内配送キャリア比較","kr":""},{"id":"ch07-s2","title":"7.2　ヤマト運輸との法人契約 SOP","kr":""},{"id":"ch07-s3","title":"7.3　送料体系の設計:送料無料戦略 vs 実費請求","kr":""},{"id":"ch07-s4","title":"7.4　配送 SLA(Service Level Agreement)設計","kr":""},{"id":"ch07-s5","title":"7.5　返品 + 交換ポリシー設計","kr":""},{"id":"ch07-s6","title":"7.6　物流コスト計算シート","kr":""},{"id":"ch07-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch07-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 08 章　自発送(Self-Fulfillment)+ 送料表設定完全ガイド","sections":[{"id":"ch08-s1","title":"8.1　自発送 vs 3PL:どちらを選ぶか","kr":""},{"id":"ch08-s2","title":"8.2　Yahoo SCP 送料表の設定方法","kr":""},{"id":"ch08-s3","title":"8.3　自発送オペレーション:1 日のルーティン","kr":""},{"id":"ch08-s4","title":"8.4　梱包品質 SOP","kr":""},{"id":"ch08-s5","title":"8.5　在庫管理システム連携","kr":""},{"id":"ch08-s6","title":"8.6　3PL 移行判断タイムライン","kr":""},{"id":"ch08-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch08-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 09 章　中日物流 + 通関完全ガイド","sections":[{"id":"ch09-s1","title":"9.1　中日越境物流の全体像","kr":""},{"id":"ch09-s2","title":"9.2　日本通関の基礎知識","kr":""},{"id":"ch09-s3","title":"9.3　在庫の日本国内保管戦略","kr":""},{"id":"ch09-s4","title":"9.4　輸入コスト計算モデル","kr":""},{"id":"ch09-s5","title":"9.5　禁輸品・規制品チェックリスト","kr":""},{"id":"ch09-s6","title":"9.6　緊急補充 SOP:航空便切り替えフロー","kr":""},{"id":"ch09-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch09-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 10 章　日語カスタマーサービス + レビュー管理","sections":[{"id":"ch10-s1","title":"10.1　日本カスタマーサービスの独特な文化","kr":""},{"id":"ch10-s2","title":"10.2　日語メール対応テンプレート集","kr":""},{"id":"ch10-s3","title":"10.3　差評(低评価)対応の 5 ステップ","kr":""},{"id":"ch10-s4","title":"10.4　レビュー獲得戦略","kr":""},{"id":"ch10-s5","title":"10.5　カスタマーサービス体制:1 人 → チームへのスケールアップ","kr":""},{"id":"ch10-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch10-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 11 章　広告完全攻略:Yahoo! ショッピングアド / アイテムマッチ","sections":[{"id":"ch11-s1","title":"11.1　Yahoo Shopping 広告プロダクト全景","kr":""},{"id":"ch11-s2","title":"11.2　アイテムマッチ(Item Match)の仕組みと最適化","kr":""},{"id":"ch11-s3","title":"11.3　広告予算配分フレームワーク","kr":""},{"id":"ch11-s4","title":"11.4　ROAS 計算と入札最適化ループ","kr":""},{"id":"ch11-s5","title":"11.5　5 倍 Day 広告戦略","kr":""},{"id":"ch11-s6","title":"11.6　ネガティブキーワード(除外設定)戦略","kr":""},{"id":"ch11-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch11-s8","title":"【本章 KPI 基准】","kr":""},{"id":"ch11-s9","title":"11.7 Yahoo! Shopping(ショッピング)广告代投・代运服务商测评","kr":"11.7 Yahoo! Shopping Ad Agency & Store Operator Evaluation"},{"id":"ch11-s10","title":"11.8 日語 Listing 代写 & ストア装修外包筛选 SOP","kr":"11.8 Japanese Listing Copywriting & Store Design Outsourcing SOP"},{"id":"ch11-s11","title":"11.9 PayPay Mall 代投 & 日語客服外包报价地图","kr":"11.9 PayPay Mall Ad Management & Japanese CS Outsourcing"}]},{"title":"第 12 章　大促戦略:5 倍 Day / Premium Day / PayPay 祭り 完全攻略","sections":[{"id":"ch12-s1","title":"12.1　Yahoo Shopping 大促カレンダー全景","kr":""},{"id":"ch12-s2","title":"12.2　5 倍 Day 完全攻略マニュアル","kr":""},{"id":"ch12-s3","title":"12.3　PayPay 祭り:年最大イベント攻略","kr":""},{"id":"ch12-s4","title":"12.4　大促後の後処理 SOP","kr":""},{"id":"ch12-s5","title":"12.5　大促参加可否の判断基準","kr":""},{"id":"ch12-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch12-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 13 章　SEO 完全攻略:Yahoo 検索ランキング + キーワード + 内部 SEO","sections":[{"id":"ch13-s1","title":"13.1　Yahoo Shopping SEO の三層構造","kr":""},{"id":"ch13-s2","title":"13.2　キーワード調査 SOP","kr":""},{"id":"ch13-s3","title":"13.3　タイトル SEO の 7 原則","kr":""},{"id":"ch13-s4","title":"13.4　内部 SEO:説明文・タグ・属性の最適化","kr":""},{"id":"ch13-s5","title":"13.5　パフォーマンス SEO:販売実績を積み上げる","kr":""},{"id":"ch13-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch13-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 14 章　データ分析:ストアクリエイター Pro 報表活用完全ガイド","sections":[{"id":"ch14-s1","title":"14.1　SCP データ分析の全体像","kr":""},{"id":"ch14-s2","title":"14.2　売上レポートの読み方と判断基準","kr":""},{"id":"ch14-s3","title":"14.3　アクセスレポート(ファネル分析)","kr":""},{"id":"ch14-s4","title":"14.4　商品別パフォーマンス分析マトリクス","kr":""},{"id":"ch14-s5","title":"14.5　月次 KPI ダッシュボードの作り方","kr":""},{"id":"ch14-s6","title":"14.6　A/B テスト運用(画像・タイトル)","kr":""},{"id":"ch14-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch14-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 15 章　選品戦略:男性 40-60 歳ユーザー画像 + 中高客単品類","sections":[{"id":"ch15-s1","title":"15.1　Yahoo Shopping 主力ユーザーの深層像","kr":""},{"id":"ch15-s2","title":"15.2　中高客単価品類ランキング(40-60 男性市場)","kr":""},{"id":"ch15-s3","title":"15.3　選品フィルタリング基準","kr":""},{"id":"ch15-s4","title":"15.4　¥0→¥300K 期の選品戦略","kr":""},{"id":"ch15-s5","title":"15.5　¥2M+ 期の品類拡張ロードマップ","kr":""},{"id":"ch15-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch15-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 16 章　越境税務:中日 VAT / 関税 / 消費税完全ガイド","sections":[{"id":"ch16-s1","title":"16.1　中日越境 EC の税務フロー全体像","kr":""},{"id":"ch16-s2","title":"16.2　主要品類の輸入関税率一覧","kr":""},{"id":"ch16-s3","title":"16.3　輸入消費税の計算式","kr":""},{"id":"ch16-s4","title":"16.4　中国 VAT 輸出還付の活用","kr":""},{"id":"ch16-s5","title":"16.5　日本消費税の申告義務(インボイス制度対応)","kr":""},{"id":"ch16-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch16-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 17 章　法令遵守:特定商取引法 / 薬機法 / 食品衛生法","sections":[{"id":"ch17-s1","title":"17.1　日本 EC 規制の全体マップ","kr":""},{"id":"ch17-s2","title":"17.2　特定商取引法:必須表示チェックリスト","kr":""},{"id":"ch17-s3","title":"17.3　薬機法:化粧品・健康食品・サプリの規制","kr":""},{"id":"ch17-s4","title":"17.4　食品衛生法:食品・飲料の輸入規制","kr":""},{"id":"ch17-s5","title":"17.5　景品表示法:広告・価格表示の規制","kr":""},{"id":"ch17-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch17-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 18 章　リスク管理:Yahoo 運営の 4 大落とし穴と対策","sections":[{"id":"ch18-s1","title":"18.1　リスクマトリクス全景","kr":""},{"id":"ch18-s2","title":"18.2　リスク①:PayPay 绑定失敗の防止と回復","kr":""},{"id":"ch18-s3","title":"18.3　リスク②:Seller Rating 急落への対応","kr":""},{"id":"ch18-s4","title":"18.4　リスク③:日本語品質リスクの管理","kr":""},{"id":"ch18-s5","title":"18.5　リスク④:SoftBank 生態を知らないことによる機会損失","kr":""},{"id":"ch18-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch18-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 19 章　高階戦略:LINE Pay 整合 / ZOZO 打通 / LOHACO 交叉","sections":[{"id":"ch19-s1","title":"19.1　高階プラットフォーム統合の前提条件","kr":""},{"id":"ch19-s2","title":"19.2　LINE Pay 整合:決済 + CRM の二重活用","kr":""},{"id":"ch19-s3","title":"19.3　ZOZO Town API 打通:時尚品類のデュアルチャネル戦略","kr":""},{"id":"ch19-s4","title":"19.4　ZOZO プラットフォーム特性と Yahoo との違い","kr":""},{"id":"ch19-s5","title":"19.5　LOHACO 交差販売:日用品の定期購モデル","kr":""},{"id":"ch19-s6","title":"【新手 5 大错误】","kr":""},{"id":"ch19-s7","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 20 章　2026 Yahoo 最新動向:4 大アップデートを先取りせよ","sections":[{"id":"ch20-s1","title":"20.1　2026 年の Yahoo Shopping 戦略転換","kr":""},{"id":"ch20-s2","title":"20.2　アップデート①:5 倍 Day 頻率化の影響と対策","kr":""},{"id":"ch20-s3","title":"20.3　アップデート②:LINE × Yahoo 完全統合","kr":""},{"id":"ch20-s4","title":"20.4　アップデート③:ZOZO API 全面開放","kr":""},{"id":"ch20-s5","title":"20.5　アップデート④:AI Listing ツール","kr":""},{"id":"ch20-s6","title":"20.6　2026 年への移行ロードマップ","kr":""},{"id":"ch20-s7","title":"【新手 5 大错误】","kr":""},{"id":"ch20-s8","title":"【本章 KPI 基准】","kr":""}]},{"title":"第 21 章　作者からの 20 条肺腑の言葉","sections":[{"id":"ch21-s1","title":"21.1　この手册を書いた理由","kr":""},{"id":"ch21-s2","title":"21.2　¥0→¥300K 期の 5 条","kr":""},{"id":"ch21-s3","title":"21.3　¥300K→¥2M 期の 5 条","kr":""},{"id":"ch21-s4","title":"21.4　¥2M+ 期の 5 条","kr":""},{"id":"ch21-s5","title":"21.5　普遍的な 5 条","kr":""},{"id":"ch21-s6","title":"21.6　読者へのメッセージ","kr":""},{"id":"ch21-s7","title":"【本手册の KPI まとめ:¥0→¥8M+ ロードマップ】","kr":""}]},{"title":"附录　術語集 / KPI 一覧 / ツール一覧 / 総括","sections":[{"id":"chapp-s1","title":"A.1　Yahoo Shopping 術語集(中日対照)","kr":""},{"id":"chapp-s2","title":"A.2　全章 KPI 一覧表","kr":""},{"id":"chapp-s3","title":"A.3　推奨ツール一覧","kr":""},{"id":"chapp-s4","title":"A.4　月次運営チェックリスト","kr":""},{"id":"chapp-s5","title":"A.5　作者総括:Yahoo Shopping で成功する人の共通点","kr":""},{"id":"chapp-s6","title":"A.6　参考リソース一覧","kr":""}]}]

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