[{"id":"ch1","title":"第一章:TikTok Shop 平台全景 & 你的直播电商起跑线","sections":[{"id":"ch1-s1","title":"本章导读","kr":""},{"id":"ch1-s2","title":"1.1 为什么 TikTok Shop 和你以前做的平台完全不同","kr":"1.1 Why TikTok Shop Is Fundamentally Different from Traditional E-Commerce"},{"id":"ch1-s3","title":"1.2 TikTok Shop 8 大市场全景图(US/UK/ID/TH/VN/MY/PH/SG)","kr":"1.2 TikTok Shop 8-Market Overview: US/UK/ID/TH/VN/MY/PH/SG"},{"id":"ch1-s4","title":"1.3 TikTok Shop 三大流量引擎:自然流 / 达人流 / 付费流","kr":"1.3 Three Traffic Engines: Organic / Creator / Paid (Qianchuan)"},{"id":"ch1-s5","title":"1.4 印尼特殊规则:TikTok Shop × Tokopedia 合并(2024)","kr":"1.4 Indonesia Special: TikTok Shop × Tokopedia Merger (2024)"},{"id":"ch1-s6","title":"1.5 全托管 / 半托管 / 自播三种模式快速对比","kr":"1.5 Three Operating Models: Fully Managed / Semi-Managed / Self-Operated"},{"id":"ch1-s7","title":"1.6 PANDAO 的 TikTok Shop 3 阶段路线图","kr":"1.6 PANDAO Three-Stage TikTok Shop Roadmap"},{"id":"ch1-s8","title":"1.7 新手 8 大致命错误(TikTok Shop 直播电商特版)","kr":"1.7 Top 8 Fatal Mistakes for TikTok Shop Beginners"},{"id":"ch1-s9","title":"1.8 本章 8 个行动点","kr":"1.8 Chapter 1: 8 Action Items"}]},{"id":"ch2","title":"第二章:TikTok 直播电商生态(达人 / 服务商 / 主播 / MCN 全图谱)","sections":[{"id":"ch2-s1","title":"本章导读","kr":""},{"id":"ch2-s2","title":"2.1 生态角色全图谱:6 类核心玩家","kr":"2.1 Ecosystem Map: 6 Core Player Types"},{"id":"ch2-s3","title":"2.2 TSP 达人分销体系:TikTok Shop Partner 完整玩法","kr":"2.2 TSP Creator Affiliate System: Full TikTok Shop Partner Playbook"},{"id":"ch2-s4","title":"2.3 MCN 机构合作策略:批量对接达人的高效路径","kr":"2.3 MCN Agency Strategy: High-Efficiency Batch Creator Outreach"},{"id":"ch2-s5","title":"2.4 主播体系:自招主播 / 外包主播 / 达人主播的差异","kr":"2.4 Host System: In-House vs Outsourced vs Creator-Hosts"},{"id":"ch2-s6","title":"2.5 服务商生态:找对服务商少走 6 个月弯路","kr":"2.5 Agency Ecosystem: Picking the Right Agency to Save 6 Months"},{"id":"ch2-s7","title":"2.6 各市场达人生态特点","kr":"2.6 Creator Ecosystem by Market"},{"id":"ch2-s8","title":"2.7 本章 6 个行动点","kr":"2.7 Chapter 2: 6 Action Items"}]},{"id":"ch3","title":"第三章:TikTok Shop Seller Center 后台全攻略","sections":[{"id":"ch3-s1","title":"本章导读","kr":""},{"id":"ch3-s2","title":"3.1 Seller Center 整体结构:7 大模块速览","kr":"3.1 Seller Center Overview: 7 Core Modules"},{"id":"ch3-s3","title":"3.2 商品管理模块:上架 SOP 10 步","kr":"3.2 Product Management: 10-Step Listing SOP"},{"id":"ch3-s4","title":"3.3 达人合作模块:发布带货任务 + 达人广场","kr":"3.3 Creator Affiliate Module: Campaign Setup & Creator Marketplace"},{"id":"ch3-s5","title":"3.4 数据分析模块:每周必看的 5 张报表","kr":"3.4 Data Analytics: 5 Essential Weekly Reports"},{"id":"ch3-s6","title":"3.5 账号健康度:后台 5 个红线指标","kr":"3.5 Account Health: 5 Red-Line Metrics"},{"id":"ch3-s7","title":"3.6 收款账户配置:多币种结算正确姿势","kr":"3.6 Payment Account Setup: Multi-Currency Settlement"},{"id":"ch3-s8","title":"3.7 本章 6 个行动点","kr":"3.7 Chapter 3: 6 Action Items"}]},{"id":"ch4","title":"第四章:TikTok Shop 入驻 SOP(8 市场注册全流程)","sections":[{"id":"ch4-s1","title":"本章导读","kr":""},{"id":"ch4-s2","title":"4.1 入驻前决策:个人卖家 vs 企业卖家","kr":"4.1 Pre-Registration Decision: Individual vs Business Seller"},{"id":"ch4-s3","title":"4.2 美国 US 入驻 SOP","kr":"4.2 United States Onboarding SOP"},{"id":"ch4-s4","title":"4.3 印尼 ID 入驻 SOP(TikTok × Tokopedia 合并后版本)","kr":"4.3 Indonesia Onboarding SOP (Post TikTok × Tokopedia Merger)"},{"id":"ch4-s5","title":"4.4 东南亚 4 国(TH/VN/MY/PH)入驻对比","kr":"4.4 Southeast Asia 4-Market Onboarding Comparison (TH/VN/MY/PH)"},{"id":"ch4-s6","title":"4.5 英国 UK 入驻 SOP","kr":"4.5 United Kingdom Onboarding SOP"},{"id":"ch4-s7","title":"4.6 新加坡 SG 入驻 SOP","kr":"4.6 Singapore Onboarding SOP"},{"id":"ch4-s8","title":"4.7 入驻后的前 7 天配置清单","kr":"4.7 First 7 Days Post-Onboarding Checklist"},{"id":"ch4-s9","title":"4.8 本章 5 个行动点","kr":"4.8 Chapter 4: 5 Action Items"}]},{"id":"ch5","title":"第五章:TikTok Shop Listing 优化 SOP(内容驱动型上架策略)","sections":[{"id":"ch5-s1","title":"本章导读","kr":""},{"id":"ch5-s2","title":"5.1 TikTok Shop Listing 的 6 大关键字段","kr":"5.1 Six Critical Listing Fields on TikTok Shop"},{"id":"ch5-s3","title":"5.2 TikTok Shop 标题公式:3 种有效写法","kr":"5.2 TikTok Shop Title Formula: 3 Effective Formats"},{"id":"ch5-s4","title":"5.3 主图策略:「直播间感」主图 vs 传统白底图","kr":"5.3 Hero Image Strategy: Live Commerce Style vs Traditional White Background"},{"id":"ch5-s5","title":"5.4 Shoppable Video 关联:让商品搭上自然流量便车","kr":"5.4 Shoppable Video Integration: Riding Organic Traffic"},{"id":"ch5-s6","title":"5.5 多语言 Listing 策略:本地化优先于翻译","kr":"5.5 Multilingual Listing: Localization over Translation"},{"id":"ch5-s7","title":"5.6 Listing 合规雷区:TikTok Shop 禁止内容清单","kr":"5.6 Listing Compliance: TikTok Shop Prohibited Content List"},{"id":"ch5-s8","title":"5.7 本章 6 个行动点","kr":"5.7 Chapter 5: 6 Action Items"}]},{"id":"ch6","title":"第六章:TikTok Shop 定价策略 + 多币种管理","sections":[{"id":"ch6-s1","title":"本章导读","kr":""},{"id":"ch6-s2","title":"6.1 TikTok Shop 直播电商定价的 3 层结构","kr":"6.1 Three-Layer Pricing Architecture for TikTok Shop Live Commerce"},{"id":"ch6-s3","title":"6.2 多币种定价矩阵:8 市场价格联动策略","kr":"6.2 Multi-Currency Pricing Matrix: 8-Market Synchronized Strategy"},{"id":"ch6-s4","title":"6.3 TikTok Shop 定价公式:含佣金 + 广告 + 退货的完整成本模型","kr":"6.3 TikTok Shop Pricing Formula: Full Cost Model with Commission, Ads & Returns"},{"id":"ch6-s5","title":"6.4 直播间价格话术设计:4 种高转化价格钩子","kr":"6.4 Live Price Script Design: 4 High-Conversion Price Hooks"},{"id":"ch6-s6","title":"6.5 汇率风险管理:多货币对冲策略","kr":"6.5 Currency Risk Management: Multi-Currency Hedging"},{"id":"ch6-s7","title":"6.6 促销与折扣:TikTok Shop 官方活动价格规则","kr":"6.6 Promotions & Discounts: TikTok Shop Official Activity Pricing Rules"},{"id":"ch6-s8","title":"6.7 本章 5 个行动点","kr":"6.7 Chapter 6: 5 Action Items"}]},{"id":"ch7","title":"第七章:FBT 跨境仓全攻略(Fulfilled by TikTok)","sections":[{"id":"ch7-s1","title":"本章导读","kr":""},{"id":"ch7-s2","title":"7.1 FBT vs 自发货:全维度对比","kr":"7.1 FBT vs Self-Shipping: Full Comparison"},{"id":"ch7-s3","title":"7.2 FBT 入仓 SOP:10 步完整流程","kr":"7.2 FBT Inbound SOP: 10-Step Process"},{"id":"ch7-s4","title":"7.3 FBT 费用结构:各市场收费参考","kr":"7.3 FBT Fee Structure: Market-by-Market Reference"},{"id":"ch7-s5","title":"7.4 FBT 包装标准:美区完整要求","kr":"7.4 FBT Packaging Standards: US Market Full Requirements"},{"id":"ch7-s6","title":"7.5 FBT 库存管理:防断货 + 防积压的平衡艺术","kr":"7.5 FBT Inventory Management: Balancing Stockouts vs Overstock"},{"id":"ch7-s7","title":"7.6 本章 5 个行动点","kr":"7.6 Chapter 7: 5 Action Items"}]},{"id":"ch8","title":"第八章:TikTok Shop 跨境物流体系(8 市场物流方案)","sections":[{"id":"ch8-s1","title":"本章导读","kr":""},{"id":"ch8-s2","title":"8.1 8 市场物流时效标准","kr":"8.1 Delivery Time Standards: 8 Markets"},{"id":"ch8-s3","title":"8.2 自发货物流方案:各市场推荐快递","kr":"8.2 Self-Shipping Solutions: Recommended Carriers by Market"},{"id":"ch8-s4","title":"8.3 中国直发 vs 海外本地仓:成本与时效对比","kr":"8.3 China Direct Shipping vs Overseas Warehousing: Cost vs Speed"},{"id":"ch8-s5","title":"8.4 退货管理:直播电商的高退货率应对","kr":"8.4 Returns Management: Handling High Return Rates in Live Commerce"},{"id":"ch8-s6","title":"8.5 物流时效异常处理 SOP","kr":"8.5 Logistics Delay Handling SOP"},{"id":"ch8-s7","title":"8.6 本章 5 个行动点","kr":"8.6 Chapter 8: 5 Action Items"}]},{"id":"ch9","title":"第九章:TikTok Shop 客服体系(直播电商客服 SOP)","sections":[{"id":"ch9-s1","title":"本章导读","kr":""},{"id":"ch9-s2","title":"9.1 TikTok Shop 客服的 3 个战场","kr":"9.1 Three CS Battlegrounds on TikTok Shop"},{"id":"ch9-s3","title":"9.2 直播间弹幕客服 SOP:实时话术库","kr":"9.2 Live Stream Comment CS SOP: Real-Time Response Playbook"},{"id":"ch9-s4","title":"9.3 售后自动回复模板:8 类高频问题标准答案","kr":"9.3 Post-Purchase Auto-Reply Templates: 8 High-Frequency Issues"},{"id":"ch9-s5","title":"9.4 TikTok Shop 纠纷处理:平台介入前的黄金 48 小时","kr":"9.4 Dispute Resolution: The Golden 48 Hours Before Platform Intervention"},{"id":"ch9-s6","title":"9.5 评价管理:好评运营 + 差评修复 SOP","kr":"9.5 Review Management: Rating Operations & Negative Review Recovery"},{"id":"ch9-s7","title":"9.6 多市场多语言客服方案","kr":"9.6 Multi-Market Multi-Language CS Solution"},{"id":"ch9-s8","title":"9.7 本章 5 个行动点","kr":"9.7 Chapter 9: 5 Action Items"}]},{"id":"ch10","title":"第十章:TikTok Shop 合规体系(8 市场法规 + 平台规则)","sections":[{"id":"ch10-s1","title":"本章导读","kr":""},{"id":"ch10-s2","title":"10.1 TikTok Shop 平台禁售品类总表","kr":"10.1 TikTok Shop Platform-Wide Prohibited Product Categories"},{"id":"ch10-s3","title":"10.2 美国 US 合规重点:FTC + FDA + 州法规","kr":"10.2 US Compliance Focus: FTC + FDA + State Regulations"},{"id":"ch10-s4","title":"10.3 英国 UK 合规重点:VAT + UKCA + 消费者权益法","kr":"10.3 UK Compliance: VAT + UKCA + Consumer Rights Act"},{"id":"ch10-s5","title":"10.4 东南亚 4 国合规要点(ID/TH/VN/MY)","kr":"10.4 Southeast Asia Compliance Highlights (ID/TH/VN/MY)"},{"id":"ch10-s6","title":"10.5 TikTok Shop 平台规则红线:账号分级处罚体系","kr":"10.5 Platform Rules Red Lines: Account Tiered Penalty System"},{"id":"ch10-s7","title":"10.6 知识产权保护:商标 + 版权 + 专利","kr":"10.6 Intellectual Property Protection: Trademark, Copyright & Patent"},{"id":"ch10-s8","title":"10.7 本章 5 个行动点","kr":"10.7 Chapter 10: 5 Action Items"}]},{"id":"ch11","title":"第十一章:千川广告 + 直播间投流 + 灰色测评生态(Pangle Ads 完整攻略)","sections":[{"id":"ch11-s1","title":"本章导读","kr":""},{"id":"ch11-s2","title":"11.1 千川广告 vs 传统 CPC:底层逻辑差异","kr":"11.1 Qianchuan vs Traditional CPC: Core Logic Differences"},{"id":"ch11-s3","title":"11.2 千川广告 4 种投放类型","kr":"11.2 Four Qianchuan Ad Formats"},{"id":"ch11-s4","title":"11.3 千川冷启动 SOP:从 0 到 ROI 1.5+ 的 4 周路径","kr":"11.3 Qianchuan Cold Start SOP: 0 to ROI 1.5+ in 4 Weeks"},{"id":"ch11-s5","title":"11.4 直播间投流策略:提升在线人数的 5 种打法","kr":"11.4 Live Stream Traffic Strategy: 5 Tactics to Boost Concurrent Viewers"},{"id":"ch11-s6","title":"11.5 灰色测评生态:TikTok Shop 的灰色地带(PANDAO 亲历版)","kr":"11.5 Gray-Zone Practices on TikTok Shop — PANDAO Insider View"},{"id":"ch11-s7","title":"11.6 灰色操作真实案例:2 个 PANDAO 学员故事","kr":"11.6 Real Cases: 2 Student Stories from PANDAO's 2024 Cohort"},{"id":"ch11-s8","title":"11.7 账号被限流后的救活 SOP","kr":"11.7 Account Shadow Ban Recovery SOP"},{"id":"ch11-s9","title":"11.8 本章 6 个行动点","kr":"11.8 Chapter 11: 6 Action Items"}]},{"id":"ch12","title":"第十二章:直播间运营 SOP(2-4h 直播 · 排品 · 话术 · 节奏)","sections":[{"id":"ch12-s1","title":"本章导读","kr":""},{"id":"ch12-s2","title":"12.1 直播间基础配置:设备 + 场景 + 灯光标准","kr":"12.1 Live Stream Setup: Equipment, Set Design & Lighting Standards"},{"id":"ch12-s3","title":"12.2 直播间标准结构:2 小时直播脚本框架","kr":"12.2 Standard 2-Hour Live Stream Script Structure"},{"id":"ch12-s4","title":"12.3 排品策略:爆品 / 引流品 / 利润品的组合逻辑","kr":"12.3 Product Lineup Strategy: Hero / Traffic-Driver / Profit Product Mix"},{"id":"ch12-s5","title":"12.4 主播话术进阶:10 个高转化话术公式","kr":"12.4 Advanced Host Scripts: 10 High-Conversion Script Formulas"},{"id":"ch12-s6","title":"12.5 直播间常见问题处理:10 个临场应变场景","kr":"12.5 Live Stream Troubleshooting: 10 On-the-Spot Scenarios"},{"id":"ch12-s7","title":"12.6 直播后复盘 SOP:数据分析 + 迭代","kr":"12.6 Post-Live Debrief SOP: Data Analysis & Iteration"},{"id":"ch12-s8","title":"12.7 本章 6 个行动点","kr":"12.7 Chapter 12: 6 Action Items"}]},{"id":"ch13","title":"第十三章:短视频带货(内容策略 · 算法原理 · 脚本公式)","sections":[{"id":"ch13-s1","title":"本章导读","kr":""},{"id":"ch13-s2","title":"13.1 TikTok 短视频算法原理:For You Page 推流机制","kr":"13.1 TikTok Algorithm: How the For You Page Works"},{"id":"ch13-s3","title":"13.2 6 种最有效的带货视频类型","kr":"13.2 Six Most Effective Shoppable Video Formats"},{"id":"ch13-s4","title":"13.3 短视频脚本公式:3 种高完播率结构","kr":"13.3 Video Script Formulas: 3 High-Completion-Rate Structures"},{"id":"ch13-s5","title":"13.4 短视频内容日历:每周 5 条的可执行计划","kr":"13.4 Content Calendar: Executable 5-Videos-Per-Week Plan"},{"id":"ch13-s6","title":"13.5 短视频拍摄 SOP:从脚本到发布的 8 步","kr":"13.5 Video Production SOP: 8 Steps from Script to Publish"},{"id":"ch13-s7","title":"13.6 短视频账号矩阵策略","kr":"13.6 Multi-Account Video Matrix Strategy"},{"id":"ch13-s8","title":"13.7 本章 5 个行动点","kr":"13.7 Chapter 13: 5 Action Items"}]},{"id":"ch14","title":"第十四章:TSP 达人联盟(TikTok Affiliate)完整操盘手册","sections":[{"id":"ch14-s1","title":"本章导读","kr":""},{"id":"ch14-s2","title":"14.1 TSP 达人分销的完整运作机制","kr":"14.1 TSP Affiliate Program: Complete Operating Mechanism"},{"id":"ch14-s3","title":"14.2 达人 BD 完整流程:从搜索到合作的 6 步","kr":"14.2 Creator BD Process: 6 Steps from Discovery to Partnership"},{"id":"ch14-s4","title":"14.3 佣金策略:不同场景的佣金设计","kr":"14.3 Commission Strategy: Designing Rates for Different Scenarios"},{"id":"ch14-s5","title":"14.4 达人分级管理:A/B/C 三级达人池","kr":"14.4 Creator Tier Management: A/B/C Creator Pool"},{"id":"ch14-s6","title":"14.5 TikTok Affiliate 计划的 4 种变体","kr":"14.5 Four Variations of TikTok Affiliate Programs"},{"id":"ch14-s7","title":"14.6 达人合作中的 5 个高频问题","kr":"14.6 Five Common Issues in Creator Partnerships"},{"id":"ch14-s8","title":"14.7 本章 6 个行动点","kr":"14.7 Chapter 14: 6 Action Items"}]},{"id":"ch15","title":"第十五章:TikTok Shop 选品(直播品 vs 短视频品 vs 货架品)","sections":[{"id":"ch15-s1","title":"本章导读","kr":""},{"id":"ch15-s2","title":"15.1 TikTok Shop 选品的 3 大类型","kr":"15.1 Three Product Types for TikTok Shop"},{"id":"ch15-s3","title":"15.2 直播品选品标准:7 个维度评分","kr":"15.2 Live Product Selection Criteria: 7-Dimension Scoring"},{"id":"ch15-s4","title":"15.3 短视频品选品标准:「爆款视频友好型」产品特征","kr":"15.3 Short Video Product Criteria: Viral-Video-Friendly Features"},{"id":"ch15-s5","title":"15.4 各市场选品差异:8 市场爆品品类地图","kr":"15.4 Market-by-Market Product Differences: 8-Market Hot Category Map"},{"id":"ch15-s6","title":"15.5 选品工具和数据来源:实用工具清单","kr":"15.5 Product Research Tools & Data Sources"},{"id":"ch15-s7","title":"15.6 选品 4 淘汰标准:遇到这 4 条直接跳过","kr":"15.6 Four Elimination Criteria: Skip Immediately If Any Apply"},{"id":"ch15-s8","title":"15.7 本章 5 个行动点","kr":"15.7 Chapter 15: 5 Action Items"}]},{"id":"ch16","title":"第十六章:数据分析与报表(TikTok Shop 运营决策的数字基础)","sections":[{"id":"ch16-s1","title":"本章导读","kr":""},{"id":"ch16-s2","title":"16.1 TikTok Shop 数据层级:3 层数据体系","kr":"16.1 TikTok Shop Data Hierarchy: Three-Layer System"},{"id":"ch16-s3","title":"16.2 核心 KPI 仪表盘:每日必看 8 项指标","kr":"16.2 Core KPI Dashboard: 8 Daily Must-Check Metrics"},{"id":"ch16-s4","title":"16.3 短视频数据解读:完播率分层分析","kr":"16.3 Short Video Data Interpretation: Completion Rate Stratification"},{"id":"ch16-s5","title":"16.4 直播数据深度分析:停留时长 vs GMV 相关性","kr":"16.4 Live Stream Data Deep Dive: Dwell Time vs GMV Correlation"},{"id":"ch16-s6","title":"16.5 竞品数据分析:了解对手在做什么","kr":"16.5 Competitor Analysis: Understanding What Competitors Are Doing"},{"id":"ch16-s7","title":"16.6 月度数据复盘模板:6 维度标准复盘","kr":"16.6 Monthly Debrief Template: 6-Dimension Standard Review"},{"id":"ch16-s8","title":"16.7 本章 5 个行动点","kr":"16.7 Chapter 16: 5 Action Items"}]},{"id":"ch17","title":"第十七章:TikTok Shop 风险管理(账号安全 / 供应链 / 汇率 / 政策)","sections":[{"id":"ch17-s1","title":"本章导读","kr":""},{"id":"ch17-s2","title":"17.1 TikTok Shop 4 大风险类别总览","kr":"17.1 Four Major Risk Categories on TikTok Shop"},{"id":"ch17-s3","title":"17.2 账号安全风险防控:10 条铁律","kr":"17.2 Account Security Risk Prevention: 10 Iron Rules"},{"id":"ch17-s4","title":"17.3 供应链风险管理:爆款断货应急 SOP","kr":"17.3 Supply Chain Risk: Viral-Product Stockout Emergency SOP"},{"id":"ch17-s5","title":"17.4 政策风险:TikTok Shop 可能的市场变化预案","kr":"17.4 Policy Risk: Contingency Plans for TikTok Shop Market Changes"},{"id":"ch17-s6","title":"17.5 财务风险管理:资金安全 + 现金流","kr":"17.5 Financial Risk: Capital Safety & Cash Flow"},{"id":"ch17-s7","title":"17.6 本章 5 个行动点","kr":"17.6 Chapter 17: 5 Action Items"}]},{"id":"ch18","title":"第十八章:8 市场矩阵扩张策略","sections":[{"id":"ch18-s1","title":"本章导读","kr":""},{"id":"ch18-s2","title":"18.1 8 市场扩张优先级矩阵","kr":"18.1 Market Expansion Priority Matrix"},{"id":"ch18-s3","title":"18.2 市场扩张 3 步框架","kr":"18.2 Three-Step Market Expansion Framework"},{"id":"ch18-s4","title":"18.3 英语市场内容复用策略:US → UK 迁移","kr":"18.3 English Market Content Reuse: US → UK Migration"},{"id":"ch18-s5","title":"18.4 东南亚多市场运营:「印尼先行」策略","kr":"18.4 Southeast Asia Multi-Market Operations: Indonesia-First Strategy"},{"id":"ch18-s6","title":"18.5 多市场运营团队架构","kr":"18.5 Multi-Market Operations Team Structure"},{"id":"ch18-s7","title":"18.6 跨市场产品线管理:哪些 SKU 适合全球化","kr":"18.6 Cross-Market Product Line Management: Which SKUs Scale Globally"},{"id":"ch18-s8","title":"18.7 本章 5 个行动点","kr":"18.7 Chapter 18: 5 Action Items"}]},{"id":"ch19","title":"第十九章:全托管 vs 半托管 vs 自播(三种模式深度对比与选择指南)","sections":[{"id":"ch19-s1","title":"本章导读","kr":""},{"id":"ch19-s2","title":"19.1 三种模式核心对比","kr":"19.1 Core Comparison: Three Operating Models"},{"id":"ch19-s3","title":"19.2 全托管模式详解:工厂型卖家的快速入场路径","kr":"19.2 Fully Managed Mode: Fast Entry Path for Manufacturer-Sellers"},{"id":"ch19-s4","title":"19.3 半托管模式详解:最适合进阶卖家的平衡点","kr":"19.3 Semi-Managed Mode: The Balanced Path for Advancing Sellers"},{"id":"ch19-s5","title":"19.4 自播模式详解:品牌化卖家的终极路径","kr":"19.4 Self-Operated Mode: The Ultimate Path for Brand Builders"},{"id":"ch19-s6","title":"19.5 模式选择决策树","kr":"19.5 Mode Selection Decision Tree"},{"id":"ch19-s7","title":"19.6 三种模式的 2026 趋势预判","kr":"19.6 2026 Trend Outlook: Three Model Trajectories"},{"id":"ch19-s8","title":"19.7 本章 5 个行动点","kr":"19.7 Chapter 19: 5 Action Items"}]},{"id":"ch20","title":"第二十章:TikTok Shop 品牌化(从商品卖家到品牌卖家的跃迁)","sections":[{"id":"ch20-s1","title":"本章导读","kr":""},{"id":"ch20-s2","title":"20.1 商品卖家 vs 品牌卖家:5 个维度的本质差异","kr":"20.1 Product Seller vs Brand Seller: Five Fundamental Differences"},{"id":"ch20-s3","title":"20.2 TikTok Shop 品牌建设 4 个阶段","kr":"20.2 Four Phases of TikTok Shop Brand Building"},{"id":"ch20-s4","title":"20.3 TikTok Shop 品牌账号 VI:视觉识别系统建设","kr":"20.3 TikTok Shop Brand Visual Identity System"},{"id":"ch20-s5","title":"20.4 创始人 IP / 主播 IP 打造:TikTok 品牌的最强护城河","kr":"20.4 Founder IP / Host IP Building: TikTok Brand's Strongest Moat"},{"id":"ch20-s6","title":"20.5 私域资产建设:从 TikTok 粉丝到真正的品牌用户","kr":"20.5 Private Traffic Assets: From TikTok Followers to True Brand Users"},{"id":"ch20-s7","title":"20.6 本章 5 个行动点","kr":"20.6 Chapter 20: 5 Action Items"}]},{"id":"ch21","title":"第二十一章:PANDAO 后记(2026 TikTok Shop 的机会窗口与你的下一步)","sections":[{"id":"ch21-s1","title":"本章导读","kr":""},{"id":"ch21-s2","title":"21.1 2026 年为什么是 TikTok Shop 的关键时间窗口","kr":"21.1 Why 2026 Is a Critical Window for TikTok Shop"},{"id":"ch21-s3","title":"21.2 PANDAO 的 5 条真心忠告","kr":"21.2 Five Honest Pieces of Advice from PANDAO"},{"id":"ch21-s4","title":"21.3 不同背景读者的下一步行动建议","kr":"21.3 Next Steps by Reader Background"},{"id":"ch21-s5","title":"21.4 PANDAO 学员社群 + 更新机制","kr":"21.4 PANDAO Community & Content Update Policy"},{"id":"ch21-s6","title":"21.5 本章核心速记","kr":"21.5 Chapter Summary"}]},{"id":"ch22","title":"附录:TikTok Shop 快查手册(术语 · 8 市场数据 · 工具清单 · SOP 速查)","sections":[{"id":"ch22-s1","title":"本章导读","kr":""},{"id":"ch22-s2","title":"附录 A TikTok Shop 核心术语词汇表","kr":"Appendix A: TikTok Shop Core Terminology Glossary"},{"id":"ch22-s3","title":"附录 B 8 市场关键数据速查表","kr":"Appendix B: 8-Market Key Data Reference"},{"id":"ch22-s4","title":"附录 C TikTok Shop 常用工具清单","kr":"Appendix C: Essential TikTok Shop Tools"},{"id":"ch22-s5","title":"附录 D 本书 SOP 索引:按问题场景快速定位","kr":"Appendix D: SOP Index by Problem Scenario"},{"id":"ch22-s6","title":"附录 E PANDAO 手册站快捷链接","kr":"Appendix E: PANDAO Manual Quick Links"}]}]
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