Tiki 越南运营手册 · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章:Tiki 平台全景 & 你的越南电商起跑线","sections":[{"id":"ch1-s1","title":"本章导读","kr":""},{"id":"ch1-s2","title":"1.1  3 阶段路线图:VND 0 → 50M → 200M → 1B+","kr":"1.1  Lộ trình 3 giai đoạn: VND 0 → 50M → 200M → 1 tỷ+"},{"id":"ch1-s3","title":"1.2  Tiki 大盘速读:越南 TOP 2 · 2H 极速 · 月活 2000 万","kr":"1.2  Tổng quan nền tảng: TOP 2 Việt Nam · Giao hàng 2H · 20 triệu MAU"},{"id":"ch1-s4","title":"1.3  新手必须理解的 3 个算法:搜索排名 / 评分体系 / TikiNOW 权重","kr":"1.3  Ba thuật toán cốt lõi: Xếp hạng tìm kiếm / Đánh giá / Trọng số TikiNOW"},{"id":"ch1-s5","title":"1.4  Tiki Seller 入驻 SOP(需越南公司 or 出口合作方)","kr":"1.4  SOP đăng ký Tiki Seller (Cần pháp nhân Việt Nam hoặc đối tác xuất khẩu)"},{"id":"ch1-s6","title":"1.5  首单 SOP:Tiki 仓(TikiNOW)vs 自发货","kr":"1.5  SOP đơn hàng đầu tiên: Kho TikiNOW vs Tự vận chuyển"},{"id":"ch1-s7","title":"1.6  选品 4 淘汰标准(越南 VND 客单 / 禁品 / 特色门槛)","kr":"1.6  Tiêu chí loại bỏ sản phẩm: 4 điều kiện cần kiểm tra"},{"id":"ch1-s8","title":"1.7  新手 10 大致命错误(VND 汇率 / 越南语 / COD / 合规)","kr":"1.7  10 lỗi chết người của người mới bắt đầu trên Tiki"},{"id":"ch1-s9","title":"1.8  Tiki vs Shopee VN vs Lazada VN","kr":"1.8  So sánh Tiki, Shopee VN và Lazada VN"},{"id":"ch1-s10","title":"1.9  KPI 冷启动","kr":"1.9  KPI khởi động lạnh"},{"id":"ch1-s11","title":"1.10  本书使用手册","kr":"1.10  Hướng dẫn sử dụng cuốn sách này"},{"id":"ch1-s12","title":"1.11  2026 年 Tiki 正在发生的 4 件大事","kr":"1.11  4 sự kiện lớn đang định hình Tiki năm 2026"},{"id":"ch1-s13","title":"1.12  本章 10 个行动点","kr":"1.12  10 hành động của chương 1"}]},{"id":"ch2","title":"Tiki 生态系统：TikiNOW / TikiLIVE / TIKI Trading / VNPay","sections":[{"id":"ch2-s1","title":"1 Tiki 生态全景——你在哪个棋盘上下棋","kr":""},{"id":"ch2-s2","title":"2 TikiNOW——2 小时配送的流量红利详解","kr":""},{"id":"ch2-s3","title":"3 TikiLIVE——直播电商频道的卖家机会","kr":""},{"id":"ch2-s4","title":"4 TIKI Trading——自营平台的竞争与合作","kr":""},{"id":"ch2-s5","title":"5 VNPay 生态——支付对销售的影响","kr":""},{"id":"ch2-s6","title":"6 抄作业表——生态进入决策树","kr":""}]},{"id":"ch3","title":"Tiki Seller Center 后台速览 & 日常操作 SOP","sections":[{"id":"ch3-s1","title":"1 Seller Center 核心模块地图","kr":""},{"id":"ch3-s2","title":"2 新品上架 SOP（越南语版）","kr":""},{"id":"ch3-s3","title":"3 订单处理 SOP（COD 专项）","kr":""},{"id":"ch3-s4","title":"4 财务模块——VND 提款 & 佣金核对","kr":""},{"id":"ch3-s5","title":"5 账号健康度监控——每日必看 4 个指标","kr":""},{"id":"ch3-s6","title":"6 Seller Center 常用越南语词汇速查","kr":""}]},{"id":"ch4","title":"Tiki Seller 入驻完整 SOP：越南公司注册 + 合规文件 + 首周行动","sections":[{"id":"ch4-s1","title":"1 入驻路径选择——2 条路，哪条适合你","kr":""},{"id":"ch4-s2","title":"2 路径 A：越南 LLC 注册 SOP","kr":""},{"id":"ch4-s3","title":"3 Tiki 入驻申请步骤","kr":""},{"id":"ch4-s4","title":"4 首周行动清单（账号激活后）","kr":""},{"id":"ch4-s5","title":"5 越南合规文件清单（按品类）","kr":""},{"id":"ch4-s6","title":"6 抄作业表——入驻成本总算","kr":""}]},{"id":"ch5","title":"Tiki Listing 越南语优化 SOP：标题 / 描述 / 图片 / 关键词","sections":[{"id":"ch5-s1","title":"1 越南语 Listing 为什么是生死线","kr":""},{"id":"ch5-s2","title":"2 越南语标题优化公式","kr":""},{"id":"ch5-s3","title":"3 越南语描述（Mô tả）写作 SOP","kr":""},{"id":"ch5-s4","title":"4 图片标准（Tiêu chuẩn hình ảnh）","kr":""},{"id":"ch5-s5","title":"5 关键词策略——越南语搜索词挖掘 SOP","kr":""},{"id":"ch5-s6","title":"6 Listing 优化 SOP 周期表","kr":""}]},{"id":"ch6","title":"定价策略 + 越南 VAT 10% + VND 成本结构计算","sections":[{"id":"ch6-s1","title":"1 VND 定价结构全拆解","kr":""},{"id":"ch6-s2","title":"2 VND 完整成本结构计算器","kr":""},{"id":"ch6-s3","title":"3 越南比价生态——竞争对手在哪里","kr":""},{"id":"ch6-s4","title":"4 越南 VAT 10% 操作实务","kr":""},{"id":"ch6-s5","title":"5 三阶段 VND 定价进化","kr":""},{"id":"ch6-s6","title":"6 抄作业表——VND 定价决策矩阵","kr":""}]},{"id":"ch7","title":"TikiNOW 仓储入仓 SOP：包装规范 / 费率 / 库存管理","sections":[{"id":"ch7-s1","title":"1 TikiNOW 仓储的价值——为什么必须入仓","kr":""},{"id":"ch7-s2","title":"2 TikiNOW 入仓资格申请","kr":""},{"id":"ch7-s3","title":"3 入库包装规范（必看！踩坑高频区）","kr":""},{"id":"ch7-s4","title":"4 仓储费计算（Phí lưu kho）","kr":""},{"id":"ch7-s5","title":"5 头程物流安排——中国到越南 TikiNOW 仓","kr":""},{"id":"ch7-s6","title":"6 库存管理 SOP（TikiNOW 仓专项）","kr":""}]},{"id":"ch8","title":"自发货 SOP（Tự vận chuyển）：越南快递 / COD 管理 / 时效优化","sections":[{"id":"ch8-s1","title":"1 自发货 vs TikiNOW 仓——何时选择自发货","kr":""},{"id":"ch8-s2","title":"2 越南快递公司对比（2026 年）","kr":""},{"id":"ch8-s3","title":"3 COD 管理 SOP（越南市场最重要的运营技能）","kr":""},{"id":"ch8-s4","title":"4 配送时效管理（Quản lý thời gian giao hàng）","kr":""},{"id":"ch8-s5","title":"5 自发货越南仓库选择","kr":""},{"id":"ch8-s6","title":"6 自发货抄作业表——日常操作 SOP","kr":""}]},{"id":"ch9","title":"中国→越南跨境物流全攻略：海运 / 空运 / 陆运 / 直邮清关","sections":[{"id":"ch9-s1","title":"1 越南进口清关基础——4 个必须了解的机制","kr":""},{"id":"ch9-s2","title":"2 主流物流路线对比","kr":""},{"id":"ch9-s3","title":"3 ACFTA 中越自贸协定关税优惠","kr":""},{"id":"ch9-s4","title":"4 越南清关代理选择 SOP","kr":""},{"id":"ch9-s5","title":"5 中越物流时间轴（全链路 SOP）","kr":""},{"id":"ch9-s6","title":"6 物流成本优化 SOP","kr":""}]},{"id":"ch10","title":"越南语客服 SOP：响应率管理 / 差评处理 / COD 纠纷","sections":[{"id":"ch10-s1","title":"1 为什么越南客服与其他市场不同","kr":""},{"id":"ch10-s2","title":"2 越南语客服招募 SOP","kr":""},{"id":"ch10-s3","title":"3 差评（Đánh giá thấp）处理 SOP","kr":""},{"id":"ch10-s4","title":"4 COD 纠纷处理 SOP","kr":""},{"id":"ch10-s5","title":"5 主动邀请评价 SOP","kr":""},{"id":"ch10-s6","title":"6 客服外包服务商选择标准","kr":""}]},{"id":"ch11","title":"Tiki 广告系统 + 灰色测评节：Sponsored Products 实战 & 越南刷评生态","sections":[{"id":"ch11-s1","title":"1 Tiki 广告体系概览","kr":""},{"id":"ch11-s2","title":"2 搜索广告开户与结构设置","kr":""},{"id":"ch11-s3","title":"3 越南语关键词策略","kr":""},{"id":"ch11-s4","title":"4 广告数据分析——ROAS 与 TACOS 框架","kr":""},{"id":"ch11-s5","title":"5 灰色测评节——PANDAO 2023 年越南学员实录","kr":""},{"id":"ch11-s6","title":"6 广告抄作业表——周操作 SOP","kr":""}]},{"id":"ch12","title":"Tiki 促销体系：TikiDeal / Flash Sale / 优惠券配置 SOP","sections":[{"id":"ch12-s1","title":"1 Tiki 促销体系全景","kr":""},{"id":"ch12-s2","title":"2 TikiDeal 申请 SOP","kr":""},{"id":"ch12-s3","title":"3 优惠券配置 SOP（Mã giảm giá）","kr":""},{"id":"ch12-s4","title":"4 越南购物节促销日历 2026","kr":""},{"id":"ch12-s5","title":"5 大促备货与活动报名 SOP","kr":""},{"id":"ch12-s6","title":"6 促销效果追踪 SOP","kr":""}]},{"id":"ch13","title":"Tiki SEO：越南语搜索优化 / 品类排名提升 / 自然流量护城河","sections":[{"id":"ch13-s1","title":"1 Tiki 搜索算法深度解析","kr":""},{"id":"ch13-s2","title":"2 越南语 SEO 关键词体系建设","kr":""},{"id":"ch13-s3","title":"3 TikiNOW 与 SEO 的协同效应","kr":""},{"id":"ch13-s4","title":"4 评价数量对 SEO 的影响","kr":""},{"id":"ch13-s5","title":"5 竞品 SEO 分析方法","kr":""},{"id":"ch13-s6","title":"6 SEO 效果监控周期表","kr":""}]},{"id":"ch14","title":"Tiki 数据分析：Analytics 解读 / VND 利润报表 / 运营决策框架","sections":[{"id":"ch14-s1","title":"1 Seller Center Analytics 6 大核心报表","kr":""},{"id":"ch14-s2","title":"2 VND 利润率计算框架","kr":""},{"id":"ch14-s3","title":"3 爆品识别 SOP","kr":""},{"id":"ch14-s4","title":"4 关键数据异常预警体系","kr":""},{"id":"ch14-s5","title":"5 竞品监控 SOP","kr":""},{"id":"ch14-s6","title":"6 月度数据复盘模板","kr":""}]},{"id":"ch15","title":"Tiki 选品方法论：越南市场机会识别 / VND 利润测算 / 爆品公式","sections":[{"id":"ch15-s1","title":"1 越南电商选品 4 维分析框架","kr":""},{"id":"ch15-s2","title":"2 越南文化特有的选品机会","kr":""},{"id":"ch15-s3","title":"3 VND 利润测算 SOP（上架前必做）","kr":""},{"id":"ch15-s4","title":"4 选品验证流程（测品 SOP）","kr":""},{"id":"ch15-s5","title":"5 竞品数量红线——什么时候放弃一个品类","kr":""},{"id":"ch15-s6","title":"6 2026 年 Tiki 越南 5 个新兴机会","kr":""}]},{"id":"ch16","title":"跨境物流高阶：越南多城市仓网 / B 型清关 / 头程成本优化","sections":[{"id":"ch16-s1","title":"1 越南多城市仓网布局逻辑","kr":""},{"id":"ch16-s2","title":"2 越南跨境电商 B 型清关详解","kr":""},{"id":"ch16-s3","title":"3 头程成本优化进阶 SOP","kr":""},{"id":"ch16-s4","title":"4 越南清关时效管理","kr":""},{"id":"ch16-s5","title":"5 退货物流处理 SOP","kr":""},{"id":"ch16-s6","title":"6 物流合规风险 SOP","kr":""}]},{"id":"ch17","title":"越南合规体系：ATTP / QCVN / 知识产权 / PDPD 个人信息保护","sections":[{"id":"ch17-s1","title":"1 越南合规体系概览","kr":""},{"id":"ch17-s2","title":"2 ATTP 食品安全认证——最长周期最高风险","kr":""},{"id":"ch17-s3","title":"3 QCVN 电气认证","kr":""},{"id":"ch17-s4","title":"4 知识产权保护（Quyền sở hữu trí tuệ）","kr":""},{"id":"ch17-s5","title":"5 PDPD 越南个人信息保护法（2023）","kr":""},{"id":"ch17-s6","title":"6 越南合规服务商选择指南","kr":""}]},{"id":"ch18","title":"风险管理：Tiki 账号安全 / VND 汇率 / 越南政策 / 供应链","sections":[{"id":"ch18-s1","title":"1 Tiki 账号风险分类与预防","kr":""},{"id":"ch18-s2","title":"2 VND 汇率风险管理","kr":""},{"id":"ch18-s3","title":"3 越南政策风险跟踪清单","kr":""},{"id":"ch18-s4","title":"4 供应链风险管理","kr":""},{"id":"ch18-s5","title":"5 竞争对手恶意手段与反制","kr":""},{"id":"ch18-s6","title":"6 账号被暂停的应急处理 SOP","kr":""}]},{"id":"ch19","title":"品牌化进阶：越南品牌建设 / TIKI Trading 合作 / Shopee VN 双平台","sections":[{"id":"ch19-s1","title":"1 为什么要在越南建立品牌","kr":""},{"id":"ch19-s2","title":"2 越南本地化品牌策略","kr":""},{"id":"ch19-s3","title":"3 TIKI Trading 供货合作路径","kr":""},{"id":"ch19-s4","title":"4 Shopee VN 双平台扩张策略","kr":""},{"id":"ch19-s5","title":"5 越南社媒矩阵建设","kr":""},{"id":"ch19-s6","title":"6 品牌化 18 个月里程碑","kr":""}]},{"id":"ch20","title":"2026 年越南电商 4 大趋势 & Tiki 战略预判","sections":[{"id":"ch20-s1","title":"1 趋势一：TikTok Shop VN 崛起重塑格局","kr":""},{"id":"ch20-s2","title":"2 趋势二：越南电商监管走向成熟","kr":""},{"id":"ch20-s3","title":"3 趋势三：越南本土供应链崛起","kr":""},{"id":"ch20-s4","title":"4 趋势四：越南 M 商务全面主导","kr":""},{"id":"ch20-s5","title":"5 Tiki 平台 2026-2027 战略预判","kr":""},{"id":"ch20-s6","title":"6 2026 年 Tiki 卖家 5 大机会窗口","kr":""}]},{"id":"ch21","title":"PANDAO 20 条肺腑之言：越南 Tiki 跨境卖家的生存哲学","sections":[{"id":"ch21-s1","title":"致读者——这 20 条话是我最想说的","kr":""},{"id":"ch21-s2","title":"第 1-5 条：关于入场","kr":""},{"id":"ch21-s3","title":"第 6-10 条：关于运营","kr":""},{"id":"ch21-s4","title":"第 11-15 条：关于商品与定价","kr":""},{"id":"ch21-s5","title":"第 16-20 条：关于心态与长期","kr":""}]},{"id":"ch22","title":"附录：越南电商术语表 / KPI 速查 / 工具清单 / PANDAO 总结","sections":[{"id":"ch22-s1","title":"A 术语表——越南 Tiki 跨境电商必知词汇","kr":""},{"id":"ch22-s2","title":"B KPI 速查表——一页纸看所有关键指标","kr":""},{"id":"ch22-s3","title":"C 工具清单——越南 Tiki 卖家必备工具箱","kr":""},{"id":"ch22-s4","title":"D PANDAO 总结——在越南做 Tiki 的 3 句话","kr":""},{"id":"ch22-s5","title":"E 三阶段路线图总览","kr":""},{"id":"ch22-s6","title":"F 快速数字参考","kr":""}]}]

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