Temu US 运营手册 | 从小白到大神

[{"title":"第一章:Temu US 从 0 到月销 $50K — 全景路线图","sections":[{"id":"ch01-s1","title":"1.1 读者路线图:3 阶段从 0 到月销 $50K","kr":"1.1 Reader Roadmap: 3 Phases to $50K/Month"},{"id":"ch01-s2","title":"1.2 Temu US 大盘:你需要记住的 5 个数字","kr":"1.2 Temu US Market Snapshot"},{"id":"ch01-s3","title":"1.3 Temu US 3 个核心算法:搞懂才能不被平台踢出去","kr":"1.3 Three Core Algorithms"},{"id":"ch01-s4","title":"1.4 第一周:全托管 or 半托管决策 SOP — 90% 卖家选全托管","kr":"1.4 Week 1: Full-Managed vs Semi-Managed Decision SOP"},{"id":"ch01-s5","title":"1.5 第一个月:首单 SOP — 全托管备货路径 vs 半托管自发路径","kr":"1.5 Month 1: First Order SOP"},{"id":"ch01-s6","title":"1.6 选品 4 淘汰标准:这 4 类品碰了必亏","kr":"1.6 Four Product Disqualifiers for Temu US"},{"id":"ch01-s7","title":"1.7 新手 10 大致命错误:美国站特有的坑","kr":"1.7 Top 10 Fatal Mistakes on Temu US"},{"id":"ch01-s8","title":"1.8 Temu US vs Amazon US:5 大核心差异","kr":"1.8 Temu US vs Amazon US: Five Key Differences"},{"id":"ch01-s9","title":"1.9 冷启动 KPI:判断自己是否在正确轨道","kr":"1.9 Cold-Start KPIs: Are You on Track?"},{"id":"ch01-s10","title":"1.10 本书使用手册:卡在哪里读哪章","kr":"1.10 How to Use This Book"},{"id":"ch01-s11","title":"1.11 2026 年 Temu US 4 大事 — 现在就要做的布局动作","kr":"1.11 Four Big Events Shaping Temu US in 2026"},{"id":"ch01-s12","title":"1.12 本章 10 个行动点 — 今天就可以启动","kr":"1.12 Ten Action Items: Start Today"}]},{"title":"第二章:Temu US 生态全景 — 全托管 / 半托管 / JIT 仓 / FBT 美国","sections":[{"id":"ch02-s1","title":"2.1 Temu US 生态全景:4 种模式一张图","kr":"2.1 Ecosystem Overview: Four Models"},{"id":"ch02-s2","title":"2.2 全托管(Full-Managed):Temu 代你运营的一切","kr":"2.2 Full-Managed: Temu Operates Everything"},{"id":"ch02-s3","title":"2.3 半托管(Semi-Managed):自主定价 + 自管 Listing 的高利润路径","kr":"2.3 Semi-Managed: Self-Pricing, Self-Listing, Higher Margin"},{"id":"ch02-s4","title":"2.4 JIT 仓机制:理解 Temu 的补货逻辑","kr":"2.4 JIT Replenishment: How Temu Orders From You"},{"id":"ch02-s5","title":"2.5 FBT(Fulfilled by Temu 美国):本地仓的时效优势","kr":"2.5 FBT: Temu"},{"id":"ch02-s6","title":"2.6 4 种模式选择矩阵:根据你的能力选对路径","kr":"2.6 Mode Selection Matrix"},{"id":"ch02-s7","title":"2.7 生态理解的新手 5 大错误","kr":"2.7 Top 5 Ecosystem Misunderstandings"},{"id":"ch02-s8","title":"2.8 生态运营关键 KPI 一览","kr":"2.8 Key KPIs Across All Modes"}]},{"title":"第三章:Temu 卖家后台 — 全托管 vs 半托管操作全对比","sections":[{"id":"ch03-s1","title":"3.1 Temu 卖家后台总览:8 大核心模块","kr":"3.1 Seller Central Overview: Eight Core Modules"},{"id":"ch03-s2","title":"3.2 商品管理:上传 SKU + 核价流程 + 合规文件","kr":"3.2 Product Management: SKU Upload, Pricing Review & Compliance"},{"id":"ch03-s3","title":"3.3 补货管理:JIT 指令操作 + 评分查看","kr":"3.3 Replenishment Management: JIT Operations & Score Tracking"},{"id":"ch03-s4","title":"3.4 数据看板:日常应该看的 5 个指标","kr":"3.4 Analytics Dashboard: Five Daily Metrics"},{"id":"ch03-s5","title":"3.5 结算中心:看懂你的账单","kr":"3.5 Settlement Center: Understanding Your Statement"},{"id":"ch03-s6","title":"3.6 全托管 vs 半托管后台操作全对比","kr":"3.6 Full-Managed vs Semi-Managed: Complete Operations Comparison"},{"id":"ch03-s7","title":"3.7 账号安全:5 个必做的安全设置","kr":"3.7 Account Security: Five Must-Do Settings"}]},{"title":"第四章:Temu US 入驻 SOP — 中国工厂路径 vs 个体卖家路径","sections":[{"id":"ch04-s1","title":"4.1 入驻资质要求:两条路径对比","kr":"4.1 Eligibility Requirements: Two Paths Compared"},{"id":"ch04-s2","title":"4.2 中国工厂入驻 SOP:21 天时间线","kr":"4.2 China Factory Onboarding SOP: 21-Day Timeline"},{"id":"ch04-s3","title":"4.3 个体卖家入驻 SOP:25 天时间线(含香港公司路径)","kr":"4.3 Individual Seller Onboarding: 25-Day Timeline (Including HK Company Path)"},{"id":"ch04-s4","title":"4.4 样品管理 SOP:怎么寄样才能提高通过率","kr":"4.4 Sample Submission SOP: Maximize Approval Rate"},{"id":"ch04-s5","title":"4.5 核价谈判 SOP:接受 / 拒绝 / 谈判的决策逻辑","kr":"4.5 Price Negotiation SOP: Accept, Reject, or Negotiate"},{"id":"ch04-s6","title":"4.6 首单备货 SOP:从签约到入仓的完整流程","kr":"4.6 First Order Fulfillment SOP: Contract to Warehouse"},{"id":"ch04-s7","title":"4.7 入驻阶段 5 大致命错误","kr":"4.7 Five Fatal Mistakes During Onboarding"}]},{"title":"第五章:Temu Listing 格式 + 图片要求 + 半托管自写 Listing","sections":[{"id":"ch05-s1","title":"5.1 Temu US Listing 结构:5 大元素","kr":"5.1 Temu US Listing Structure: Five Elements"},{"id":"ch05-s2","title":"5.2 全托管:给 Temu 提供准确产品信息的 SOP","kr":"5.2 Full-Managed: How to Provide Accurate Product Information"},{"id":"ch05-s3","title":"5.3 图片要求:Temu US 严格标准 + 高 CTR 图片法则","kr":"5.3 Image Requirements: Temu US Standards & High-CTR Formula"},{"id":"ch05-s4","title":"5.4 半托管英文 Listing 写作:从零开始写出高转化 Listing","kr":"5.4 Semi-Managed English Listing Writing: From Scratch to High-Converting"},{"id":"ch05-s5","title":"5.5 图片制作工具和外包方案","kr":"5.5 Image Production Tools and Outsourcing"},{"id":"ch05-s6","title":"5.6 Listing 新手 5 大错误","kr":"5.6 Top 5 Listing Mistakes"}]},{"title":"第六章:比价实战 + Temu 低价算法 + 半托管底价策略","sections":[{"id":"ch06-s1","title":"6.1 全托管核价逻辑:Temu 是怎么砍你价格的","kr":"6.1 Full-Managed Pricing Logic: How Temu Cuts Your Price"},{"id":"ch06-s2","title":"6.2 Temu 低价算法:平台是怎么维持","kr":""},{"id":"ch06-s3","title":"6.3 比价实战:入驻前必做的竞品价格调研","kr":"6.3 Competitive Price Research: Pre-Launch Intelligence"},{"id":"ch06-s4","title":"6.4 半托管底价策略:自主定价下的利润最大化","kr":"6.4 Semi-Managed Floor Price Strategy: Maximizing Profit With Pricing Control"},{"id":"ch06-s5","title":"6.5 定价新手 5 大错误","kr":"6.5 Top 5 Pricing Mistakes"}]},{"title":"第七章:JIT 补货机制 + 全托管仓操作 SOP","sections":[{"id":"ch07-s1","title":"7.1 JIT 机制工作原理:为什么 Temu 不让你","kr":""},{"id":"ch07-s2","title":"7.2 JIT 评分系统:决定你能接到多少补货指令","kr":"7.2 JIT Scoring System: What Determines Your Replenishment Volume"},{"id":"ch07-s3","title":"7.3 全托管仓操作 SOP:从生产到入仓的完整流程","kr":"7.3 Full-Managed Warehouse SOP: From Production to Check-In"},{"id":"ch07-s4","title":"7.4 Temu US 标签规范:新手最容易出错的环节","kr":"7.4 Temu US Label Standards: The Most Common Error Point"},{"id":"ch07-s5","title":"7.5 大促前主动备货申请 SOP","kr":"7.5 Pre-Promotion Stocking Application SOP"},{"id":"ch07-s6","title":"7.6 JIT 管理新手 5 大错误","kr":"7.6 Top 5 JIT Management Mistakes"}]},{"title":"第八章:半托管自发货 + Speedy 认证","sections":[{"id":"ch08-s1","title":"8.1 半托管发货 3 种模式:成本和时效对比","kr":"8.1 Three Semi-Managed Fulfillment Models: Cost vs Speed"},{"id":"ch08-s2","title":"8.2 Speedy 认证:获取 Temu 时效流量加权","kr":"8.2 Speedy Certification: Unlocking Temu"},{"id":"ch08-s3","title":"8.3 美国头程物流选择:海运 vs 空运 vs 快递","kr":"8.3 US-Bound Freight Options: Sea vs Air vs Express"},{"id":"ch08-s4","title":"8.4 美国 3PL 仓选择:如何找到靠谱的履单合作方","kr":"8.4 Choosing a US 3PL Partner: Finding Reliable Fulfillment"},{"id":"ch08-s5","title":"8.5 半托管自发货日常运营流程","kr":"8.5 Daily Operations for Semi-Managed Self-Fulfillment"},{"id":"ch08-s6","title":"8.6 半托管自发货新手 5 大错误","kr":"8.6 Top 5 Semi-Managed Fulfillment Mistakes"}]},{"title":"第九章:中美物流全链路 + 美国海外仓接入","sections":[{"id":"ch09-s1","title":"9.1 全托管物流路径:Temu 负责什么,卖家配合什么","kr":"9.1 Full-Managed Logistics: What Temu Handles vs What You Must Do"},{"id":"ch09-s2","title":"9.2 半托管头程完整方案:7 种物流渠道对比","kr":"9.2 Semi-Managed Head-Haul: Seven Logistics Channels Compared"},{"id":"ch09-s3","title":"9.3 美国关税与清关:必须知道的基础知识","kr":"9.3 US Customs and Tariffs: Essential Knowledge"},{"id":"ch09-s4","title":"9.4 美国海外仓接入:从零开始设立美国仓储节点","kr":"9.4 US Overseas Warehouse Integration: Setting Up Your US Logistics Node"},{"id":"ch09-s5","title":"9.5 美国退货物流处理:降低退货成本的 4 个策略","kr":"9.5 US Return Logistics: Four Strategies to Reduce Return Costs"},{"id":"ch09-s6","title":"9.6 物流新手 5 大错误","kr":"9.6 Top 5 Logistics Mistakes"},{"id":"ch09-s7","title":"9.6 物流 KPI 快查表","kr":"9.6 Logistics KPI Quick Reference"}]},{"title":"第十章:客服 + 退货率 \u003C10% 红线 + Review 管理","sections":[{"id":"ch10-s1","title":"10.1 全托管客服机制:Temu 代你处理,但你需要关注什么","kr":"10.1 Full-Managed CS Mechanism: What Temu Handles and What You Must Monitor"},{"id":"ch10-s2","title":"10.2 退货率 \u003C10% 红线:触线后果 + 降退货率 SOP","kr":"10.2 Under-10% Return Rate: Consequences of Breach & Rate Reduction SOP"},{"id":"ch10-s3","title":"10.3 半托管客服管理:4 小时响应规则 + 常见问题处理","kr":"10.3 Semi-Managed Customer Service: 4-Hour Rule & Common Scenarios"},{"id":"ch10-s4","title":"10.4 Review 管理:积累真实高评分的系统方法","kr":"10.4 Review Management: Building Genuine High-Rating Reviews Systematically"},{"id":"ch10-s5","title":"10.5 客服 & Review 新手 5 大错误","kr":"10.5 Top 5 CS and Review Mistakes"}]},{"title":"第十一章:Temu 广告 — 内部流量分配 + Deals 活动","sections":[{"id":"ch11-s1","title":"11.1 Temu 内部流量分配机制:算法如何决定你的曝光量","kr":"11.1 How Temu Allocates Traffic: Understanding the Algorithm"},{"id":"ch11-s2","title":"11.2 Deals 活动:Temu 平台活动资源的使用策略","kr":"11.2 Deals Campaigns: How to Leverage Temu"},{"id":"ch11-s3","title":"11.3 半托管 Temu Ads:广告基础操作 + ROAS 管理","kr":"11.3 Semi-Managed Temu Ads: Basics & ROAS Management"},{"id":"ch11-s4","title":"11.4 广告 & 流量新手 5 大错误","kr":"11.4 Top 5 Traffic and Ads Mistakes"},{"id":"ch11-s5","title":"11.5 广告与流量 KPI 跟踪表 + 抄作业模板","kr":"11.5 Ads & Traffic KPI Tracking & Templates"},{"id":"ch11-s6","title":"11.6 Temu 半托管代运服务商测评","kr":"11.6 Temu Semi-Managed Agency Evaluation"},{"id":"ch11-s7","title":"11.7 Temu 价格申诉代写 SOP（自救 + 外包两用）","kr":"11.7 Temu Price Dispute SOP"},{"id":"ch11-s8","title":"11.8 推广加流 Slot 代投：官方渠道 vs 灰色渠道辨别","kr":"11.8 Paid Slot Promotion: Official vs Gray Market"}]},{"title":"第十二章:大促策略 — Temu 超级大促 / Black Friday / Cyber Monday / Amazon Haul 对打","sections":[{"id":"ch12-s1","title":"12.1 2026 年 Temu US 大促全年日历","kr":"12.1 2026 Temu US Annual Promotion Calendar"},{"id":"ch12-s2","title":"12.2 Black Friday / Cyber Monday 作战计划:全年最重要的 2 周","kr":"12.2 Black Friday / Cyber Monday Battle Plan: The Two Most Important Weeks"},{"id":"ch12-s3","title":"12.3 Temu 超级大促:平台特有活动的参与策略","kr":"12.3 Temu Super Sales: Platform-Exclusive Campaign Strategy"},{"id":"ch12-s4","title":"12.4 Amazon Haul 对打:Temu 卖家的竞争应对","kr":"12.4 Amazon Haul Counter-Strategy for Temu Sellers"},{"id":"ch12-s5","title":"12.5 大促新手 5 大错误","kr":"12.5 Top 5 Promo Mistakes"},{"id":"ch12-s6","title":"12.6 大促 KPI 跟踪 + 备货抄作业模板","kr":"12.6 Promo KPI Tracking & Inventory Template"}]},{"title":"第十三章:Temu 搜索排名 + 内部算法 + 关键词埋点","sections":[{"id":"ch13-s1","title":"13.1 Temu 搜索算法:3 大核心因子 + 5 个辅助因子","kr":"13.1 Temu Search Algorithm: 3 Core Factors + 5 Secondary Factors"},{"id":"ch13-s2","title":"13.2 关键词研究:找到高价值搜索词的 4 步方法","kr":"13.2 Keyword Research: Four-Step Method to Find High-Value Search Terms"},{"id":"ch13-s3","title":"13.3 半托管关键词埋点 SOP:全方位关键词优化","kr":"13.3 Semi-Managed Keyword Embedding SOP"},{"id":"ch13-s4","title":"13.4 长期排名维护 SOP:保持排名稳定的日常操作","kr":"13.4 Long-Term Ranking Maintenance SOP"},{"id":"ch13-s5","title":"13.5 Temu 搜索排名新手 5 大错误","kr":"13.5 Top 5 Temu SEO Mistakes"},{"id":"ch13-s6","title":"13.6 搜索排名 KPI 与抄作业模板","kr":"13.6 Search Ranking KPIs & Copy-Paste Template"}]},{"title":"第十四章:Temu 后台数据 + 利润模型 + 销售额 vs 净利对比","sections":[{"id":"ch14-s1","title":"14.1 Temu 后台核心数据看板:必须每天/每周看的指标","kr":"14.1 Core Dashboard Metrics: Daily and Weekly Monitoring"},{"id":"ch14-s2","title":"14.2 完整利润模型:销售额 vs 净利润的真相","kr":"14.2 Complete Profit Model: The Gap Between Revenue and Net Profit"},{"id":"ch14-s3","title":"14.3 SKU 利润排行表:找出真正赚钱的 SKU","kr":"14.3 SKU Profit Ranking: Identifying Your Real Winners"},{"id":"ch14-s4","title":"14.4 资金流管理:Temu 账期 + 流动资金规划","kr":"14.4 Cash Flow Management: Settlement Cycles & Working Capital"},{"id":"ch14-s5","title":"14.5 数据分析新手 5 大错误","kr":"14.5 Top 5 Analytics Mistakes"}]},{"title":"第十五章:选品 4 淘汰 + 6 类热品 + 爆品信号","sections":[{"id":"ch15-s1","title":"15.1 选品 4 淘汰标准:有 1 条不过就淘汰","kr":"15.1 Four Hard Disqualifiers: One Strike and It"},{"id":"ch15-s2","title":"15.2 Temu US 6 类持续热品:不是低毛利不是大件","kr":"15.2 Six Hot Product Categories on Temu US"},{"id":"ch15-s3","title":"15.3 选品实战工具:用数据找到下一款爆品","kr":"15.3 Product Research Tools: Data-Driven Product Discovery"},{"id":"ch15-s4","title":"15.4 爆品早期信号:在爆品爆发前 30-60 天识别它","kr":"15.4 Breakout Product Signals: Identify Winners 30-60 Days Early"},{"id":"ch15-s5","title":"15.5 选品新手 5 大错误","kr":"15.5 Top 5 Product Selection Mistakes"},{"id":"ch15-s6","title":"15.6 选品 KPI 追踪表 + 抄作业模板","kr":"15.6 Product Selection KPI Tracker & Copy-Paste Template"}]},{"title":"第十六章:跨境全链路 — 中国工厂 → Temu 全托管 → 美国用户","sections":[{"id":"ch16-s1","title":"16.1 跨境全链路总览:8 个关键节点","kr":"16.1 Full Chain Overview: Eight Key Nodes"},{"id":"ch16-s2","title":"16.2 工厂能力建设:做 Temu US 和做国内订单有什么不同","kr":"16.2 Factory Capability Building: What"},{"id":"ch16-s3","title":"16.3 全链路物流成本分解:每件货从工厂到买家手里花了多少钱","kr":"16.3 Full-Chain Logistics Cost Breakdown"},{"id":"ch16-s4","title":"16.4 跨境合规全景:中国工厂必须了解的美国法规体系","kr":"16.4 Cross-Border Compliance Overview: US Regulatory Framework for Chinese Factories"},{"id":"ch16-s5","title":"16.5 买家体验链路:买家下单到收货的每个接触点","kr":"16.5 Customer Experience Chain: Every Touchpoint"},{"id":"ch16-s6","title":"16.6 跨境操作新手 5 大错误","kr":"16.6 Top 5 Cross-Border Operation Mistakes"},{"id":"ch16-s7","title":"16.7 跨境全链路运营 KPI 与发货抄作业检查表","kr":"16.7 Cross-Border Operations KPI & Shipping Checklist"}]},{"title":"第十七章:合规 — FCC / CPSC / Prop 65 / FDA / FTC / 关税 + Temu 禁品清单","sections":[{"id":"ch17-s1","title":"17.1 FCC 认证:电子产品必须知道的无线合规","kr":"17.1 FCC Certification: Wireless Compliance for Electronic Products"},{"id":"ch17-s2","title":"17.2 CPSC 合规:儿童产品安全的严格要求","kr":"17.2 CPSC Compliance: Strict Safety Requirements for Children"},{"id":"ch17-s3","title":"17.3 California Prop 65:加州 65 号提案的特殊要求","kr":"17.3 California Proposition 65: Special Requirements for Selling in California"},{"id":"ch17-s4","title":"17.4 FDA 合规:化妆品/食品/健康品的监管","kr":"17.4 FDA Compliance: Cosmetics, Food & Health Products"},{"id":"ch17-s5","title":"17.5 FTC 营销合规:广告和 Review 的法律红线","kr":"17.5 FTC Compliance: Advertising and Review Legal Boundaries"},{"id":"ch17-s6","title":"17.6 Temu 美国站禁品清单:这些产品绝对不能上架","kr":"17.6 Temu US Prohibited Items: Absolute No-List"},{"id":"ch17-s7","title":"17.7 合规认证办理路径:找到认证机构 + 时间成本","kr":"17.7 Getting Certified: Finding Testing Labs and Timeline"},{"id":"ch17-s8","title":"17.6 合规 KPI 与认证 SOP 抄作业检查表","kr":"17.6 Compliance KPI & Certification SOP Checklist"}]},{"title":"第十八章:风险管理 — 全托管清库存 / 半托管封禁 / 平台代运营陷阱 / 高退货率","sections":[{"id":"ch18-s1","title":"18.1 全托管清库存风险:Temu 会单方面处置你的库存","kr":"18.1 Full-Managed Inventory Clearance Risk: Temu Can Dispose of Your Stock"},{"id":"ch18-s2","title":"18.2 半托管封禁风险:触发封号的原因 + 申诉 SOP","kr":"18.2 Semi-Managed Ban Risk: Triggers and Appeal SOP"},{"id":"ch18-s3","title":"18.3 平台代运营陷阱:市场上的骗局大全","kr":"18.3 Agency Scam Traps: How to Avoid Getting Ripped Off"},{"id":"ch18-s4","title":"18.4 高退货率螺旋:失控后如何止损","kr":"18.4 High Return Rate Spiral: Emergency Stop-Loss Protocol"},{"id":"ch18-s5","title":"18.5 综合风险管理:每月必做的 5 项风险检查","kr":"18.5 Comprehensive Risk Management: Five Monthly Checks"},{"id":"ch18-s6","title":"18.6 风险管理 KPI + 抄作业模板","kr":"18.6 Risk Management KPI & Template"}]},{"title":"第十九章:进阶 — 拼多多生态 + 半托管规模化 + 多账号矩阵","sections":[{"id":"ch19-s1","title":"19.1 拼多多 / Temu 生态:你没有用到的 3 大母公司优势","kr":"19.1 PDD/Temu Ecosystem: Three Underutilized Parent Company Advantages"},{"id":"ch19-s2","title":"19.2 半托管规模化路径:单店 $10K 到多店 $100K/月","kr":"19.2 Semi-Managed Scale Path: From Single Store $10K to Multi-Store $100K/Month"},{"id":"ch19-s3","title":"19.3 多账号矩阵:合规操作 + 风险隔离","kr":"19.3 Multi-Account Matrix: Compliant Operation & Risk Isolation"},{"id":"ch19-s4","title":"19.4 进阶三阶段路线:从 $15K 到 $100K/月","kr":"19.4 Three-Phase Advanced Roadmap: $15K to $100K/Month"},{"id":"ch19-s5","title":"19.5 进阶阶段 5 大常见错误","kr":"19.5 Top 5 Mistakes at the Advanced Stage"},{"id":"ch19-s6","title":"19.6 进阶阶段 KPI 跟踪表","kr":"19.6 Advanced Stage KPI Tracker"}]},{"title":"第二十章:2026 趋势 — Temu Tax / DSA / DSR + 平台下一步","sections":[{"id":"ch20-s1","title":"20.1 Temu Tax:美国关税政策对卖家的直接影响","kr":"20.1 Temu Tax: Impact of US Tariff Policy on Sellers"},{"id":"ch20-s2","title":"20.2 DSA(数字服务法):欧盟监管对 Temu US 的参考意义","kr":"20.2 DSA (Digital Services Act): What EU Regulation Means for US Operations"},{"id":"ch20-s3","title":"20.3 Temu DSR 卖家评级系统:2026 升级版解析","kr":"20.3 Temu DSR Seller Rating System: 2026 Upgraded Version"},{"id":"ch20-s4","title":"20.4 Temu 平台下一步:2026-2027 趋势预判","kr":"20.4 Temu Platform Next Steps: 2026-2027 Trend Forecast"},{"id":"ch20-s5","title":"20.5 趋势理解新手 5 大误判","kr":"20.5 Top 5 Trend Misreading Mistakes"},{"id":"ch20-s6","title":"20.6 趋势应对 KPI + 年度复盘模板","kr":"20.6 Trend Response KPI & Annual Review Template"}]},{"title":"第二十一章:作者肺腑之言 — 做 Temu US 这件事的真相","sections":[{"id":"ch21-s1","title":"21.1 真实失败率:大多数人不会告诉你的数字","kr":"21.1 Real Failure Rates: The Numbers Nobody Tells You"},{"id":"ch21-s2","title":"21.2 什么时候该坚持,什么时候该放弃","kr":"21.2 When to Persist and When to Pivot"},{"id":"ch21-s3","title":"21.3 正确认识 Temu 和卖家的关系:不是合作伙伴,是供应商","kr":"21.3 The Real Temu-Seller Relationship: Supplier, Not Partner"},{"id":"ch21-s4","title":"21.4 知识和执行的差距:读完这本书不等于做好了","kr":"21.4 The Gap Between Knowledge and Execution"},{"id":"ch21-s5","title":"21.5 给不同阶段读者的 3 条路线建议","kr":"21.5 Three-Track Advice for Different-Stage Readers"},{"id":"ch21-s6","title":"21.6 作者最后的话","kr":"21.6 Final Words"},{"id":"ch21-s7","title":"21.6 不同阶段的核心 KPI 自评表","kr":"21.6 Self-Assessment KPI Table by Stage"},{"id":"ch21-s8","title":"21.7 最后的行动清单:读完这本书今天就可以做的 5 件事","kr":"21.7 Final Action Checklist: Five Things to Do Today After Finishing This Book"}]},{"title":"附录:Temu US 核心工具表 + 快查 SOP + 合规清单","sections":[{"id":"chapp-s1","title":"附录 A:Temu US 完整成本计算模板(每款 SKU 必填)","kr":"Appendix A: Full Cost Calculation Template (Required for Every SKU)"},{"id":"chapp-s2","title":"附录 B:Temu US 品类合规认证速查表","kr":"Appendix B: Temu US Category Compliance Quick Reference"},{"id":"chapp-s3","title":"附录 C:2026 年 Temu US 大促备货快查日历","kr":"Appendix C: 2026 Temu US Promo Inventory Quick Calendar"},{"id":"chapp-s4","title":"附录 D:新品上线 SOP 检查表(全托管 / 半托管通用)","kr":"Appendix D: New Product Launch SOP Checklist (Full-Managed & Semi-Managed)"},{"id":"chapp-s5","title":"附录 E:Temu US 运营 KPI 快查表","kr":"Appendix E: Temu US Operations KPI Quick Reference"},{"id":"chapp-s6","title":"附录 F:Temu US 运营常用工具 + 资源清单","kr":"Appendix F: Essential Tools & Resources for Temu US Operations"},{"id":"chapp-s7","title":"附录 G:全书章节索引 — 遇到问题查哪章","kr":"Appendix G: Chapter Index — Where to Look When You Have a Problem"}]}]

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