Temu Korea 运营手册 | 从小白到大神

[{"title":"第一章:Temu Korea 从 0 到月销 ₩30 百万 — 全景路线图","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段从 0 到月销 ₩30 百万","kr":"1.1 Reader Roadmap: 3 Phases to ₩30M/Month"},{"id":"ch1-s2","title":"1.2 Temu Korea 大盘速读:你需要知道的 3 件事","kr":"1.2 Platform Snapshot: 3 Things You Must Know"},{"id":"ch1-s3","title":"1.3 Temu 3 个核心算法:搞懂这些才能不被平台坑","kr":"1.3 Three Core Algorithms"},{"id":"ch1-s4","title":"1.4 第一周:Temu 招商入驻 SOP — Day 1 到 Day 7","kr":"1.4 Week 1: Merchant Onboarding SOP"},{"id":"ch1-s5","title":"1.5 第一个月:从 0 到首单 SOP — 全托管路径","kr":"1.5 Month 1: First Order SOP"},{"id":"ch1-s6","title":"1.6 选品 4 淘汰标准:这 4 类品不要碰","kr":"1.6 Four Product Disqualifiers"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误:这些坑 90% 的人都踩过","kr":"1.7 Top 10 Fatal Mistakes"},{"id":"ch1-s8","title":"1.8 Temu Korea 5 大差异化 — 每条都要有应对动作","kr":"1.8 Five Differentiators & Your Response"},{"id":"ch1-s9","title":"1.9 冷启动 3 个月 KPI — 判断自己有没有在正确轨道上","kr":"1.9 Cold-Start 3-Month KPIs"},{"id":"ch1-s10","title":"1.10 本书使用手册:卡在哪里读哪章","kr":"1.10 How to Use This Book"},{"id":"ch1-s11","title":"1.11 2026 年 Temu Korea 4 大事 — 对你意味着什么动作","kr":"1.11 Four Big Events in 2026"},{"id":"ch1-s12","title":"1.12 本章 10 个行动点 — 现在就可以做","kr":"1.12 Ten Action Items"}]},{"title":"第二章:Temu Seller Central 后台操作指南","sections":[{"id":"ch2-s1","title":"2.1 Temu 两个后台域名 & 登录","kr":"3.1 Two Backends & Login"},{"id":"ch2-s2","title":"2.2 全托管后台 (agentseller) 22 个核心菜单","kr":"3.2 Full Managed Backend 22 Menus"},{"id":"ch2-s3","title":"2.3 商品提报完整 10 步 (Add SKU 流程)","kr":"3.3 Add SKU 10-Step Flow"},{"id":"ch2-s4","title":"2.4 核价流程 & 议价技巧","kr":"3.4 Price Negotiation Flow"},{"id":"ch2-s5","title":"2.5 Inbound 入仓操作 SOP","kr":"3.5 Inbound Warehouse SOP"},{"id":"ch2-s6","title":"2.6 Orders 订单管理日常 SOP","kr":"3.6 Orders Daily SOP"},{"id":"ch2-s7","title":"2.7 Finance 财务对账与提现","kr":"3.7 Finance & Withdrawal"},{"id":"ch2-s8","title":"2.8 Analytics 数据看板必看 5 个指标","kr":"3.8 Analytics Key Metrics"},{"id":"ch2-s9","title":"2.9 Compliance 合规中心:KC / KFDA / MSDS","kr":"3.9 Compliance Center"},{"id":"ch2-s10","title":"2.10 子账号 & 权限管理","kr":"3.10 Sub-Account & Permissions"},{"id":"ch2-s11","title":"2.11 本章速查表","kr":"3.11 Chapter Quick Reference"}]},{"title":"第三章:中国卖家入驻 Temu Korea 2 条路径详解","sections":[{"id":"ch3-s1","title":"3.1 Temu 2 条入驻路径总览","kr":"4.1 2 Paths Overview"},{"id":"ch3-s2","title":"3.2 路径 A:全托管入驻完整 7 步 SOP","kr":"4.2 Path A: Full Managed 7-Step SOP"},{"id":"ch3-s3","title":"3.3 样品寄送 & 核价实战","kr":"4.3 Sample Submission & Price Negotiation"},{"id":"ch3-s4","title":"3.4 路径 B:半托管入驻完整 9 步 SOP","kr":"4.4 Path B: Semi-Managed 9-Step SOP"},{"id":"ch3-s5","title":"3.5 Temu 拒审 10 大原因 & 翻盘","kr":"4.5 10 Rejection Reasons & Recovery"},{"id":"ch3-s6","title":"3.6 Temu Korea 禁售 / 限售品类","kr":"4.6 Prohibited / Restricted Categories"},{"id":"ch3-s7","title":"3.7 入驻后 15 天急速出单路径","kr":"4.7 First 15 Days to First Order"},{"id":"ch3-s8","title":"3.8 入驻工具 / 服务商清单","kr":"4.8 Tools & Service Providers"},{"id":"ch3-s9","title":"3.9 3 种入驻模式对比:自主 / 服务商 / 委托","kr":"4.9 3 Onboarding Modes"},{"id":"ch3-s10","title":"3.10 Temu 入驻 vs AE / Coupang 对比","kr":"4.10 Temu vs AE vs Coupang Onboarding"},{"id":"ch3-s11","title":"3.11 入驻后 30 天 KPI 目标","kr":"4.11 30-Day KPI Targets"},{"id":"ch3-s12","title":"3.12 入驻真实案例 2 则","kr":"4.12 Real Onboarding Cases"},{"id":"ch3-s13","title":"3.13 本章速查表","kr":"4.13 Chapter Quick Reference"}]},{"title":"第四章:全托管深度:工厂对接 & 选品配额 & 核价","sections":[{"id":"ch4-s1","title":"4.1 PDD 基因:全托管为什么这么狠","kr":"5.1 PDD DNA: Why Full Managed Is Harsh"},{"id":"ch4-s2","title":"4.2 Temu 买手对接完整流程","kr":"5.2 Temu Buyer Engagement Process"},{"id":"ch4-s3","title":"4.3 品类配额机制:为什么热门类目上不了?","kr":"5.3 Category Quota System"},{"id":"ch4-s4","title":"4.4 核价 6 大公式深度拆解","kr":"5.4 6 Price Models Deep Dive"},{"id":"ch4-s5","title":"4.5 Temu 国内铺货仓体系","kr":"5.5 China Warehousing Network"},{"id":"ch4-s6","title":"4.6 隐性广告费 10-20% 的真相","kr":"5.6 Hidden Ad Cost Explained"},{"id":"ch4-s7","title":"4.7 退货全算卖家:结算时 100% 扣","kr":"5.7 Returns: 100% Seller Cost"},{"id":"ch4-s8","title":"4.8 Temu 全托管 vs AE K-Venue 全托管","kr":"5.8 Temu vs AE K-Venue"},{"id":"ch4-s9","title":"4.9 全托管 SKU 生命周期 6 阶段","kr":"5.9 SKU Lifecycle 6 Stages"},{"id":"ch4-s10","title":"4.10 全托管 10 大踩坑 (真实案例)","kr":"5.10 Top 10 Pitfalls"},{"id":"ch4-s11","title":"4.11 全托管财务模型 (真实 P&L)","kr":"5.11 Full Managed P&L Model"},{"id":"ch4-s12","title":"4.12 本章速查表","kr":"5.12 Chapter Quick Reference"}]},{"title":"第五章:全托管实战 — 从入驻到月销百万","sections":[{"id":"ch5-s1","title":"5.1 全托管入驻 SOP(7 天走完)","kr":"7.1 Full-Managed Onboarding SOP"},{"id":"ch5-s2","title":"5.2 全托管选品策略","kr":"7.2 Full-Managed Product Selection"},{"id":"ch5-s3","title":"5.3 报价 & 核价周旋技巧","kr":"7.3 Pricing & Negotiation"},{"id":"ch5-s4","title":"5.4 首批铺货 & 备货节奏","kr":"7.4 First Batch Stocking"},{"id":"ch5-s5","title":"5.5 全托管爆款打造 SOP","kr":"7.5 Bestseller Playbook"},{"id":"ch5-s6","title":"5.6 补货节奏 & 库存管理","kr":"7.6 Replenishment & Inventory"},{"id":"ch5-s7","title":"5.7 结算 & 对账流程","kr":"7.7 Settlement & Reconciliation"},{"id":"ch5-s8","title":"5.8 客服 & 售后(Temu 代做,但...)","kr":"7.8 Customer Service"},{"id":"ch5-s9","title":"5.9 退货处理(卖家视角)","kr":"7.9 Returns Handling"},{"id":"ch5-s10","title":"5.10 高风险类目特别注意","kr":"7.10 High-Risk Categories"},{"id":"ch5-s11","title":"5.11 月销百万(₩100M+)阶段指南","kr":"7.11 Scaling to ₩100M+ / Month"},{"id":"ch5-s12","title":"5.12 Temu 全托 + AE 全托双跑实战","kr":"7.12 Temu + AE Dual-Track"},{"id":"ch5-s13","title":"5.13 本章速查表","kr":"7.13 Chapter Quick Reference"}]},{"title":"第六章:Temu 物流体系 & 金海仓详解","sections":[{"id":"ch6-s1","title":"6.1 Temu 物流总览","kr":"9.1 Logistics Overview"},{"id":"ch6-s2","title":"6.2 全托管物流链路(中国直发)","kr":"9.2 Full-Managed Logistics"},{"id":"ch6-s3","title":"6.3 半托管物流链路(金海仓 FBA 模式)","kr":"9.3 Semi-Managed Logistics"},{"id":"ch6-s4","title":"6.4 金海 (김해) 仓深度解读","kr":"9.4 Gimhae Warehouse Deep Dive"},{"id":"ch6-s5","title":"6.5 清关与税费","kr":"9.5 Customs & Tax"},{"id":"ch6-s6","title":"6.6 韩国末端派送商","kr":"9.6 Korean Last-Mile"},{"id":"ch6-s7","title":"6.7 包裹追踪 & 物流异常处理","kr":"9.7 Tracking & Issue Resolution"},{"id":"ch6-s8","title":"6.8 物流成本优化策略","kr":"9.8 Logistics Cost Optimization"},{"id":"ch6-s9","title":"6.9 2026 Temu 物流展望","kr":"9.9 2026 Logistics Outlook"},{"id":"ch6-s10","title":"6.10 本章速查表","kr":"9.10 Chapter Quick Reference"}]},{"title":"第七章:订单 & 客服 & 售后管理","sections":[{"id":"ch7-s1","title":"7.1 订单生命周期全图","kr":"10.1 Order Lifecycle"},{"id":"ch7-s2","title":"7.2 Temu 韩国客服体系","kr":"10.2 Customer Service System"},{"id":"ch7-s3","title":"7.3 评价管理(Rating & Review)","kr":"10.3 Review Management"},{"id":"ch7-s4","title":"7.4 退货管理","kr":"10.4 Returns Management"},{"id":"ch7-s5","title":"7.5 客诉升级处理 SOP","kr":"10.5 Complaint Escalation SOP"},{"id":"ch7-s6","title":"7.6 半托管客服参与(卖家责任)","kr":"10.6 Semi-Managed Seller Role"},{"id":"ch7-s7","title":"7.7 韩国消费者保护法关键点","kr":"10.7 Korean Consumer Protection"},{"id":"ch7-s8","title":"7.8 客服数据分析指标","kr":"10.8 Customer Service Metrics"},{"id":"ch7-s9","title":"7.9 Temu 售后工单管理","kr":"10.9 After-Sales Ticket Management"},{"id":"ch7-s10","title":"7.10 本章速查表","kr":"10.10 Chapter Quick Reference"}]},{"title":"第八章:Temu Ads 广告系统(半托管专属)","sections":[{"id":"ch8-s1","title":"8.1 Temu Ads 5 大广告类型","kr":"11.1 Five Ad Types"},{"id":"ch8-s2","title":"8.2 Search Ads 搜索广告详解","kr":"11.2 Search Ads Deep Dive"},{"id":"ch8-s3","title":"8.3 Display Ads 展示广告","kr":"11.3 Display Ads"},{"id":"ch8-s4","title":"8.4 Video Ads 视频广告","kr":"11.4 Video Ads"},{"id":"ch8-s5","title":"8.5 Flash Deal 付费推广","kr":"11.5 Flash Deal Paid Promotion"},{"id":"ch8-s6","title":"8.6 Remarketing 再营销","kr":"11.6 Remarketing"},{"id":"ch8-s7","title":"8.7 Temu Ads 账户结构搭建","kr":"11.7 Account Structure Setup"},{"id":"ch8-s8","title":"8.8 出价策略 & 优化","kr":"11.8 Bidding Strategy"},{"id":"ch8-s9","title":"8.9 Ads ROI 管理 & 优化","kr":"11.9 ROI Management"},{"id":"ch8-s10","title":"8.10 Temu Ads 实战案例","kr":"11.10 Real-World Ads Cases"},{"id":"ch8-s11","title":"8.11 本章速查表","kr":"11.11 Chapter Quick Reference"}]},{"title":"第九章:大促 & 闪购运营","sections":[{"id":"ch9-s1","title":"9.1 Temu 2026 大促全年日历","kr":"12.1 Full-Year Promotion Calendar"},{"id":"ch9-s2","title":"9.2 Flash Deal 闪购机制详解","kr":"12.2 Flash Deal Mechanism"},{"id":"ch9-s3","title":"9.3 大促备货策略","kr":"12.3 Promotion Stocking Strategy"},{"id":"ch9-s4","title":"9.4 大促定价策略","kr":"12.4 Pricing Strategy"},{"id":"ch9-s5","title":"9.5 大促 Ads 投放策略(半托管)","kr":"12.5 Promotion Ads"},{"id":"ch9-s6","title":"9.6 Black Friday 终极攻略(年度最大)","kr":"12.6 Black Friday Ultimate Guide"},{"id":"ch9-s7","title":"9.7 季节性运营节奏","kr":"12.7 Seasonal Operations"},{"id":"ch9-s8","title":"9.8 大促数据分析 & 复盘","kr":"12.8 Promotion Analytics"},{"id":"ch9-s9","title":"9.9 大促后清仓策略","kr":"12.9 Post-Promotion Clearance"},{"id":"ch9-s10","title":"9.10 大促 vs 日常运营对比","kr":"12.10 Promotion vs Daily"},{"id":"ch9-s11","title":"9.11 本章速查表","kr":"12.11 Chapter Quick Reference"}]},{"title":"第十章:Temu 支付体系 & Kakao Pay / Toss","sections":[{"id":"ch10-s1","title":"10.1 Temu 韩国支付方式总览","kr":"14.1 Payment Methods Overview"},{"id":"ch10-s2","title":"10.2 Kakao Pay(카카오페이)深度解读","kr":"14.2 Kakao Pay Deep Dive"},{"id":"ch10-s3","title":"10.3 Toss(토스)与年轻用户","kr":"14.3 Toss & Young Users"},{"id":"ch10-s4","title":"10.4 Naver Pay(네이버페이)","kr":"14.4 Naver Pay"},{"id":"ch10-s5","title":"10.5 信用卡(韩国国内卡)","kr":"14.5 Credit Cards"},{"id":"ch10-s6","title":"10.6 分期付款(할부)体系","kr":"14.6 Installment System"},{"id":"ch10-s7","title":"10.7 Temu 卖家结算流程","kr":"14.7 Seller Settlement Flow"},{"id":"ch10-s8","title":"10.8 跨境汇款到国内银行","kr":"14.8 Cross-Border Remittance"},{"id":"ch10-s9","title":"10.9 退款流程(对卖家影响)","kr":"14.9 Refund Flow"},{"id":"ch10-s10","title":"10.10 本章速查表","kr":"14.10 Chapter Quick Reference"}]},{"title":"第十一章:韩国爆品选品 SOP(Temu 专版)","sections":[{"id":"ch11-s1","title":"11.1 Temu 选品 10 大基本原则","kr":"15.1 10 Core Selection Principles"},{"id":"ch11-s2","title":"11.2 2026 年 Temu 爆品品类预测","kr":"15.2 2026 Bestseller Categories"},{"id":"ch11-s3","title":"11.3 选品工具 & 数据来源","kr":"15.3 Selection Tools & Data Sources"},{"id":"ch11-s4","title":"11.4 价格带定位策略","kr":"15.4 Price Range Positioning"},{"id":"ch11-s5","title":"11.5 工厂对接与采购","kr":"15.5 Factory Sourcing"},{"id":"ch11-s6","title":"11.6 真实案例 1:义乌小家电张哥","kr":"15.6 Case 1: Mr. Zhang USB Appliance"},{"id":"ch11-s7","title":"11.7 真实案例 2:深圳数码侠团队","kr":"15.7 Case 2: Shenzhen 3C Team"},{"id":"ch11-s8","title":"11.8 真实案例 3:宁波 PetCool 品牌","kr":"15.8 Case 3: Ningbo PetCool Brand"},{"id":"ch11-s9","title":"11.9 选品失败案例(避坑教训)","kr":"15.9 Failed Cases"},{"id":"ch11-s10","title":"11.10 选品迭代与 SKU 淘汰","kr":"15.10 SKU Iteration"},{"id":"ch11-s11","title":"11.11 选品数据分析维度","kr":"15.11 Selection Data Analysis"},{"id":"ch11-s12","title":"11.12 Temu 选品常见误区","kr":"15.12 Common Selection Mistakes"},{"id":"ch11-s13","title":"11.13 本章速查表","kr":"15.13 Chapter Quick Reference"}]},{"title":"第十二章:中国卖家跨境攻略 + 3 个完整案例","sections":[{"id":"ch12-s1","title":"12.1 中国卖家做 Temu Korea 优劣势","kr":"16.1 SWOT Analysis"},{"id":"ch12-s2","title":"12.2 入驻资质配置(中国公司版)","kr":"16.2 Registration with China Company"},{"id":"ch12-s3","title":"12.3 财税合规(中国端)","kr":"16.3 Tax Compliance (China Side)"},{"id":"ch12-s4","title":"12.4 韩国税务(Temu 代办)","kr":"16.4 Tax Compliance (Korea Side)"},{"id":"ch12-s5","title":"12.5 知识产权避坑(极度重要)","kr":"16.5 IP Compliance"},{"id":"ch12-s6","title":"12.6 资金回笼路径(Temu→RMB)","kr":"16.6 Cash Flow Path"},{"id":"ch12-s7","title":"12.7 团队搭建(中国本地团队)","kr":"16.7 Team Building (China Side)"},{"id":"ch12-s8","title":"12.8 完整案例 A:义乌工厂张哥 0 到 ₩60M/月","kr":"16.8 Case A: Mr. Zhang Yiwu"},{"id":"ch12-s9","title":"12.9 完整案例 B:宁波 PetCool 宠物品牌 0 到 ₩150M/月","kr":"16.9 Case B: Ningbo PetCool"},{"id":"ch12-s10","title":"12.10 完整案例 C:深圳数码侠 0 到 ₩280M/月","kr":"16.10 Case C: Shenzhen 3C Team"},{"id":"ch12-s11","title":"12.11 3 案例横向对比","kr":"16.11 3 Cases Comparison"},{"id":"ch12-s12","title":"12.12 中国卖家 Temu 最佳策略","kr":"16.12 Optimal Strategy"},{"id":"ch12-s13","title":"12.13 中国卖家跨境 7 大风险控制","kr":"16.13 Risk Control"},{"id":"ch12-s14","title":"12.14 本章速查表","kr":"16.14 Chapter Quick Reference"}]},{"title":"第十三章:KC 认证 & 韩国合规体系","sections":[{"id":"ch13-s1","title":"13.1 KC 认证 5 大子类型","kr":"17.1 5 KC Sub-Types"},{"id":"ch13-s2","title":"13.2 KC 电器认证(最常见)","kr":"17.2 KC Electrical Certification"},{"id":"ch13-s3","title":"13.3 KC 儿童产品认证","kr":"17.3 KC Children Product Cert"},{"id":"ch13-s4","title":"13.4 化妆品认证(MFDS)","kr":"17.4 Cosmetic Certification (MFDS)"},{"id":"ch13-s5","title":"13.5 食品接触品认证","kr":"17.5 Food Contact Material Cert"},{"id":"ch13-s6","title":"13.6 生活化学品认证","kr":"17.6 Life Chemical Product Cert"},{"id":"ch13-s7","title":"13.7 KC 认证机构对比","kr":"17.7 Certification Bodies"},{"id":"ch13-s8","title":"13.8 Temu KC 抽查与处罚机制","kr":"17.8 Temu Enforcement"},{"id":"ch13-s9","title":"13.9 KC 认证成本优化策略","kr":"17.9 Cost Optimization"},{"id":"ch13-s10","title":"13.10 其他韩国合规要求","kr":"17.10 Other Compliance"},{"id":"ch13-s11","title":"13.11 本章速查表","kr":"17.11 Chapter Quick Reference"}]},{"title":"第十四章:风险管理 & 违规处理","sections":[{"id":"ch14-s1","title":"14.1 Temu Korea 卖家风险全景","kr":"18.1 Seller Risk Landscape"},{"id":"ch14-s2","title":"14.2 Temu 违规等级体系","kr":"18.2 Violation Levels"},{"id":"ch14-s3","title":"14.3 账户封禁类型与应对","kr":"18.3 Account Suspensions"},{"id":"ch14-s4","title":"14.4 违规申诉 SOP","kr":"18.4 Appeal Process"},{"id":"ch14-s5","title":"14.5 IP 侵权风险防范","kr":"18.5 IP Infringement Prevention"},{"id":"ch14-s6","title":"14.6 跨境卖家保险体系","kr":"18.6 Insurance for Cross-Border Sellers"},{"id":"ch14-s7","title":"14.7 财务风险管理","kr":"18.7 Financial Risk"},{"id":"ch14-s8","title":"14.8 Temu 政策变动风险","kr":"18.8 Platform Policy Risk"},{"id":"ch14-s9","title":"14.9 数据合规(PIPA)风险","kr":"18.9 Data Compliance"},{"id":"ch14-s10","title":"14.10 综合风险管理矩阵","kr":"18.10 Comprehensive Risk Matrix"},{"id":"ch14-s11","title":"14.11 本章速查表","kr":"18.11 Chapter Quick Reference"}]},{"title":"第十九章:进阶打法 & 双跑策略","sections":[{"id":"ch15-s1","title":"19.1 月销 ₩100M 的 4 大分水岭","kr":"19.1 ₩100M Milestone"},{"id":"ch15-s2","title":"19.2 Temu + AE 双跑实战","kr":"19.2 Temu + AE Dual-Track"},{"id":"ch15-s3","title":"19.3 Temu + AE + Coupang 三跑高阶","kr":"19.3 Triple-Track Strategy"},{"id":"ch15-s4","title":"19.4 品牌化升级(从白牌到品牌)","kr":"19.4 Brand Upgrade"},{"id":"ch15-s5","title":"19.5 数据驱动运营体系","kr":"19.5 Data-Driven Operations"},{"id":"ch15-s6","title":"19.6 供应链升级策略","kr":"19.6 Supply Chain Upgrade"},{"id":"ch15-s7","title":"19.7 海外团队 / 韩国本地化","kr":"19.7 Overseas Team"},{"id":"ch15-s8","title":"19.8 现金流管理(规模化卖家)","kr":"19.8 Cash Flow Management"},{"id":"ch15-s9","title":"19.9 Temu 矩阵全球化思考","kr":"19.9 Global Expansion"},{"id":"ch15-s10","title":"19.10 1-3 年长期战略规划","kr":"19.10 Long-Term Strategy"},{"id":"ch15-s11","title":"19.11 进阶战术库(30 条)","kr":"19.11 Advanced Tactics"},{"id":"ch15-s12","title":"19.12 本章速查表","kr":"19.12 Chapter Quick Reference"},{"id":"ch15-s13","title":"19.13 Temu Korea 推广加速伪造用户基数 & TSP 达人回扣 & 佣金套利实战","kr":"19.13 테무 코리아 부스트 조작 & TSP 리베이트 & 수수료 차익 실전"}]},{"title":"第十五章:2025-2026 Temu Korea 最新动态","sections":[{"id":"ch16-s1","title":"15.1 2025 Q1 重大更新","kr":"20.1 2025 Q1 Updates"},{"id":"ch16-s2","title":"15.2 2025 Q2 重大更新","kr":"20.2 2025 Q2 Updates"},{"id":"ch16-s3","title":"15.3 2025 Q3 重大更新","kr":"20.3 2025 Q3 Updates"},{"id":"ch16-s4","title":"15.4 2025 Q4 重大更新","kr":"20.4 2025 Q4 Updates"},{"id":"ch16-s5","title":"15.5 2026 Q1 重大预期","kr":"20.5 2026 Q1 Expected"},{"id":"ch16-s6","title":"15.6 2026 Temu Korea 全年战略","kr":"20.6 2026 Full Year Strategy"},{"id":"ch16-s7","title":"15.7 韩国监管变化(2024-2026)","kr":"20.7 Regulatory Changes"},{"id":"ch16-s8","title":"15.8 韩国电商格局演变","kr":"20.8 Korea E-commerce Evolution"},{"id":"ch16-s9","title":"15.9 中国卖家生态变化","kr":"20.9 Chinese Seller Ecosystem"},{"id":"ch16-s10","title":"15.10 技术与产品迭代","kr":"20.10 Tech & Product Evolution"},{"id":"ch16-s11","title":"15.11 本章速查表","kr":"20.11 Chapter Quick Reference"}]},{"title":"第十六章:我们的 20 条 Temu Korea 肺腑之言","sections":[{"id":"ch17-s1","title":"全托管 4 条","kr":"Full Managed (4 Rules)"},{"id":"ch17-s2","title":"选品 & 工厂 4 条","kr":"Product Selection & Factory (4 Rules)"},{"id":"ch17-s3","title":"供应链 5 条","kr":"Supply Chain (5 Rules)"},{"id":"ch17-s4","title":"风险 & 评分 4 条","kr":"Risk & Rating (4 Rules)"},{"id":"ch17-s5","title":"心态 3 条","kr":"Mindset (3 Rules)"}]},{"title":"附录 A-L:Temu Korea 实用工具箱","sections":[{"id":"ch18-s1","title":"附录 A:核心数据速查","kr":"Appendix A: Core Data"},{"id":"ch18-s2","title":"附录 B:韩语核心词汇 50+","kr":"Appendix B: Korean Vocabulary"},{"id":"ch18-s3","title":"附录 C:RMB / USD / KRW 三币对照表","kr":"Appendix C: Currency Reference"},{"id":"ch18-s4","title":"附录 D:中国 Temu 适用产业带 15 个","kr":"Appendix D: China Industrial Zones"},{"id":"ch18-s5","title":"附录 E:KC 认证机构 10 家","kr":"Appendix E: KC Certification Bodies"},{"id":"ch18-s6","title":"附录 F:Temu 大促日历速查","kr":"Appendix F: Promotion Calendar"},{"id":"ch18-s7","title":"附录 G:Listing 模板(韩语 8 个品类)","kr":"Appendix G: Listing Templates"},{"id":"ch18-s8","title":"附录 H:Temu Ads 出价参考","kr":"Appendix H: Ads Bidding Reference"},{"id":"ch18-s9","title":"附录 I:Temu 物流时效一览表","kr":"Appendix I: Logistics Timing"},{"id":"ch18-s10","title":"附录 J:Temu 违规风险等级","kr":"Appendix J: Risk Levels"},{"id":"ch18-s11","title":"附录 K:启动成本预算参考","kr":"Appendix K: Startup Cost Budget"},{"id":"ch18-s12","title":"附录 L:新手入门 30 问速答","kr":"Appendix L: 30 Beginner FAQs"}]}]

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