Takealot 南非运营手册 | 从小白到大神

[{"title":"第一章:Takealot 平台全景 & 你的南非电商起跑线","sections":[{"id":"ch01-s1","title":"1.1  3 阶段路线图:ZAR 0 → R 10K → R 50K → R 200K+","kr":"1.1  Three-Stage Roadmap: ZAR 0 → R10K → R50K → R200K+"},{"id":"ch01-s2","title":"1.2  Takealot 大盘:南非 TOP 1 · Naspers 集团 · 月活 500 万","kr":"1.2  Platform Snapshot: South Africa #1 · Naspers Group · 5M MAU"},{"id":"ch01-s3","title":"1.3  新手必须理解的 3 个算法:搜索排名 / Product Rating / Fulfillment 分","kr":"1.3  Three Core Algorithms: Search Ranking / Product Rating / Fulfillment Score"},{"id":"ch01-s4","title":"1.4  Takealot Seller 入驻 SOP(需南非公司 or 出口合作方)","kr":"1.4  Takealot Seller Onboarding SOP (SA Entity or Export Partner Required)"},{"id":"ch01-s5","title":"1.5  首单 SOP:Takealot 仓(TFC)vs 自发货(Seller Fulfilled)","kr":"1.5  First Order SOP: TFC vs Seller Fulfilled"},{"id":"ch01-s6","title":"1.6  Takealot 选品 4 淘汰标准(南非 ZAR 客单 / 禁品 / 特色门槛)","kr":"1.6  Product Selection: 4 Elimination Criteria for Takealot South Africa"},{"id":"ch01-s7","title":"1.7  新手 10 大致命错误(ZAR 汇率 / 物流时效 / 南非海关 · Takealot 特色版)","kr":"1.7  Top 10 Fatal Mistakes on Takealot South Africa"},{"id":"ch01-s8","title":"1.8  Takealot vs Amazon ZA(尚未入南非)vs 其他非洲平台","kr":"1.8  Takealot vs Amazon ZA (Not Yet Entered) vs Other African Platforms"},{"id":"ch01-s9","title":"1.9  KPI 冷启动:上架 / 首单 / Lead Time / Product Rating / ZAR 现金流","kr":"1.9  Cold-Start KPIs: Listing / First Order / Lead Time / Rating / ZAR Cash Flow"},{"id":"ch01-s10","title":"1.10  本书使用手册:卡在哪个阶段读哪章","kr":"1.10  How to Use This Book"},{"id":"ch01-s11","title":"1.11  2026 年 Takealot 正在发生的 4 件大事","kr":"1.11  4 Major Events Reshaping Takealot in 2026"},{"id":"ch01-s12","title":"1.12  本章 10 个行动点","kr":"1.12  Chapter 1: 10 Action Items"}]},{"title":"Takealot 生态系统：Mr D Food / Takealot Pay / Superbalist","sections":[]},{"title":"Seller Portal 后台全解析","sections":[]},{"title":"入驻 SOP：南非 VAT 注册 / 授权进口商合作","sections":[]},{"title":"Listing SOP：英语标题 + 南非本地关键词","sections":[]},{"title":"定价策略 + VAT 15% + 比价系统","sections":[]},{"title":"FBT（Fulfillment by Takealot）仓储操作全指南","sections":[]},{"title":"自发货运营：The Courier Guy / RAM Couriers 实战","sections":[]},{"title":"中非物流 + 南非海关 + ICD 清关全流程","sections":[]},{"title":"英语客服 + Takealot Hero（Top Seller）评级体系","sections":[]},{"title":"Takealot 广告系统 + Sponsored Products 实战","sections":[]},{"title":"大促运营：Takealot Day / Black Friday SA / Boxing Day","sections":[]},{"title":"SEO：Takealot 搜索算法 + 关键词挖掘","sections":[]},{"title":"Seller Portal 数据报表——数据驱动运营","sections":[]},{"title":"选品策略：ZAR 1000-5000 金价带 + 南非电子家电热销","sections":[]},{"title":"跨境实战：中非物流链路精讲","sections":[]},{"title":"合规体系：NRCS / SABS 认证 + POPIA 隐私法","sections":[]},{"title":"风险管理：ZAR 汇率 / 欺诈 / 退货率 / Takealot Day 断货","sections":[]},{"title":"高阶战略：Superbalist 时尚入驻 + 品牌化路线","sections":[]},{"title":"2026 Takealot 四大趋势：Mr D Food 扩容 / 非洲电商新风口 / Prime-like 会员","sections":[]},{"title":"作者 20 条肺腑之言","sections":[]},{"title":"附录：术语表 / KPI 速查 / 工具清单 / 作者总结","sections":[]}]

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