Shopify 独立站运营手册 | 从小白到大神

[{"title":"第二章:Shopify 生态全景 — 主题 / App / Plus / POS","sections":[{"id":"ch02-s1","title":"2.1 Shopify 套餐对比 — 选错一年多花 $1,000+","kr":"2.1 Shopify Plan Comparison"},{"id":"ch02-s2","title":"2.2 主题市场 — 主题不只是颜值,更是转化率","kr":"2.2 Theme Store — Conversion Over Aesthetics"},{"id":"ch02-s3","title":"2.3 应用市场 — 必装 vs 可选 vs 避免","kr":"2.3 App Store — Must-Have vs Optional vs Skip"},{"id":"ch02-s4","title":"2.4 Shopify Plus — 何时升级才值得?","kr":"2.4 Shopify Plus — Upgrade Triggers"},{"id":"ch02-s5","title":"2.5 Shopify POS — 线下零售整合","kr":"2.5 Shopify POS"},{"id":"ch02-s6","title":"2.6 Shopify Payments — 生态中的支付核心","kr":"2.6 Shopify Payments in the Ecosystem"},{"id":"ch02-s7","title":"2.7 本章 10 个行动点","kr":"2.7 Chapter Action List"}]},{"title":"第三章:Shopify Admin 后台精通 — 从菜单到数据决策","sections":[{"id":"ch03-s1","title":"3.1 后台菜单导览 — 9 个主菜单速查","kr":"3.1 Admin Menu Overview"},{"id":"ch03-s2","title":"3.2 Orders 订单管理 — 处理流程与退款逻辑","kr":"3.2 Orders Management"},{"id":"ch03-s3","title":"3.3 Products 商品管理 — SKU 架构与 Collections","kr":"3.3 Products & Collections"},{"id":"ch03-s4","title":"3.4 Customers 客户管理 — 数据是私域资产","kr":"3.4 Customers — Your Private Data Asset"},{"id":"ch03-s5","title":"3.5 Analytics 数据中心 — 每周必看的 5 个报告","kr":"3.5 Analytics — 5 Reports to Review Weekly"},{"id":"ch03-s6","title":"3.6 Marketing — 折扣码与自动折扣","kr":"3.6 Marketing — Discount Codes & Automatic Discounts"},{"id":"ch03-s7","title":"3.7 Settings 配置精讲 — 开店必须完成的 15 项","kr":"3.7 Settings — 15 Must-Complete Configurations"},{"id":"ch03-s8","title":"3.8 本章 10 个行动点","kr":"3.8 Chapter Action List"}]},{"title":"第四章:开店 SOP — 域名 / 主题 / Payment 7 天完整流程","sections":[{"id":"ch04-s1","title":"4.1 开店前置准备 — 做好这些才能开始注册","kr":"4.1 Pre-Launch Prerequisites"},{"id":"ch04-s2","title":"4.2 Day 1-2:注册 Shopify + 域名 + 主题","kr":"4.2 Day 1-2: Register + Domain + Theme"},{"id":"ch04-s3","title":"4.3 Day 2-3:Payment 配置 — 能收款才算开店","kr":"4.3 Day 2-3: Payment Configuration"},{"id":"ch04-s4","title":"4.4 Day 3-4:Pixel 安装与事件验证","kr":"4.4 Day 3-4: Pixel Installation & Event Verification"},{"id":"ch04-s5","title":"4.5 Day 4-5:产品上架标准","kr":"4.5 Day 4-5: Product Listing Standards"},{"id":"ch04-s6","title":"4.6 Day 5-6:运费与发货政策","kr":"4.6 Day 5-6: Shipping & Returns Policy"},{"id":"ch04-s7","title":"4.7 Day 7:全流程测试 + 上线 15 项检查清单","kr":"4.7 Day 7: Pre-Launch 15-Point Checklist"},{"id":"ch04-s8","title":"4.8 本章 10 个行动点","kr":"4.8 Chapter Action List"}]},{"title":"第五章:商品模型 + Variants — SKU 架构 / 库存 / 捆绑销售","sections":[{"id":"ch05-s1","title":"5.1 Shopify 商品数据模型","kr":"5.1 Shopify Product Data Model"},{"id":"ch05-s2","title":"5.2 Variant 变体设计 — 100 个 Variant 的上限管理","kr":"5.2 Variant Design & 100-Limit Management"},{"id":"ch05-s3","title":"5.3 SKU 命名规范 — 可维护的命名系统","kr":"5.3 SKU Naming Convention"},{"id":"ch05-s4","title":"5.4 库存管理策略 — 防超卖与多地点管理","kr":"5.4 Inventory Management — Oversell Prevention & Multi-Location"},{"id":"ch05-s5","title":"5.5 产品图片标准 — 每张图都是转化率","kr":"5.5 Product Image Standards"},{"id":"ch05-s6","title":"5.6 捆绑销售(Bundle)— 提升 AOV 的核心工具","kr":"5.6 Product Bundles — AOV Multiplier"},{"id":"ch05-s7","title":"5.7 Metafields 扩展字段 — 替代第三方 App","kr":"5.7 Metafields — Replace Apps with Native Data"},{"id":"ch05-s8","title":"5.8 本章 10 个行动点","kr":"5.8 Chapter Action List"}]},{"title":"第六章:定价策略 — 毛利模型 / 心理定价 / 动态调价","sections":[{"id":"ch06-s1","title":"6.1 独立站毛利模型 — 算清楚再定价","kr":"6.1 DTC Margin Model — Calculate Before Pricing"},{"id":"ch06-s2","title":"6.2 定价区间选择 — $25-$80 独立站甜点区","kr":"6.2 Pricing Zone — The $25-$80 Sweet Spot"},{"id":"ch06-s3","title":"6.3 心理定价技巧 — 让买家觉得值","kr":"6.3 Psychological Pricing Tactics"},{"id":"ch06-s4","title":"6.4 竞品定价分析 — 数据驱动定价","kr":"6.4 Competitive Pricing Analysis"},{"id":"ch06-s5","title":"6.5 Compare at Price — 划线原价的正确用法","kr":"6.5 Compare at Price — Correct Usage"},{"id":"ch06-s6","title":"6.6 动态调价策略 — 大促 / 清仓 / 涨价 SOP","kr":"6.6 Dynamic Pricing SOP"},{"id":"ch06-s7","title":"6.7 本章 10 个行动点","kr":"6.7 Chapter Action List"}]},{"title":"第七章:Shopify Shipping — 运费设置 / 标签打印 / 配送体验","sections":[{"id":"ch07-s1","title":"7.1 Shopify Shipping 概述 — 折扣率最高 88%","kr":"7.1 Shopify Shipping Overview"},{"id":"ch07-s2","title":"7.2 运费区域配置 — Shipping Zones 设计","kr":"7.2 Shipping Zones Configuration"},{"id":"ch07-s3","title":"7.3 运费规则类型 — 4 种模式对比","kr":"7.3 Shipping Rate Types"},{"id":"ch07-s4","title":"7.4 标签打印 SOP — 从订单到发货 5 步流程","kr":"7.4 Label Printing SOP"},{"id":"ch07-s5","title":"7.5 配送时效与期望管理","kr":"7.5 Delivery Timeline & Expectation Management"},{"id":"ch07-s6","title":"7.6 退货物流配置","kr":"7.6 Returns Logistics"},{"id":"ch07-s7","title":"7.7 中国卖家物流补充 — 国内发货的替代方案","kr":"7.7 China-Based Seller Shipping Solutions"},{"id":"ch07-s8","title":"7.8 本章 10 个行动点","kr":"7.8 Chapter Action List"}]},{"title":"第八章:自发货 + 第三方 3PL — 发货模式选择与仓储管理","sections":[{"id":"ch08-s1","title":"8.1 发货模式对比 — 4 种模式全景","kr":"8.1 Fulfillment Model Comparison"},{"id":"ch08-s2","title":"8.2 自发货 SOP — 高效打包发货流程","kr":"8.2 Self-Fulfillment SOP"},{"id":"ch08-s3","title":"8.3 Dropshipping 整合 — 零库存测品首选","kr":"8.3 Dropshipping Integration"},{"id":"ch08-s4","title":"8.4 海外仓选择标准 — 地理位置决定配送效率","kr":"8.4 Overseas Warehouse Selection"},{"id":"ch08-s5","title":"8.5 第三方 3PL 对比 — ShipBob / ShipMonk / SFN","kr":"8.5 3PL Provider Comparison"},{"id":"ch08-s6","title":"8.6 24 小时发货 SOP — 提升买家满意度的关键","kr":"8.6 24-Hour Fulfillment SOP"},{"id":"ch08-s7","title":"8.7 退货处理流程","kr":"8.7 Returns Processing"},{"id":"ch08-s8","title":"8.8 本章 10 个行动点","kr":"8.8 Chapter Action List"}]},{"title":"第九章:全球物流 — 跨境配送路线 / 清关 / 物流成本控制","sections":[{"id":"ch09-s1","title":"9.1 主要目标市场物流概览","kr":"9.1 Key Market Logistics Overview"},{"id":"ch09-s2","title":"9.2 中国直邮方案 — 轻小包 / 专线 / E-EMS 对比","kr":"9.2 China Direct Mail Options"},{"id":"ch09-s3","title":"9.3 海外仓头程物流 — 从中国到海外仓的成本计算","kr":"9.3 Overseas Warehouse Head-Haul Logistics"},{"id":"ch09-s4","title":"9.4 清关与 HS Code — 清关必备知识","kr":"9.4 Customs Clearance & HS Code"},{"id":"ch09-s5","title":"9.5 De Minimis 免税额 — 2026 年的重大变化","kr":"9.5 De Minimis Thresholds & 2026 Changes"},{"id":"ch09-s6","title":"9.6 物流追踪与异常处理 SOP","kr":"9.6 Tracking & Exception Handling SOP"},{"id":"ch09-s7","title":"9.7 物流成本控制 — 按阶段优化","kr":"9.7 Logistics Cost Control by Stage"},{"id":"ch09-s8","title":"9.8 本章 10 个行动点","kr":"9.8 Chapter Action List"}]},{"title":"第十章:客服体系 — Email / Chat / 退款投诉 SOP","sections":[{"id":"ch10-s1","title":"10.1 独立站客服核心指标 — 健康标准","kr":"10.1 Customer Service KPIs"},{"id":"ch10-s2","title":"10.2 客服渠道配置 — 少而精","kr":"10.2 Customer Service Channel Setup"},{"id":"ch10-s3","title":"10.3 Email 客服模板库 — 15 个高频场景","kr":"10.3 Email Template Library — 15 Common Scenarios"},{"id":"ch10-s4","title":"10.4 Live Chat 配置 — 关键时刻的实时干预","kr":"10.4 Live Chat Configuration"},{"id":"ch10-s5","title":"10.5 退款处理 SOP — 4 种场景标准流程","kr":"10.5 Refund SOP — 4 Scenarios"},{"id":"ch10-s6","title":"10.6 PayPal / Stripe 争议处理 — 证据准备是关键","kr":"10.6 Dispute Resolution — Evidence is Everything"},{"id":"ch10-s7","title":"10.7 差评管理 — 转危机为改进机会","kr":"10.7 Review Management"},{"id":"ch10-s8","title":"10.8 本章 10 个行动点","kr":"10.8 Chapter Action List"}]},{"title":"第十一章:广告系统 — Google / Meta / TikTok for Shopify","sections":[{"id":"ch11-s1","title":"11.1 三大平台对比速查","kr":"11.1 Platform Comparison Matrix"},{"id":"ch11-s2","title":"11.2 Meta 广告系统 — 从 BM 到 ROAS","kr":"11.2 Meta Ads System"},{"id":"ch11-s3","title":"11.3 Google 广告系统 — 购买意图最强的流量","kr":"11.3 Google Ads System"},{"id":"ch11-s4","title":"11.4 TikTok 广告系统 — 内容驱动的算法逻辑","kr":"11.4 TikTok Ads System"},{"id":"ch11-s5","title":"11.5 广告素材策略 — 素材是独立站广告的核心竞争力","kr":"11.5 Creative Strategy"},{"id":"ch11-s6","title":"11.6 跨平台预算分配 — 3 个阶段模型","kr":"11.6 Cross-Platform Budget Allocation"},{"id":"ch11-s7","title":"11.7 广告归因与数据解读","kr":"11.7 Attribution & Data Interpretation"},{"id":"ch11-s8","title":"11.8 本章 10 个行动点","kr":"11.8 Chapter Action List"},{"id":"ch11-s9","title":"11.9 Google / Meta / TikTok 广告代投服务商测评","kr":"11.9 Paid Ad Agency Evaluation: Google / Meta / TikTok"},{"id":"ch11-s10","title":"11.10 Klaviyo 邮件代运 & 退货 3PL 代处理服务商测评","kr":"11.10 Klaviyo Email Agency & Returns 3PL Evaluation"}]},{"title":"第十二章:大促运营 — Black Friday / 节日促销全攻略","sections":[{"id":"ch12-s1","title":"12.1 独立站大促日历 — 全年节点规划","kr":"12.1 Promotions Calendar"},{"id":"ch12-s2","title":"12.2 黑五广告策略 — CPM 高峰期如何保持盈利","kr":"12.2 Black Friday Ad Strategy"},{"id":"ch12-s3","title":"12.3 促销折扣设计 — 幅度 / 类型 / 紧迫感","kr":"12.3 Discount Design — Depth, Type & Urgency"},{"id":"ch12-s4","title":"12.4 黑五邮件营销序列 — 邮件是黑五 ROI 最高的渠道","kr":"12.4 Black Friday Email Sequence"},{"id":"ch12-s5","title":"12.5 大促库存管理 — 备货量预测公式","kr":"12.5 Inventory Management for Peak Season"},{"id":"ch12-s6","title":"12.6 大促客服准备 — 提前布置,避免崩盘","kr":"12.6 Customer Service Prep for Peak Season"},{"id":"ch12-s7","title":"12.7 大促效果复盘 — 数据驱动来年规划","kr":"12.7 Post-Promotion Review"},{"id":"ch12-s8","title":"12.8 本章 10 个行动点","kr":"12.8 Chapter Action List — Black Friday Countdown"}]},{"title":"第十三章:SEO + 内容营销 — 免费流量的长期护城河","sections":[{"id":"ch13-s1","title":"13.1 独立站 SEO 的 3 个层次","kr":"13.1 Three Layers of DTC SEO"},{"id":"ch13-s2","title":"13.2 关键词研究框架 — 找到真正有价值的搜索词","kr":"13.2 Keyword Research Framework"},{"id":"ch13-s3","title":"13.3 产品页 SEO 优化 — 每个字段都有价值","kr":"13.3 Product Page SEO"},{"id":"ch13-s4","title":"13.4 博客内容策略 — 内容漏斗从认知到购买","kr":"13.4 Blog Content Strategy"},{"id":"ch13-s5","title":"13.5 技术 SEO 基础 — Shopify 特有的优化点","kr":"13.5 Technical SEO for Shopify"},{"id":"ch13-s6","title":"13.6 Klaviyo 邮件营销 — 3 个必配序列","kr":"13.6 Klaviyo Email Marketing — 3 Essential Flows"},{"id":"ch13-s7","title":"13.7 SEO + 邮件协同策略","kr":"13.7 SEO & Email Synergy"},{"id":"ch13-s8","title":"13.8 本章 10 个行动点","kr":"13.8 Chapter Action List"},{"id":"ch13-s9","title":"13.9 SEO 外包 & Klaviyo 代运服务商完整测评","kr":"13.9 SEO Outsourcing & Klaviyo Agency Evaluation"}]},{"title":"第十四章:Analytics + Live View — 数据驱动运营决策","sections":[{"id":"ch14-s1","title":"14.1 数据层级架构 — 3 个数据源的角色","kr":"14.1 Data Architecture — 3 Sources"},{"id":"ch14-s2","title":"14.2 Shopify Analytics 精讲 — 必看 5 个报告","kr":"14.2 Shopify Analytics Deep-Dive"},{"id":"ch14-s3","title":"14.3 Live View — 大促期间的实时指挥中心","kr":"14.3 Live View — Real-Time Command Center"},{"id":"ch14-s4","title":"14.4 Google Analytics 4 配置 — 独立站必知设置","kr":"14.4 Google Analytics 4 Setup"},{"id":"ch14-s5","title":"14.5 KPI 仪表盘设计 — 用 Looker Studio 建周报","kr":"14.5 KPI Dashboard Design"},{"id":"ch14-s6","title":"14.6 A/B 测试框架 — 让数据说话","kr":"14.6 A/B Testing Framework"},{"id":"ch14-s7","title":"14.7 数据驱动决策 SOP — 每日 / 每周 / 每月节奏","kr":"14.7 Data Review Cadence"},{"id":"ch14-s8","title":"14.8 本章 10 个行动点","kr":"14.8 Chapter Action List"}]},{"title":"第十五章:选品 — 独立站逻辑的选品框架","sections":[{"id":"ch15-s1","title":"15.1 独立站选品 vs 平台选品 — Wow-Factor 优先","kr":"15.1 DTC vs Platform Product Selection"},{"id":"ch15-s2","title":"15.2 趋势发现渠道 — 比竞品更早发现爆品","kr":"15.2 Trend Discovery Channels"},{"id":"ch15-s3","title":"15.3 竞品分析 — 用 Ad Library 找爆品","kr":"15.3 Competitive Analysis via Ad Library"},{"id":"ch15-s4","title":"15.4 4 淘汰标准详细验证流程","kr":"15.4 4-Screen Validation Process"},{"id":"ch15-s5","title":"15.5 供应链评估 — 从 1688 到工厂直联","kr":"15.5 Supply Chain Assessment"},{"id":"ch15-s6","title":"15.6 小量测品流程 — $300 验证产品可行性","kr":"15.6 Low-Budget Product Testing SOP"},{"id":"ch15-s7","title":"15.7 爆品特征解码 — 独立站历史爆品规律","kr":"15.7 Winning Product Patterns"},{"id":"ch15-s8","title":"15.8 本章 10 个行动点","kr":"15.8 Chapter Action List"}]},{"title":"第十六章:跨境税务 — VAT / GST / 美国销售税 / 进口关税","sections":[{"id":"ch16-s1","title":"16.1 各市场税务义务速查","kr":"16.1 Tax Obligations by Market"},{"id":"ch16-s2","title":"16.2 欧盟 VAT 与 IOSS — 中国卖家必知","kr":"16.2 EU VAT & IOSS"},{"id":"ch16-s3","title":"16.3 英国 VAT — 脱欧后独立政策","kr":"16.3 UK VAT Post-Brexit"},{"id":"ch16-s4","title":"16.4 美国销售税 — Economic Nexus 门槛","kr":"16.4 US Sales Tax — Economic Nexus"},{"id":"ch16-s5","title":"16.5 澳大利亚 GST 与加拿大 GST/HST","kr":"16.5 Australia GST & Canada GST/HST"},{"id":"ch16-s6","title":"16.6 进口关税与 HS Code — 降低买家清关阻力","kr":"16.6 Import Duties & HS Code"},{"id":"ch16-s7","title":"16.7 Shopify 税务自动化配置","kr":"16.7 Shopify Tax Automation"},{"id":"ch16-s8","title":"16.8 本章 10 个行动点","kr":"16.8 Chapter Action List"}]},{"title":"第十七章:GDPR / CCPA / Cookie 合规 — 数据隐私的完整合规方案","sections":[{"id":"ch17-s1","title":"17.1 数据隐私法律速查 — 对独立站的实际影响","kr":"17.1 Privacy Law Quick Reference"},{"id":"ch17-s2","title":"17.2 GDPR 合规配置 — 欧盟访客必须完成","kr":"17.2 GDPR Compliance Setup"},{"id":"ch17-s3","title":"17.3 CCPA 合规 — 加州用户的数据权利","kr":"17.3 CCPA Compliance"},{"id":"ch17-s4","title":"17.4 Cookie Banner 配置 — 工具选择与设置","kr":"17.4 Cookie Banner Setup"},{"id":"ch17-s5","title":"17.5 隐私政策必包含的 13 项内容","kr":"17.5 Privacy Policy — 13 Required Elements"},{"id":"ch17-s6","title":"17.6 邮件营销合规 — GDPR + CAN-SPAM + CASL","kr":"17.6 Email Marketing Compliance"},{"id":"ch17-s7","title":"17.7 数据安全基础 — PCI DSS 与数据泄露响应","kr":"17.7 Data Security Basics"},{"id":"ch17-s8","title":"17.8 本章 10 个行动点","kr":"17.8 Chapter Action List"}]},{"title":"第十八章:风险管理 — 欺诈防护 / 封 Stripe / 封 FB BM / 账号风险","sections":[{"id":"ch18-s1","title":"18.1 独立站 4 大风险矩阵","kr":"18.1 Risk Matrix Overview"},{"id":"ch18-s2","title":"18.2 欺诈订单识别 — 高风险信号清单","kr":"18.2 Fraud Order Detection"},{"id":"ch18-s3","title":"18.3 Stripe 封号预防 — 3 个红线指标","kr":"18.3 Stripe Ban Prevention"},{"id":"ch18-s4","title":"18.4 PayPal 争议管理 — 降低 Dispute 率","kr":"18.4 PayPal Dispute Management"},{"id":"ch18-s5","title":"18.5 Facebook BM 风险 — 结构隔离是关键","kr":"18.5 Facebook BM Risk Management"},{"id":"ch18-s6","title":"18.6 Shopify 账号风险 — 违反 ToS 的触发点","kr":"18.6 Shopify Account Risk"},{"id":"ch18-s7","title":"18.7 备用账号体系 — 多层备份防中断","kr":"18.7 Backup Account System"},{"id":"ch18-s8","title":"18.8 本章 10 个行动点","kr":"18.8 Chapter Action List"}]},{"title":"第十九章:高阶玩法 — Shopify Plus / Headless Commerce / B2B","sections":[{"id":"ch19-s1","title":"19.1 Shopify Plus 深度解析 — 什么值 $2,500/月","kr":"19.1 Shopify Plus Deep-Dive"},{"id":"ch19-s2","title":"19.2 Headless Commerce — 适合什么规模?","kr":"19.2 Headless Commerce Overview"},{"id":"ch19-s3","title":"19.3 B2B 批发功能 — Shopify Plus B2B Portal","kr":"19.3 B2B Wholesale with Shopify Plus"},{"id":"ch19-s4","title":"19.4 Shopify Markets — 多站点多市场管理","kr":"19.4 Shopify Markets — Multi-Region Management"},{"id":"ch19-s5","title":"19.5 Shopify Flow — 20 个高价值自动化场景","kr":"19.5 Shopify Flow — 20 High-Value Automations"},{"id":"ch19-s6","title":"19.6 API 定制开发 — 何时需要开发资源","kr":"19.6 When to Use Shopify APIs"},{"id":"ch19-s7","title":"19.7 本章 10 个行动点","kr":"19.7 Chapter Action List"}]},{"title":"第二十章:2026 年 Shopify 更新 — AI 生图 / Shop App / Markets Pro","sections":[{"id":"ch20-s1","title":"20.1 2026 Shopify 4 件大事总览","kr":"20.1 4 Major 2026 Updates"},{"id":"ch20-s2","title":"20.2 AI Magic Studio 商用化 — 降低内容创作成本 70%","kr":"20.2 AI Magic Studio Goes Commercial"},{"id":"ch20-s3","title":"20.3 Shop App 流量红利 — 进入推荐的 4 个条件","kr":"20.3 Shop App Traffic Opportunity"},{"id":"ch20-s4","title":"20.4 Markets Pro — 全球扩张的基础设施","kr":"20.4 Markets Pro for Global Expansion"},{"id":"ch20-s5","title":"20.5 Shopify Payments 政策收紧 — 高风险类目应对","kr":"20.5 Shopify Payments Policy Tightening"},{"id":"ch20-s6","title":"20.6 AI 广告工具的崛起 — 2026 年广告投放变化","kr":"20.6 AI-Powered Ad Tools in 2026"},{"id":"ch20-s7","title":"20.7 2026 年独立站运营趋势","kr":"20.7 2026 DTC Trends"},{"id":"ch20-s8","title":"20.8 本章 10 个行动点","kr":"20.8 Chapter Action List"}]},{"title":"第二十一章:作者与 PANDAO 社群","sections":[{"id":"ch21-s1","title":"21.1 关于 PANDAO","kr":"21.1 About PANDAO"},{"id":"ch21-s2","title":"21.2 这本书如何使用","kr":"21.2 How to Use This Book"},{"id":"ch21-s3","title":"21.3 持续学习资源","kr":"21.3 Ongoing Learning Resources"},{"id":"ch21-s4","title":"21.4 版本说明与更新","kr":"21.4 Version Notes & Updates"},{"id":"ch21-s5","title":"21.5 PANDAO 的运营理念","kr":"21.5 PANDAO"},{"id":"ch21-s6","title":"21.6 本书的 10 个行动点总结","kr":"21.6 Top 10 Book-Level Action Items"},{"id":"ch21-s7","title":"21.7 常见问题 FAQ — 关于这本书","kr":"21.7 FAQ About This Book"},{"id":"ch21-s8","title":"21.8 免责声明","kr":"21.8 Disclaimer"},{"id":"ch21-s9","title":"21.8 版权声明","kr":"21.8 Copyright Notice"}]},{"title":"附录:工具清单 / 数据速查 / 常用公式 / 术语表","sections":[{"id":"chapp-s1","title":"A.1 Shopify 独立站工具全景清单","kr":"A.1 Complete Tool Stack"},{"id":"chapp-s2","title":"A.2 关键 KPI 参考值 — 健康标准速查表","kr":"A.2 KPI Benchmarks Quick Reference"},{"id":"chapp-s3","title":"A.3 常用运营公式速查","kr":"A.3 Essential Formulas"},{"id":"chapp-s4","title":"A.4 各市场运费参考","kr":"A.4 Shipping Cost Reference"},{"id":"chapp-s5","title":"A.5 独立站术语表 — 50 个必知词汇","kr":"A.5 DTC Glossary — 50 Essential Terms"},{"id":"chapp-s6","title":"A.6 重要平台官方链接速查","kr":"A.6 Important Official Links"},{"id":"chapp-s7","title":"A.7 全书章节索引","kr":"A.7 Chapter Index"}]}]

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