跨境电商选品方法论 · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章 选品路线图：从随机到预测的四阶段进化","sections":[{"id":"ch1-s1","title":"1.1 第一阶段：随机选品期（0-6 个月）","kr":""},{"id":"ch1-s2","title":"1.2 第二阶段：数据驱动期（6-18 个月）","kr":""},{"id":"ch1-s3","title":"1.3 第三阶段：趋势预测期（18-36 个月）","kr":""},{"id":"ch1-s4","title":"1.4 第四阶段：系统化期（36 个月以上）","kr":""},{"id":"ch1-s5","title":"1.5 如何判断自己在哪个阶段","kr":""},{"id":"ch1-s6","title":"1.6 四阶段时间规划表","kr":""},{"id":"ch1-s7","title":"1.7 PANDAO 给新手的第一个忠告","kr":""},{"id":"ch1-s8","title":"1.8 本章行动清单","kr":""}]},{"id":"ch2","title":"第二章 跨境选品逻辑：供应链 × 平台 × 用户 × 季节的四维交叉","sections":[{"id":"ch2-s1","title":"2.1 第一维：供应链维度","kr":""},{"id":"ch2-s2","title":"2.2 第二维：平台特性维度","kr":""},{"id":"ch2-s3","title":"2.3 第三维：用户画像维度","kr":""},{"id":"ch2-s4","title":"2.4 第四维：季节性维度","kr":""},{"id":"ch2-s5","title":"2.5 四维交叉评估方法","kr":""},{"id":"ch2-s6","title":"2.6 PANDAO 真实案例：四维评估的作用","kr":""},{"id":"ch2-s7","title":"2.7 本章行动清单","kr":""}]},{"id":"ch3","title":"第三章 选品数据工具：真实价格 + 真实用法 + PANDAO 评分","sections":[{"id":"ch3-s1","title":"3.1 Helium 10 — 亚马逊选品神器","kr":""},{"id":"ch3-s2","title":"3.2 JungleScout — 亚马逊选品第二选择","kr":""},{"id":"ch3-s3","title":"3.3 Sellerboard — 利润追踪神器","kr":""},{"id":"ch3-s4","title":"3.4 Glimpse — 趋势预测工具","kr":""},{"id":"ch3-s5","title":"3.5 Jingdesign（精品设计）— 国内竞品情报工具","kr":""},{"id":"ch3-s6","title":"3.6 免费工具全家桶","kr":""},{"id":"ch3-s7","title":"3.7 工具组合建议","kr":""},{"id":"ch3-s8","title":"3.8 本章行动清单","kr":""}]},{"id":"ch4","title":"第四章 关键词反推选品 SOP：从词到品的完整路径","sections":[{"id":"ch4-s1","title":"4.1 关键词反推选品的底层逻辑","kr":""},{"id":"ch4-s2","title":"4.2 关键词反推选品 SOP（共 8 步）","kr":""},{"id":"ch4-s3","title":"4.3 韩国市场关键词工具使用技巧","kr":""},{"id":"ch4-s4","title":"4.4 PANDAO 关键词反推成功案例：2024 年厨房小家电","kr":""},{"id":"ch4-s5","title":"4.5 关键词反推常见错误","kr":""},{"id":"ch4-s6","title":"4.6 本章行动清单","kr":""}]},{"id":"ch5","title":"第五章 竞品反查选品 SOP：从对手到自己的完整路径","sections":[{"id":"ch5-s1","title":"5.1 竞品反查选品的核心逻辑","kr":""},{"id":"ch5-s2","title":"5.2 竞品反查选品 SOP（共 7 步）","kr":""},{"id":"ch5-s3","title":"5.3 差评分析实战工具","kr":""},{"id":"ch5-s4","title":"5.4 竞品价格带分析","kr":""},{"id":"ch5-s5","title":"5.5 PANDAO 真实竞品反查案例：2023 年宠物用品","kr":""},{"id":"ch5-s6","title":"5.6 竞品监控：持续性竞品反查","kr":""},{"id":"ch5-s7","title":"5.7 本章行动清单","kr":""}]},{"id":"ch6","title":"第六章 趋势预测选品：Google Trends + TikTok + 小红书三端联动","sections":[{"id":"ch6-s1","title":"6.1 趋势的定义：什么是值得押注的趋势","kr":""},{"id":"ch6-s2","title":"6.2 Google Trends 深度使用指南","kr":""},{"id":"ch6-s3","title":"6.3 TikTok 趋势分析","kr":""},{"id":"ch6-s4","title":"6.4 小红书种草趋势","kr":""},{"id":"ch6-s5","title":"6.5 三端联动趋势验证框架","kr":""},{"id":"ch6-s6","title":"6.6 PANDAO 趋势预测真实案例：2022 年美容仪","kr":""},{"id":"ch6-s7","title":"6.7 免费趋势工具清单","kr":""},{"id":"ch6-s8","title":"6.8 本章行动清单","kr":""}]},{"id":"ch7","title":"第七章 季节性选品 SOP：春夏秋冬 + 节日 + 大促全日历","sections":[{"id":"ch7-s1","title":"7.1 韩国季节性消费基本规律","kr":""},{"id":"ch7-s2","title":"7.2 韩国全年选品日历","kr":""},{"id":"ch7-s3","title":"7.3 추석（秋夕）选品 SOP — 全年最重要的节日","kr":""},{"id":"ch7-s4","title":"7.4 儿童节 + 父母节 + 教师节「五月礼品季」","kr":""},{"id":"ch7-s5","title":"7.5 韩国 Black Friday 与 Coupang 大促","kr":""},{"id":"ch7-s6","title":"7.6 季节性库存管理","kr":""},{"id":"ch7-s7","title":"7.7 全年选品节奏规划表","kr":""},{"id":"ch7-s8","title":"7.8 本章行动清单","kr":""}]},{"id":"ch8","title":"第八章 平台差异选品：Amazon vs Shopee vs Coupang vs eBay","sections":[{"id":"ch8-s1","title":"8.1 四大平台核心差异","kr":""},{"id":"ch8-s2","title":"8.2 Amazon 选品逻辑","kr":""},{"id":"ch8-s3","title":"8.3 Coupang 选品逻辑","kr":""},{"id":"ch8-s4","title":"8.4 Shopee 选品逻辑","kr":""},{"id":"ch8-s5","title":"8.5 eBay 选品逻辑","kr":""},{"id":"ch8-s6","title":"8.6 平台选品优先级建议","kr":""},{"id":"ch8-s7","title":"8.7 本章行动清单","kr":""}]},{"id":"ch9","title":"第九章 国家差异选品：美国 / 日本 / 韩国 / 欧洲 / 东南亚 / 中东 / 拉美 / 非洲","sections":[{"id":"ch9-s1","title":"9.1 韩国市场（重点）","kr":""},{"id":"ch9-s2","title":"9.2 美国市场","kr":""},{"id":"ch9-s3","title":"9.3 日本市场","kr":""},{"id":"ch9-s4","title":"9.4 欧洲市场","kr":""},{"id":"ch9-s5","title":"9.5 东南亚市场（Shopee 主战场）","kr":""},{"id":"ch9-s6","title":"9.6 中东市场","kr":""},{"id":"ch9-s7","title":"9.7 拉美市场","kr":""},{"id":"ch9-s8","title":"9.8 非洲市场","kr":""},{"id":"ch9-s9","title":"9.9 本章行动清单","kr":""}]},{"id":"ch10","title":"第十章 客单价选品：¥30 以下 / ¥30-300 / ¥300-3000 / ¥3000+ 四档打法","sections":[{"id":"ch10-s1","title":"10.1 ¥30 以下（₩6,000 以下）：走量型选品","kr":""},{"id":"ch10-s2","title":"10.2 ¥30-300（₩6,000-60,000）：PANDAO 主战场","kr":""},{"id":"ch10-s3","title":"10.3 ¥300-3000（₩60,000-600,000）：品质高端选品","kr":""},{"id":"ch10-s4","title":"10.4 ¥3000 以上（₩600,000+）：高端利基选品","kr":""},{"id":"ch10-s5","title":"10.5 跨价格带产品组合策略","kr":""},{"id":"ch10-s6","title":"10.6 本章行动清单","kr":""}]},{"id":"ch11","title":"第十一章 利润率选品：毛利 30% 起步 / 50% 健康 / 70% 优秀","sections":[{"id":"ch11-s1","title":"11.1 跨境电商利润率的六层成本结构","kr":""},{"id":"ch11-s2","title":"11.2 利润率计算公式（PANDAO 标准版）","kr":""},{"id":"ch11-s3","title":"11.3 三档利润率标准","kr":""},{"id":"ch11-s4","title":"11.4 如何在选品阶段锁定 50% 毛利","kr":""},{"id":"ch11-s5","title":"11.5 利润率侵蚀因素预警","kr":""},{"id":"ch11-s6","title":"11.6 本章行动清单","kr":""}]},{"id":"ch12","title":"第十二章 测款 SOP：7-14 天冷启动测 5-10 款的标准化流程","sections":[{"id":"ch12-s1","title":"12.1 测款的底层逻辑","kr":""},{"id":"ch12-s2","title":"12.2 测款前准备（D-7 到 D0）","kr":""},{"id":"ch12-s3","title":"12.3 测款第一周（D1-D7）","kr":""},{"id":"ch12-s4","title":"12.4 测款第二周（D8-D14）","kr":""},{"id":"ch12-s5","title":"12.5 并行测款的资源分配","kr":""},{"id":"ch12-s6","title":"12.6 测款后的决策文档","kr":""},{"id":"ch12-s7","title":"12.7 本章行动清单","kr":""}]},{"id":"ch13","title":"第十三章 测款工具：直发 / 海外仓 / FBA 小批量 / 直播间 四种测款方式","sections":[{"id":"ch13-s1","title":"13.1 直发测款（Dropshipping / 航空直邮）","kr":""},{"id":"ch13-s2","title":"13.2 海外仓测款","kr":""},{"id":"ch13-s3","title":"13.3 Amazon FBA 小批量测款","kr":""},{"id":"ch13-s4","title":"13.4 直播间测款","kr":""},{"id":"ch13-s5","title":"13.5 测款工具组合建议","kr":""},{"id":"ch13-s6","title":"13.6 本章行动清单","kr":""}]},{"id":"ch14","title":"第十四章 选品四淘汰：毛利低 / 退货高 / 季节强 / 政策风险","sections":[{"id":"ch14-s1","title":"14.1 第一淘汰：毛利低（< 30% 且无改善路径）","kr":""},{"id":"ch14-s2","title":"14.2 第二淘汰：退货率高（> 10% 且连续 2 个月）","kr":""},{"id":"ch14-s3","title":"14.3 第三淘汰：季节性太强（旺季 < 60 天 + 淡季无法转型）","kr":""},{"id":"ch14-s4","title":"14.4 第四淘汰：政策风险（认证缺失 / 平台禁售 / 法规变化）","kr":""},{"id":"ch14-s5","title":"14.5 淘汰后的复盘流程","kr":""},{"id":"ch14-s6","title":"14.6 本章行动清单","kr":""}]},{"id":"ch15","title":"第十五章 选品 SOP 文档化：选品会议 / 选品报告 / 决策矩阵","sections":[{"id":"ch15-s1","title":"15.1 选品会议 SOP","kr":""},{"id":"ch15-s2","title":"15.2 选品报告模板","kr":""},{"id":"ch15-s3","title":"15.3 选品决策矩阵（12 维度打分表）","kr":""},{"id":"ch15-s4","title":"15.4 选品候选品提案表（简版）","kr":""},{"id":"ch15-s5","title":"15.5 选品决策记录与追踪","kr":""},{"id":"ch15-s6","title":"15.6 本章行动清单","kr":""}]},{"id":"ch16","title":"第十六章 蓝海选品：冷门类目 / 新兴市场 / 本地化机会","sections":[{"id":"ch16-s1","title":"16.1 蓝海信号的三个来源","kr":""},{"id":"ch16-s2","title":"16.2 冷门类目蓝海机会","kr":""},{"id":"ch16-s3","title":"16.3 新兴市场蓝海机会","kr":""},{"id":"ch16-s4","title":"16.4 本地化蓝海机会","kr":""},{"id":"ch16-s5","title":"16.5 蓝海机会的生命周期管理","kr":""},{"id":"ch16-s6","title":"16.6 本章行动清单","kr":""}]},{"id":"ch17","title":"第十七章 红海选品：成熟类目怎么差异化 + 价格战 vs 品质升级","sections":[{"id":"ch17-s1","title":"17.1 红海类目的定义","kr":""},{"id":"ch17-s2","title":"17.2 红海中寻找差异化的五种路径","kr":""},{"id":"ch17-s3","title":"17.3 红海选品成本评估","kr":""},{"id":"ch17-s4","title":"17.4 PANDAO 红海突围真实案例：2021 运动水壶","kr":""},{"id":"ch17-s5","title":"17.5 如何判断红海是否值得进入","kr":""},{"id":"ch17-s6","title":"17.6 本章行动清单","kr":""}]},{"id":"ch18","title":"第十八章 工厂选品：自有工厂 / OEM / ODM 优势与选品策略","sections":[{"id":"ch18-s1","title":"18.1 三种工厂合作模式对比","kr":""},{"id":"ch18-s2","title":"18.2 纯贸易型选品的局限和突破","kr":""},{"id":"ch18-s3","title":"18.3 OEM 选品策略","kr":""},{"id":"ch18-s4","title":"18.4 ODM 选品策略","kr":""},{"id":"ch18-s5","title":"18.5 自有工厂选品的逻辑","kr":""},{"id":"ch18-s6","title":"18.6 工厂关系维护与选品协同","kr":""},{"id":"ch18-s7","title":"18.7 本章行动清单","kr":""}]},{"id":"ch19","title":"第十九章 知识产权选品规避：专利 / 商标 / 版权 风险完全指南","sections":[{"id":"ch19-s1","title":"19.1 三大知识产权风险类型","kr":""},{"id":"ch19-s2","title":"19.2 专利风险排查方法","kr":""},{"id":"ch19-s3","title":"19.3 商标风险排查","kr":""},{"id":"ch19-s4","title":"19.4 版权风险规避","kr":""},{"id":"ch19-s5","title":"19.5 Coupang 和 Amazon 的 IP 处理机制","kr":""},{"id":"ch19-s6","title":"19.6 IP 风险防护体系建立","kr":""},{"id":"ch19-s7","title":"19.7 本章行动清单","kr":""}]},{"id":"ch20","title":"第二十章 选品失败处理：滞销 / 退货 / 投诉 / 平台下架 SOP","sections":[{"id":"ch20-s1","title":"20.1 滞销处理 SOP","kr":""},{"id":"ch20-s2","title":"20.2 高退货率处理 SOP","kr":""},{"id":"ch20-s3","title":"20.3 用户投诉处理 SOP","kr":""},{"id":"ch20-s4","title":"20.4 平台下架 SOP","kr":""},{"id":"ch20-s5","title":"20.5 失败后的复盘机制","kr":""},{"id":"ch20-s6","title":"20.6 本章行动清单","kr":""}]},{"id":"ch21","title":"第二十一章 PANDAO 真实选品故事：四个年份，四个教训，四个爆款","sections":[{"id":"ch21-s1","title":"21.1 2021：钛合金户外水壶 — PANDAO 第一个真正意义上的爆款","kr":""},{"id":"ch21-s2","title":"21.2 2022：家用 RF 美容仪 — 趋势预测的胜利","kr":""},{"id":"ch21-s3","title":"21.3 2023：宠物自动饮水机 — 蓝海发现的模板","kr":""},{"id":"ch21-s4","title":"21.4 2024：空气炸锅配件套装 — 关键词反推的教科书案例","kr":""},{"id":"ch21-s5","title":"21.5 四个案例的共同规律","kr":""},{"id":"ch21-s6","title":"21.6 本章行动清单","kr":""}]},{"id":"ch22","title":"附录 选品工具包：矩阵 + 测款表 + 决策模板 + 数据基准","sections":[{"id":"ch22-s1","title":"A1 选品决策矩阵（满分 100 分）","kr":""},{"id":"ch22-s2","title":"A2 候选品提案表（选品会议用）","kr":""},{"id":"ch22-s3","title":"A3 利润率快速计算模板","kr":""},{"id":"ch22-s4","title":"A4 测款追踪表格（14 天标准版）","kr":""},{"id":"ch22-s5","title":"A5 韩国市场选品数据基准（2024 年参考数据）","kr":""},{"id":"ch22-s6","title":"A6 工具费用速查表（2024 年）","kr":""},{"id":"ch22-s7","title":"A7 韩国认证费用速查（2024 年）","kr":""},{"id":"ch22-s8","title":"A8 失败归因记录模板","kr":""},{"id":"ch22-s9","title":"A9 韩国市场头程物流参考费率（2024 年）","kr":""},{"id":"ch22-s10","title":"A10 选品周工作清单（每周必做）","kr":""},{"id":"ch22-s11","title":"A11 PANDAO 选品经验总结 20 条","kr":""}]}]

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