Qoo10 JP 运营手册 | 从小白到大神

[{"title":"第一章:Qoo10 Japan 从零开始","sections":[{"id":"ch01-s1","title":"1.1 三阶段路线图(¥0 → ¥200K → ¥1M → ¥4M+)","kr":""},{"id":"ch01-s2","title":"1.2 Qoo10 JP 大盘速读","kr":""},{"id":"ch01-s3","title":"1.3 三个算法:Gold Shop / Mega 活动排名 / 搜索相关性","kr":""},{"id":"ch01-s4","title":"1.4 第一周:Qoo10 JP 店铺开通 SOP(Day 1-7)","kr":""},{"id":"ch01-s5","title":"1.5 第一个月:首单 SOP(Mega 活动报名 + Qprice 下调)","kr":""},{"id":"ch01-s6","title":"1.6 选品 4 淘汰标准","kr":""},{"id":"ch01-s7","title":"1.7 新手 10 大错误","kr":""},{"id":"ch01-s8","title":"1.8 Qoo10 JP vs Rakuten / Yahoo Shopping 五大差异","kr":""},{"id":"ch01-s9","title":"1.9 冷启动 KPI 仪表盘","kr":""},{"id":"ch01-s10","title":"1.10 本书使用手册(症状 → 章节)","kr":""},{"id":"ch01-s11","title":"1.11 2026 年 Qoo10 JP 四件大事","kr":""},{"id":"ch01-s12","title":"1.12 本章 10 个行动点","kr":""}]},{"title":"第二章:Qoo10 生态全景","sections":[{"id":"ch02-s1","title":"2.1 三阶段路线图:生态位置(¥0 → ¥200K → ¥1M → ¥4M+)","kr":""},{"id":"ch02-s2","title":"2.2 eBay × Qoo10:母子公司关系与实战意义","kr":""},{"id":"ch02-s3","title":"2.3 三市场速查:Qoo10 JP / KR / SG 差异","kr":""},{"id":"ch02-s4","title":"2.4 Mega 活动:Qoo10 JP 的流量核心机制","kr":""},{"id":"ch02-s5","title":"2.5 Gold Shop 等级体系概览","kr":""},{"id":"ch02-s6","title":"2.6 新手 5 大错:生态认知层面","kr":""}]},{"title":"第三章:Qoo10 卖家后台完全指南","sections":[{"id":"ch03-s1","title":"3.1 三阶段后台使用重心(¥0 → ¥200K → ¥4M+)","kr":""},{"id":"ch03-s2","title":"3.2 后台导航全图","kr":""},{"id":"ch03-s3","title":"3.3 订单管理:发货 SOP","kr":""},{"id":"ch03-s4","title":"3.4 商品管理:上架 SOP","kr":""},{"id":"ch03-s5","title":"3.5 Mega 活动报名操作步骤","kr":""},{"id":"ch03-s6","title":"3.6 数据分析模块:日常必看 3 张报表","kr":""},{"id":"ch03-s7","title":"3.7 新手 5 大后台操作错误","kr":""}]},{"title":"第四章:开店 SOP","sections":[{"id":"ch04-s1","title":"4.1 三阶段开店重心","kr":""},{"id":"ch04-s2","title":"4.2 注册材料清单","kr":""},{"id":"ch04-s3","title":"4.3 Day 1-14 开店日历","kr":""},{"id":"ch04-s4","title":"4.4 必做合规设置:特定商取引法","kr":""},{"id":"ch04-s5","title":"4.5 开店 KPI:前 3 个月达标标准","kr":""},{"id":"ch04-s6","title":"4.6 新手 5 大开店错误","kr":""}]},{"title":"第五章:Listing 日韩美妆品类特化","sections":[{"id":"ch05-s1","title":"5.1 三阶段 Listing 重心","kr":""},{"id":"ch05-s2","title":"5.2 日语美妆标题公式","kr":""},{"id":"ch05-s3","title":"5.3 主图设计标准:美妆品类专属","kr":""},{"id":"ch05-s4","title":"5.4 K-Beauty 品类标签策略","kr":""},{"id":"ch05-s5","title":"5.5 季节性 Listing 更新日历","kr":""},{"id":"ch05-s6","title":"5.6 新手 5 大 Listing 错误","kr":""}]},{"title":"第六章:定价策略 + Qprice 官方比价激励","sections":[{"id":"ch06-s1","title":"6.1 三阶段定价重心","kr":""},{"id":"ch06-s2","title":"6.2 定价公式:从成本到挂牌价","kr":""},{"id":"ch06-s3","title":"6.3 Qprice 完全操作 SOP","kr":""},{"id":"ch06-s4","title":"6.4 Mega 活动定价策略","kr":""},{"id":"ch06-s5","title":"6.5 定价 KPI 监控表","kr":""},{"id":"ch06-s6","title":"6.6 新手 5 大定价错误","kr":""}]},{"title":"第七章:Qoo10 自有仓(日本福冈)","sections":[{"id":"ch07-s1","title":"7.1 三阶段使用自有仓的判断标准","kr":""},{"id":"ch07-s2","title":"7.2 Q-仓核心优势 vs 自发货对比","kr":""},{"id":"ch07-s3","title":"7.3 Q-仓费用结构","kr":""},{"id":"ch07-s4","title":"7.4 入仓操作 SOP","kr":""},{"id":"ch07-s5","title":"7.5 Q-仓 KPI 监控","kr":""},{"id":"ch07-s6","title":"7.6 新手 5 大 Q-仓错误","kr":""}]},{"title":"第八章:自发货运营体系","sections":[{"id":"ch08-s1","title":"8.1 三阶段自发货策略","kr":""},{"id":"ch08-s2","title":"8.2 发货流程 SOP(每日标准操作)","kr":""},{"id":"ch08-s3","title":"8.3 追踪号填写标准","kr":""},{"id":"ch08-s4","title":"8.4 退货处理 SOP","kr":""},{"id":"ch08-s5","title":"8.5 自发货 KPI 监控","kr":""},{"id":"ch08-s6","title":"8.6 新手 5 大自发货错误","kr":""}]},{"title":"第九章:中日物流 + 韩日物流 + 直邮方案","sections":[{"id":"ch09-s1","title":"9.1 三阶段物流策略","kr":""},{"id":"ch09-s2","title":"9.2 中国→日本物流路线对比","kr":""},{"id":"ch09-s3","title":"9.3 韩国→日本物流路线(K-Beauty 卖家专项)","kr":""},{"id":"ch09-s4","title":"9.4 日本关税与清关要点","kr":""},{"id":"ch09-s5","title":"9.5 物流成本优化策略","kr":""},{"id":"ch09-s6","title":"9.6 新手 5 大物流错误","kr":""}]},{"title":"第十章:日语客服 + 评价体系","sections":[{"id":"ch10-s1","title":"10.1 三阶段客服重心","kr":""},{"id":"ch10-s2","title":"10.2 核心客服模板库(20 条)","kr":""},{"id":"ch10-s3","title":"10.3 评价管理策略","kr":""},{"id":"ch10-s4","title":"10.4 差评危机处理流程","kr":""},{"id":"ch10-s5","title":"10.5 客服 KPI 监控","kr":""},{"id":"ch10-s6","title":"10.6 新手 5 大客服错误","kr":""}]},{"title":"第十一章:广告 — Qoo10 Ad Plus","sections":[{"id":"ch11-s1","title":"11.1 三阶段广告策略","kr":""},{"id":"ch11-s2","title":"11.2 Qoo10 Ad Plus 广告类型","kr":""},{"id":"ch11-s3","title":"11.3 关键词广告 SOP","kr":""},{"id":"ch11-s4","title":"11.4 广告 ROI 计算公式","kr":""},{"id":"ch11-s5","title":"11.5 广告 KPI","kr":""},{"id":"ch11-s6","title":"11.6 新手 5 大广告错误","kr":""},{"id":"ch11-s7","title":"11.7 QSM 代运服务商生态地图","kr":"11.7 Qoo10 JP Store Management Agency Map"},{"id":"ch11-s8","title":"11.8 Mega / Super Sale 前代投外包 SOP","kr":"11.8 Pre-Mega Sale Ad Management Outsourcing SOP"},{"id":"ch11-s9","title":"11.9 日語転写外包报价 & 店铺装修质量核对清单","kr":"11.9 Japanese Listing Translation & Store Design Quality Checklist"}]},{"title":"第十二章:大促运营 — Mega / Super Sale / 年末年始","sections":[{"id":"ch12-s1","title":"12.1 三阶段 Mega 运营目标","kr":""},{"id":"ch12-s2","title":"12.2 Mega 活动排名算法(算法 dataTable)","kr":""},{"id":"ch12-s3","title":"12.3 Mega 活动 SOP 时间线","kr":""},{"id":"ch12-s4","title":"12.4 Super Sale 策略","kr":""},{"id":"ch12-s5","title":"12.5 年末年始大促战役(12 月→1 月)","kr":""},{"id":"ch12-s6","title":"12.6 新手 5 大 Mega 活动错误","kr":""}]},{"title":"第十三章:SEO + Gold Shop 认证提升","sections":[{"id":"ch13-s1","title":"13.1 三阶段 SEO + Gold Shop 目标","kr":""},{"id":"ch13-s2","title":"13.2 搜索算法权重(算法 dataTable)","kr":""},{"id":"ch13-s3","title":"13.3 Gold Shop 升级路径","kr":""},{"id":"ch13-s4","title":"13.4 SEO 关键词研究工具","kr":""},{"id":"ch13-s5","title":"13.5 SEO + Gold Shop KPI","kr":""},{"id":"ch13-s6","title":"13.6 新手 5 大 SEO 错误","kr":""}]},{"title":"第十四章:数据分析","sections":[{"id":"ch14-s1","title":"14.1 三阶段数据看板","kr":""},{"id":"ch14-s2","title":"14.2 三张核心报表解读","kr":""},{"id":"ch14-s3","title":"14.3 转化漏斗分析","kr":""},{"id":"ch14-s4","title":"14.4 SKU 矩阵管理数据表","kr":""},{"id":"ch14-s5","title":"14.5 数据驱动选品淘汰制","kr":""},{"id":"ch14-s6","title":"14.6 新手 5 大数据分析错误","kr":""}]},{"title":"第十五章:选品 — 年轻女性 20-35 岁 / 美妆 40% / 韩妆跨境红利","sections":[{"id":"ch15-s1","title":"15.1 三阶段选品策略","kr":""},{"id":"ch15-s2","title":"15.2 核心用户画像:日本女性 20-35 岁","kr":""},{"id":"ch15-s3","title":"15.3 美妆选品矩阵(40% GMV 品类完整解析)","kr":""},{"id":"ch15-s4","title":"15.4 K-Beauty 跨境红利窗口","kr":""},{"id":"ch15-s5","title":"15.5 3C 配件品类:女性 3C 是第二战场","kr":""},{"id":"ch15-s6","title":"15.6 新手 5 大选品错误","kr":""}]},{"title":"第十六章:跨境 — 韩国→日本代购链","sections":[{"id":"ch16-s1","title":"16.1 三阶段韩日代购链建设","kr":""},{"id":"ch16-s2","title":"16.2 韩国供应商寻源渠道","kr":""},{"id":"ch16-s3","title":"16.3 韩日代购链商业模式对比","kr":""},{"id":"ch16-s4","title":"16.4 代购链合规要点","kr":""},{"id":"ch16-s5","title":"16.5 韩日代购 KPI","kr":""},{"id":"ch16-s6","title":"16.6 新手 5 大韩日代购链错误","kr":""}]},{"title":"第十七章:合规 — 薬機法 / 食品卫生 / 特商法","sections":[{"id":"ch17-s1","title":"17.1 三阶段合规重心","kr":""},{"id":"ch17-s2","title":"17.2 薬機法(医薬品医療機器等法)完全指南","kr":""},{"id":"ch17-s3","title":"17.3 薬機法功效词使用规范","kr":""},{"id":"ch17-s4","title":"17.4 特定商取引法(特商法)实务","kr":""},{"id":"ch17-s5","title":"17.5 食品卫生法 + PSE 认证(附加品类合规)","kr":""},{"id":"ch17-s6","title":"17.6 新手 5 大合规错误","kr":""}]},{"title":"第十八章:风险管理 — Gold Shop 掉级 / 薬機法违规 / 刷单","sections":[{"id":"ch18-s1","title":"18.1 风险等级分类","kr":""},{"id":"ch18-s2","title":"18.2 Gold Shop 掉级风险管理","kr":""},{"id":"ch18-s3","title":"18.3 薬機法违规应急处理","kr":""},{"id":"ch18-s4","title":"18.4 刷单风险:为什么在 Qoo10 JP 刷单是死路","kr":""},{"id":"ch18-s5","title":"18.5 风险预警系统建设","kr":""},{"id":"ch18-s6","title":"18.6 新手 5 大风险管理错误","kr":""}]},{"title":"第十九章:高阶运营 — Power Shop / Mega 常驻","sections":[{"id":"ch19-s1","title":"19.1 Power Shop 定义和达成标准","kr":""},{"id":"ch19-s2","title":"19.2 Mega 常驻策略:全年 18+ 次 Mega 参与框架","kr":""},{"id":"ch19-s3","title":"19.3 多 SKU 矩阵运营","kr":""},{"id":"ch19-s4","title":"19.4 Top Banner 资格争夺 SOP","kr":""},{"id":"ch19-s5","title":"19.5 Power Shop KPI","kr":""},{"id":"ch19-s6","title":"19.6 Power Shop 阶段 5 大成长瓶颈","kr":""}]},{"title":"第二十章:2026 Qoo10 JP 更新","sections":[{"id":"ch20-s1","title":"20.1 三阶段视角:2026 变化对你的影响","kr":""},{"id":"ch20-s2","title":"20.2 变化一:eBay × Qoo10 整合","kr":""},{"id":"ch20-s3","title":"20.3 变化二:韩妆(K-Beauty)红利持续扩大","kr":""},{"id":"ch20-s4","title":"20.4 变化三:SHEIN / Temu 日本进入压力","kr":""},{"id":"ch20-s5","title":"20.5 变化四:Mega 活动积分改革","kr":""},{"id":"ch20-s6","title":"20.6 2026 年 5 大机会窗口","kr":""}]},{"title":"第二十一章:作者 20 条肺腑之言","sections":[{"id":"ch21-s1","title":"21.1 关于冷启动","kr":""},{"id":"ch21-s2","title":"21.2 关于选品","kr":""},{"id":"ch21-s3","title":"21.3 关于运营","kr":""},{"id":"ch21-s4","title":"21.4 关于合规与风险","kr":""},{"id":"ch21-s5","title":"21.5 关于增长与心态","kr":""}]},{"title":"附录:术语 / KPI 速查 / 工具 / 作者总结","sections":[{"id":"chapp-s1","title":"A.1 Qoo10 JP 核心术语速查表","kr":""},{"id":"chapp-s2","title":"A.2 全书 KPI 速查表","kr":""},{"id":"chapp-s3","title":"A.3 工具清单","kr":""},{"id":"chapp-s4","title":"A.4 全书 20 章抄作业清单","kr":""},{"id":"chapp-s5","title":"A.5 作者总结","kr":""}]}]

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