跨境电商运营全链路 SOP · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章 · 路线图：冷启动 0-3 月 / 成长 3-9 月 / 爆品 9-18 月 / 品牌 18+ 月","sections":[{"id":"ch1-s1","title":"1.1 PANDAO 四段式增长全景","kr":""},{"id":"ch1-s2","title":"1.2 第一段：冷启动（0-3 个月）——从 0 到能活","kr":""},{"id":"ch1-s3","title":"1.3 第二段：成长期（3-9 个月）——从能活到能赚","kr":""},{"id":"ch1-s4","title":"1.4 第三段：爆品爬坡（9-18 个月）——从能赚到爆发","kr":""},{"id":"ch1-s5","title":"1.5 第四段：品牌期（18+ 个月）——从爆发到护城河","kr":""},{"id":"ch1-s6","title":"1.6 四段式资金计划","kr":""},{"id":"ch1-s7","title":"1.7 工具栈配置（从 Day 0 起）","kr":""},{"id":"ch1-s8","title":"1.8 PANDAO 路线图使用说明","kr":""}]},{"id":"ch2","title":"第二章 · 上架前 7 天准备：Listing / 图片 / 关键词 / 库存 / 物流路径","sections":[{"id":"ch2-s1","title":"2.1 为什么上架前 7 天决定冷启动成败","kr":""},{"id":"ch2-s2","title":"2.2 D-7 完整 SOP 日历","kr":""},{"id":"ch2-s3","title":"2.3 Listing 写作 SOP","kr":""},{"id":"ch2-s4","title":"2.4 图片 SOP（5 张最低标准）","kr":""},{"id":"ch2-s5","title":"2.5 关键词研究 SOP","kr":""},{"id":"ch2-s6","title":"2.6 库存计划 SOP","kr":""},{"id":"ch2-s7","title":"2.7 物流路径选择","kr":""}]},{"id":"ch3","title":"第三章 · 上架 Day 1 SOP：发布 / 验证 / 初始流量启动","sections":[{"id":"ch3-s1","title":"3.1 Day 1 的战略意义","kr":""},{"id":"ch3-s2","title":"3.2 Day 1 逐小时操作清单","kr":""},{"id":"ch3-s3","title":"3.3 发布前最终检查清单","kr":""},{"id":"ch3-s4","title":"3.4 初始广告策略","kr":""},{"id":"ch3-s5","title":"3.5 首单验证 SOP","kr":""},{"id":"ch3-s6","title":"3.6 Day 1 数据基准与预警","kr":""},{"id":"ch3-s7","title":"3.7 紧急处理：Day 1 常见问题","kr":""}]},{"id":"ch4","title":"第四章 · 冷启动 Week 1-2：测款 / 调整 / 第一波广告","sections":[{"id":"ch4-s1","title":"4.1 Week 1-2 的核心任务","kr":""},{"id":"ch4-s2","title":"4.2 Week 1 逐日行动计划","kr":""},{"id":"ch4-s3","title":"4.3 测款核心方法","kr":""},{"id":"ch4-s4","title":"4.4 Week 2 广告进阶","kr":""},{"id":"ch4-s5","title":"4.5 第一波广告优化 SOP","kr":""},{"id":"ch4-s6","title":"4.6 Week 1-2 常见坑与调整","kr":""}]},{"id":"ch5","title":"第五章 · 冷启动 Week 3-4：确认主推品 / 加大广告 / 第一批好评","sections":[{"id":"ch5-s1","title":"5.1 Week 3-4 的战略转变","kr":""},{"id":"ch5-s2","title":"5.2 Week 3-4 逐日日历","kr":""},{"id":"ch5-s3","title":"5.3 主推品确认 SOP","kr":""},{"id":"ch5-s4","title":"5.4 广告加速 SOP","kr":""},{"id":"ch5-s5","title":"5.5 第一批好评索取 SOP","kr":""},{"id":"ch5-s6","title":"5.6 竞品监控 SOP","kr":""}]},{"id":"ch6","title":"第六章 · 冷启动 Month 2：从 0 到 100 单的 SOP","sections":[{"id":"ch6-s1","title":"6.1 Month 2 的核心任务","kr":""},{"id":"ch6-s2","title":"6.2 Month 2 全月日历","kr":""},{"id":"ch6-s3","title":"6.3 转化漏斗优化 SOP","kr":""},{"id":"ch6-s4","title":"6.4 Listing 全面优化 SOP（Day 35 执行）","kr":""},{"id":"ch6-s5","title":"6.5 广告结构升级","kr":""},{"id":"ch6-s6","title":"6.6 评价加速 SOP","kr":""},{"id":"ch6-s7","title":"6.7 库存管理升级","kr":""}]},{"id":"ch7","title":"第七章 · 冷启动 Month 3：评估冷启动结果 + 决策 GO/STOP","sections":[{"id":"ch7-s1","title":"7.1 Month 3 的核心使命","kr":""},{"id":"ch7-s2","title":"7.2 Month 3 日历","kr":""},{"id":"ch7-s3","title":"7.3 GO/STOP 决策矩阵","kr":""},{"id":"ch7-s4","title":"7.4 Month 3 广告优化目标","kr":""},{"id":"ch7-s5","title":"7.5 STOP 决策执行 SOP","kr":""},{"id":"ch7-s6","title":"7.6 GO 决策执行 SOP","kr":""},{"id":"ch7-s7","title":"7.7 Day 90 完整复盘模板","kr":""}]},{"id":"ch8","title":"第八章 · 成长期 Month 3-6：扩大 SKU / 优化 Listing / 拓品","sections":[{"id":"ch8-s1","title":"8.1 成长期第一阶段的核心转变","kr":""},{"id":"ch8-s2","title":"8.2 Month 3-6 里程碑日历","kr":""},{"id":"ch8-s3","title":"8.3 SKU 扩展 SOP","kr":""},{"id":"ch8-s4","title":"8.4 每个新 SKU 的上架 SOP","kr":""},{"id":"ch8-s5","title":"8.5 主推品 Listing 持续优化","kr":""},{"id":"ch8-s6","title":"8.6 拓品 SOP（发现下一个爆品）","kr":""},{"id":"ch8-s7","title":"8.7 成长期数据看板建立","kr":""}]},{"id":"ch9","title":"第九章 · 成长期 Month 6-9：矩阵化 / 团队扩张 / 数据化决策","sections":[{"id":"ch9-s1","title":"9.1 Month 6-9 的范式转变","kr":""},{"id":"ch9-s2","title":"9.2 Month 6-9 里程碑","kr":""},{"id":"ch9-s3","title":"9.3 矩阵化运营 SOP","kr":""},{"id":"ch9-s4","title":"9.4 团队扩张 SOP","kr":""},{"id":"ch9-s5","title":"9.5 SOP 文档体系建立","kr":""},{"id":"ch9-s6","title":"9.6 数据化决策升级","kr":""},{"id":"ch9-s7","title":"9.7 Month 9 爆品爬坡准备","kr":""}]},{"id":"ch10","title":"第十章 · 爆品识别：数据信号 CTR > 2% / 转化 > 10% / ROAS > 3","sections":[{"id":"ch10-s1","title":"10.1 什么是真正的爆品","kr":""},{"id":"ch10-s2","title":"10.2 爆品三大数据信号详解","kr":""},{"id":"ch10-s3","title":"10.3 爆品识别完整 SOP","kr":""},{"id":"ch10-s4","title":"10.4 辅助爆品识别的数据指标","kr":""},{"id":"ch10-s5","title":"10.5 PANDAO 真实爆品信号案例","kr":""},{"id":"ch10-s6","title":"10.6 假爆品识别（避免误判）","kr":""}]},{"id":"ch11","title":"第十一章 · 爆品爬坡：从 ¥1K/月 → ¥10K/月 SOP","sections":[{"id":"ch11-s1","title":"11.1 爬坡阶段一的战略定义","kr":""},{"id":"ch11-s2","title":"11.2 爬坡阶段一完整 SOP","kr":""},{"id":"ch11-s3","title":"11.3 广告预算放量策略","kr":""},{"id":"ch11-s4","title":"11.4 供应链同步升级","kr":""},{"id":"ch11-s5","title":"11.5 Listing 爬坡期优化","kr":""},{"id":"ch11-s6","title":"11.6 财务管控","kr":""}]},{"id":"ch12","title":"第十二章 · 爆品跑步：从 ¥10K → ¥100K SOP","sections":[{"id":"ch12-s1","title":"12.1 从爬坡到跑步的质变","kr":""},{"id":"ch12-s2","title":"12.2 跑步阶段日历","kr":""},{"id":"ch12-s3","title":"12.3 广告全面专业化","kr":""},{"id":"ch12-s4","title":"12.4 KOL 合作 SOP","kr":""},{"id":"ch12-s5","title":"12.5 价格策略优化","kr":""},{"id":"ch12-s6","title":"12.6 自然流量增长 SOP","kr":""},{"id":"ch12-s7","title":"12.7 品牌护城河建设（从月销 ₩10M 开始）","kr":""}]},{"id":"ch13","title":"第十三章 · 爆品防衰退：数据预警 + 提前调整 + 推接力品","sections":[{"id":"ch13-s1","title":"13.1 爆品衰退是必然的","kr":""},{"id":"ch13-s2","title":"13.2 衰退预警信号系统","kr":""},{"id":"ch13-s3","title":"13.3 衰退延缓策略","kr":""},{"id":"ch13-s4","title":"13.4 接力品 SOP","kr":""},{"id":"ch13-s5","title":"13.5 PANDAO 水壶案例：防衰退实操","kr":""},{"id":"ch13-s6","title":"13.6 退出 SOP（有序收缩）","kr":""}]},{"id":"ch14","title":"第十四章 · 数据复盘：日报 / 周报 / 月报 / 季报 4 层节奏","sections":[{"id":"ch14-s1","title":"14.1 为什么需要 4 层复盘节奏","kr":""},{"id":"ch14-s2","title":"14.2 日报 SOP","kr":""},{"id":"ch14-s3","title":"14.3 周报 SOP","kr":""},{"id":"ch14-s4","title":"14.4 月报 SOP","kr":""},{"id":"ch14-s5","title":"14.5 季报 SOP","kr":""},{"id":"ch14-s6","title":"14.6 4 层复盘节奏图","kr":""},{"id":"ch14-s7","title":"14.7 数据复盘的关键原则","kr":""}]},{"id":"ch15","title":"第十五章 · 数据工具栈：Sellerboard / Helium 10 / 自建 Excel + ChatGPT","sections":[{"id":"ch15-s1","title":"15.1 工具栈的设计哲学","kr":""},{"id":"ch15-s2","title":"15.2 Sellerboard — 利润追踪核心工具","kr":""},{"id":"ch15-s3","title":"15.3 Helium 10 — 关键词研究与竞品分析","kr":""},{"id":"ch15-s4","title":"15.4 自建 Excel + ChatGPT — 灵活且低成本","kr":""},{"id":"ch15-s5","title":"15.5 其他辅助工具","kr":""},{"id":"ch15-s6","title":"15.6 工具接入 SOP","kr":""}]},{"id":"ch16","title":"第十六章 · 决策框架：数据驱动 vs 直觉 / 短期 vs 长期 / 自营 vs 外包","sections":[{"id":"ch16-s1","title":"16.1 跨境运营中的三大决策困境","kr":""},{"id":"ch16-s2","title":"16.2 数据驱动 vs 直觉决策","kr":""},{"id":"ch16-s3","title":"16.3 短期 vs 长期决策","kr":""},{"id":"ch16-s4","title":"16.4 自营 vs 外包决策","kr":""},{"id":"ch16-s5","title":"16.5 PANDAO 实战决策案例库","kr":""},{"id":"ch16-s6","title":"16.6 高效决策的执行规范","kr":""}]},{"id":"ch17","title":"第十七章 · 危机处理：平台警告 / 评价崩 / 库存断 / 资金链 SOP","sections":[{"id":"ch17-s1","title":"17.1 危机是运营的必修课","kr":""},{"id":"ch17-s2","title":"17.2 平台警告处理 SOP","kr":""},{"id":"ch17-s3","title":"17.3 评价崩盘处理 SOP","kr":""},{"id":"ch17-s4","title":"17.4 库存断货处理 SOP","kr":""},{"id":"ch17-s5","title":"17.5 资金链危机 SOP","kr":""},{"id":"ch17-s6","title":"17.6 危机预防体系","kr":""}]},{"id":"ch18","title":"第十八章 · 政策响应：平台规则变 / 国家政策变 / 节日政策 SOP","sections":[{"id":"ch18-s1","title":"18.1 政策是跨境运营最不可控的变量","kr":""},{"id":"ch18-s2","title":"18.2 政策信息获取体系","kr":""},{"id":"ch18-s3","title":"18.3 平台规则变更响应 SOP","kr":""},{"id":"ch18-s4","title":"18.4 关键规则变更影响评估","kr":""},{"id":"ch18-s5","title":"18.5 国家政策变更响应 SOP","kr":""},{"id":"ch18-s6","title":"18.6 节日政策与节日运营 SOP","kr":""},{"id":"ch18-s7","title":"18.7 节日备货计划 SOP","kr":""}]},{"id":"ch19","title":"第十九章 · 多 SKU 管理：20+ SKU 怎么排序 / 优先级 / 资源分配","sections":[{"id":"ch19-s1","title":"19.1 多 SKU 管理的核心挑战","kr":""},{"id":"ch19-s2","title":"19.2 SKU 组合管理框架","kr":""},{"id":"ch19-s3","title":"19.3 20+ SKU 优先级排序 SOP","kr":""},{"id":"ch19-s4","title":"19.4 资源分配 SOP","kr":""},{"id":"ch19-s5","title":"19.5 SKU 淘汰 SOP","kr":""},{"id":"ch19-s6","title":"19.6 多 SKU 日常管理效率工具","kr":""},{"id":"ch19-s7","title":"19.7 新品引入节奏控制","kr":""}]},{"id":"ch20","title":"第二十章 · 多平台运营：Coupang + Shopee + Amazon 协同","sections":[{"id":"ch20-s1","title":"20.1 多平台运营的时机","kr":""},{"id":"ch20-s2","title":"20.2 三大平台核心差异","kr":""},{"id":"ch20-s3","title":"20.3 Coupang → Shopee 扩展 SOP","kr":""},{"id":"ch20-s4","title":"20.4 Coupang → Amazon 扩展 SOP","kr":""},{"id":"ch20-s5","title":"20.5 多平台协同运营 SOP","kr":""},{"id":"ch20-s6","title":"20.6 多平台资源分配","kr":""},{"id":"ch20-s7","title":"20.7 多平台运营的风险与规避","kr":""}]},{"id":"ch21","title":"第二十一章 · PANDAO 真实运营案例：Coupang 户外水壶 90 天 ₩0 → ₩30M 完整记录","sections":[{"id":"ch21-s1","title":"21.1 背景与品选","kr":""},{"id":"ch21-s2","title":"21.2 上架前准备（2021年3月1日-3月7日）","kr":""},{"id":"ch21-s3","title":"21.3 Day 1-7（2021年3月8日-3月14日）","kr":""},{"id":"ch21-s4","title":"21.4 Day 8-30（第一个月冲刺）","kr":""},{"id":"ch21-s5","title":"21.5 Day 31-60（Month 2）","kr":""},{"id":"ch21-s6","title":"21.6 Day 61-90（Month 3 + GO 决策）","kr":""},{"id":"ch21-s7","title":"21.7 Day 91-365（爆品爬坡完整记录）","kr":""},{"id":"ch21-s8","title":"21.8 关键转折点复盘","kr":""},{"id":"ch21-s9","title":"21.9 总成本与收益计算","kr":""},{"id":"ch21-s10","title":"21.10 案例核心教训","kr":""}]},{"id":"ch22","title":"附录 · 运营 SOP 工具包：冷启动日历 + 爆品检查表 + 复盘模板 + 危机预案","sections":[{"id":"ch22-s1","title":"A.1 冷启动 90 天完整日历（）","kr":""},{"id":"ch22-s2","title":"A.2 爆品识别检查表（打印版）","kr":""},{"id":"ch22-s3","title":"A.3 月度复盘完整模板","kr":""},{"id":"ch22-s4","title":"A.4 危机应急预案卡（随时可执行版）","kr":""},{"id":"ch22-s5","title":"A.5 工具和资源参考清单","kr":""},{"id":"ch22-s6","title":"A.6 PANDAO 运营核心公式汇总","kr":""},{"id":"ch22-s7","title":"A.7 禁止动作清单（每月自查）","kr":""}]}]

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