Mercado Libre 智利运营手册

[{"title":"第一章：🇨🇱 Mercado Libre 智利运营手册 市场全景与入局路线图","sections":[{"id":"ch1-s1","title":"1.1 平台定位、用户画像与中国卖家机会","kr":""},{"id":"ch1-s2","title":"1.2 从 0 到首单的三阶段路线图","kr":""},{"id":"ch1-s3","title":"1.3 新手最容易踩的 5 个坑","kr":""}],"id":"ch1"},{"title":"第二章：账号注册、资质与合规准备","sections":[{"id":"ch2-s1","title":"2.1 入驻资料清单与审核节点","kr":""},{"id":"ch2-s2","title":"2.2 税务、收款、物流与本地化要求","kr":""}],"id":"ch2"},{"title":"第三章：选品、定价与人民币利润测算","sections":[{"id":"ch3-s1","title":"3.1 适合新手的品类筛选模型","kr":""},{"id":"ch3-s2","title":"3.2 价格带、佣金、物流成本和人民币对照","kr":""}],"id":"ch3"},{"title":"第四章：Listing 内容、本地语言与转化优化","sections":[{"id":"ch4-s1","title":"4.1 标题、关键词、主图、详情页 SOP","kr":""},{"id":"ch4-s2","title":"4.2 评价、问答、售后承诺提升转化","kr":""}],"id":"ch4"},{"title":"第五章：广告、活动与冷启动流量","sections":[{"id":"ch5-s1","title":"5.1 免费流量入口与平台活动节奏","kr":""},{"id":"ch5-s2","title":"5.2 广告预算、ROI 和 30 天测试法","kr":""}],"id":"ch5"},{"title":"第六章：90 天执行清单与风控复盘","sections":[{"id":"ch6-s1","title":"6.1 每周任务表和核心 KPI","kr":""},{"id":"ch6-s2","title":"6.2 封号、延迟、差评、退款的处理预案","kr":""}],"id":"ch6"}]

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