Magazine Luiza(Magalu)运营手册

[{"id":"ch1","title":"第一章　Magazine Luiza(Magalu) 从零开始入局巴西","sections":[{"id":"ch1-s1","title":"1.1　三阶段收入路线图：R$0 → R$250,000+","kr":""},{"id":"ch1-s2","title":"1.2　Magalu 平台大盘速读","kr":""},{"id":"ch1-s3","title":"1.3　新手必须懂的 3 个算法底层","kr":""},{"id":"ch1-s4","title":"1.4　第一周：Magalu Marketplace 入驻 SOP（Day 1-7）","kr":""},{"id":"ch1-s5","title":"1.5　第一个月：0 到首单 SOP（Week 1-4）","kr":""},{"id":"ch1-s6","title":"1.6　选品四大淘汰原则（任意一条命中即淘汰）","kr":""},{"id":"ch1-s7","title":"1.7　新手 10 大错误（每条都是真实案例）","kr":""},{"id":"ch1-s8","title":"1.8　巴西三大平台五维度对比","kr":""},{"id":"ch1-s9","title":"1.9　冷启动 KPI 仪表盘（Phase A 前 90 天）","kr":""},{"id":"ch1-s10","title":"1.10　本书使用手册：症状 → 章节快速索引","kr":""},{"id":"ch1-s11","title":"1.11　2026 Magalu 四件大事（对卖家意味着什么）","kr":""},{"id":"ch1-s12","title":"1.12　读完本章的 10 个立即行动点","kr":""}]},{"id":"ch2","title":"第二章　CNPJ 公司设立 / 税务登记 / MEI 个体户","sections":[{"id":"ch2-s1","title":"2.1　为什么 CNPJ 是一切的前提","kr":""},{"id":"ch2-s2","title":"2.2　三种主体类型对比","kr":""},{"id":"ch2-s3","title":"2.3　MEI 注册 SOP（最快路径）","kr":""},{"id":"ch2-s4","title":"2.4　Ltda. 注册 SOP（外资推荐路径）","kr":""},{"id":"ch2-s5","title":"2.5　CNPJ 税务类别与巴西联邦税","kr":""},{"id":"ch2-s6","title":"2.6　ICMS、IPI、PIS/COFINS 快速认知","kr":""},{"id":"ch2-s7","title":"2.7　CNPJ 日常维护 KPI","kr":""},{"id":"ch2-s8","title":"2.8　新手 5 大 CNPJ 错误","kr":""},{"id":"ch2-s9","title":"2.9　三阶段合规路线图","kr":""},{"id":"ch2-s10","title":"2.10　抄作业表：CNPJ 注册材料清单","kr":""}]},{"id":"ch3","title":"第三章　Magalu Seller Center 后台精通 + Magalu Ads 入门","sections":[{"id":"ch3-s1","title":"3.1　Seller Center 六大功能模块全景","kr":""},{"id":"ch3-s2","title":"3.2　商品管理（Meus Produtos）深度拆解","kr":""},{"id":"ch3-s3","title":"3.3　订单管理（Meus Pedidos）操作 SOP","kr":""},{"id":"ch3-s4","title":"3.4　财务结算（Financeiro）关键数字","kr":""},{"id":"ch3-s5","title":"3.5　Magalu Ads 广告系统入门","kr":""},{"id":"ch3-s6","title":"3.6　Inteligência de Mercado 选品数据工具","kr":""},{"id":"ch3-s7","title":"3.7　三阶段后台运营重心","kr":""},{"id":"ch3-s8","title":"3.8　新手 5 大后台操作错误","kr":""}]},{"id":"ch4","title":"第四章　Magalu Marketplace 入驻 SOP（完整版）","sections":[{"id":"ch4-s1","title":"4.1　入驻前置核查清单","kr":""},{"id":"ch4-s2","title":"4.2　注册 Seller Center —— 第一天操作手册","kr":""},{"id":"ch4-s3","title":"4.3　店铺基础配置（Days 2-3）","kr":""},{"id":"ch4-s4","title":"4.4　首批 SKU 上架 SOP（Days 4-5）","kr":""},{"id":"ch4-s5","title":"4.5　物流方案配置（Day 6）","kr":""},{"id":"ch4-s6","title":"4.6　上线前自检清单（Day 7）","kr":""},{"id":"ch4-s7","title":"4.7　入驻阶段 30 天关键里程碑","kr":""},{"id":"ch4-s8","title":"4.8　入驻新手 5 大错误","kr":""}]},{"id":"ch5","title":"第五章　葡萄牙语 Listing 写作 / 本地化避坑","sections":[{"id":"ch5-s1","title":"5.1　为什么葡语 Listing 决定成败","kr":""},{"id":"ch5-s2","title":"5.2　Magalu 标题公式","kr":""},{"id":"ch5-s3","title":"5.3　关键词研究 SOP","kr":""},{"id":"ch5-s4","title":"5.4　描述写作：三段式结构","kr":""},{"id":"ch5-s5","title":"5.5　图片规范与本地化","kr":""},{"id":"ch5-s6","title":"5.6　本地化避坑指南 —— 巴西文化特殊点","kr":""},{"id":"ch5-s7","title":"5.7　Listing 质量评分（Content Score）","kr":""},{"id":"ch5-s8","title":"5.8　葡语内容生产流程 SOP","kr":""},{"id":"ch5-s9","title":"5.9　三阶段 Listing 优化重心","kr":""},{"id":"ch5-s10","title":"5.10　新手 5 大 Listing 错误","kr":""}]},{"id":"ch6","title":"第六章　定价 + ICMS 各州税率 + IPI + PIS/COFINS","sections":[{"id":"ch6-s1","title":"6.1　巴西税务定价为什么这么复杂","kr":""},{"id":"ch6-s2","title":"6.2　ICMS 详解：巴西州级流转税","kr":""},{"id":"ch6-s3","title":"6.3　ICMS DIFAL 计算公式","kr":""},{"id":"ch6-s4","title":"6.4　Magalu 平台佣金（Comissão）矩阵","kr":""},{"id":"ch6-s5","title":"6.5　完整定价公式","kr":""},{"id":"ch6-s6","title":"6.6　IPI —— 工业品税","kr":""},{"id":"ch6-s7","title":"6.7　PIS/COFINS —— 社会贡献税","kr":""},{"id":"ch6-s8","title":"6.8　定价策略：三种方法","kr":""},{"id":"ch6-s9","title":"6.9　定价 KPI 仪表盘","kr":""},{"id":"ch6-s10","title":"6.10　抄作业表：各州 ICMS 快速查询","kr":""}]},{"id":"ch7","title":"第七章　Fulfillment by Magalu（FBA）—— Magalu 官方物流中心","sections":[{"id":"ch7-s1","title":"7.1　FBA 核心价值：为什么值得用","kr":""},{"id":"ch7-s2","title":"7.2　FBA 入仓申请 SOP","kr":""},{"id":"ch7-s3","title":"7.3　FBA 费用结构","kr":""},{"id":"ch7-s4","title":"7.4　FBA 库存管理 SOP","kr":""},{"id":"ch7-s5","title":"7.5　FBA 三阶段布局策略","kr":""},{"id":"ch7-s6","title":"7.6　FBA 入仓物品包装规范","kr":""},{"id":"ch7-s7","title":"7.7　FBA 新手 5 大错误","kr":""},{"id":"ch7-s8","title":"7.8　FBA KPI 仪表盘","kr":""},{"id":"ch7-s9","title":"7.9　Magalu Ads 代投 & CNPJ/MEI 代办服务商测评","kr":""},{"id":"ch7-s10","title":"7.10　葡語客服外包 & Logistica Magalu 代办报价地图","kr":""}]},{"id":"ch8","title":"第八章　自发货（FBM）+ Correios / Jadlog 操作手册","sections":[{"id":"ch8-s1","title":"8.1　FBM 自发货适用场景","kr":""},{"id":"ch8-s2","title":"8.2　巴西主流物流商对比","kr":""},{"id":"ch8-s3","title":"8.3　Correios 详细指南","kr":""},{"id":"ch8-s4","title":"8.4　Jadlog 集成操作","kr":""},{"id":"ch8-s5","title":"8.5　FBM 运费模板配置最佳实践","kr":""},{"id":"ch8-s6","title":"8.6　包裹打包标准 SOP","kr":""},{"id":"ch8-s7","title":"8.7　FBM 物流异常处理","kr":""},{"id":"ch8-s8","title":"8.8　FBM KPI 仪表盘","kr":""},{"id":"ch8-s9","title":"8.9　FBM 新手 5 大错误","kr":""}]},{"id":"ch9","title":"第九章　中巴物流路线 + 巴西清关全攻略（最难章节）","sections":[{"id":"ch9-s1","title":"9.1　为什么「中巴物流 + 清关」是最难的环节","kr":""},{"id":"ch9-s2","title":"9.2　主流物流路线对比（2026 年现状）","kr":""},{"id":"ch9-s3","title":"9.3　巴西清关流程详解","kr":""},{"id":"ch9-s4","title":"9.4　进口申报核心文件清单","kr":""},{"id":"ch9-s5","title":"9.5　HS 编码选择与税率对应","kr":""},{"id":"ch9-s6","title":"9.6　清关代理（Despachante Aduaneiro）选择标准","kr":""},{"id":"ch9-s7","title":"9.7　备货时间规划：中巴全链路时间线","kr":""},{"id":"ch9-s8","title":"9.8　Remessa Conforme 税务影响计算","kr":""},{"id":"ch9-s9","title":"9.9　物流成本优化 5 大策略","kr":""},{"id":"ch9-s10","title":"9.10　新手 5 大清关错误","kr":""}]},{"id":"ch10","title":"第十章　葡语客服 + Reclame AQUI 口碑管理 SOP","sections":[{"id":"ch10-s1","title":"10.1　为什么 Reclame AQUI 对 Magalu 卖家如此关键","kr":""},{"id":"ch10-s2","title":"10.2　Reclame AQUI 评分算法解析","kr":""},{"id":"ch10-s3","title":"10.3　Reclame AQUI 企业账号注册 SOP","kr":""},{"id":"ch10-s4","title":"10.4　投诉处理黄金 SOP（72 小时解决法）","kr":""},{"id":"ch10-s5","title":"10.5　常见投诉类型应对模板（葡语）","kr":""},{"id":"ch10-s6","title":"10.6　Magalu Seller Center 客服（Atendimento）操作","kr":""},{"id":"ch10-s7","title":"10.7　Pedido Seguro 纠纷处理 SOP","kr":""},{"id":"ch10-s8","title":"10.8　葡语客服团队建设","kr":""},{"id":"ch10-s9","title":"10.9　客服 KPI 仪表盘","kr":""},{"id":"ch10-s10","title":"10.10　三阶段口碑运营重心","kr":""},{"id":"ch10-s11","title":"10.11　新手 5 大客服错误","kr":""},{"id":"ch10-s12","title":"10.12　Reclame AQUI 代处理服务商三档测评","kr":""},{"id":"ch10-s13","title":"10.13　葡語 Listing 外包 & 葡語客服筛选完整 SOP","kr":""}]},{"id":"ch11","title":"第十一章　Magalu Ads + Luiza 搜索广告深度运营","sections":[{"id":"ch11-s1","title":"11.1　Magalu Ads 广告生态全景","kr":""},{"id":"ch11-s2","title":"11.2　搜索广告（CPC）深度操作手册","kr":""},{"id":"ch11-s3","title":"11.3　广告质量分（Quality Score）提升","kr":""},{"id":"ch11-s4","title":"11.4　大促广告策略","kr":""},{"id":"ch11-s5","title":"11.5　Busca Magalu 搜索排名与广告协同","kr":""},{"id":"ch11-s6","title":"11.6　广告 ROI 计算器（实操模板）","kr":""},{"id":"ch11-s7","title":"11.7　广告 KPI 仪表盘","kr":""},{"id":"ch11-s8","title":"11.8　新手 5 大广告错误","kr":""}]},{"id":"ch12","title":"第十二章　大促备战手册 —— Black Friday / Dia do Consumidor / Natal / Dia das Mães","sections":[{"id":"ch12-s1","title":"12.1　巴西大促日历（全年视图）","kr":""},{"id":"ch12-s2","title":"12.2　Black Friday BR 完整备战 SOP","kr":""},{"id":"ch12-s3","title":"12.3　Dia das Mães（母亲节）备战 SOP","kr":""},{"id":"ch12-s4","title":"12.4　Natal（圣诞）备战 SOP","kr":""},{"id":"ch12-s5","title":"12.5　大促 KPI 仪表盘（黑五基准）","kr":""},{"id":"ch12-s6","title":"12.6　大促抄作业表：备货量计算","kr":""},{"id":"ch12-s7","title":"12.7　新手 5 大大促错误","kr":""}]},{"id":"ch13","title":"第十三章　数据分析 + Busca Magalu 搜索监控体系","sections":[{"id":"ch13-s1","title":"13.1　为什么数据分析是 Phase B → Phase C 的关键跨越","kr":""},{"id":"ch13-s2","title":"13.2　Magalu Seller Center 数据报表体系","kr":""},{"id":"ch13-s3","title":"13.3　Busca Magalu 搜索排名监控体系","kr":""},{"id":"ch13-s4","title":"13.4　SKU 健康度评分模型","kr":""},{"id":"ch13-s5","title":"13.5　数据分析仪表盘建设","kr":""},{"id":"ch13-s6","title":"13.6　三阶段数据分析重心","kr":""},{"id":"ch13-s7","title":"13.7　搜索排名提升专项 SOP","kr":""},{"id":"ch13-s8","title":"13.8　竞品监控 SOP","kr":""},{"id":"ch13-s9","title":"13.9　数据分析新手 5 大错误","kr":""}]},{"id":"ch14","title":"第十四章　2026 Magalu 生态趋势预判与应对策略","sections":[{"id":"ch14-s1","title":"14.1　2026 年四大趋势总览","kr":""},{"id":"ch14-s2","title":"14.2　Magalu Pay 扩容：支付生态闭环深化","kr":""},{"id":"ch14-s3","title":"14.3　物流一体化（Logística Integrada）深化","kr":""},{"id":"ch14-s4","title":"14.4　Remessa Conforme 全面落地：竞争格局重塑","kr":""},{"id":"ch14-s5","title":"14.5　Magalu AI 生态：Luiza AI 2.0 升级","kr":""},{"id":"ch14-s6","title":"14.6　2026 年最重要的三个战略选择","kr":""},{"id":"ch14-s7","title":"14.7　2026 年月度行动日历","kr":""},{"id":"ch14-s8","title":"14.8　未来 3 年竞争格局预测","kr":""}]},{"id":"ch15","title":"附录　术语葡中对照 / KPI 速查 / 税务申报模板 / 总结","sections":[{"id":"ch15-s1","title":"附录 A　葡中术语对照表（完整版）","kr":""},{"id":"ch15-s2","title":"附录 B　全书 KPI 速查表","kr":""},{"id":"ch15-s3","title":"附录 C　税务申报模板（Simples Nacional 月度 SOP）","kr":""},{"id":"ch15-s4","title":"附录 D　巴西重要节日与购物日历（完整版）","kr":""},{"id":"ch15-s5","title":"附录 E　推荐工具与资源清单","kr":""},{"id":"ch15-s6","title":"附录 F　作者总结：从入门到月销 R$ 250K 的四个关键节点","kr":""}]}]

Bug反馈 / 建议