[{"id":"ch1","title":"第一章 Magazine Luiza(Magalu) 从零开始入局巴西","sections":[{"id":"ch1-s1","title":"1.1 三阶段收入路线图:R$0 → R$250,000+","kr":""},{"id":"ch1-s2","title":"1.2 Magalu 平台大盘速读","kr":""},{"id":"ch1-s3","title":"1.3 新手必须懂的 3 个算法底层","kr":""},{"id":"ch1-s4","title":"1.4 第一周:Magalu Marketplace 入驻 SOP(Day 1-7)","kr":""},{"id":"ch1-s5","title":"1.5 第一个月:0 到首单 SOP(Week 1-4)","kr":""},{"id":"ch1-s6","title":"1.6 选品四大淘汰原则(任意一条命中即淘汰)","kr":""},{"id":"ch1-s7","title":"1.7 新手 10 大错误(每条都是真实案例)","kr":""},{"id":"ch1-s8","title":"1.8 巴西三大平台五维度对比","kr":""},{"id":"ch1-s9","title":"1.9 冷启动 KPI 仪表盘(Phase A 前 90 天)","kr":""},{"id":"ch1-s10","title":"1.10 本书使用手册:症状 → 章节快速索引","kr":""},{"id":"ch1-s11","title":"1.11 2026 Magalu 四件大事(对卖家意味着什么)","kr":""},{"id":"ch1-s12","title":"1.12 读完本章的 10 个立即行动点","kr":""}]},{"id":"ch2","title":"第二章 CNPJ 公司设立 / 税务登记 / MEI 个体户","sections":[{"id":"ch2-s1","title":"2.1 为什么 CNPJ 是一切的前提","kr":""},{"id":"ch2-s2","title":"2.2 三种主体类型对比","kr":""},{"id":"ch2-s3","title":"2.3 MEI 注册 SOP(最快路径)","kr":""},{"id":"ch2-s4","title":"2.4 Ltda. 注册 SOP(外资推荐路径)","kr":""},{"id":"ch2-s5","title":"2.5 CNPJ 税务类别与巴西联邦税","kr":""},{"id":"ch2-s6","title":"2.6 ICMS、IPI、PIS/COFINS 快速认知","kr":""},{"id":"ch2-s7","title":"2.7 CNPJ 日常维护 KPI","kr":""},{"id":"ch2-s8","title":"2.8 新手 5 大 CNPJ 错误","kr":""},{"id":"ch2-s9","title":"2.9 三阶段合规路线图","kr":""},{"id":"ch2-s10","title":"2.10 抄作业表:CNPJ 注册材料清单","kr":""}]},{"id":"ch3","title":"第三章 Magalu Seller Center 后台精通 + Magalu Ads 入门","sections":[{"id":"ch3-s1","title":"3.1 Seller Center 六大功能模块全景","kr":""},{"id":"ch3-s2","title":"3.2 商品管理(Meus Produtos)深度拆解","kr":""},{"id":"ch3-s3","title":"3.3 订单管理(Meus Pedidos)操作 SOP","kr":""},{"id":"ch3-s4","title":"3.4 财务结算(Financeiro)关键数字","kr":""},{"id":"ch3-s5","title":"3.5 Magalu Ads 广告系统入门","kr":""},{"id":"ch3-s6","title":"3.6 Inteligência de Mercado 选品数据工具","kr":""},{"id":"ch3-s7","title":"3.7 三阶段后台运营重心","kr":""},{"id":"ch3-s8","title":"3.8 新手 5 大后台操作错误","kr":""}]},{"id":"ch4","title":"第四章 Magalu Marketplace 入驻 SOP(完整版)","sections":[{"id":"ch4-s1","title":"4.1 入驻前置核查清单","kr":""},{"id":"ch4-s2","title":"4.2 注册 Seller Center —— 第一天操作手册","kr":""},{"id":"ch4-s3","title":"4.3 店铺基础配置(Days 2-3)","kr":""},{"id":"ch4-s4","title":"4.4 首批 SKU 上架 SOP(Days 4-5)","kr":""},{"id":"ch4-s5","title":"4.5 物流方案配置(Day 6)","kr":""},{"id":"ch4-s6","title":"4.6 上线前自检清单(Day 7)","kr":""},{"id":"ch4-s7","title":"4.7 入驻阶段 30 天关键里程碑","kr":""},{"id":"ch4-s8","title":"4.8 入驻新手 5 大错误","kr":""}]},{"id":"ch5","title":"第五章 葡萄牙语 Listing 写作 / 本地化避坑","sections":[{"id":"ch5-s1","title":"5.1 为什么葡语 Listing 决定成败","kr":""},{"id":"ch5-s2","title":"5.2 Magalu 标题公式","kr":""},{"id":"ch5-s3","title":"5.3 关键词研究 SOP","kr":""},{"id":"ch5-s4","title":"5.4 描述写作:三段式结构","kr":""},{"id":"ch5-s5","title":"5.5 图片规范与本地化","kr":""},{"id":"ch5-s6","title":"5.6 本地化避坑指南 —— 巴西文化特殊点","kr":""},{"id":"ch5-s7","title":"5.7 Listing 质量评分(Content Score)","kr":""},{"id":"ch5-s8","title":"5.8 葡语内容生产流程 SOP","kr":""},{"id":"ch5-s9","title":"5.9 三阶段 Listing 优化重心","kr":""},{"id":"ch5-s10","title":"5.10 新手 5 大 Listing 错误","kr":""}]},{"id":"ch6","title":"第六章 定价 + ICMS 各州税率 + IPI + PIS/COFINS","sections":[{"id":"ch6-s1","title":"6.1 巴西税务定价为什么这么复杂","kr":""},{"id":"ch6-s2","title":"6.2 ICMS 详解:巴西州级流转税","kr":""},{"id":"ch6-s3","title":"6.3 ICMS DIFAL 计算公式","kr":""},{"id":"ch6-s4","title":"6.4 Magalu 平台佣金(Comissão)矩阵","kr":""},{"id":"ch6-s5","title":"6.5 完整定价公式","kr":""},{"id":"ch6-s6","title":"6.6 IPI —— 工业品税","kr":""},{"id":"ch6-s7","title":"6.7 PIS/COFINS —— 社会贡献税","kr":""},{"id":"ch6-s8","title":"6.8 定价策略:三种方法","kr":""},{"id":"ch6-s9","title":"6.9 定价 KPI 仪表盘","kr":""},{"id":"ch6-s10","title":"6.10 抄作业表:各州 ICMS 快速查询","kr":""}]},{"id":"ch7","title":"第七章 Fulfillment by Magalu(FBA)—— Magalu 官方物流中心","sections":[{"id":"ch7-s1","title":"7.1 FBA 核心价值:为什么值得用","kr":""},{"id":"ch7-s2","title":"7.2 FBA 入仓申请 SOP","kr":""},{"id":"ch7-s3","title":"7.3 FBA 费用结构","kr":""},{"id":"ch7-s4","title":"7.4 FBA 库存管理 SOP","kr":""},{"id":"ch7-s5","title":"7.5 FBA 三阶段布局策略","kr":""},{"id":"ch7-s6","title":"7.6 FBA 入仓物品包装规范","kr":""},{"id":"ch7-s7","title":"7.7 FBA 新手 5 大错误","kr":""},{"id":"ch7-s8","title":"7.8 FBA KPI 仪表盘","kr":""},{"id":"ch7-s9","title":"7.9 Magalu Ads 代投 & CNPJ/MEI 代办服务商测评","kr":""},{"id":"ch7-s10","title":"7.10 葡語客服外包 & Logistica Magalu 代办报价地图","kr":""}]},{"id":"ch8","title":"第八章 自发货(FBM)+ Correios / Jadlog 操作手册","sections":[{"id":"ch8-s1","title":"8.1 FBM 自发货适用场景","kr":""},{"id":"ch8-s2","title":"8.2 巴西主流物流商对比","kr":""},{"id":"ch8-s3","title":"8.3 Correios 详细指南","kr":""},{"id":"ch8-s4","title":"8.4 Jadlog 集成操作","kr":""},{"id":"ch8-s5","title":"8.5 FBM 运费模板配置最佳实践","kr":""},{"id":"ch8-s6","title":"8.6 包裹打包标准 SOP","kr":""},{"id":"ch8-s7","title":"8.7 FBM 物流异常处理","kr":""},{"id":"ch8-s8","title":"8.8 FBM KPI 仪表盘","kr":""},{"id":"ch8-s9","title":"8.9 FBM 新手 5 大错误","kr":""}]},{"id":"ch9","title":"第九章 中巴物流路线 + 巴西清关全攻略(最难章节)","sections":[{"id":"ch9-s1","title":"9.1 为什么「中巴物流 + 清关」是最难的环节","kr":""},{"id":"ch9-s2","title":"9.2 主流物流路线对比(2026 年现状)","kr":""},{"id":"ch9-s3","title":"9.3 巴西清关流程详解","kr":""},{"id":"ch9-s4","title":"9.4 进口申报核心文件清单","kr":""},{"id":"ch9-s5","title":"9.5 HS 编码选择与税率对应","kr":""},{"id":"ch9-s6","title":"9.6 清关代理(Despachante Aduaneiro)选择标准","kr":""},{"id":"ch9-s7","title":"9.7 备货时间规划:中巴全链路时间线","kr":""},{"id":"ch9-s8","title":"9.8 Remessa Conforme 税务影响计算","kr":""},{"id":"ch9-s9","title":"9.9 物流成本优化 5 大策略","kr":""},{"id":"ch9-s10","title":"9.10 新手 5 大清关错误","kr":""}]},{"id":"ch10","title":"第十章 葡语客服 + Reclame AQUI 口碑管理 SOP","sections":[{"id":"ch10-s1","title":"10.1 为什么 Reclame AQUI 对 Magalu 卖家如此关键","kr":""},{"id":"ch10-s2","title":"10.2 Reclame AQUI 评分算法解析","kr":""},{"id":"ch10-s3","title":"10.3 Reclame AQUI 企业账号注册 SOP","kr":""},{"id":"ch10-s4","title":"10.4 投诉处理黄金 SOP(72 小时解决法)","kr":""},{"id":"ch10-s5","title":"10.5 常见投诉类型应对模板(葡语)","kr":""},{"id":"ch10-s6","title":"10.6 Magalu Seller Center 客服(Atendimento)操作","kr":""},{"id":"ch10-s7","title":"10.7 Pedido Seguro 纠纷处理 SOP","kr":""},{"id":"ch10-s8","title":"10.8 葡语客服团队建设","kr":""},{"id":"ch10-s9","title":"10.9 客服 KPI 仪表盘","kr":""},{"id":"ch10-s10","title":"10.10 三阶段口碑运营重心","kr":""},{"id":"ch10-s11","title":"10.11 新手 5 大客服错误","kr":""},{"id":"ch10-s12","title":"10.12 Reclame AQUI 代处理服务商三档测评","kr":""},{"id":"ch10-s13","title":"10.13 葡語 Listing 外包 & 葡語客服筛选完整 SOP","kr":""}]},{"id":"ch11","title":"第十一章 Magalu Ads + Luiza 搜索广告深度运营","sections":[{"id":"ch11-s1","title":"11.1 Magalu Ads 广告生态全景","kr":""},{"id":"ch11-s2","title":"11.2 搜索广告(CPC)深度操作手册","kr":""},{"id":"ch11-s3","title":"11.3 广告质量分(Quality Score)提升","kr":""},{"id":"ch11-s4","title":"11.4 大促广告策略","kr":""},{"id":"ch11-s5","title":"11.5 Busca Magalu 搜索排名与广告协同","kr":""},{"id":"ch11-s6","title":"11.6 广告 ROI 计算器(实操模板)","kr":""},{"id":"ch11-s7","title":"11.7 广告 KPI 仪表盘","kr":""},{"id":"ch11-s8","title":"11.8 新手 5 大广告错误","kr":""}]},{"id":"ch12","title":"第十二章 大促备战手册 —— Black Friday / Dia do Consumidor / Natal / Dia das Mães","sections":[{"id":"ch12-s1","title":"12.1 巴西大促日历(全年视图)","kr":""},{"id":"ch12-s2","title":"12.2 Black Friday BR 完整备战 SOP","kr":""},{"id":"ch12-s3","title":"12.3 Dia das Mães(母亲节)备战 SOP","kr":""},{"id":"ch12-s4","title":"12.4 Natal(圣诞)备战 SOP","kr":""},{"id":"ch12-s5","title":"12.5 大促 KPI 仪表盘(黑五基准)","kr":""},{"id":"ch12-s6","title":"12.6 大促抄作业表:备货量计算","kr":""},{"id":"ch12-s7","title":"12.7 新手 5 大大促错误","kr":""}]},{"id":"ch13","title":"第十三章 数据分析 + Busca Magalu 搜索监控体系","sections":[{"id":"ch13-s1","title":"13.1 为什么数据分析是 Phase B → Phase C 的关键跨越","kr":""},{"id":"ch13-s2","title":"13.2 Magalu Seller Center 数据报表体系","kr":""},{"id":"ch13-s3","title":"13.3 Busca Magalu 搜索排名监控体系","kr":""},{"id":"ch13-s4","title":"13.4 SKU 健康度评分模型","kr":""},{"id":"ch13-s5","title":"13.5 数据分析仪表盘建设","kr":""},{"id":"ch13-s6","title":"13.6 三阶段数据分析重心","kr":""},{"id":"ch13-s7","title":"13.7 搜索排名提升专项 SOP","kr":""},{"id":"ch13-s8","title":"13.8 竞品监控 SOP","kr":""},{"id":"ch13-s9","title":"13.9 数据分析新手 5 大错误","kr":""}]},{"id":"ch14","title":"第十四章 2026 Magalu 生态趋势预判与应对策略","sections":[{"id":"ch14-s1","title":"14.1 2026 年四大趋势总览","kr":""},{"id":"ch14-s2","title":"14.2 Magalu Pay 扩容:支付生态闭环深化","kr":""},{"id":"ch14-s3","title":"14.3 物流一体化(Logística Integrada)深化","kr":""},{"id":"ch14-s4","title":"14.4 Remessa Conforme 全面落地:竞争格局重塑","kr":""},{"id":"ch14-s5","title":"14.5 Magalu AI 生态:Luiza AI 2.0 升级","kr":""},{"id":"ch14-s6","title":"14.6 2026 年最重要的三个战略选择","kr":""},{"id":"ch14-s7","title":"14.7 2026 年月度行动日历","kr":""},{"id":"ch14-s8","title":"14.8 未来 3 年竞争格局预测","kr":""}]},{"id":"ch15","title":"附录 术语葡中对照 / KPI 速查 / 税务申报模板 / 总结","sections":[{"id":"ch15-s1","title":"附录 A 葡中术语对照表(完整版)","kr":""},{"id":"ch15-s2","title":"附录 B 全书 KPI 速查表","kr":""},{"id":"ch15-s3","title":"附录 C 税务申报模板(Simples Nacional 月度 SOP)","kr":""},{"id":"ch15-s4","title":"附录 D 巴西重要节日与购物日历(完整版)","kr":""},{"id":"ch15-s5","title":"附录 E 推荐工具与资源清单","kr":""},{"id":"ch15-s6","title":"附录 F 作者总结:从入门到月销 R$ 250K 的四个关键节点","kr":""}]}]
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