跨境电商物流全景指南 · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章 跨境物流路线图：从单 SKU 直邮到多仓多渠道矩阵","sections":[{"id":"ch1-s1","title":"1.1 三阶段进化模型","kr":""},{"id":"ch1-s2","title":"第一阶段：单 SKU 直邮（月单量 0-500 票）","kr":""},{"id":"ch1-s3","title":"第二阶段：FBA / 海外仓切换（月单量 500-3000 票）","kr":""},{"id":"ch1-s4","title":"第三阶段：多仓多渠道矩阵（月单量 3000 票以上）","kr":""},{"id":"ch1-s5","title":"1.2 阶段判断工具：3 个核心指标","kr":""},{"id":"ch1-s6","title":"1.3 路线图全景表","kr":""},{"id":"ch1-s7","title":"1.4 选错阶段的真实代价","kr":""},{"id":"ch1-s8","title":"1.5 本章行动清单","kr":""},{"id":"ch1-s9","title":"1.6 下一章预告","kr":""},{"id":"ch1-s10","title":"1.7 附：常见误区与真相","kr":""},{"id":"ch1-s11","title":"1.8 物流台账建立指南","kr":""}]},{"id":"ch2","title":"第二章 头程方式总览：海运 FCL/LCL、空运、铁运、卡航、快递全对比","sections":[{"id":"ch2-s1","title":"2.1 什么是头程，为什么它决定你的利润","kr":""},{"id":"ch2-s2","title":"2.2 五种头程方式核心参数对比","kr":""},{"id":"ch2-s3","title":"2.3 海运整箱（FCL）深度解析","kr":""},{"id":"ch2-s4","title":"2.4 海运拼箱（LCL）深度解析","kr":""},{"id":"ch2-s5","title":"2.5 空运深度解析","kr":""},{"id":"ch2-s6","title":"2.6 铁运（中欧 / 中俄班列）深度解析","kr":""},{"id":"ch2-s7","title":"2.7 快递头程（DHL / FedEx / UPS）","kr":""},{"id":"ch2-s8","title":"2.8 头程方式选择决策树","kr":""},{"id":"ch2-s9","title":"2.9 PANDAO 真实头程演进史","kr":""}]},{"id":"ch3","title":"第三章 海运实战：中美 / 中欧 / 中日韩 港口 + 时效 + 报价区间","sections":[{"id":"ch3-s1","title":"3.1 为什么海运是成熟跨境卖家的主战场","kr":""},{"id":"ch3-s2","title":"3.2 中美海运线","kr":""},{"id":"ch3-s3","title":"3.3 中美海运报价（2024 年参考）","kr":""},{"id":"ch3-s4","title":"3.4 中美线推荐货代 / 物流商","kr":""},{"id":"ch3-s5","title":"3.5 中欧海运线","kr":""},{"id":"ch3-s6","title":"3.6 中欧海运报价（2024 年参考）","kr":""},{"id":"ch3-s7","title":"3.7 中欧线推荐货代","kr":""},{"id":"ch3-s8","title":"3.8 中日韩海运线","kr":""},{"id":"ch3-s9","title":"3.9 中日韩海运报价","kr":""},{"id":"ch3-s10","title":"3.10 PANDAO 海运实操经验","kr":""}]},{"id":"ch4","title":"第四章 空运实战：包板 / 散货 / 商业件 / 双清包税全解析","sections":[{"id":"ch4-s1","title":"4.1 空运在跨境物流中的定位","kr":""},{"id":"ch4-s2","title":"4.2 空运计费规则（必须先搞懂）","kr":""},{"id":"ch4-s3","title":"4.3 散货空运（最常用）","kr":""},{"id":"ch4-s4","title":"4.4 包板空运（大货量首选）","kr":""},{"id":"ch4-s5","title":"4.5 商业快件（DHL / FedEx / UPS / TNT）","kr":""},{"id":"ch4-s6","title":"4.6 双清包税专线（跨境电商最常用）","kr":""},{"id":"ch4-s7","title":"4.7 推荐空运服务商","kr":""},{"id":"ch4-s8","title":"4.8 空运禁限品（高频踩坑）","kr":""},{"id":"ch4-s9","title":"4.9 旺季空运策略","kr":""}]},{"id":"ch5","title":"第五章 铁运实战：中欧班列 / 中俄班列时效成本全解","sections":[{"id":"ch5-s1","title":"5.1 铁运的崛起：海运和空运之间的第三条路","kr":""},{"id":"ch5-s2","title":"5.2 中欧班列主要路线","kr":""},{"id":"ch5-s3","title":"5.3 主要班列路线时效对比","kr":""},{"id":"ch5-s4","title":"5.4 中欧铁运报价（2024 年参考）","kr":""},{"id":"ch5-s5","title":"5.5 中俄班列","kr":""},{"id":"ch5-s6","title":"5.6 铁运推荐物流商","kr":""},{"id":"ch5-s7","title":"5.7 铁运适用场景 vs 不适用场景","kr":""},{"id":"ch5-s8","title":"5.8 PANDAO 铁运真实数据","kr":""},{"id":"ch5-s9","title":"5.9 铁运操作注意事项","kr":""}]},{"id":"ch6","title":"第六章 海外仓选型：Amazon FBA / Shopify SFN / 自建 / 第三方海外仓","sections":[{"id":"ch6-s1","title":"6.1 海外仓是什么，为什么重要","kr":""},{"id":"ch6-s2","title":"6.2 四种海外仓模式核心对比","kr":""},{"id":"ch6-s3","title":"6.3 Amazon FBA 深度解析","kr":""},{"id":"ch6-s4","title":"6.4 Shopify Fulfillment Network（SFN）","kr":""},{"id":"ch6-s5","title":"6.5 第三方海外仓","kr":""},{"id":"ch6-s6","title":"6.6 自建仓","kr":""},{"id":"ch6-s7","title":"6.7 海外仓选型决策框架","kr":""},{"id":"ch6-s8","title":"6.8 2024 年海外仓市场趋势","kr":""}]},{"id":"ch7","title":"第七章 美国海外仓实战：Walmart WFS / 易达云 / 万邑通 / 4PX","sections":[{"id":"ch7-s1","title":"7.1 美国仓市场概况","kr":""},{"id":"ch7-s2","title":"7.2 Amazon FBA 美国（2024 年完整费率）","kr":""},{"id":"ch7-s3","title":"7.3 Walmart Fulfillment Services（WFS）","kr":""},{"id":"ch7-s4","title":"7.4 易达云（EZB，ezbob.com）","kr":""},{"id":"ch7-s5","title":"7.5 万邑通（Winit，winit.com）美国仓","kr":""},{"id":"ch7-s6","title":"7.6 4PX 递四方美国仓","kr":""},{"id":"ch7-s7","title":"7.7 PANDAO 美国仓选型建议","kr":""},{"id":"ch7-s8","title":"7.8 美国末端配送选择","kr":""}]},{"id":"ch8","title":"第八章 欧洲海外仓实战：德国 4PX / 万邑通 / Pan-EU FBA","sections":[{"id":"ch8-s1","title":"8.1 欧洲市场仓储特点","kr":""},{"id":"ch8-s2","title":"8.2 Pan-EU FBA（泛欧计划）","kr":""},{"id":"ch8-s3","title":"8.3 4PX 欧洲仓（德国）","kr":""},{"id":"ch8-s4","title":"8.4 万邑通欧洲仓","kr":""},{"id":"ch8-s5","title":"8.5 英国 FBA（Brexit 后的变化）","kr":""},{"id":"ch8-s6","title":"8.6 欧洲末端配送网络","kr":""},{"id":"ch8-s7","title":"8.7 PANDAO 欧洲仓真实运营数据","kr":""}]},{"id":"ch9","title":"第九章 日本海外仓实战：乐天 RSL / Yamato / 顺丰日本","sections":[{"id":"ch9-s1","title":"9.1 日本市场特点","kr":""},{"id":"ch9-s2","title":"9.2 Amazon.co.jp FBA 日本","kr":""},{"id":"ch9-s3","title":"9.3 乐天超级物流（RSL，Rakuten Super Logistics）","kr":""},{"id":"ch9-s4","title":"9.4 Yamato Transport（ヤマト運輸）宅急便","kr":""},{"id":"ch9-s5","title":"9.5 顺丰日本仓（SF Japan）","kr":""},{"id":"ch9-s6","title":"9.6 日本市场第三方小仓库","kr":""},{"id":"ch9-s7","title":"9.7 PANDAO 日本仓运营经验","kr":""}]},{"id":"ch10","title":"第十章 韩国海外仓实战：Coupang 仓 / 万邑通釜山 / SF 大邱仓","sections":[{"id":"ch10-s1","title":"10.1 韩国电商市场概况","kr":""},{"id":"ch10-s2","title":"10.2 Coupang 的物流生态","kr":""},{"id":"ch10-s3","title":"10.3 万邑通釜山仓","kr":""},{"id":"ch10-s4","title":"10.4 顺丰大邱仓（SF Korea）","kr":""},{"id":"ch10-s5","title":"10.5 韩国本地快递（末端配送）","kr":""},{"id":"ch10-s6","title":"10.6 韩国海关和合规要点","kr":""},{"id":"ch10-s7","title":"10.7 PANDAO 韩国市场物流实战","kr":""}]},{"id":"ch11","title":"第十一章 东南亚海外仓实战：Shopee SLS / Lazada LZE / 第三方泰国越南仓","sections":[{"id":"ch11-s1","title":"11.1 东南亚电商市场格局","kr":""},{"id":"ch11-s2","title":"11.2 Shopee 物流体系（SLS）","kr":""},{"id":"ch11-s3","title":"11.3 Lazada 物流体系（LZE / LEX）","kr":""},{"id":"ch11-s4","title":"11.4 第三方仓：泰国","kr":""},{"id":"ch11-s5","title":"11.5 第三方仓：越南","kr":""},{"id":"ch11-s6","title":"11.6 东南亚物流关键考量","kr":""},{"id":"ch11-s7","title":"11.7 东南亚物流商推荐","kr":""},{"id":"ch11-s8","title":"11.8 PANDAO 东南亚市场物流真实数据","kr":""},{"id":"ch11-s9","title":"11.9 东南亚海关和税务速览","kr":""}]},{"id":"ch12","title":"第十二章 中东海外仓实战：Noon FBN / iMile / Aramex","sections":[{"id":"ch12-s1","title":"12.1 中东电商市场特点","kr":""},{"id":"ch12-s2","title":"12.2 Noon Fulfilled by Noon（FBN）","kr":""},{"id":"ch12-s3","title":"12.3 iMile 物流","kr":""},{"id":"ch12-s4","title":"12.4 Aramex（阿联酋快递公司）","kr":""},{"id":"ch12-s5","title":"12.5 中东头程物流选择","kr":""},{"id":"ch12-s6","title":"12.6 中东市场关税和 VAT","kr":""},{"id":"ch12-s7","title":"12.7 中东市场 PANDAO 物流总结","kr":""}]},{"id":"ch13","title":"第十三章 非洲海外仓实战：Jumia / 万邑通南非 / Zoma","sections":[{"id":"ch13-s1","title":"13.1 非洲电商市场现状","kr":""},{"id":"ch13-s2","title":"13.2 Jumia（非洲最大电商平台）","kr":""},{"id":"ch13-s3","title":"13.3 万邑通南非仓","kr":""},{"id":"ch13-s4","title":"13.4 Zoma（专注非洲的跨境物流商）","kr":""},{"id":"ch13-s5","title":"13.5 亚马逊南非（Amazon.co.za）","kr":""},{"id":"ch13-s6","title":"13.6 非洲市场 PANDAO 综合建议","kr":""},{"id":"ch13-s7","title":"13.7 非洲末端配送概况","kr":""},{"id":"ch13-s8","title":"13.8 非洲市场收款问题","kr":""}]},{"id":"ch14","title":"第十四章 拉美海外仓实战：Mercado Libre Full / Brazil Post / 第三方墨西哥仓","sections":[{"id":"ch14-s1","title":"14.1 拉美电商市场概况","kr":""},{"id":"ch14-s2","title":"14.2 Mercado Libre Full（MLF）","kr":""},{"id":"ch14-s3","title":"14.3 巴西 Amazon.com.br FBA + Brazil Post（Correios）","kr":""},{"id":"ch14-s4","title":"14.4 墨西哥第三方仓","kr":""},{"id":"ch14-s5","title":"14.5 拉美头程物流","kr":""},{"id":"ch14-s6","title":"14.6 PANDAO 拉美市场实战","kr":""},{"id":"ch14-s7","title":"14.7 拉美末端配送对比","kr":""},{"id":"ch14-s8","title":"14.8 拉美市场 PANDAO 综合建议","kr":""},{"id":"ch14-s9","title":"14.9 拉美关键合规要点速览","kr":""}]},{"id":"ch15","title":"第十五章 末端配送实战：UPS / DHL / FedEx / USPS / 各国本土快递","sections":[{"id":"ch15-s1","title":"15.1 末端配送的重要性","kr":""},{"id":"ch15-s2","title":"15.2 美国末端配送","kr":""},{"id":"ch15-s3","title":"15.3 欧洲末端配送","kr":""},{"id":"ch15-s4","title":"15.4 亚洲末端配送","kr":""},{"id":"ch15-s5","title":"15.5 如何选择末端快递商","kr":""},{"id":"ch15-s6","title":"15.6 末端配送时效对转化率的影响","kr":""},{"id":"ch15-s7","title":"15.7 末端快递谈判技巧","kr":""},{"id":"ch15-s8","title":"15.8 末端配送异常率基准","kr":""}]},{"id":"ch16","title":"第十六章 退货逆向物流：各国退货政策 + 第三方退货仓 + 翻新","sections":[{"id":"ch16-s1","title":"16.1 为什么退货是物流中的「隐形成本炸弹」","kr":""},{"id":"ch16-s2","title":"16.2 各国退货政策","kr":""},{"id":"ch16-s3","title":"16.3 退货处理四种模式","kr":""},{"id":"ch16-s4","title":"16.4 美国第三方退货仓服务商","kr":""},{"id":"ch16-s5","title":"16.5 欧洲退货管理","kr":""},{"id":"ch16-s6","title":"16.6 降低退货率的系统性方法","kr":""},{"id":"ch16-s7","title":"16.7 退货翻新实战操作","kr":""},{"id":"ch16-s8","title":"16.8 PANDAO 退货体系年度数据","kr":""}]},{"id":"ch17","title":"第十七章 包装与标签：各国标签法规 + 包装合规全指南","sections":[{"id":"ch17-s1","title":"17.1 包装合规为什么重要","kr":""},{"id":"ch17-s2","title":"17.2 Amazon FBA 通用包装要求","kr":""},{"id":"ch17-s3","title":"17.3 美国标签法规（非 FBA）","kr":""},{"id":"ch17-s4","title":"17.4 欧盟标签法规","kr":""},{"id":"ch17-s5","title":"17.5 日本包装标签要求","kr":""},{"id":"ch17-s6","title":"17.6 包装优化实战","kr":""},{"id":"ch17-s7","title":"17.7 外箱标准和码头操作注意事项","kr":""},{"id":"ch17-s8","title":"17.8 各国标签检查清单","kr":""},{"id":"ch17-s9","title":"17.9 认证机构推荐","kr":""}]},{"id":"ch18","title":"第十八章 清关与申报：双清包税 / 自清关 / De Minimis 各国对比","sections":[{"id":"ch18-s1","title":"18.1 清关基础知识","kr":""},{"id":"ch18-s2","title":"18.2 De Minimis（最低申报豁免）各国对比","kr":""},{"id":"ch18-s3","title":"18.3 欧盟 IOSS（进口一站式申报）","kr":""},{"id":"ch18-s4","title":"18.4 美国清关实战","kr":""},{"id":"ch18-s5","title":"18.5 双清包税 vs 自清关","kr":""},{"id":"ch18-s6","title":"18.6 高频清关问题和应对","kr":""},{"id":"ch18-s7","title":"18.7 报关行选择指南","kr":""},{"id":"ch18-s8","title":"18.8 HS 编码选择技巧","kr":""},{"id":"ch18-s9","title":"18.9 PANDAO 清关全球配置","kr":""}]},{"id":"ch19","title":"第十九章 物流异常处理：货物丢失 / 海关扣留 / 客户拒收 SOP","sections":[{"id":"ch19-s1","title":"19.1 物流异常的真实发生率","kr":""},{"id":"ch19-s2","title":"19.2 货物丢失处理 SOP","kr":""},{"id":"ch19-s3","title":"19.3 货物损坏处理 SOP","kr":""},{"id":"ch19-s4","title":"19.4 海关扣留处理 SOP","kr":""},{"id":"ch19-s5","title":"19.5 客户拒收处理 SOP","kr":""},{"id":"ch19-s6","title":"19.6 物流异常预防体系","kr":""},{"id":"ch19-s7","title":"19.7 物流异常数据监控仪表盘","kr":""}]},{"id":"ch20","title":"第二十章 物流商谈判技巧：月单量谈折扣 + 合同条款陷阱","sections":[{"id":"ch20-s1","title":"20.1 谈判前的认知基础","kr":""},{"id":"ch20-s2","title":"20.2 谈判前的数据准备","kr":""},{"id":"ch20-s3","title":"20.3 按月单量的折扣谈判策略","kr":""},{"id":"ch20-s4","title":"20.4 谈判中的具体技巧","kr":""},{"id":"ch20-s5","title":"20.5 合同条款陷阱（必看）","kr":""},{"id":"ch20-s6","title":"20.6 维护物流商关系","kr":""},{"id":"ch20-s7","title":"20.7 物流商评分卡（季度考核模板）","kr":""},{"id":"ch20-s8","title":"20.8 PANDAO 谈判成果汇总（2018-2024）","kr":""}]},{"id":"ch21","title":"第二十一章 PANDAO 6 年物流真实数据：8 家物流商 + 真实成本对比","sections":[{"id":"ch21-s1","title":"21.1 为什么要分享这些数据","kr":""},{"id":"ch21-s2","title":"21.2 PANDAO 历年主要物流商","kr":""},{"id":"ch21-s3","title":"21.3 PANDAO 历年综合物流成本（美国市场）","kr":""}]},{"id":"ch22","title":"第二十二章 PANDAO 物流体系总结：2025 年全球多仓矩阵运营手册","sections":[{"id":"ch22-s1","title":"22.1 本章定位","kr":""},{"id":"ch22-s2","title":"22.2 PANDAO 当前物流体系全景","kr":""},{"id":"ch22-s3","title":"22.3 备货计划核心参数","kr":""},{"id":"ch22-s4","title":"22.4 物流成本控制目标","kr":""},{"id":"ch22-s5","title":"22.5 物流体系迭代机制","kr":""},{"id":"ch22-s6","title":"22.6 物流体系的红线","kr":""},{"id":"ch22-s7","title":"22.7 给读者的最后建议","kr":""},{"id":"ch22-s8","title":"22.8 物流能力成熟度自测（打分表）","kr":""}]},{"id":"ch23","title":"附录 物流速查表：12 国港口 + 时效成本对照 + 物流商联系方式","sections":[{"id":"ch23-s1","title":"A1 主要路线时效成本速查表","kr":""},{"id":"ch23-s2","title":"A2 主要港口信息","kr":""},{"id":"ch23-s3","title":"A3 主要海外仓费率速查表","kr":""},{"id":"ch23-s4","title":"A4 主要末端快递费率速查","kr":""},{"id":"ch23-s5","title":"A5 各国 De Minimis 和主要税率速查","kr":""},{"id":"ch23-s6","title":"A6 推荐物流商联系方式汇总","kr":""},{"id":"ch23-s7","title":"A7 全书禁忌操作清单（PANDAO 6 年血泪教训）","kr":""}]}]

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