跨境电商 Listing 优化 · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章：Listing 优化路线图","sections":[{"id":"ch1-s1","title":"为什么 Listing 是转化第一道门","kr":""}]},{"id":"ch2","title":"第二章：Listing 三要素对转化率的真实影响","sections":[{"id":"ch2-s1","title":"三要素的真实权重","kr":""}]},{"id":"ch3","title":"第三章：Amazon 标题黄金公式","sections":[{"id":"ch3-s1","title":"为什么是 200 字符？","kr":""}]},{"id":"ch4","title":"第四章：Coupang 标题公式","sections":[{"id":"ch4-s1","title":"Coupang 是什么规模？","kr":""}]},{"id":"ch5","title":"第五章：Shopee/Lazada 标题","sections":[{"id":"ch5-s1","title":"东南亚电商市场规模","kr":""}]},{"id":"ch6","title":"第六章：Bullet Points 5 条核心写法","sections":[{"id":"ch6-s1","title":"Bullet Points 是转化的第二道门","kr":""}]},{"id":"ch7","title":"第七章：Description 撰写","sections":[{"id":"ch7-s1","title":"Description 的真实作用","kr":""}]},{"id":"ch8","title":"第八章：关键词研究","sections":[{"id":"ch8-s1","title":"关键词研究是 Listing 优化的地基","kr":""}]},{"id":"ch9","title":"第九章：关键词工具","sections":[{"id":"ch9-s1","title":"工具选择原则","kr":""}]},{"id":"ch10","title":"第十章：关键词矩阵","sections":[{"id":"ch10-s1","title":"关键词矩阵是什么？","kr":""}]},{"id":"ch11","title":"第十一章：反向关键词（Negative Keywords）PPC 优化","sections":[{"id":"ch11-s1","title":"为什么 Negative Keywords 是 PPC 优化的第一步","kr":""}]},{"id":"ch12","title":"第十二章：多语言 Listing","sections":[{"id":"ch12-s1","title":"多语言 Listing 的核心问题","kr":""}]},{"id":"ch13","title":"第十三章：A+ Content 模块化设计","sections":[{"id":"ch13-s1","title":"A+ Content 是什么？为什么重要？","kr":""}]},{"id":"ch14","title":"第十四章：Brand Story","sections":[{"id":"ch14-s1","title":"Brand Story 是什么？","kr":""}]},{"id":"ch15","title":"第十五章：Premium A+ 申请条件","sections":[{"id":"ch15-s1","title":"Premium A+ 是什么？","kr":""}]},{"id":"ch16","title":"第十六章：Listing A/B 测试","sections":[{"id":"ch16-s1","title":"为什么要做 A/B 测试？","kr":""}]},{"id":"ch17","title":"第十七章：A/B 数据决策","sections":[{"id":"ch17-s1","title":"数据会说谎——如果你不懂怎么读","kr":""}]},{"id":"ch18","title":"第十八章：Listing 复盘","sections":[{"id":"ch18-s1","title":"为什么需要定期复盘？","kr":""}]},{"id":"ch19","title":"第十九章：Listing 国别本地化","sections":[{"id":"ch19-s1","title":"文化差异为什么影响转化率？","kr":""}]},{"id":"ch20","title":"第二十章：Listing 危机处理","sections":[{"id":"ch20-s1","title":"三大 Listing 危机是什么？","kr":""}]},{"id":"ch21","title":"第二十一章：PANDAO 真实 Listing 优化案例","sections":[{"id":"ch21-s1","title":"这是一个真实的 16 周优化全过程","kr":""}]},{"id":"ch22","title":"附录：Listing 模板包","sections":[{"id":"ch22-s1","title":"附录说明","kr":""},{"id":"ch22-s2","title":"最后一句话","kr":""}]}]

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