[{"title":"第一章:Konga 平台全景 & 你的尼日利亚电商起跑线","sections":[{"id":"ch01-s1","title":"1.1 3 阶段路线图:NGN ₦0 → ₦1M → ₦5M → ₦20M+","kr":"1.1 Three-Stage Roadmap: NGN 0 to 20M+"},{"id":"ch01-s2","title":"1.2 Konga 大盘:尼日利亚第二大电商平台现状","kr":"1.2 Konga Platform Snapshot: Nigeria"},{"id":"ch01-s3","title":"1.3 新手必须理解的 3 个算法:Konga 搜索 / KongaPay 偏好 / Konga Express 物流分","kr":"1.3 Three Core Algorithms: Konga Search / KongaPay Preference / Express Score"},{"id":"ch01-s4","title":"1.4 入驻 SOP:NG CAC 公司注册或出口合作两条路","kr":"1.4 Onboarding SOP: NG CAC Registration or Export Partnership"},{"id":"ch01-s5","title":"1.5 首单 SOP:Konga Fulfillment vs 自发货","kr":"1.5 First Order SOP: Konga Fulfillment vs Self-Fulfillment"},{"id":"ch01-s6","title":"1.6 选品 4 淘汰标准:尼日利亚 NGN 客单 + COD 文化","kr":"1.6 Product Selection: 4 Elimination Criteria for Nigeria/Konga"},{"id":"ch01-s7","title":"1.7 新手 10 大致命错误(COD 退货 / 奈拉贬值 / 拉各斯海关)","kr":"1.7 Top 10 Fatal Mistakes: COD Returns / Naira Devaluation / Lagos Customs"},{"id":"ch01-s8","title":"1.8 Konga vs Jumia:5 个核心差异(KongaPay / Konga Express / 本土定位)","kr":"1.8 Konga vs Jumia: 5 Core Differences"},{"id":"ch01-s9","title":"1.9 KPI 冷启动:上架 / 首单 / 卖家评分 / NGN 结算周期","kr":"1.9 Cold-Start KPIs: Listing / First Order / Seller Score / NGN Settlement"},{"id":"ch01-s10","title":"1.10 本书使用手册:卡在哪个阶段读哪章","kr":"1.10 How to Use This Book"},{"id":"ch01-s11","title":"1.11 2026 年 Konga 正在发生的 4 件大事","kr":"1.11 4 Major Events Reshaping Konga in 2026"},{"id":"ch01-s12","title":"1.12 本章 10 个行动点","kr":"1.12 Chapter 1: 10 Action Items"}]},{"title":"Konga 生态全景:KongaPay / Konga Express / Konga Health / Zinox 集团","sections":[]},{"title":"Seller Portal 后台:从注册到精通","sections":[]},{"title":"入驻 SOP:CAC 公司注册 + 中国出口合作模式","sections":[]},{"title":"Listing 优化:英语标准写法 + 尼日利亚本地俚语","sections":[]},{"title":"定价策略:NGN 汇率管理 + VAT 7.5% + 动态定价","sections":[]},{"title":"Konga Fulfillment Service(KFS)仓操作全指南","sections":[]},{"title":"自发货 + Konga Express 派送:最后一公里实战","sections":[]},{"title":"中尼物流 + 拉各斯海关(Apapa)+ Naira 禁限品实战","sections":[]},{"title":"英语客服 + COD 退货管理:尼日利亚买家沟通实战","sections":[]},{"title":"Konga 广告:Sponsored Listings + 流量投放实战","sections":[]},{"title":"大促战役:Konga Yakata(11/11)/ Black Friday / Konga Christmas","sections":[]},{"title":"Konga SEO:搜索排名算法 + 自然流量增长实战","sections":[]},{"title":"数据驱动决策:Seller Portal 报表 + Analytics 实战","sections":[]},{"title":"选品策略:尼日利亚 NGN 消费能力 + 电子家电 + 时尚","sections":[]},{"title":"跨境实战:中国→尼日利亚物流 + AfCFTA 非洲自贸区机遇","sections":[]},{"title":"合规红线:NAFDAC / SON / CBN Naira 政策","sections":[]},{"title":"风险地图:NGN 大幅贬值 / COD 60% 退货 / 海关扣货 / 拉各斯欺诈","sections":[]},{"title":"高阶战略:Konga Health 垂直化 + Zinox 生态交叉","sections":[]},{"title":"2026 Konga 四件大事:Health 扩张 / Zinox 投资 / AfCFTA 扩容 / 数字支付升级","sections":[]},{"title":"作者 20 条肺腑之言:在尼日利亚做电商,你必须知道的真相","sections":[]},{"title":"附录:术语表 / KPI 总览 / 工具箱 / 作者总结","sections":[]}]
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Konga 尼日利亚运营手册
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