Konga 尼日利亚运营手册 | 从小白到大神

[{"title":"第一章:Konga 平台全景 & 你的尼日利亚电商起跑线","sections":[{"id":"ch01-s1","title":"1.1  3 阶段路线图:NGN ₦0 → ₦1M → ₦5M → ₦20M+","kr":"1.1  Three-Stage Roadmap: NGN 0 to 20M+"},{"id":"ch01-s2","title":"1.2  Konga 大盘:尼日利亚第二大电商平台现状","kr":"1.2  Konga Platform Snapshot: Nigeria"},{"id":"ch01-s3","title":"1.3  新手必须理解的 3 个算法:Konga 搜索 / KongaPay 偏好 / Konga Express 物流分","kr":"1.3  Three Core Algorithms: Konga Search / KongaPay Preference / Express Score"},{"id":"ch01-s4","title":"1.4  入驻 SOP:NG CAC 公司注册或出口合作两条路","kr":"1.4  Onboarding SOP: NG CAC Registration or Export Partnership"},{"id":"ch01-s5","title":"1.5  首单 SOP:Konga Fulfillment vs 自发货","kr":"1.5  First Order SOP: Konga Fulfillment vs Self-Fulfillment"},{"id":"ch01-s6","title":"1.6  选品 4 淘汰标准:尼日利亚 NGN 客单 + COD 文化","kr":"1.6  Product Selection: 4 Elimination Criteria for Nigeria/Konga"},{"id":"ch01-s7","title":"1.7  新手 10 大致命错误(COD 退货 / 奈拉贬值 / 拉各斯海关)","kr":"1.7  Top 10 Fatal Mistakes: COD Returns / Naira Devaluation / Lagos Customs"},{"id":"ch01-s8","title":"1.8  Konga vs Jumia:5 个核心差异(KongaPay / Konga Express / 本土定位)","kr":"1.8  Konga vs Jumia: 5 Core Differences"},{"id":"ch01-s9","title":"1.9  KPI 冷启动:上架 / 首单 / 卖家评分 / NGN 结算周期","kr":"1.9  Cold-Start KPIs: Listing / First Order / Seller Score / NGN Settlement"},{"id":"ch01-s10","title":"1.10  本书使用手册:卡在哪个阶段读哪章","kr":"1.10  How to Use This Book"},{"id":"ch01-s11","title":"1.11  2026 年 Konga 正在发生的 4 件大事","kr":"1.11  4 Major Events Reshaping Konga in 2026"},{"id":"ch01-s12","title":"1.12  本章 10 个行动点","kr":"1.12  Chapter 1: 10 Action Items"}]},{"title":"Konga 生态全景：KongaPay / Konga Express / Konga Health / Zinox 集团","sections":[]},{"title":"Seller Portal 后台：从注册到精通","sections":[]},{"title":"入驻 SOP：CAC 公司注册 + 中国出口合作模式","sections":[]},{"title":"Listing 优化：英语标准写法 + 尼日利亚本地俚语","sections":[]},{"title":"定价策略：NGN 汇率管理 + VAT 7.5% + 动态定价","sections":[]},{"title":"Konga Fulfillment Service（KFS）仓操作全指南","sections":[]},{"title":"自发货 + Konga Express 派送：最后一公里实战","sections":[]},{"title":"中尼物流 + 拉各斯海关（Apapa）+ Naira 禁限品实战","sections":[]},{"title":"英语客服 + COD 退货管理：尼日利亚买家沟通实战","sections":[]},{"title":"Konga 广告：Sponsored Listings + 流量投放实战","sections":[]},{"title":"大促战役：Konga Yakata（11/11）/ Black Friday / Konga Christmas","sections":[]},{"title":"Konga SEO：搜索排名算法 + 自然流量增长实战","sections":[]},{"title":"数据驱动决策：Seller Portal 报表 + Analytics 实战","sections":[]},{"title":"选品策略：尼日利亚 NGN 消费能力 + 电子家电 + 时尚","sections":[]},{"title":"跨境实战：中国→尼日利亚物流 + AfCFTA 非洲自贸区机遇","sections":[]},{"title":"合规红线：NAFDAC / SON / CBN Naira 政策","sections":[]},{"title":"风险地图：NGN 大幅贬值 / COD 60% 退货 / 海关扣货 / 拉各斯欺诈","sections":[]},{"title":"高阶战略：Konga Health 垂直化 + Zinox 生态交叉","sections":[]},{"title":"2026 Konga 四件大事：Health 扩张 / Zinox 投资 / AfCFTA 扩容 / 数字支付升级","sections":[]},{"title":"作者 20 条肺腑之言：在尼日利亚做电商，你必须知道的真相","sections":[]},{"title":"附录：术语表 / KPI 总览 / 工具箱 / 作者总结","sections":[]}]

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