Jumia运营操作手册 | 从小白到大神

[{"title":"第一章:Jumia 平台全景 & 非洲电商入门","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段从 0 到月销 $5,000","kr":""},{"id":"ch1-s2","title":"1.2 Jumia + 非洲大盘速读(5 分钟版)","kr":""},{"id":"ch1-s3","title":"1.3 Jumia 三大算法:搜索排名 + COD 成功率 + Prime 权重","kr":""},{"id":"ch1-s4","title":"1.4 第一周 SOP:Jumia 卖家中心注册","kr":""},{"id":"ch1-s5","title":"1.5 第一月 SOP:从 0 到首单","kr":""},{"id":"ch1-s6","title":"1.6 Jumia 选品 4 大淘汰标准(非洲特殊版)","kr":""},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误","kr":""},{"id":"ch1-s8","title":"1.8 Jumia 5 大差异化特色与应对策略","kr":""},{"id":"ch1-s9","title":"1.9 冷启动 6 月路线图(非洲更慢)","kr":""},{"id":"ch1-s10","title":"1.10 本书使用手册","kr":""},{"id":"ch1-s11","title":"1.11 2026 年 Jumia 4 大趋势事件","kr":""},{"id":"ch1-s12","title":"1.12 本章 10 大行动点","kr":""}]},{"title":"第二章:Jumia Seller Center 后台完全手册","sections":[{"id":"ch2-s1","title":"2.1 Seller Center 基础概念与登录","kr":"3.1 Basics & Login"},{"id":"ch2-s2","title":"2.2 主菜单全景(11 大板块)","kr":"3.2 Main Menu Overview"},{"id":"ch2-s3","title":"2.3 Dashboard:核心 KPI 看板解读","kr":"3.3 Dashboard: Core KPIs"},{"id":"ch2-s4","title":"2.4 Products(商品管理)菜单树","kr":"3.4 Products Menu Tree"},{"id":"ch2-s5","title":"2.5 Orders(订单)菜单深度","kr":"3.5 Orders Menu Deep Dive"},{"id":"ch2-s6","title":"2.6 Shipping(物流)子菜单","kr":"3.6 Shipping Submenu"},{"id":"ch2-s7","title":"2.7 Promotions(促销)菜单","kr":"3.7 Promotions Menu"},{"id":"ch2-s8","title":"2.8 Advertising(广告)菜单","kr":"3.8 Advertising Menu"},{"id":"ch2-s9","title":"2.9 Reports & Finance(报表与财务)","kr":"3.9 Reports & Finance"},{"id":"ch2-s10","title":"2.10 API 接口与第三方工具","kr":"3.10 API & Third-party Tools"}]},{"title":"第三章:中国卖家入驻 Jumia 的 4 条路径对比","sections":[{"id":"ch3-s1","title":"3.1 4 条路径总览对比表","kr":"4.1 4 Paths Overview Comparison"},{"id":"ch3-s2","title":"3.2 路径一:JGS 跨境模式深度解析","kr":"4.2 Path 1: JGS Cross-border Deep Dive"},{"id":"ch3-s3","title":"3.3 路径二:海外仓(Jumia Express / 第三方仓)","kr":"4.3 Path 2: Overseas Warehouse"},{"id":"ch3-s4","title":"3.4 路径三:本地公司(FDI / 合资)","kr":"4.4 Path 3: Local Company / FDI"},{"id":"ch3-s5","title":"3.5 路径四:JForce 合伙人","kr":"4.5 Path 4: JForce Partnership"},{"id":"ch3-s6","title":"3.6 路径选择决策树","kr":"4.6 Path Selection Decision Tree"},{"id":"ch3-s7","title":"3.7 真实案例一:深圳 3C 小卖家 JGS 启动","kr":"4.7 Case 1: Shenzhen 3C Small Seller JGS Launch"},{"id":"ch3-s8","title":"3.8 真实案例二:浙江义乌女装中卖海外仓","kr":"4.8 Case 2: Yiwu Fashion Mid-seller Overseas Warehouse"},{"id":"ch3-s9","title":"3.9 真实案例三:广州大卖本地公司合作","kr":"4.9 Case 3: Guangzhou Big Seller Local Company"},{"id":"ch3-s10","title":"3.10 路径切换节奏与里程碑","kr":"4.10 Path Switch Milestones"},{"id":"ch3-s11","title":"3.11 JGS 集运中心详解(深圳/义乌双枢纽)","kr":"4.11 JGS Consolidation Hubs"},{"id":"ch3-s12","title":"3.12 本章总结 & 决策速查","kr":"4.12 Chapter Summary"}]},{"title":"第四章:商品上架 & 多语言 Listing SEO","sections":[{"id":"ch4-s1","title":"4.1 上架前准备 & 类目选择","kr":"5.1 Pre-listing & Category Selection"},{"id":"ch4-s2","title":"4.2 标题公式(英语/法语/阿语)","kr":"5.2 Title Formulas"},{"id":"ch4-s3","title":"4.3 关键词挖掘方法(Jumia SEO 工具箱)","kr":"5.3 Keyword Research Toolbox"},{"id":"ch4-s4","title":"4.4 图片规范与拍摄指南","kr":"5.4 Image Spec & Photography Guide"},{"id":"ch4-s5","title":"4.5 商品描述 & Bullet Points 写法","kr":"5.5 Description & Bullet Points"},{"id":"ch4-s6","title":"4.6 多语言 Listing 本地化策略","kr":"5.6 Multi-language Localization"},{"id":"ch4-s7","title":"4.7 Variation(规格变体)设计","kr":"5.7 Variation Design"},{"id":"ch4-s8","title":"4.8 评价策略 & 初始评价起量","kr":"5.8 Review Strategy"},{"id":"ch4-s9","title":"4.9 批量上架 Bulk Upload 实操","kr":"5.9 Bulk Upload Operation"},{"id":"ch4-s10","title":"4.10 新品上架 30 天起量节奏","kr":"5.10 30-Day Launch Cadence"},{"id":"ch4-s11","title":"4.11 违规警告 & 常见下架原因","kr":"5.11 Violations & Take-down Reasons"},{"id":"ch4-s12","title":"4.12 本章 Listing 速查清单","kr":"5.12 Listing Quick Checklist"}]},{"title":"第五章:非洲多币种定价 & 汇率管理","sections":[{"id":"ch5-s1","title":"5.1 非洲 11 国货币速查表(2026/4 汇率)","kr":"6.1 11 Currencies at a Glance"},{"id":"ch5-s2","title":"5.2 NGN 大贬值:近 5 年汇率走势复盘","kr":"6.2 NGN Devaluation: 5-Year Review"},{"id":"ch5-s3","title":"5.3 Jumia 各国佣金费率明细","kr":"6.3 Jumia Commission Rates by Country"},{"id":"ch5-s4","title":"5.4 跨境定价黄金公式","kr":"6.4 Cross-border Pricing Formula"},{"id":"ch5-s5","title":"5.5 汇率对冲实战策略","kr":"6.5 FX Hedging Strategies"},{"id":"ch5-s6","title":"5.6 11 国 VAT/税费一览","kr":"6.6 VAT & Tax by Country"},{"id":"ch5-s7","title":"5.7 阶梯定价 & 促销价规则","kr":"6.7 Tier Pricing & Promo Rules"},{"id":"ch5-s8","title":"5.8 多国定价同步策略","kr":"6.8 Multi-country Price Sync"},{"id":"ch5-s9","title":"5.9 收款工具:Payoneer / WorldFirst / 其他","kr":"6.9 Payment Tools"},{"id":"ch5-s10","title":"5.10 本章定价速查 & 公式总表","kr":"6.10 Pricing Quick Reference"}]},{"title":"第六章:JGS 跨境模式实战完整教程","sections":[{"id":"ch6-s1","title":"6.1 JGS 模式商业逻辑回顾","kr":"7.1 JGS Business Logic Recap"},{"id":"ch6-s2","title":"6.2 第 1 步:供应链(1688/工厂)选品与备货","kr":"7.2 Step 1: Sourcing"},{"id":"ch6-s3","title":"6.3 第 2 步:Listing 上架(JGS 专属技巧)","kr":"7.3 Step 2: JGS Listing Tips"},{"id":"ch6-s4","title":"6.4 第 3 步:订单接单与处理(24h 流程)","kr":"7.4 Step 3: Order Processing"},{"id":"ch6-s5","title":"6.5 第 4 步:头程发货到 JGS 集运中心","kr":"7.5 Step 4: First-mile to JGS Hub"},{"id":"ch6-s6","title":"6.6 第 5 步:头程国际运输(海运/空运/快船)","kr":"7.6 Step 5: International First-mile"},{"id":"ch6-s7","title":"6.7 第 6 步:非洲清关与入仓","kr":"7.7 Step 6: African Customs Clearance"},{"id":"ch6-s8","title":"6.8 第 7 步:本地派送与签收","kr":"7.8 Step 7: Local Delivery"},{"id":"ch6-s9","title":"6.9 第 8 步:回款与结算流程","kr":"7.9 Step 8: Payout & Settlement"},{"id":"ch6-s10","title":"6.10 真实卖家案例:6 个月 0 到月销 $30k","kr":"7.10 Real Case: 0 to $30k/month in 6 months"},{"id":"ch6-s11","title":"6.11 JGS 模式财务模型(Excel 化)","kr":"7.11 JGS Financial Model"},{"id":"ch6-s12","title":"6.12 JGS 优化与扩张路线图","kr":"7.12 JGS Optimization Roadmap"},{"id":"ch6-s13","title":"6.13 本章总结 & JGS 实战速查","kr":"7.13 Chapter Summary"}]},{"title":"第七章:JumiaPay + COD 货到付款全攻略","sections":[{"id":"ch7-s1","title":"7.1 非洲支付方式版图(11 国 2026)","kr":"9.1 Payment Methods Map"},{"id":"ch7-s2","title":"7.2 COD 完整流程拆解(新手必看)","kr":"9.2 COD Full Process"},{"id":"ch7-s3","title":"7.3 取消率控制 7 大武器","kr":"9.3 7 Weapons to Control Cancel Rate"},{"id":"ch7-s4","title":"7.4 JumiaPay 完整介绍 & 卖家收益","kr":"9.4 JumiaPay Deep Dive"},{"id":"ch7-s5","title":"7.5 BNPL(先买后付)— 2026 新趋势","kr":"9.5 BNPL: 2026 Trend"},{"id":"ch7-s6","title":"7.6 卖家结算 & 回款时间表","kr":"9.6 Settlement & Payout Schedule"},{"id":"ch7-s7","title":"7.7 Payoneer / WorldFirst 收款实操","kr":"9.7 Payoneer/WorldFirst Operation"},{"id":"ch7-s8","title":"7.8 出口退税实操(深圳/广州案例)","kr":"9.8 Export Tax Refund"},{"id":"ch7-s9","title":"7.9 COD 现金流管理(资金压力测试)","kr":"9.9 COD Cash Flow Management"},{"id":"ch7-s10","title":"7.10 真实案例:从 COD 60% 降到 35% 的实战","kr":"9.10 Case: Reducing COD Share"},{"id":"ch7-s11","title":"7.11 本章总结 & 速查","kr":"9.11 Chapter Summary"}]},{"title":"第八章:物流网络 & 末端配送全景","sections":[{"id":"ch8-s1","title":"8.1 Jumia Logistics 全景介绍","kr":"10.1 Jumia Logistics Overview"},{"id":"ch8-s2","title":"8.2 末端配送 4 种方式对比","kr":"10.2 4 Last-mile Methods"},{"id":"ch8-s3","title":"8.3 Upcountry(下沉)战略与覆盖","kr":"10.3 Upcountry Strategy"},{"id":"ch8-s4","title":"8.4 PUDO(取货站)网络详图","kr":"10.4 PUDO Network"},{"id":"ch8-s5","title":"8.5 配送时效详图(各国/城乡)","kr":"10.5 Delivery Timeline"},{"id":"ch8-s6","title":"8.6 丢包率与遗失处理","kr":"10.6 Loss Rate & Lost Package"},{"id":"ch8-s7","title":"8.7 逆向物流(退货)详细流程","kr":"10.7 Return Reverse Logistics"},{"id":"ch8-s8","title":"8.8 物流费用结构详图","kr":"10.8 Logistics Cost Structure"},{"id":"ch8-s9","title":"8.9 物流真实案例(Lagos 拥堵下的优化)","kr":"10.9 Lagos Logistics Case"},{"id":"ch8-s10","title":"8.10 本章总结","kr":"10.10 Chapter Summary"}]},{"title":"第九章:订单管理 & 多语言客服体系","sections":[{"id":"ch9-s1","title":"9.1 订单生命周期完整管理","kr":"11.1 Order Lifecycle Management"},{"id":"ch9-s2","title":"9.2 24 小时响应机制建立","kr":"11.2 24h Response System"},{"id":"ch9-s3","title":"9.3 多语言客服话术库","kr":"11.3 Multi-language Script Library"},{"id":"ch9-s4","title":"9.4 WhatsApp Business 实战","kr":"11.4 WhatsApp Business Operation"},{"id":"ch9-s5","title":"9.5 评价管理 & 差评应对","kr":"11.5 Review Management"},{"id":"ch9-s6","title":"9.6 投诉与争议(Dispute)处理","kr":"11.6 Complaints & Disputes"},{"id":"ch9-s7","title":"9.7 多语言客服团队搭建","kr":"11.7 Multi-language CS Team"},{"id":"ch9-s8","title":"9.8 客服 KPI & 激励","kr":"11.8 CS KPI & Incentives"},{"id":"ch9-s9","title":"9.9 客服系统/工具推荐","kr":"11.9 CS Tools"},{"id":"ch9-s10","title":"9.10 真实案例:差评率从 8% 到 2%","kr":"11.10 Case: Reducing Negative Review"},{"id":"ch9-s11","title":"9.11 本章总结","kr":"11.11 Chapter Summary"}]},{"title":"第十章:非洲选品方法论 & 爆品图谱","sections":[{"id":"ch10-s1","title":"10.1 选品 5 步方法论","kr":"12.1 5-Step Selection Methodology"},{"id":"ch10-s2","title":"10.2 10 大类目综合评级","kr":"12.2 10 Categories Rated"},{"id":"ch10-s3","title":"10.3 尼日利亚 NG 爆品图谱(2026)","kr":"12.3 Nigeria Hot Products"},{"id":"ch10-s4","title":"10.4 埃及 EG 爆品图谱","kr":"12.4 Egypt Hot Products"},{"id":"ch10-s5","title":"10.5 摩洛哥 MA 爆品图谱(高客单)","kr":"12.5 Morocco Hot Products"},{"id":"ch10-s6","title":"10.6 肯尼亚 KE 爆品图谱(东非)","kr":"12.6 Kenya Hot Products"},{"id":"ch10-s7","title":"10.7 季节性选品日历(全年)","kr":"12.7 Seasonal Calendar"},{"id":"ch10-s8","title":"10.8 气候适配选品(11 国气候图)","kr":"12.8 Climate-based Selection"},{"id":"ch10-s9","title":"10.9 避雷品类清单(中国卖家慎做)","kr":"12.9 Categories to Avoid"},{"id":"ch10-s10","title":"10.10 选品工具与资源","kr":"12.10 Selection Tools"},{"id":"ch10-s11","title":"10.11 真实选品案例:从 0 找到月销 $20k 单品","kr":"12.11 Real Case: Finding a $20k SKU"},{"id":"ch10-s12","title":"10.12 SKU 矩阵设计(横纵向布局)","kr":"12.12 SKU Matrix Design"},{"id":"ch10-s13","title":"10.13 本章总结","kr":"12.13 Chapter Summary"}]},{"title":"第十一章:Jumia Ads + 站外引流完全攻略","sections":[{"id":"ch11-s1","title":"11.1 流量矩阵全景图","kr":"13.1 Traffic Matrix Overview"},{"id":"ch11-s2","title":"11.2 Sponsored Products(SP)实战","kr":"13.2 SP Hands-on"},{"id":"ch11-s3","title":"11.3 Sponsored Brands(SB)与品牌曝光","kr":"13.3 SB & Brand Exposure"},{"id":"ch11-s4","title":"11.4 Display Ads & Email Marketing","kr":"13.4 Display Ads & Email"},{"id":"ch11-s5","title":"11.5 Facebook/Instagram 广告(站外引流主力)","kr":"13.5 Facebook/Instagram Ads"},{"id":"ch11-s6","title":"11.6 WhatsApp 社群营销","kr":"13.6 WhatsApp Community"},{"id":"ch11-s7","title":"11.7 TikTok / YouTube 内容引流","kr":"13.7 TikTok/YouTube Content"},{"id":"ch11-s8","title":"11.8 本土 KOL 合作模式","kr":"13.8 Local KOL Partnerships"},{"id":"ch11-s9","title":"11.9 大促前广告冲量节奏","kr":"13.9 Campaign Cadence Pre-Promo"},{"id":"ch11-s10","title":"11.10 真实案例:广告 ROI 1.5x 到 5x","kr":"13.10 Case: ROI from 1.5x to 5x"},{"id":"ch11-s11","title":"11.11 广告预算分配模型","kr":"13.11 Budget Allocation Model"},{"id":"ch11-s12","title":"11.12 本章总结","kr":"13.12 Chapter Summary"}]},{"title":"第十二章:大促作战 — 黑五 / Anniversary / 斋月 / 圣诞","sections":[{"id":"ch12-s1","title":"12.1 Jumia 4 大年度大促概览","kr":"14.1 4 Annual Mega Campaigns"},{"id":"ch12-s2","title":"12.2 Black Friday 60 天作战时间线","kr":"14.2 60-Day BF Battle Timeline"},{"id":"ch12-s3","title":"12.3 BF 报名机制与入选条件","kr":"14.3 BF Registration"},{"id":"ch12-s4","title":"12.4 BF 定价策略(虚假促销 vs 真实促销)","kr":"14.4 BF Pricing Strategy"},{"id":"ch12-s5","title":"12.5 BF 库存管理与断货预警","kr":"14.5 BF Inventory & Stockout"},{"id":"ch12-s6","title":"12.6 BF 当天作战手册(24h 时间表)","kr":"14.6 BF D-Day Playbook"},{"id":"ch12-s7","title":"12.7 Anniversary 大促(7 月)","kr":"14.7 Anniversary (July)"},{"id":"ch12-s8","title":"12.8 斋月 + 开斋节(穆斯林国家专享)","kr":"14.8 Ramadan + Eid"},{"id":"ch12-s9","title":"12.9 圣诞 + 新年(基督徒国家)","kr":"14.9 Christmas + New Year"},{"id":"ch12-s10","title":"12.10 BF 真实卖家案例(月销 $30k 跑出 BF 单日 $50k)","kr":"14.10 BF Real Case"},{"id":"ch12-s11","title":"12.11 大促风险防控","kr":"14.11 Risk Control"},{"id":"ch12-s12","title":"12.12 本章总结","kr":"14.12 Chapter Summary"}]},{"title":"第十三章:数据分析 & 周度复盘体系","sections":[{"id":"ch13-s1","title":"13.1 卖家必看的 6 大核心 KPI","kr":"15.1 6 Core KPIs"},{"id":"ch13-s2","title":"13.2 COD 特殊指标(非洲专属)","kr":"15.2 COD Special Metrics"},{"id":"ch13-s3","title":"13.3 选品 & SKU 性能数据","kr":"15.3 SKU Performance Data"},{"id":"ch13-s4","title":"13.4 广告 ROI 数据深度分析","kr":"15.4 Ad ROI Deep Dive"},{"id":"ch13-s5","title":"13.5 客服 & 评价数据看板","kr":"15.5 CS & Review Dashboard"},{"id":"ch13-s6","title":"13.6 财务数据每月对账","kr":"15.6 Monthly Finance Reconciliation"},{"id":"ch13-s7","title":"13.7 周度复盘标准模板","kr":"15.7 Weekly Review Template"},{"id":"ch13-s8","title":"13.8 竞品分析方法","kr":"15.8 Competitor Analysis"},{"id":"ch13-s9","title":"13.9 数据驱动的真实改进案例","kr":"15.9 Data-driven Real Case"},{"id":"ch13-s10","title":"13.10 本章总结","kr":"15.10 Chapter Summary"}]},{"title":"第十四章:中国卖家完整入驻攻略 — 4 路径深度对比 + 10 大避坑 + 真实案例","sections":[{"id":"ch14-s1","title":"14.1 中国卖家进入非洲的核心优势 vs 挑战","kr":"16.1 Strengths vs Challenges"},{"id":"ch14-s2","title":"14.2 4 条路径终极对比矩阵","kr":"16.2 Ultimate 4-Path Comparison"},{"id":"ch14-s3","title":"14.3 路径 1:JGS 跨境 — 最详细 SOP","kr":"16.3 Path 1 JGS Detailed SOP"},{"id":"ch14-s4","title":"14.4 供应链建立(1688/拼多多/工厂直采)","kr":"16.4 Supply Chain Building"},{"id":"ch14-s5","title":"14.5 中国端税务体系(出口报关 + 退税)","kr":"16.5 China Side Taxation"},{"id":"ch14-s6","title":"14.6 资金规划 & 启动预算","kr":"16.6 Capital & Startup Budget"},{"id":"ch14-s7","title":"14.7 团队配置 & 人员招聘","kr":"16.7 Team & Hiring"},{"id":"ch14-s8","title":"14.8 中国卖家 10 大避坑详解","kr":"16.8 10 Pitfalls to Avoid"},{"id":"ch14-s9","title":"14.9 真实案例 1:深圳 90 后小白 6 个月跑通","kr":"16.9 Case 1: Shenzhen Newbie 6 Months"},{"id":"ch14-s10","title":"14.10 真实案例 2:杭州女装中卖年销 $400k","kr":"16.10 Case 2: Hangzhou Fashion $400k/year"},{"id":"ch14-s11","title":"14.11 法律 & 合同关键条款","kr":"16.11 Legal & Contract"},{"id":"ch14-s12","title":"14.12 跨境电商常见违规与申诉","kr":"16.12 Violations & Appeals"},{"id":"ch14-s13","title":"14.13 海外仓建设(自营 vs 第三方)","kr":"16.13 Overseas Warehouse"},{"id":"ch14-s14","title":"14.14 跨境综合服务商对接","kr":"16.14 Cross-border Service Providers"},{"id":"ch14-s15","title":"14.15 本章总结 & 下一步行动清单","kr":"16.15 Action List"}]},{"title":"第十五章:非洲 11 国认证合规完全指南","sections":[{"id":"ch15-s1","title":"15.1 非洲认证体系总览","kr":"17.1 Africa Certification Overview"},{"id":"ch15-s2","title":"15.2 SONCAP(尼日利亚)详细","kr":"17.2 SONCAP Detail"},{"id":"ch15-s3","title":"15.3 KEBS(肯尼亚 PVoC)","kr":"17.3 KEBS Kenya"},{"id":"ch15-s4","title":"15.4 GOEIC / CoC(埃及)","kr":"17.4 GOEIC Egypt"},{"id":"ch15-s5","title":"15.5 摩洛哥 IMANOR / ONSSA","kr":"17.5 Morocco Certification"},{"id":"ch15-s6","title":"15.6 加纳 GSA / 西非 VoC","kr":"17.6 Ghana & West Africa"},{"id":"ch15-s7","title":"15.7 各类目认证要求矩阵","kr":"17.7 Category Cert Matrix"},{"id":"ch15-s8","title":"15.8 认证申请实操(中国卖家视角)","kr":"17.8 Cert Application from China"},{"id":"ch15-s9","title":"15.9 JGS 模式认证简化","kr":"17.9 JGS Cert Simplification"},{"id":"ch15-s10","title":"15.10 真实卖家:做了 SONCAP 后 GMV 翻倍","kr":"17.10 SONCAP Case"},{"id":"ch15-s11","title":"15.11 本章总结","kr":"17.11 Chapter Summary"}]},{"title":"第十六章:风险管理 — 汇率/COD/物流/政策/政治","sections":[{"id":"ch16-s1","title":"本章 3 阶段目标","kr":"3-Stage Targets"},{"id":"ch16-s2","title":"16.1 6 大风险全景图","kr":"18.1 6 Risks Overview"},{"id":"ch16-s3","title":"16.2 汇率风险(NGN 3 年贬 80%)","kr":"18.2 FX Risk"},{"id":"ch16-s4","title":"16.3 COD 风险与控制","kr":"18.3 COD Risk Control"},{"id":"ch16-s5","title":"16.4 物流丢失与赔付","kr":"18.4 Logistics Loss"},{"id":"ch16-s6","title":"16.5 政治 / 政策风险","kr":"18.5 Political/Policy Risk"},{"id":"ch16-s7","title":"16.6 平台政策风险","kr":"18.6 Platform Policy Risk"},{"id":"ch16-s8","title":"16.7 回款延迟应对","kr":"18.7 Payout Delay"},{"id":"ch16-s9","title":"16.8 真实风险案例","kr":"18.8 Real Risk Cases"},{"id":"ch16-s10","title":"16.9 综合风险防御体系","kr":"18.9 Risk Defense System"},{"id":"ch16-s11","title":"16.10 风险管理周 SOP","kr":"18.10 Weekly Risk Management SOP"},{"id":"ch16-s12","title":"16.11 本章总结","kr":"18.11 Chapter Summary"},{"id":"ch16-s13","title":"16.12 新手 5 大风险错误(避开直接少亏 $5,000)","kr":"18.12 Top 5 Beginner Risk Mistakes"},{"id":"ch16-s14","title":"16.13 风险 KPI 抄作业表","kr":"18.13 Risk KPI Cheat Sheet"}]},{"title":"第十七章:2025-2026 Jumia 重大更新与未来 2-3 年展望","sections":[{"id":"ch17-s1","title":"17.1 Francis Dufay 时代战略全景(2024-2028)","kr":"20.1 Francis Dufay Era Strategy"},{"id":"ch17-s2","title":"17.2 JGS 3.0 — 中国卖家专属升级(2026/3)","kr":"20.2 JGS 3.0 Upgrade"},{"id":"ch17-s3","title":"17.3 JumiaPay 大跃进(2025-2026)","kr":"20.3 JumiaPay Leap"},{"id":"ch17-s4","title":"17.4 AI 全平台应用(2025-2027)","kr":"20.4 AI Across Platform"},{"id":"ch17-s5","title":"17.5 Upcountry 战略 — 二三线/乡镇蓝海","kr":"20.5 Upcountry Strategy"},{"id":"ch17-s6","title":"17.6 物流网络持续升级","kr":"20.6 Logistics Upgrade"},{"id":"ch17-s7","title":"17.7 平台规则变化(2025-2026)","kr":"20.7 Platform Rule Changes"},{"id":"ch17-s8","title":"17.8 中国卖家 GMV 增长(2024-2026)","kr":"20.8 China Sellers Growth"},{"id":"ch17-s9","title":"17.9 竞争格局变化","kr":"20.9 Competitive Landscape"},{"id":"ch17-s10","title":"17.10 2027-2028 趋势预测","kr":"20.10 2027-2028 Forecast"},{"id":"ch17-s11","title":"17.11 本章总结 & 长期战略","kr":"20.11 Long-term Strategy"}]},{"title":"第十八章:作者的 20 条肺腑之言","sections":[{"id":"ch18-s1","title":"18.1 非洲消费者心智 — 4 条","kr":"21.1 Consumer Psychology - 4 Notes"},{"id":"ch18-s2","title":"18.2 选品血泪经验 — 4 条","kr":"21.2 Product Selection Lessons - 4 Notes"},{"id":"ch18-s3","title":"18.3 JGS 与物流 — 5 条","kr":"21.3 JGS & Logistics - 5 Notes"},{"id":"ch18-s4","title":"18.4 COD 与定价 — 4 条","kr":"21.4 COD & Pricing - 4 Notes"},{"id":"ch18-s5","title":"18.5 心态与长期主义 — 3 条","kr":"21.5 Mindset & Long-term Thinking - 3 Notes"},{"id":"ch18-s6","title":"结语 · 我们 最后的话","kr":"Epilogue - Final Words"}]},{"title":"附录 A-L:速查工具集 & 资源大全","sections":[{"id":"ch19-s1","title":"附录 A:Jumia 专业术语 100 词","kr":"Appendix A: 100 Key Jumia Terms"},{"id":"ch19-s2","title":"附录 B:Seller Center 菜单中英对照","kr":"Appendix B: Seller Center Menu Translation"},{"id":"ch19-s3","title":"附录 C:11 国速查卡","kr":"Appendix C: 11 Country Quick Cards"},{"id":"ch19-s4","title":"附录 D:Jumia 佣金率全表","kr":"Appendix D: Commission Rate Table"},{"id":"ch19-s5","title":"附录 E:11 国认证速查","kr":"Appendix E: Cert Quick Reference"},{"id":"ch19-s6","title":"附录 F:60 天 Black Friday 作战日历","kr":"Appendix F: 60-Day BF Battle Calendar"},{"id":"ch19-s7","title":"附录 G:30 天上线日历(从 0 到接单)","kr":"Appendix G: 30-Day Launch Calendar"},{"id":"ch19-s8","title":"附录 H:30 问 FAQ","kr":"Appendix H: 30 Frequently Asked Questions"},{"id":"ch19-s9","title":"附录 I:核心公式卡","kr":"Appendix I: Formula Cards"},{"id":"ch19-s10","title":"附录 J:工具链推荐","kr":"Appendix J: Toolchain"},{"id":"ch19-s11","title":"附录 K:3 大真实卖家案例汇总","kr":"Appendix K: 3 Real Seller Cases"},{"id":"ch19-s12","title":"附录 L:资源链接 & 学习路径","kr":"Appendix L: Resources & Learning Path"}]}]

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