Gmarket + Auction 运营操作手册

[{"title":"第一章:Gmarket + Auction 双站全景 — 你的 0 到月销 ₩35,000,000 路线图","sections":[{"id":"ch1-s1","title":"1.1 你的 3 阶段路线图:0 到月销 ₩35,000,000","kr":"1.1 Your 3-Phase Roadmap to ₩35M/Month"},{"id":"ch1-s2","title":"1.2 G+A 大盘速读:3 分钟建立平台认知","kr":"1.2 G+A Market Overview in 3 Minutes"},{"id":"ch1-s3","title":"1.3 新手必须理解的 3 个 G+A 算法","kr":"1.3 3 Algorithms Every New Seller Must Understand"},{"id":"ch1-s4","title":"1.4 第一周:ESM Plus 双站注册 SOP","kr":"1.4 Week 1: ESM Plus Dual-Store Registration SOP"},{"id":"ch1-s5","title":"1.5 第一月:从 0 到首单 SOP","kr":"1.5 Month 1: 0 to First Order SOP"},{"id":"ch1-s6","title":"1.6 选品 4 淘汰标准:快速过滤 90% 踩雷品","kr":"1.6 4 Product Elimination Criteria"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误:在你踩坑之前","kr":"1.7 10 Fatal Beginner Mistakes (Learn Before You Burn)"},{"id":"ch1-s8","title":"1.8 G+A 5 大独有差异化:你要怎么用","kr":"1.8 G+A's 5 Unique Differentiators and How to Exploit Them"},{"id":"ch1-s9","title":"1.9 冷启动 3 月 KPI:带数字的路线图","kr":"1.9 Cold-Start 3-Month KPI Roadmap"},{"id":"ch1-s10","title":"1.10 本书使用手册:卡在哪个阶段 → 读哪章","kr":"1.10 How to Use This Book: Stuck Where? Read Which Chapter"},{"id":"ch1-s11","title":"1.11 2026 年 G+A 正在发生的 4 件大事:对你意味着什么行动","kr":"1.11 4 Major G+A Developments in 2026: What You Must Do"},{"id":"ch1-s12","title":"1.12 速查:本章 10 个行动点","kr":"1.12 10 Action Items from This Chapter"}]},{"title":"第二章:Gmarket 深度剖析 — 20M 月活的时尚美妆主场","sections":[{"id":"ch2-s1","title":"2.1 Gmarket 公司基本面与历史","kr":"2.1 Company Fundamentals"},{"id":"ch2-s2","title":"2.2 Gmarket 用户画像全剖析","kr":"2.2 Gmarket User Persona Deep Dive"},{"id":"ch2-s3","title":"2.3 Gmarket 品类结构与 GMV 分布","kr":"2.3 Category Structure & GMV"},{"id":"ch2-s4","title":"2.4 Gmarket 流量入口与分发规则","kr":"2.4 Traffic Sources & Distribution"},{"id":"ch2-s5","title":"2.5 Gmarket 品牌店生态 (브랜드관)","kr":"2.5 Brand Store Ecosystem"},{"id":"ch2-s6","title":"2.6 Gmarket Global Shopping 跨境通道","kr":"2.6 Gmarket Global Shopping"},{"id":"ch2-s7","title":"2.7 Gmarket 搜索 SEO 核心算法","kr":"2.7 Gmarket Search SEO"},{"id":"ch2-s8","title":"2.8 Gmarket 定价策略与客单价管理","kr":"2.8 Pricing & AOV Management"},{"id":"ch2-s9","title":"2.9 Gmarket 大促体系与节奏","kr":"2.9 Promotion System"},{"id":"ch2-s10","title":"2.10 2026 Gmarket 新规与趋势","kr":"2.10 2026 Updates & Trends"},{"id":"ch2-s11","title":"2.11 本章速查表","kr":"2.11 Chapter Quick Reference"}]},{"title":"第三章:Auction 深度剖析 — 12M 月活的家电食品老牌拍卖站","sections":[{"id":"ch3-s1","title":"3.1 Auction 公司基本面与历史","kr":"3.1 Company Fundamentals"},{"id":"ch3-s2","title":"3.2 Auction 用户画像全剖析","kr":"3.2 Auction User Persona"},{"id":"ch3-s3","title":"3.3 Auction 品类结构与 GMV 分布","kr":"3.3 Category Structure & GMV"},{"id":"ch3-s4","title":"3.4 Auction 流量入口与分发规则","kr":"3.4 Traffic Sources"},{"id":"ch3-s5","title":"3.5 올킬 (All Kill) 闪卖专区 — A 的独家武器","kr":"3.5 All Kill Flash Sale Zone"},{"id":"ch3-s6","title":"3.6 Auction 与 Gmarket 的差异化打法","kr":"3.6 Differentiation Strategy"},{"id":"ch3-s7","title":"3.7 Auction Global 跨境通道","kr":"3.7 Auction Global"},{"id":"ch3-s8","title":"3.8 Auction 定价策略与客单价管理","kr":"3.8 Pricing Strategy"},{"id":"ch3-s9","title":"3.9 Auction 大促体系与节奏","kr":"3.9 Promotion Calendar"},{"id":"ch3-s10","title":"3.10 2026 Auction 战略与趋势","kr":"3.10 2026 Strategy & Trends"},{"id":"ch3-s11","title":"3.11 本章速查表","kr":"3.11 Chapter Quick Reference"}]},{"title":"第四章:ESM Plus 统一后台指南 — 双站共用的核心武器","sections":[{"id":"ch4-s1","title":"4.1 ESM Plus 总览与登录方式","kr":"4.1 ESM Plus Overview & Login"},{"id":"ch4-s2","title":"4.2 ESM Plus 8 大主模块","kr":"4.2 8 Main Modules"},{"id":"ch4-s3","title":"4.3 商品管理 (상품관리) 全菜单","kr":"4.3 Product Management"},{"id":"ch4-s4","title":"4.4 订单管理 (주문관리) 全菜单","kr":"4.4 Order Management"},{"id":"ch4-s5","title":"4.5 库存 / 配送 (재고/배송) 菜单","kr":"4.5 Inventory / Shipping"},{"id":"ch4-s6","title":"4.6 客服 (문의) 工单系统","kr":"4.6 Customer Service Tickets"},{"id":"ch4-s7","title":"4.7 广告 (광고관리) 模块","kr":"4.7 Ads Management"},{"id":"ch4-s8","title":"4.8 大促 (프로모션) 报名菜单","kr":"4.8 Promotion Enrollment"},{"id":"ch4-s9","title":"4.9 数据分析 (통계/분석) 模块","kr":"4.9 Analytics"},{"id":"ch4-s10","title":"4.10 结算 (정산) 模块","kr":"4.10 Settlement"},{"id":"ch4-s11","title":"4.11 ESM Plus Open API 对接","kr":"4.11 ESM Plus Open API"},{"id":"ch4-s12","title":"4.12 日常操作清单 (每日/每周/每月)","kr":"4.12 Daily / Weekly / Monthly Checklist"},{"id":"ch4-s13","title":"4.13 本章速查表","kr":"4.13 Chapter Quick Reference"}]},{"title":"第五章:中国卖家入驻 G+A 的 3 条路径详解","sections":[{"id":"ch5-s1","title":"5.1 3 条路径全对比","kr":"5.1 3 Paths Comparison"},{"id":"ch5-s2","title":"5.2 路径一:Global Shopping 跨境模式详解","kr":"5.2 Path 1: Global Shopping"},{"id":"ch5-s3","title":"5.3 Global Shopping 两种物流模式","kr":"5.3 Two Logistics Modes"},{"id":"ch5-s4","title":"5.4 路径二:ESM Pro 本土模式详解","kr":"5.4 Path 2: ESM Pro Local Mode"},{"id":"ch5-s5","title":"5.5 ESM Pro 升级路径与收益测算","kr":"5.5 Upgrade Path & ROI"},{"id":"ch5-s6","title":"5.6 路径三:委托代销详解","kr":"5.6 Path 3: Consignment Model"},{"id":"ch5-s7","title":"5.7 三条路径选择决策树","kr":"5.7 Decision Tree"},{"id":"ch5-s8","title":"5.8 Global Shopping 材料清单详解","kr":"5.8 Global Shopping Document List"},{"id":"ch5-s9","title":"5.9 ESM Pro 材料清单详解","kr":"5.9 ESM Pro Document List"},{"id":"ch5-s10","title":"5.10 开店审核常见拒绝理由 & 补救","kr":"5.10 Rejection Reasons & Fixes"},{"id":"ch5-s11","title":"5.11 入驻后前 30 天的 5 个关键动作","kr":"5.11 5 Key Actions in First 30 Days"},{"id":"ch5-s12","title":"5.12 入驻避坑 Top 10","kr":"5.12 Top 10 Onboarding Pitfalls"},{"id":"ch5-s13","title":"5.13 本章速查表","kr":"5.13 Chapter Quick Reference"}]},{"title":"第六章:商品上架 & Listing 韩语本地化 — 小白到大神 SOP","sections":[{"id":"ch6-s1","title":"6.0 本章 3 阶段目标:从 0 到月销 ₩35,000,000 的 Listing 路线图","kr":"6.0 3-Phase Listing Roadmap"},{"id":"ch6-s2","title":"6.1 Listing 质量的 6 大维度评分 & 算法机制","kr":"6.1 Listing Quality Score & Algorithm"},{"id":"ch6-s3","title":"6.2 10 步上架流程详解(带分钟数)","kr":"6.2 10-Step Upload Flow with Timing"},{"id":"ch6-s4","title":"6.3 标题 (商品名) 写作 SOP — G vs A 双版本","kr":"6.3 Title Writing SOP"},{"id":"ch6-s5","title":"6.4 主图 (메인이미지) 设计 SOP — G 百货风 vs A 促销风","kr":"6.4 Main Image Design SOP"},{"id":"ch6-s6","title":"6.5 详情页 (상품상세) 设计 SOP — 15 张图标准结构","kr":"6.5 Detail Page 15-Image SOP"},{"id":"ch6-s7","title":"6.6 SKU 选项 (옵션) 管理 & 阶梯定价","kr":"6.6 SKU Options & Tiered Pricing"},{"id":"ch6-s8","title":"6.7 关键词 (키워드) 选择 SOP — 10 词黄金配比","kr":"6.7 Keyword Selection SOP — 10 Keywords"},{"id":"ch6-s9","title":"6.8 韩语本地化核心技巧 — 5 大坑避法","kr":"6.8 Korean Localization — 5 Pitfalls"},{"id":"ch6-s10","title":"6.9 Listing SEO 实战 — 3 步到搜索首页 SOP","kr":"6.9 Listing SEO — 3-Step to Top-Page SOP"},{"id":"ch6-s11","title":"6.10 新手 5 大 Listing 致命错误(血泪总结)","kr":"6.10 Top 5 Fatal Listing Mistakes"},{"id":"ch6-s12","title":"6.11 爆品 Listing 5 大特征解剖","kr":"6.11 5 Traits of Hot Listings"},{"id":"ch6-s13","title":"6.12 批量优化 4 个技巧(规模化必备)","kr":"6.12 Bulk Optimization Tips"},{"id":"ch6-s14","title":"6.13 Listing KPI 抄作业表(3 阶段)","kr":"6.13 Listing KPI Cheat Sheet by Stage"}]},{"title":"第七章:定价 & ESM 抽成体系","sections":[{"id":"ch7-s1","title":"7.1 ESM 佣金体系全解","kr":"7.1 ESM Commission Structure"},{"id":"ch7-s2","title":"7.2 跨境卖家成本结构 100% 拆解","kr":"7.2 Cross-Border Cost Breakdown"},{"id":"ch7-s3","title":"7.3 定价公式 — 跨境卖家专用","kr":"7.3 Pricing Formula for Cross-Border"},{"id":"ch7-s4","title":"7.4 G+A 双站差异化定价策略","kr":"7.4 Dual-Store Pricing Strategy"},{"id":"ch7-s5","title":"7.5 汇率风险管理","kr":"7.5 Exchange Rate Management"},{"id":"ch7-s6","title":"7.6 分层定价与套装设计","kr":"7.6 Tiered Pricing & Bundles"},{"id":"ch7-s7","title":"7.7 促销定价 — 大促 vs 日常","kr":"7.7 Promo Pricing"},{"id":"ch7-s8","title":"7.8 动态调价策略","kr":"7.8 Dynamic Pricing"},{"id":"ch7-s9","title":"7.9 真实定价案例 2 则","kr":"7.9 Real Pricing Cases"},{"id":"ch7-s10","title":"7.10 本章速查表","kr":"7.10 Chapter Quick Reference"}]},{"title":"第八章:Global Shopping 跨境模式实战全链路","sections":[{"id":"ch8-s1","title":"8.1 Global Shopping 全链路概览","kr":"8.1 Full Chain Overview"},{"id":"ch8-s2","title":"8.2 注册 ESM Global 详细流程","kr":"8.2 ESM Global Registration"},{"id":"ch8-s3","title":"8.3 选品 & 供应链搭建","kr":"8.3 Product Selection & Supply Chain"},{"id":"ch8-s4","title":"8.4 头程物流:中国→韩国 5 种方式","kr":"8.4 First-Mile Logistics"},{"id":"ch8-s5","title":"8.5 韩国清关 & ₩150K 免税规则","kr":"8.5 Korea Customs & Tax-Free"},{"id":"ch8-s6","title":"8.6 韩国仓储 vs 跨境直送深度对比","kr":"8.6 Korea Warehouse vs Direct Ship"},{"id":"ch8-s7","title":"8.7 消费者端的购物体验","kr":"8.7 Consumer Experience"},{"id":"ch8-s8","title":"8.8 发货 SOP — 24 小时黄金链条","kr":"8.8 Shipping SOP"},{"id":"ch8-s9","title":"8.9 末端配送 — CJ + Hanjin 双龙头","kr":"8.9 Last-Mile: CJ + Hanjin"},{"id":"ch8-s10","title":"8.10 退换货处理 SOP","kr":"8.10 Returns SOP"},{"id":"ch8-s11","title":"8.11 评价管理实战","kr":"8.11 Review Management"},{"id":"ch8-s12","title":"8.12 结算到账 — 从 ESM 到中国银行","kr":"8.12 Settlement"},{"id":"ch8-s13","title":"8.13 Global Shopping 完整案例 + 本章速查","kr":"8.13 Complete Case + Chapter Summary"}]},{"title":"第九章:ESM Pro 本土模式 & Power Seller 认证全攻略","sections":[{"id":"ch9-s1","title":"9.1 ESM Pro 是什么 & 为什么值得升级","kr":"9.1 What is ESM Pro"},{"id":"ch9-s2","title":"9.2 ESM Pro 入驻 8 大硬条件","kr":"9.2 8 Entry Requirements"},{"id":"ch9-s3","title":"9.3 韩国法人设立 8 步详细流程","kr":"9.3 8 Steps to Set Up Korean Entity"},{"id":"ch9-s4","title":"9.4 ESM Pro 申请流程 7 阶段","kr":"9.4 ESM Pro Application Workflow"},{"id":"ch9-s5","title":"9.5 Power Seller 5 级认证体系","kr":"9.5 Power Seller 5-Tier Certification"},{"id":"ch9-s6","title":"9.6 KAM 专属客户经理深度使用指南","kr":"9.6 KAM Deep Usage Guide"},{"id":"ch9-s7","title":"9.7 ESM Pro 月度运营成本全拆解","kr":"9.7 Monthly Cost Breakdown"},{"id":"ch9-s8","title":"9.8 ESM Pro vs Global Shopping 数据对比 (真实 30 个卖家)","kr":"9.8 Real Comparison Data"},{"id":"ch9-s9","title":"9.9 Power Seller 升级实战路线图","kr":"9.9 Power Seller Upgrade Roadmap"},{"id":"ch9-s10","title":"9.10 ESM Pro 常见违规 & 降级机制","kr":"9.10 Violations & Downgrade"},{"id":"ch9-s11","title":"9.11 Gmarket vs Auction ESM Pro 差异策略","kr":"9.11 G vs A ESM Pro Differentiation"},{"id":"ch9-s12","title":"9.12 本章速查表","kr":"9.12 Chapter Quick Reference"}]},{"title":"第十章:物流 & CJ 대한통운 合作全攻略","sections":[{"id":"ch10-s1","title":"10.1 G+A 物流模式全景","kr":"10.1 Logistics Modes Overview"},{"id":"ch10-s2","title":"10.2 跨境直送深度解析","kr":"10.2 Cross-Border Direct Shipping"},{"id":"ch10-s3","title":"10.3 韩国仓代发深度解析","kr":"10.3 Korea Warehouse Direct Shipping"},{"id":"ch10-s4","title":"10.4 CJ 대한통운 深度合作指南","kr":"10.4 CJ Korea Express Partnership"},{"id":"ch10-s5","title":"10.5 ESM 物流徽章 & 搜索权重","kr":"10.5 ESM Logistics Badge"},{"id":"ch10-s6","title":"10.6 逆向物流 (退换货) 完整攻略","kr":"10.6 Reverse Logistics"},{"id":"ch10-s7","title":"10.7 3 套物流方案套餐 (按月销)","kr":"10.7 3 Logistics Packages"},{"id":"ch10-s8","title":"10.8 旺季 (11-12 月 / 10.10 슈퍼세일) 爆仓预案","kr":"10.8 Peak Season Surge Plan"},{"id":"ch10-s9","title":"10.9 Gmarket vs Auction 物流差异","kr":"10.9 G vs A Logistics Differences"},{"id":"ch10-s10","title":"10.10 本章速查表","kr":"10.10 Chapter Quick Reference"}]},{"title":"第十一章:订单 & 多语言客服 & 韩语话术 50+","sections":[{"id":"ch11-s1","title":"11.1 ESM 订单全生命周期 11 状态","kr":"11.1 Order Full Lifecycle"},{"id":"ch11-s2","title":"11.2 ESM 工单系统完整指南","kr":"11.2 ESM Ticket System"},{"id":"ch11-s3","title":"11.3 Kakao Talk 客服绑定与运营","kr":"11.3 Kakao Talk CS"},{"id":"ch11-s4","title":"11.4 韩语客服话术库 50+ (分场景)","kr":"11.4 Korean CS Phrases Library"},{"id":"ch11-s5","title":"11.5 评价 (리뷰) 管理完整策略","kr":"11.5 Review Management"},{"id":"ch11-s6","title":"11.6 客服团队搭建 3 阶段","kr":"11.6 CS Team Building"},{"id":"ch11-s7","title":"11.7 跨时区值班机制 (中韩时差 1 小时但运营节奏不同)","kr":"11.7 Cross-Timezone Duty"},{"id":"ch11-s8","title":"11.8 AI 辅助客服工具链","kr":"11.8 AI CS Tool Chain"},{"id":"ch11-s9","title":"11.9 Gmarket vs Auction 客服差异","kr":"11.9 G vs A CS Differences"},{"id":"ch11-s10","title":"11.10 真实案例:深圳美妆店月销 ₩30M 客服团队搭建","kr":"11.10 Real Case"},{"id":"ch11-s11","title":"11.11 本章速查表","kr":"11.11 Chapter Quick Reference"}]},{"title":"第十二章:广告作战 — Power Up / Plus Shop / Smart Campaign 全解","sections":[{"id":"ch12-s1","title":"12.1 ESM 广告产品全景","kr":"12.1 ESM Ads Overview"},{"id":"ch12-s2","title":"12.2 Power Up (파워업) 搜索广告深度","kr":"12.2 Power Up Deep Dive"},{"id":"ch12-s3","title":"12.3 Plus Shop (플러스샵) 品牌展示广告","kr":"12.3 Plus Shop Deep Dive"},{"id":"ch12-s4","title":"12.4 Smart Campaign (스마트캠페인) AI 自动投放","kr":"12.4 Smart Campaign AI Ads"},{"id":"ch12-s5","title":"12.5 广告 ROI 测算实战公式","kr":"12.5 Ads ROI Calculation"},{"id":"ch12-s6","title":"12.6 新品破零 30 天广告打法","kr":"12.6 New Product 30-Day Plan"},{"id":"ch12-s7","title":"12.7 大促广告爆发套路 (10.10 / 슈퍼세일)","kr":"12.7 Big Sale Ads Playbook"},{"id":"ch12-s8","title":"12.8 Live / Video 新型广告 (2026)","kr":"12.8 Live / Video Ads 2026"},{"id":"ch12-s9","title":"12.9 Gmarket vs Auction 广告差异","kr":"12.9 G vs A Ads Differences"},{"id":"ch12-s10","title":"12.10 真实案例 3 个品类广告账户数据","kr":"12.10 3 Real Ad Accounts"},{"id":"ch12-s11","title":"12.11 广告账户长期优化 4 大动作","kr":"12.11 Long-term Account Optimization"},{"id":"ch12-s12","title":"12.12 本章速查表","kr":"12.12 Chapter Quick Reference"}]},{"title":"第十三章:大促作战全年历 — 슈퍼세일 / 10.10 / 빅세일 / 올킬 / 빼빼로데이","sections":[{"id":"ch13-s1","title":"13.1 G+A 全年大促完整日历 (2026)","kr":"13.1 2026 Full Year Calendar"},{"id":"ch13-s2","title":"13.2 10.10 슈퍼세일 (G) 终极攻略","kr":"13.2 10.10 SuperSale Ultimate Guide"},{"id":"ch13-s3","title":"13.3 올킬 (Auction 10.10) 深度","kr":"13.3 All-Kill Auction Deep"},{"id":"ch13-s4","title":"13.4 슈퍼세일 夏版 (7 月) 攻略","kr":"13.4 Summer SuperSale 7月"},{"id":"ch13-s5","title":"13.5 韩国特色节日 5 大深度","kr":"13.5 5 Korean Cultural Festivals"},{"id":"ch13-s6","title":"13.6 大促备货公式 (精确到 SKU)","kr":"13.6 Promo Stocking Formula"},{"id":"ch13-s7","title":"13.7 大促折扣心理学 & 价格锚定","kr":"13.7 Discount Psychology"},{"id":"ch13-s8","title":"13.8 大促广告投放 4 阶段","kr":"13.8 Promo Ads 4 Phases"},{"id":"ch13-s9","title":"13.9 大促期物流 & 客服应急 SOP","kr":"13.9 Promo Logistics & CS"},{"id":"ch13-s10","title":"13.10 真实案例:深圳美妆 10.10 슈퍼세일 单日爆 ₩80M","kr":"13.10 Real Case"},{"id":"ch13-s11","title":"13.11 本章速查表","kr":"13.11 Chapter Quick Reference"}]},{"title":"第十四章:数据分析 & 卖家等级 (5 阶)","sections":[{"id":"ch14-s1","title":"14.1 ESM Analytics 数据看板全览","kr":"14.1 ESM Analytics Overview"},{"id":"ch14-s2","title":"14.2 30 个核心 KPI 及基准线","kr":"14.2 30 Core KPIs"},{"id":"ch14-s3","title":"14.3 卖家等级 5 阶完整体系","kr":"14.3 5-Tier Seller Grade"},{"id":"ch14-s4","title":"14.4 数据驱动决策 7 个场景","kr":"14.4 Data-Driven Decisions"},{"id":"ch14-s5","title":"14.5 数据异常 5 大信号 & 诊断","kr":"14.5 Data Anomaly Diagnosis"},{"id":"ch14-s6","title":"14.6 BI 工具链搭建 (卖家级 CRM)","kr":"14.6 BI Tool Chain"},{"id":"ch14-s7","title":"14.7 Gmarket vs Auction 数据看板差异","kr":"14.7 G vs A Data Differences"},{"id":"ch14-s8","title":"14.8 月度数据复盘模板 (12 维度)","kr":"14.8 Monthly Review Template"},{"id":"ch14-s9","title":"14.9 真实案例:上海服饰卖家数据驱动 3 个月 3x GMV","kr":"14.9 Real Case"},{"id":"ch14-s10","title":"14.10 本章速查表","kr":"14.10 Chapter Quick Reference"}]},{"title":"第十五章:Gmarket vs Auction 差异化选品全书","sections":[{"id":"ch15-s1","title":"15.1 Gmarket vs Auction 人群画像深度","kr":"15.1 G vs A Deep Personas"},{"id":"ch15-s2","title":"15.2 Gmarket 爆品图谱 (Top 10 类目)","kr":"15.2 Gmarket Top 10 Hot Categories"},{"id":"ch15-s3","title":"15.3 Auction 爆品图谱 (Top 10 类目)","kr":"15.3 Auction Top 10 Hot Categories"},{"id":"ch15-s4","title":"15.4 10 大类目详细评级 (GMV/竞争/难度/利润)","kr":"15.4 10 Category Ratings"},{"id":"ch15-s5","title":"15.5 选品 7 步法 (全流程 SOP)","kr":"15.5 7-Step Selection SOP"},{"id":"ch15-s6","title":"15.6 文化禁忌 10 大雷区 (选品红线)","kr":"15.6 10 Cultural Taboos"},{"id":"ch15-s7","title":"15.7 季节性选品日历 (全年 12 月)","kr":"15.7 Seasonal Calendar"},{"id":"ch15-s8","title":"15.8 供应链对接 5 大渠道","kr":"15.8 5 Supply Chain Sources"},{"id":"ch15-s9","title":"15.9 真实爆款案例 3 个 (带完整数字)","kr":"15.9 3 Real Bestseller Cases"},{"id":"ch15-s10","title":"15.10 双站协同选品矩阵 (同款异卖)","kr":"15.10 Dual-Site Product Matrix"},{"id":"ch15-s11","title":"15.11 新手选品避坑 Top 10","kr":"15.11 Top 10 Selection Pitfalls"},{"id":"ch15-s12","title":"15.12 2026 新兴爆品机会 (Top 15)","kr":"15.12 2026 Emerging Opportunities"},{"id":"ch15-s13","title":"15.13 本章速查表","kr":"15.13 Chapter Quick Reference"}]},{"title":"第十六章:中国卖家 G+A 完整入驻攻略(终极版)","sections":[{"id":"ch16-s1","title":"16.1 三条路径终极对比","kr":"16.1 3 Paths Final Comparison"},{"id":"ch16-s2","title":"16.2 路径一:Global Shopping 全流程 (新手 90%)","kr":"16.2 Path 1: Global Shopping"},{"id":"ch16-s3","title":"16.3 路径二:ESM Pro 全流程 (月销 ₩15M+ 升级)","kr":"16.3 Path 2: ESM Pro"},{"id":"ch16-s4","title":"16.4 供应链布局:义乌 / 广州 / 深圳 3 大货盘","kr":"16.4 3 Supply Chain Hubs"},{"id":"ch16-s5","title":"16.5 税务结构完整解析 (中韩双线)","kr":"16.5 Tax Structure"},{"id":"ch16-s6","title":"16.6 支付 & 结算流程 (RMB 到账全链路)","kr":"16.6 Payment & Settlement"},{"id":"ch16-s7","title":"16.7 10 大中国卖家踩坑清单","kr":"16.7 10 Big Pitfalls"},{"id":"ch16-s8","title":"16.8 3 个真实起家案例 (带完整时间线 + 数字)","kr":"16.8 3 Real Launch Cases"},{"id":"ch16-s9","title":"16.9 入驻后 90 天关键动作节奏","kr":"16.9 90-Day Action Rhythm"},{"id":"ch16-s10","title":"16.10 Gmarket vs Auction 双站协同 SOP","kr":"16.10 G+A Synergy SOP"},{"id":"ch16-s11","title":"16.11 资金规划 (启动 / 6 月 / 12 月)","kr":"16.11 Financial Planning"},{"id":"ch16-s12","title":"16.12 政策 & 合规风险地图","kr":"16.12 Policy & Compliance"},{"id":"ch16-s13","title":"16.13 中国卖家社群 & 资源清单","kr":"16.13 Chinese Seller Communities"},{"id":"ch16-s14","title":"16.14 本章速查表 (完整)","kr":"16.14 Chapter Quick Reference"}]},{"title":"第十七章:韩国合规 & KC 认证 & 知识产权","sections":[{"id":"ch17-s1","title":"17.1 韩国合规 5 大监管体系","kr":"17.1 5 Regulatory Systems"},{"id":"ch17-s2","title":"17.2 KC 认证完整攻略","kr":"17.2 KC Certification Full Guide"},{"id":"ch17-s3","title":"17.3 KFDA 食品/化妆品/保健品合规","kr":"17.3 KFDA Food/Cosmetics"},{"id":"ch17-s4","title":"17.4 KIPO 商标 & 知识产权保护","kr":"17.4 KIPO IP Protection"},{"id":"ch17-s5","title":"17.5 SSG 平台特殊要求 (比 Coupang 更严)","kr":"17.5 SSG Platform Special Requirements"},{"id":"ch17-s6","title":"17.6 品牌店 (브랜드숍) 申请攻略","kr":"17.6 Brand Store Application"},{"id":"ch17-s7","title":"17.7 PIPC 买家个人信息保护","kr":"17.7 PIPC Privacy"},{"id":"ch17-s8","title":"17.8 KFTC 广告法 & 禁用词清单","kr":"17.8 Advertising Law"},{"id":"ch17-s9","title":"17.9 产品质量检测机构清单","kr":"17.9 QC Institutions"},{"id":"ch17-s10","title":"17.10 合规成本预算 (年度)","kr":"17.10 Compliance Budget"},{"id":"ch17-s11","title":"17.11 本章速查表","kr":"17.11 Chapter Quick Reference"}]},{"title":"第十八章:风险管理 — 退货 / 封店 / 汇率 / SSG 违规处罚","sections":[{"id":"ch18-s1","title":"18.1 G+A 卖家 6 大风险全景","kr":"18.1 6 Risk Categories"},{"id":"ch18-s2","title":"18.2 退货 & 换货系统完整管理","kr":"18.2 Return & Exchange Management"},{"id":"ch18-s3","title":"18.3 SSG 违规处罚清单 (24 条)","kr":"18.3 SSG Violation List"},{"id":"ch18-s4","title":"18.4 账户安全 & 封店申诉 SOP","kr":"18.4 Account Security"},{"id":"ch18-s5","title":"18.5 汇率风险管理 (KRW → RMB)","kr":"18.5 Exchange Rate Risk"},{"id":"ch18-s6","title":"18.6 库存呆滞 & 滞销品处理","kr":"18.6 Slow Moving Inventory"},{"id":"ch18-s7","title":"18.7 供应链断供 & 涨价应对","kr":"18.7 Supply Chain Risk"},{"id":"ch18-s8","title":"18.8 物流事故 & 保险","kr":"18.8 Logistics Insurance"},{"id":"ch18-s9","title":"18.9 恶意竞争 & 差评攻击","kr":"18.9 Malicious Competition"},{"id":"ch18-s10","title":"18.10 本章速查表","kr":"18.10 Chapter Quick Reference"}]},{"title":"第十九章:进阶运营 & 团队扩张 — 12 周冷启动 + 爆品方法论","sections":[{"id":"ch19-s1","title":"19.1 12 周冷启动完整 SOP","kr":"19.1 12-Week Cold Start SOP"},{"id":"ch19-s2","title":"19.2 爆品方法论 — 4 阶段完整周期","kr":"19.2 Bestseller Methodology"},{"id":"ch19-s3","title":"19.3 Gmarket + Auction 双站协同深度","kr":"19.3 G+A Synergy Advanced"},{"id":"ch19-s4","title":"19.4 团队扩张 4 阶段","kr":"19.4 4-Stage Team Scaling"},{"id":"ch19-s5","title":"19.5 数据驱动日常 SOP","kr":"19.5 Data-Driven Daily SOP"},{"id":"ch19-s6","title":"19.6 ESM 后台进阶技巧 15 招","kr":"19.6 15 ESM Pro Tips"},{"id":"ch19-s7","title":"19.7 SSG 生态深度利用","kr":"19.7 SSG Ecosystem"},{"id":"ch19-s8","title":"19.8 从 Good 到 Top 的 24 月升级路径","kr":"19.8 24-Month Upgrade Path"},{"id":"ch19-s9","title":"19.9 真实案例:杭州女装 L 姐 18 月冲 Top 级","kr":"19.9 Real Case"},{"id":"ch19-s10","title":"19.10 进阶卖家 10 大财务规律","kr":"19.10 10 Advanced Financial Rules"},{"id":"ch19-s11","title":"19.11 进阶避坑 Top 10","kr":"19.11 Top 10 Advanced Pitfalls"},{"id":"ch19-s12","title":"19.12 本章速查表","kr":"19.12 Chapter Quick Reference"},{"id":"ch19-s13","title":"19.13 Gmarket / Auction 파워랭크 代刷 & 빅파워 代挂 & 拍卖 Bot 实战","kr":"19.13 지마켓 파워랭크 조작 & 빅파워 대행 & 경매 봇 실전"}]},{"title":"第二十章:2025-2026 SSG 战略 & G+A 平台更新","sections":[{"id":"ch20-s1","title":"20.1 Shinsegae 集团 2025-2026 转型全景","kr":"20.1 Shinsegae 2025-2026 Transformation"},{"id":"ch20-s2","title":"20.2 与 Alibaba (AE) 合作猜想 & 影响","kr":"20.2 Alibaba Partnership Speculation"},{"id":"ch20-s3","title":"20.3 2026 ESM 后台 5 大新功能","kr":"20.3 5 New ESM Features"},{"id":"ch20-s4","title":"20.4 G+A 广告产品 2026 路线图","kr":"20.4 G+A Ads Roadmap"},{"id":"ch20-s5","title":"20.5 物流 & 支付 2026 最新合作","kr":"20.5 2026 Logistics & Payment"},{"id":"ch20-s6","title":"20.6 2026 政策监管变化","kr":"20.6 2026 Regulatory Changes"},{"id":"ch20-s7","title":"20.7 G+A 品牌重塑 (Rebranding)","kr":"20.7 G+A Rebranding"},{"id":"ch20-s8","title":"20.8 Gmarket Global Shopping 2026 扩品","kr":"20.8 Global Shopping Expansion"},{"id":"ch20-s9","title":"20.9 Auction 复兴计划 (2026)","kr":"20.9 Auction Revival 2026"},{"id":"ch20-s10","title":"20.10 中国卖家 2026 最佳入场时机","kr":"20.10 2026 Entry Timing"},{"id":"ch20-s11","title":"20.11 本章速查表","kr":"20.11 Chapter Quick Reference"}]},{"title":"第二十一章:作者的 Gmarket+Auction 20 条肺腑之言","sections":[{"id":"ch21-s1","title":"21.1 双站协同 4 条","kr":"21.1 Dual-Site Coordination"},{"id":"ch21-s2","title":"21.2 选品 4 条","kr":"21.2 Product Selection"},{"id":"ch21-s3","title":"21.3 ESM Plus 运营 5 条","kr":"21.3 ESM Plus Operations"},{"id":"ch21-s4","title":"21.4 定价/广告 4 条","kr":"21.4 Pricing & Advertising"},{"id":"ch21-s5","title":"21.5 心态 3 条","kr":"21.5 Mindset"}]},{"title":"附录 A-L:G+A 卖家工具箱全集","sections":[{"id":"ch22-s1","title":"附录 A:核心术语表 (50+)","kr":"Appendix A: Glossary"},{"id":"ch22-s2","title":"附录 B:ESM Plus 后台菜单完整地图","kr":"Appendix B: ESM Menu Map"},{"id":"ch22-s3","title":"附录 C:3 条入驻路径速查卡","kr":"Appendix C: 3 Paths Quick Reference"},{"id":"ch22-s4","title":"附录 D:品类佣金速查表","kr":"Appendix D: Commission Rates"},{"id":"ch22-s5","title":"附录 E:合规认证清单","kr":"Appendix E: Compliance Checklist"},{"id":"ch22-s6","title":"附录 F:全年大促日历速查","kr":"Appendix F: Promo Calendar"},{"id":"ch22-s7","title":"附录 G:30 天上线作战清单","kr":"Appendix G: 30-Day Launch Checklist"},{"id":"ch22-s8","title":"附录 H:30 问常见问答 FAQ","kr":"Appendix H: 30 FAQ"},{"id":"ch22-s9","title":"附录 I:核心公式卡片","kr":"Appendix I: Formula Cards"},{"id":"ch22-s10","title":"附录 J:卖家工具链全表","kr":"Appendix J: Seller Tool Stack"},{"id":"ch22-s11","title":"附录 K:3 大真实成功案例精选","kr":"Appendix K: 3 Success Cases"},{"id":"ch22-s12","title":"附录 L:资源清单 & 联络方式","kr":"Appendix L: Resources"}]}]

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