Flipkart 运营手册 | 从小白到大神

[{"title":"第一章:Flipkart 印度平台全景 & 你的 ₹0 到月销 ₹30L+ 路线图","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段带你从 ₹0 到月销 ₹30L+","kr":"1.1 Reader Roadmap: 3 Phases from ₹0 to ₹30L/mo"},{"id":"ch1-s2","title":"1.2 Flipkart 大盘速读:你需要知道的 1 张表","kr":"1.2 Flipkart at a Glance: 1 Table You Need"},{"id":"ch1-s3","title":"1.3 新手必须理解的 3 个 Flipkart 算法","kr":"1.3 Three Core Flipkart Algorithms Every Beginner Must Know"},{"id":"ch1-s4","title":"1.4 Flipkart 入驻 SOP:GSTIN 强制 + 3-5 周审核","kr":"1.4 Seller Onboarding SOP: Mandatory GSTIN + 3-5 Week Review"},{"id":"ch1-s5","title":"1.5 首单 SOP:FBF Flipkart Fulfilled vs FBB 自发货对比","kr":"1.5 First Order SOP: FBF vs Seller Self-Fulfilled"},{"id":"ch1-s6","title":"1.6 选品 4 淘汰标准:这 4 类产品别碰","kr":"1.6 Product Selection: 4 Elimination Rules"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误:每一条都是真实亏损案例","kr":"1.7 Top 10 Fatal Mistakes — Each Based on Real Seller Losses"},{"id":"ch1-s8","title":"1.8 Flipkart vs Amazon IN 5 大差异:这 5 点是 Amazon IN 给不了的","kr":"1.8 Flipkart vs Amazon IN: 5 Key Differences"},{"id":"ch1-s9","title":"1.9 冷启动 3 个月 KPI:你需要达到什么数字","kr":"1.9 Cold-Start 3-Month KPIs: What Numbers You Need to Hit"},{"id":"ch1-s10","title":"1.10 本书使用手册:卡在哪个阶段读哪章","kr":"1.10 How to Use This Book: Jump to Your Current Bottleneck"},{"id":"ch1-s11","title":"1.11 2026 年 Flipkart 正在发生的 4 件大事:对你意味着什么","kr":"1.11 4 Major Flipkart Developments in 2026: What They Mean for You"},{"id":"ch1-s12","title":"1.12 本章 10 个行动点","kr":"1.12 Chapter Action Checklist: 10 Items"}]},{"title":"Flipkart 生态全景：Grocery · Health · Shopsy · Myntra · Cleartrip","sections":[{"id":"ch02-stage","title":"阶段路线图","kr":""},{"id":"ch02-algorithmTable","title":"算法因子表","kr":""},{"id":"ch02-sop","title":"执行 SOP","kr":""},{"id":"ch02-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch02-kpi","title":"本章 KPI","kr":""},{"id":"ch02-copyTable","title":"抄作业表","kr":""}]},{"title":"Seller Central 后台：账号架构 · 仪表盘 · 权限 · 关键入口","sections":[{"id":"ch03-stage","title":"阶段路线图","kr":""},{"id":"ch03-algorithmTable","title":"算法因子表","kr":""},{"id":"ch03-sop","title":"执行 SOP","kr":""},{"id":"ch03-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch03-kpi","title":"本章 KPI","kr":""},{"id":"ch03-copyTable","title":"抄作业表","kr":""}]},{"title":"入驻 SOP：GSTIN · PAN · 银行账户 · 7 类店铺注册类型","sections":[{"id":"ch04-stage","title":"阶段路线图","kr":""},{"id":"ch04-storeTypes","title":"操作要点：store Types","kr":""},{"id":"ch04-algorithmTable","title":"算法因子表","kr":""},{"id":"ch04-sop","title":"执行 SOP","kr":""},{"id":"ch04-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch04-kpi","title":"本章 KPI","kr":""},{"id":"ch04-copyTable","title":"抄作业表","kr":""}]},{"title":"Listing SOP：英语 · Hindi · Tamil · Telugu 多语言上架","sections":[{"id":"ch05-stage","title":"阶段路线图","kr":""},{"id":"ch05-algorithmTable","title":"算法因子表","kr":""},{"id":"ch05-multiLangGuide","title":"操作要点：multi Lang Guide","kr":""},{"id":"ch05-sop","title":"执行 SOP","kr":""},{"id":"ch05-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch05-kpi","title":"本章 KPI","kr":""},{"id":"ch05-copyTable","title":"抄作业表","kr":""}]},{"title":"定价策略：GST 18% 主档 · 比价系统 · SuperCoins 活用","sections":[{"id":"ch06-stage","title":"阶段路线图","kr":""},{"id":"ch06-gstTable","title":"操作要点：gst Table","kr":""},{"id":"ch06-algorithmTable","title":"算法因子表","kr":""},{"id":"ch06-sop","title":"执行 SOP","kr":""},{"id":"ch06-pricingFormula","title":"操作要点：pricing Formula","kr":""},{"id":"ch06-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch06-kpi","title":"本章 KPI","kr":""},{"id":"ch06-copyTable","title":"抄作业表","kr":""}]},{"title":"FBF 仓操作：入仓 SOP · Flipkart Assured 认证 · 成本核算","sections":[{"id":"ch07-stage","title":"阶段路线图","kr":""},{"id":"ch07-fbfFeeTable","title":"操作要点：fbf Fee Table","kr":""},{"id":"ch07-assuredCriteria","title":"操作要点：assured Criteria","kr":""},{"id":"ch07-algorithmTable","title":"算法因子表","kr":""},{"id":"ch07-sop","title":"执行 SOP","kr":""},{"id":"ch07-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch07-kpi","title":"本章 KPI","kr":""},{"id":"ch07-copyTable","title":"抄作业表","kr":""}]},{"title":"FBB 自发货：Flipkart Business 操作 · 揽收 · B2B 采购通道","sections":[{"id":"ch08-stage","title":"阶段路线图","kr":""},{"id":"ch08-fbbVsFbf","title":"操作要点：fbb Vs Fbf","kr":""},{"id":"ch08-algorithmTable","title":"算法因子表","kr":""},{"id":"ch08-sop","title":"执行 SOP","kr":""},{"id":"ch08-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch08-kpi","title":"本章 KPI","kr":""},{"id":"ch08-copyTable","title":"抄作业表","kr":""}]},{"title":"中印物流实战：海运 / 空运 · 海关口岸 · 清关 SOP","sections":[{"id":"ch09-stage","title":"阶段路线图","kr":""},{"id":"ch09-portComparison","title":"操作要点：port Comparison","kr":""},{"id":"ch09-customsTable","title":"操作要点：customs Table","kr":""},{"id":"ch09-algorithmTable","title":"算法因子表","kr":""},{"id":"ch09-sop","title":"执行 SOP","kr":""},{"id":"ch09-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch09-kpi","title":"本章 KPI","kr":""},{"id":"ch09-copyTable","title":"抄作业表","kr":""}]},{"title":"客服体系：F1 服务标准 · 金银铜评级 · 差评修复 SOP","sections":[{"id":"ch10-stage","title":"阶段路线图","kr":""},{"id":"ch10-f1RatingTable","title":"操作要点：f1 Rating Table","kr":""},{"id":"ch10-algorithmTable","title":"算法因子表","kr":""},{"id":"ch10-sop","title":"执行 SOP","kr":""},{"id":"ch10-replyTemplates","title":"操作要点：reply Templates","kr":""},{"id":"ch10-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch10-kpi","title":"本章 KPI","kr":""},{"id":"ch10-copyTable","title":"抄作业表","kr":""}]},{"title":"Flipkart Ads 全攻略：PLA · 品牌广告 · 出价策略 · ROI 优化","sections":[{"id":"ch11-stage","title":"阶段路线图","kr":""},{"id":"ch11-adTypes","title":"操作要点：ad Types","kr":""},{"id":"ch11-algorithmTable","title":"算法因子表","kr":""},{"id":"ch11-sop","title":"执行 SOP","kr":""},{"id":"ch11-bidStrategy","title":"操作要点：bid Strategy","kr":""},{"id":"ch11-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch11-kpi","title":"本章 KPI","kr":""},{"id":"ch11-copyTable","title":"抄作业表","kr":""}]},{"title":"Flipkart 服务商生态测评：FBF 代办 / Flipkart Ads 代投 / GSTIN 代办 / Hindi Listing 外包","sections":[{"id":"ch11-agencyMap","title":"操作要点：agency Map","kr":""},{"id":"ch11-fbfGstinEval","title":"操作要点：fbf Gstin Eval","kr":""},{"id":"ch11-adsAgencyKpi","title":"操作要点：ads Agency Kpi","kr":""}]},{"title":"大促完全手册：BBD Big Billion Days · Diwali · Republic Day","sections":[{"id":"ch12-stage","title":"阶段路线图","kr":""},{"id":"ch12-festivalCalendar","title":"操作要点：festival Calendar","kr":""},{"id":"ch12-bbdAlgorithmTable","title":"操作要点：bbd Algorithm Table","kr":""},{"id":"ch12-sop","title":"执行 SOP","kr":""},{"id":"ch12-diwaliBestPractices","title":"操作要点：diwali Best Practices","kr":""},{"id":"ch12-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch12-kpi","title":"本章 KPI","kr":""},{"id":"ch12-copyTable","title":"抄作业表","kr":""}]},{"title":"Flipkart SEO 实战：搜索算法 · Hindi Voice Search · 关键词矩阵","sections":[{"id":"ch13-stage","title":"阶段路线图","kr":""},{"id":"ch13-searchAlgorithmFactors","title":"操作要点：search Algorithm Factors","kr":""},{"id":"ch13-voiceSearchGuide","title":"操作要点：voice Search Guide","kr":""},{"id":"ch13-algorithmTable","title":"算法因子表","kr":""},{"id":"ch13-sop","title":"执行 SOP","kr":""},{"id":"ch13-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch13-kpi","title":"本章 KPI","kr":""},{"id":"ch13-copyTable","title":"抄作业表","kr":""}]},{"title":"数据驱动决策：Seller Dashboard · Selling Insights · 报表体系","sections":[{"id":"ch14-stage","title":"阶段路线图","kr":""},{"id":"ch14-dashboardModules","title":"操作要点：dashboard Modules","kr":""},{"id":"ch14-algorithmTable","title":"算法因子表","kr":""},{"id":"ch14-sop","title":"执行 SOP","kr":""},{"id":"ch14-dataFormulas","title":"操作要点：data Formulas","kr":""},{"id":"ch14-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch14-kpi","title":"本章 KPI","kr":""},{"id":"ch14-copyTable","title":"抄作业表","kr":""}]},{"title":"印度选品策略：低客单 ₹ 心理 · Fashion 50% · 电子 · 家居","sections":[{"id":"ch15-stage","title":"阶段路线图","kr":""},{"id":"ch15-pricePointPsychology","title":"操作要点：price Point Psychology","kr":""},{"id":"ch15-categoryMatrix","title":"操作要点：category Matrix","kr":""},{"id":"ch15-algorithmTable","title":"算法因子表","kr":""},{"id":"ch15-sop","title":"执行 SOP","kr":""},{"id":"ch15-chineseSellerAdvantage","title":"操作要点：chinese Seller Advantage","kr":""},{"id":"ch15-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch15-kpi","title":"本章 KPI","kr":""},{"id":"ch15-copyTable","title":"抄作业表","kr":""}]},{"title":"中印跨境实战：货代选择 · 路线规划 · 成本拆解 · 时效管控","sections":[{"id":"ch16-stage","title":"阶段路线图","kr":""},{"id":"ch16-logisticsRoutes","title":"操作要点：logistics Routes","kr":""},{"id":"ch16-costBreakdown","title":"操作要点：cost Breakdown","kr":""},{"id":"ch16-algorithmTable","title":"算法因子表","kr":""},{"id":"ch16-sop","title":"执行 SOP","kr":""},{"id":"ch16-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch16-kpi","title":"本章 KPI","kr":""},{"id":"ch16-copyTable","title":"抄作业表","kr":""}]},{"title":"印度合规全景：BIS · FSSAI · ISI · Legal Metrology · GST","sections":[{"id":"ch17-stage","title":"阶段路线图","kr":""},{"id":"ch17-complianceMatrix","title":"操作要点：compliance Matrix","kr":""},{"id":"ch17-bisGuide","title":"操作要点：bis Guide","kr":""},{"id":"ch17-legalMetrologyLabels","title":"操作要点：legal Metrology Labels","kr":""},{"id":"ch17-algorithmTable","title":"算法因子表","kr":""},{"id":"ch17-sop","title":"执行 SOP","kr":""},{"id":"ch17-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch17-kpi","title":"本章 KPI","kr":""},{"id":"ch17-copyTable","title":"抄作业表","kr":""}]},{"title":"风险管理：冷链事故 · 评价欺诈 · BBD 断货 · 账号关联处罚","sections":[{"id":"ch18-stage","title":"阶段路线图","kr":""},{"id":"ch18-riskRegister","title":"操作要点：risk Register","kr":""},{"id":"ch18-accountLinkingRisks","title":"操作要点：account Linking Risks","kr":""},{"id":"ch18-algorithmTable","title":"算法因子表","kr":""},{"id":"ch18-sop","title":"执行 SOP","kr":""},{"id":"ch18-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch18-kpi","title":"本章 KPI","kr":""},{"id":"ch18-copyTable","title":"抄作业表","kr":""}]},{"title":"高阶玩法：FK Plus 会员体系 · Shopsy 社交裂变 · Myntra 时尚交叉","sections":[{"id":"ch19-stage","title":"阶段路线图","kr":""},{"id":"ch19-fkPlusDetails","title":"操作要点：fk Plus Details","kr":""},{"id":"ch19-shopsyStrategy","title":"操作要点：shopsy Strategy","kr":""},{"id":"ch19-myntraStrategy","title":"操作要点：myntra Strategy","kr":""},{"id":"ch19-algorithmTable","title":"算法因子表","kr":""},{"id":"ch19-sop","title":"执行 SOP","kr":""},{"id":"ch19-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch19-kpi","title":"本章 KPI","kr":""},{"id":"ch19-copyTable","title":"抄作业表","kr":""}]},{"title":"2026 Flipkart 四大变局：BBD 进化 · IPO · Health 扩张 · Rukmini.ai","sections":[{"id":"ch20-stage","title":"阶段路线图","kr":""},{"id":"ch20-bigEvents","title":"操作要点：big Events","kr":""},{"id":"ch20-algorithmTable","title":"算法因子表","kr":""},{"id":"ch20-sop","title":"执行 SOP","kr":""},{"id":"ch20-top5Mistakes","title":"新手 5 大错误","kr":""},{"id":"ch20-kpi","title":"本章 KPI","kr":""},{"id":"ch20-copyTable","title":"抄作业表","kr":""}]},{"title":"作者 20 条肺腑之言：在 Flipkart 活下去、活得好的真心话","sections":[{"id":"ch21-preface","title":"操作要点：preface","kr":""},{"id":"ch21-advices","title":"操作要点：advices","kr":""},{"id":"ch21-closing","title":"操作要点：closing","kr":""}]},{"title":"附录：术语表 · KPI 速查 · 工具推荐 · 作者总结","sections":[{"id":"appendix-glossary","title":"操作要点：glossary","kr":""},{"id":"appendix-kpiDashboard","title":"操作要点：kpi Dashboard","kr":""},{"id":"appendix-toolBox","title":"操作要点：tool Box","kr":""},{"id":"appendix-authorSummary","title":"操作要点：author Summary","kr":""}]}]

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