11st 运营操作手册 | 从小白到大神

[{"title":"第一章:11st 平台全景 & 你的 0 到月销 ₩28,000,000 路线图","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段带你从 0 到月销 ₩28,000,000","kr":"1.1 Reader Roadmap: 3 Phases to ₩28M/mo"},{"id":"ch1-s2","title":"1.2 11st 大盘速读:你需要知道的 1 张表","kr":"1.2 11st at a Glance: 1 Table You Need"},{"id":"ch1-s3","title":"1.3 新手必须理解的 3 个 11st 算法","kr":"1.3 3 Algorithms Every Beginner Must Understand"},{"id":"ch1-s4","title":"1.4 第一周:11st 卖家中心 SOP (Day 1-7)","kr":"1.4 Week 1: Seller Office Setup SOP"},{"id":"ch1-s5","title":"1.5 第一个月:从 0 到首单 SOP (Week 1-4)","kr":"1.5 Month 1: Zero to First Order SOP"},{"id":"ch1-s6","title":"1.6 选品 4 淘汰标准:这 4 类产品别碰","kr":"1.6 Product Selection: 4 Elimination Rules"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误:每一条都是真实亏损案例","kr":"1.7 Top 10 Fatal Mistakes for Beginners"},{"id":"ch1-s8","title":"1.8 11st 5 个差异化:这 5 点是 Coupang 和 NAVER 给不了的","kr":"1.8 11st's 5 Differentiators: What Competitors Can't Match"},{"id":"ch1-s9","title":"1.9 冷启动 3 个月 KPI:你需要达到什么数字","kr":"1.9 Cold-Start 3-Month KPIs"},{"id":"ch1-s10","title":"1.10 本书使用手册:卡在哪个阶段读哪章","kr":"1.10 How to Use This Book"},{"id":"ch1-s11","title":"1.11 2026 年 11st 正在发生的 4 件大事:对你意味着什么","kr":"1.11 4 Major 11st Developments in 2026"},{"id":"ch1-s12","title":"1.12 本章 10 个行动点:","kr":"1.12 Chapter Action Checklist: 10 Items"}]},{"title":"第二章:Seller Office (셀러오피스) 完整后台指南","sections":[{"id":"ch2-s1","title":"2.1 Seller Office 后台整体布局","kr":"3.1 Seller Office Layout"},{"id":"ch2-s2","title":"2.2 商品管理模块(상품관리)完整指南","kr":"3.2 Product Management Module"},{"id":"ch2-s3","title":"2.3 订单管理模块(주문관리)","kr":"3.3 Order Management Module"},{"id":"ch2-s4","title":"2.4 结算与回款模块(정산)","kr":"3.4 Settlement Module"},{"id":"ch2-s5","title":"2.5 客户管理模块(고객관리)","kr":"3.5 Customer Management Module"},{"id":"ch2-s6","title":"2.6 广告中心(광고센터)","kr":"3.6 Ad Center"},{"id":"ch2-s7","title":"2.7 促销活动中心(프로모션)","kr":"3.7 Promotion Center"},{"id":"ch2-s8","title":"2.8 数据分析中心(통계/분석)","kr":"3.8 Analytics Center"},{"id":"ch2-s9","title":"2.9 设置模块(설정)","kr":"3.9 Settings Module"},{"id":"ch2-s10","title":"2.10 API 与自动化(ERP 集成)","kr":"3.10 API & Automation"},{"id":"ch2-s11","title":"2.11 本章速查表","kr":"3.11 Chapter Quick Reference"}]},{"title":"第三章:中国卖家入驻 11st 3 条路径详解","sections":[{"id":"ch3-s1","title":"3.1 3 条路径核心对比一览","kr":"4.1 3 Paths Overview"},{"id":"ch3-s2","title":"3.2 路径 1:Global Seller (글로벌 셀러) 跨境详解","kr":"4.2 Path 1: Global Seller"},{"id":"ch3-s3","title":"3.3 Global Seller 真实案例:广州宠物卖家王姐","kr":"4.3 Case: Pet Seller in Guangzhou"},{"id":"ch3-s4","title":"3.4 路径 2:本土卖家(일반 셀러)详解","kr":"4.4 Path 2: Local Seller"},{"id":"ch3-s5","title":"3.5 路径 3:委托代销(위탁판매)","kr":"4.5 Path 3: Consignment Agency"},{"id":"ch3-s6","title":"3.6 3 路径 12 个月 ROI 对比(月销 ₩15M 假设)","kr":"4.6 ROI Comparison"},{"id":"ch3-s7","title":"3.7 Global Seller 按类目入驻的注意事项","kr":"4.7 Category-Specific Notes"},{"id":"ch3-s8","title":"3.8 入驻 11st 5 大避坑 checklist","kr":"4.8 5 Pitfalls to Avoid"},{"id":"ch3-s9","title":"3.9 审核被拒的 6 种原因 & 申诉","kr":"4.9 Rejection Reasons & Appeals"},{"id":"ch3-s10","title":"3.10 Global Seller 30 天上线倒计时","kr":"4.10 30-Day Onboarding Timeline"},{"id":"ch3-s11","title":"3.11 入驻完整流程图(图示版)","kr":"4.11 Full Flow Diagram"},{"id":"ch3-s12","title":"3.12 材料准备完整 checklist(打印用)","kr":"4.12 Document Checklist"},{"id":"ch3-s13","title":"3.13 本章速查表","kr":"4.13 Chapter Quick Reference"}]},{"title":"第四章:商品上架 & Listing 韩语本地化","sections":[{"id":"ch4-s1","title":"4.1 11st 商品上架 10 步完整流程","kr":"5.1 10-Step Listing Flow"},{"id":"ch4-s2","title":"4.2 类目选择:SEO 与转化的第一步","kr":"5.2 Category Selection"},{"id":"ch4-s3","title":"4.3 商品名(상품명)SEO 写法","kr":"5.3 Product Name SEO"},{"id":"ch4-s4","title":"4.4 韩语关键词研究方法","kr":"5.4 Korean Keyword Research"},{"id":"ch4-s5","title":"4.5 主图 + 详情图规范","kr":"5.5 Image Standards"},{"id":"ch4-s6","title":"4.6 详情页(상품설명)7 大模块模板","kr":"5.6 Detail Page 7-Module Template"},{"id":"ch4-s7","title":"4.7 SKU(옵션)配置策略","kr":"5.7 SKU & Options Strategy"},{"id":"ch4-s8","title":"4.8 价格与折扣设置","kr":"5.8 Price & Discount Setup"},{"id":"ch4-s9","title":"4.9 Listing 审核与常见被拒原因","kr":"5.9 Listing Review & Rejections"},{"id":"ch4-s10","title":"4.10 韩语 Listing 翻译:外包 vs 自翻","kr":"5.10 Korean Translation"},{"id":"ch4-s11","title":"4.11 批量上架 Excel 模板 + 操作","kr":"5.11 Bulk Upload via Excel"},{"id":"ch4-s12","title":"4.12 Listing 3 阶段升级路线图","kr":"5.12 Listing 3-Phase Roadmap"},{"id":"ch4-s13","title":"4.13 11st 商品分算法因子","kr":"5.13 Listing Score Algorithm"},{"id":"ch4-s14","title":"4.14 单款 SKU 上架 SOP 时间线","kr":"5.14 Single SKU Launch SOP"},{"id":"ch4-s15","title":"4.15 Listing 新手 5 大致命错误","kr":"5.15 Top 5 Listing Mistakes"},{"id":"ch4-s16","title":"4.16 Listing 章末 KPI","kr":"5.16 Listing Chapter KPIs"},{"id":"ch4-s17","title":"4.17 本章速查表","kr":"5.17 Chapter Quick Reference"}]},{"title":"第五章:定价 & 11st 佣金体系","sections":[{"id":"ch5-s1","title":"5.1 11st 类目佣金完整表(2026)","kr":"6.1 Commission Rates 2026"},{"id":"ch5-s2","title":"5.2 11st 其他费用明细","kr":"6.2 Other Fees"},{"id":"ch5-s3","title":"5.3 三币对照:KRW / USD / RMB","kr":"6.3 Currency Reference"},{"id":"ch5-s4","title":"5.4 11st 科学定价公式","kr":"6.4 Pricing Formula"},{"id":"ch5-s5","title":"5.5 竞品比价方法论","kr":"6.5 Competitor Pricing Analysis"},{"id":"ch5-s6","title":"5.6 促销和大促定价策略","kr":"6.6 Promo & Sale Pricing"},{"id":"ch5-s7","title":"5.7 佣金优化:降低平台抽成的方法","kr":"6.7 Commission Optimization"},{"id":"ch5-s8","title":"5.8 中国卖家跨境成本全拆","kr":"6.8 Cross-Border Cost"},{"id":"ch5-s9","title":"5.9 LTV/CAC:长期获客成本分析","kr":"6.9 LTV vs CAC"},{"id":"ch5-s10","title":"5.10 定价策略 3 阶段路线图","kr":"6.10 Pricing 3-Phase Roadmap"},{"id":"ch5-s11","title":"5.11 11st 定价影响因子(算法维度)","kr":"6.11 Pricing Algorithm Factors"},{"id":"ch5-s12","title":"5.12 新品定价 SOP","kr":"6.12 New Product Pricing SOP"},{"id":"ch5-s13","title":"5.13 定价新手 5 大致命错误","kr":"6.13 Top 5 Pricing Mistakes"},{"id":"ch5-s14","title":"5.14 定价章末 KPI","kr":"6.14 Pricing Chapter KPIs"},{"id":"ch5-s15","title":"5.15 定价抄作业表","kr":"6.15 Pricing Checklist"},{"id":"ch5-s16","title":"5.16 本章速查表","kr":"6.16 Chapter Quick Reference"}]},{"title":"第六章:Amazon Global Store 合作专区深度 & 中国卖家应对","sections":[{"id":"ch6-s1","title":"6.1 Amazon Global Store 运作全貌","kr":"8.1 How Amazon Global Store Works"},{"id":"ch6-s2","title":"6.2 Amazon 专区 TOP 20 品牌分布","kr":"8.2 Top 20 Brands on Amazon Zone"},{"id":"ch6-s3","title":"6.3 中国卖家必须避开的 Amazon 红区","kr":"8.3 Red Zones to Avoid"},{"id":"ch6-s4","title":"6.4 Amazon 不覆盖的 10 个中国卖家机会类目","kr":"8.4 10 Blue Ocean Opportunities"},{"id":"ch6-s5","title":"6.5 中国卖家如何反向借力 Amazon 流量","kr":"8.5 Leverage Amazon Traffic"},{"id":"ch6-s6","title":"6.6 11st 各类目 Amazon 竞争指数","kr":"8.6 Amazon Competition Index"},{"id":"ch6-s7","title":"6.7 案例:广州家居卖家阿成反向借力 Amazon","kr":"8.7 Case: Leveraging Amazon"},{"id":"ch6-s8","title":"6.8 Amazon Global Store 2026-2028 走向预测","kr":"8.8 2026-2028 Outlook"},{"id":"ch6-s9","title":"6.9 Amazon 专区商品 vs 11st 原生商品对比","kr":"8.9 Amazon vs 11st Native"},{"id":"ch6-s10","title":"6.10 本章速查表","kr":"8.10 Chapter Quick Reference"}]},{"title":"第七章:物流体系 & CJ 大韩通运 & 韩国仓","sections":[{"id":"ch7-s1","title":"7.1 韩国 5 大物流商对比","kr":"9.1 Top 5 Korean Logistics"},{"id":"ch7-s2","title":"7.2 11st 物流政策 & 运费规则","kr":"9.2 11st Logistics Policy"},{"id":"ch7-s3","title":"7.3 韩国仓全景:从入仓到出仓","kr":"9.3 Korean Warehouse Full Flow"},{"id":"ch7-s4","title":"7.4 包装材料标准 & 采购清单","kr":"9.4 Packaging Standards"},{"id":"ch7-s5","title":"7.5 运单管理 & 轨迹跟踪","kr":"9.5 Tracking Management"},{"id":"ch7-s6","title":"7.6 退货物流流程 & 成本","kr":"9.6 Return Logistics"},{"id":"ch7-s7","title":"7.7 生鲜/冷链物流(食品卖家专属)","kr":"9.7 Cold Chain"},{"id":"ch7-s8","title":"7.8 多平台物流整合(11st + Coupang + NAVER)","kr":"9.8 Multi-Platform Logistics"},{"id":"ch7-s9","title":"7.9 11.11 / 3.3 大促物流备战","kr":"9.9 Promo Logistics Prep"},{"id":"ch7-s10","title":"7.10 本章速查表","kr":"9.10 Chapter Quick Reference"}]},{"title":"第八章:订单处理 & 客服 & 韩语话术模板","sections":[{"id":"ch8-s1","title":"8.1 订单 8 状态处理 SOP","kr":"10.1 Order 8-State SOP"},{"id":"ch8-s2","title":"8.2 韩国 11st 买家沟通心理","kr":"10.2 Korean Buyer Psychology"},{"id":"ch8-s3","title":"8.3 韩语客服基础词汇 30 个","kr":"10.3 30 Essential Words"},{"id":"ch8-s4","title":"8.4 订单确认/发货通知 话术 10 条","kr":"10.4 Order & Shipping Scripts"},{"id":"ch8-s5","title":"8.5 退换货话术 10 条","kr":"10.5 Return & Exchange Scripts"},{"id":"ch8-s6","title":"8.6 商品 Q&A (상품문의) 话术 10 条","kr":"10.6 Product Q&A Scripts"},{"id":"ch8-s7","title":"8.7 差评回复 & 申诉话术","kr":"10.7 Negative Review Handling"},{"id":"ch8-s8","title":"8.8 客服团队配置建议","kr":"10.8 CS Team Setup"},{"id":"ch8-s9","title":"8.9 自动回复 & AI 客服系统","kr":"10.9 Auto-Reply & AI CS"},{"id":"ch8-s10","title":"8.10 本章速查表","kr":"10.10 Chapter Quick Reference"}]},{"title":"第九章:파워상품광고 Power Product Ads 完整实战","sections":[{"id":"ch9-s1","title":"9.1 파워상품광고(PPA)体系总览","kr":"11.1 PPA Overview"},{"id":"ch9-s2","title":"9.2 PPA 账户架构:4 层结构","kr":"11.2 Account Structure"},{"id":"ch9-s3","title":"9.3 PPA 关键词策略 331 法则","kr":"11.3 Keyword Strategy"},{"id":"ch9-s4","title":"9.4 PPA 出价公式与策略","kr":"11.4 Bidding Strategy"},{"id":"ch9-s5","title":"9.5 ROAS 持续优化的 5 大循环","kr":"11.5 ROAS Optimization Loop"},{"id":"ch9-s6","title":"9.6 Smart Ads(AI 自动化广告)","kr":"11.6 Smart Ads AI"},{"id":"ch9-s7","title":"9.7 Brand Ads 品牌广告深度","kr":"11.7 Brand Ads Deep Dive"},{"id":"ch9-s8","title":"9.8 广告 A/B 测试系统","kr":"11.8 A/B Testing"},{"id":"ch9-s9","title":"9.9 不同月销下的广告预算规划","kr":"11.9 Budget Planning"},{"id":"ch9-s10","title":"9.10 广告 × 评价的正反馈循环","kr":"11.10 Ads × Reviews Loop"},{"id":"ch9-s11","title":"9.11 PPA 真实案例:月预算 ₩500K 变 ROAS 5.2","kr":"11.11 Case: ROAS 5.2"},{"id":"ch9-s12","title":"9.12 Power Ads 3 阶段路线图","kr":"11.12 Power Ads 3-Phase Roadmap"},{"id":"ch9-s13","title":"9.13 Power Ads(파워상품광고)算法因子","kr":"11.13 Power Ads Algorithm Factors"},{"id":"ch9-s14","title":"9.14 Power Ads 冷启动 SOP(第 1-12 周)","kr":"11.14 Power Ads Cold Start SOP"},{"id":"ch9-s15","title":"9.15 Power Ads 新手 5 大致命错误","kr":"11.15 Top 5 Power Ads Mistakes"},{"id":"ch9-s16","title":"9.16 Power Ads 章末 KPI","kr":"11.16 Power Ads Chapter KPIs"},{"id":"ch9-s17","title":"9.17 Power Ads 抄作业表","kr":"11.17 Power Ads Checklist"},{"id":"ch9-s18","title":"9.18 本章速查表","kr":"11.18 Chapter Quick Reference"}]},{"title":"第十章:11st 大促全攻略 11.11 / 3.3 / 빼빼로데이","sections":[{"id":"ch10-s1","title":"10.1 11st 全年大促日历(2026)","kr":"12.1 Annual Promo Calendar 2026"},{"id":"ch10-s2","title":"10.2 11.11 십일절:11st 年度最大战役","kr":"12.2 11.11 Deep Dive"},{"id":"ch10-s3","title":"10.3 大促备货科学公式","kr":"12.3 Inventory Formula"},{"id":"ch10-s4","title":"10.4 大促报名 5 步完整流程","kr":"12.4 Promo Signup 5 Steps"},{"id":"ch10-s5","title":"10.5 大促活动策划 5 板斧","kr":"12.5 Promo Event Design"},{"id":"ch10-s6","title":"10.6 大促流量爆发预测 & 运营","kr":"12.6 Traffic Spike Ops"},{"id":"ch10-s7","title":"10.7 大促广告预算分配","kr":"12.7 Promo Ad Budget"},{"id":"ch10-s8","title":"10.8 11.11 真实案例:广州宠物卖家王姐 10 天赚 ₩15M","kr":"12.8 Case: 10 Days ₩15M"},{"id":"ch10-s9","title":"10.9 빼빼로데이 (11/11 零食节)","kr":"12.9 Pepero Day"},{"id":"ch10-s10","title":"10.10 大促后必做的 5 项复盘","kr":"12.10 Post-Sale Review"},{"id":"ch10-s11","title":"10.11 本章速查表","kr":"12.11 Chapter Quick Reference"}]},{"title":"第十一章:数据分析 & 卖家等级","sections":[{"id":"ch11-s1","title":"11.1 11st 关键数据指标体系","kr":"14.1 Key Metrics"},{"id":"ch11-s2","title":"11.2 Seller Office 数据报表全览","kr":"14.2 Seller Office Reports"},{"id":"ch11-s3","title":"11.3 日/周/月/季 4 级复盘模板","kr":"14.3 Daily/Weekly/Monthly/Quarterly"},{"id":"ch11-s4","title":"11.4 11st 卖家等级 5 阶体系","kr":"14.4 11st Seller Grade System"},{"id":"ch11-s5","title":"11.5 转化漏斗深度分析","kr":"14.5 Conversion Funnel"},{"id":"ch11-s6","title":"11.6 竞对分析 5 步法","kr":"14.6 Competitor Analysis"},{"id":"ch11-s7","title":"11.7 ROI 多维度计算框架","kr":"14.7 Multi-Dim ROI"},{"id":"ch11-s8","title":"11.8 数据看板搭建(Excel + API)","kr":"14.8 Dashboard Setup"},{"id":"ch11-s9","title":"11.9 数据异常预警系统","kr":"14.9 Anomaly Alerts"},{"id":"ch11-s10","title":"11.10 SEO & 数据分析 3 阶段路线图","kr":"14.10 SEO & Analytics 3-Phase Roadmap"},{"id":"ch11-s11","title":"11.11 11st SEO 搜索排名算法因子","kr":"14.11 11st SEO Search Ranking Algorithm"},{"id":"ch11-s12","title":"11.12 SEO 优化 SOP 时间线","kr":"14.12 SEO Optimization SOP"},{"id":"ch11-s13","title":"11.13 SEO & 数据分析新手 5 大致命错误","kr":"14.13 Top 5 SEO & Data Mistakes"},{"id":"ch11-s14","title":"11.14 SEO & 数据分析章末 KPI","kr":"14.14 SEO & Analytics Chapter KPIs"},{"id":"ch11-s15","title":"11.15 SEO & 数据抄作业表","kr":"14.15 SEO & Data Checklist"},{"id":"ch11-s16","title":"11.16 本章速查表","kr":"14.16 Chapter Quick Reference"}]},{"title":"第十二章:11st 用户选品方法论","sections":[{"id":"ch12-s1","title":"12.1 11st 选品方法论核心 5 条","kr":"15.1 11st Selection Principles"},{"id":"ch12-s2","title":"12.2 11st 4 大蓝海类目深度","kr":"15.2 4 Blue Ocean Categories"},{"id":"ch12-s3","title":"12.3 11st 爆品数据图谱(2026 Q1)","kr":"15.3 Hot Item Map 2026 Q1"},{"id":"ch12-s4","title":"12.4 11st 类目 A/B/C/D 评级","kr":"15.4 Category Rating"},{"id":"ch12-s5","title":"12.5 选品 10 步工作流","kr":"15.5 10-Step Selection Workflow"},{"id":"ch12-s6","title":"12.6 单身经济专题:韩国 40% 单身户深挖","kr":"15.6 Solo Economy Deep Dive"},{"id":"ch12-s7","title":"12.7 季节性品类与备货节奏","kr":"15.7 Seasonal Categories"},{"id":"ch12-s8","title":"12.8 中国供应链与 11st 选品匹配","kr":"15.8 China Supply Chain Match"},{"id":"ch12-s9","title":"12.9 选品 Top 工具箱","kr":"15.9 Selection Tool Box"},{"id":"ch12-s10","title":"12.10 3 个真实选品案例","kr":"15.10 3 Real Selection Cases"},{"id":"ch12-s11","title":"12.11 选品 10 大雷区","kr":"15.11 10 Pitfalls"},{"id":"ch12-s12","title":"12.12 SKU 生命周期管理","kr":"15.12 SKU Lifecycle"},{"id":"ch12-s13","title":"12.13 选品 3 阶段路线图","kr":"15.13 Selection 3-Phase Roadmap"},{"id":"ch12-s14","title":"12.14 11st 爆品判断算法因子","kr":"15.14 Hot Product Algorithm Factors"},{"id":"ch12-s15","title":"12.15 新品测试 SOP 时间线","kr":"15.15 New Product Test SOP"},{"id":"ch12-s16","title":"12.16 选品新手 5 大致命错误","kr":"15.16 Top 5 Selection Mistakes"},{"id":"ch12-s17","title":"12.17 选品章末 KPI","kr":"15.17 Selection Chapter KPIs"},{"id":"ch12-s18","title":"12.18 选品抄作业表","kr":"15.18 Selection Checklist"},{"id":"ch12-s19","title":"12.19 本章速查表","kr":"15.19 Chapter Quick Reference"}]},{"title":"第十三章:中国卖家完整入驻攻略(3 路径 + 供应链 + 10 大避坑)","sections":[{"id":"ch13-s1","title":"13.1 12 个月 Roadmap:0 到月销 ₩30M","kr":"16.1 12-Month Roadmap"},{"id":"ch13-s2","title":"13.2 3 路径税务 & 法律深度对比","kr":"16.2 3 Paths: Tax & Legal"},{"id":"ch13-s3","title":"13.3 完整供应链搭建 6 步","kr":"16.3 Supply Chain Setup"},{"id":"ch13-s4","title":"13.4 中国卖家入驻 10 大避坑清单","kr":"16.4 10 Pitfalls"},{"id":"ch13-s5","title":"13.5 3 阶段运营重点分别","kr":"16.5 3 Stage Focus"},{"id":"ch13-s6","title":"13.6 11st 常见监管与合规问题","kr":"16.6 Regulatory Issues"},{"id":"ch13-s7","title":"13.7 3 案例 12 月进化回顾","kr":"16.7 3 Case 12-Month Evolution"},{"id":"ch13-s8","title":"13.8 中国卖家 12 月资金预算","kr":"16.8 12-Month Budget"},{"id":"ch13-s9","title":"13.9 团队搭建节奏","kr":"16.9 Team Building"},{"id":"ch13-s10","title":"13.10 从 11st 出发的多平台扩展","kr":"16.10 Multi-Platform Extension"},{"id":"ch13-s11","title":"13.11 失败案例 3 则警醒","kr":"16.11 3 Failure Cases"},{"id":"ch13-s12","title":"13.12 中国卖家成功 10 条秘诀","kr":"16.12 10 Success Secrets"},{"id":"ch13-s13","title":"13.13 中国卖家入驻 FAQ 10 问","kr":"16.13 Top 10 FAQ"},{"id":"ch13-s14","title":"13.14 本章速查表(中国卖家完整指南)","kr":"16.14 Chapter Quick Reference"}]},{"title":"第十四章:韩国合规 & KC 认证 & 品牌备案","sections":[{"id":"ch14-s1","title":"14.1 韩国合规体系总览","kr":"17.1 Compliance Overview"},{"id":"ch14-s2","title":"14.2 KC 认证 8 大品类详解","kr":"17.2 KC Certification 8 Types"},{"id":"ch14-s3","title":"14.3 MFDS 化妆品备案全流程","kr":"17.3 MFDS Cosmetics"},{"id":"ch14-s4","title":"14.4 食品 HACCP + MFDS 合规","kr":"17.4 Food HACCP + MFDS"},{"id":"ch14-s5","title":"14.5 品牌商标注册(KIPO)","kr":"17.5 Brand Registration KIPO"},{"id":"ch14-s6","title":"14.6 Amazon 品牌避让策略","kr":"17.6 Amazon Brand Avoidance"},{"id":"ch14-s7","title":"14.7 韩国产品标签合规要求","kr":"17.7 Labeling Requirements"},{"id":"ch14-s8","title":"14.8 中国卖家 12 月合规总预算","kr":"17.8 12-Month Compliance Budget"},{"id":"ch14-s9","title":"14.9 合规 FAQ 10 问","kr":"17.9 Compliance FAQ"},{"id":"ch14-s10","title":"14.10 合规工作时间线(新卖家)","kr":"17.10 Compliance Timeline"},{"id":"ch14-s11","title":"14.11 本章速查表","kr":"17.11 Chapter Quick Reference"}]},{"title":"第十五章:风险管理:退货 / 封店 / 汇率 / 11st 违规处罚","sections":[{"id":"ch15-s1","title":"15.1 11st 卖家风险全景图","kr":"18.1 Risk Overview"},{"id":"ch15-s2","title":"15.2 退货风险管理体系","kr":"18.2 Return Risk"},{"id":"ch15-s3","title":"15.3 封店风险 & 预警","kr":"18.3 Account Ban Risk"},{"id":"ch15-s4","title":"15.4 11st 违规处罚体系","kr":"18.4 Penalty System"},{"id":"ch15-s5","title":"15.5 汇率风险管理","kr":"18.5 FX Risk"},{"id":"ch15-s6","title":"15.6 客户纠纷处理","kr":"18.6 Customer Disputes"},{"id":"ch15-s7","title":"15.7 供应链断裂应对","kr":"18.7 Supply Chain Disruption"},{"id":"ch15-s8","title":"15.8 物流事故应对","kr":"18.8 Logistics Incidents"},{"id":"ch15-s9","title":"15.9 月度风险体检 10 项","kr":"18.9 Monthly Risk Checkup"},{"id":"ch15-s10","title":"15.10 风险管理 3 阶段路线图","kr":"18.10 Risk Management 3-Phase Roadmap"},{"id":"ch15-s11","title":"15.11 11st 违规扣分算法体系","kr":"18.11 11st Penalty Score Algorithm"},{"id":"ch15-s12","title":"15.12 风险防控 SOP 时间线","kr":"18.12 Risk Prevention SOP"},{"id":"ch15-s13","title":"15.13 风险管理新手 5 大致命错误","kr":"18.13 Top 5 Risk Mistakes"},{"id":"ch15-s14","title":"15.14 风险管理章末 KPI","kr":"18.14 Risk Management Chapter KPIs"},{"id":"ch15-s15","title":"15.15 风险管理抄作业表","kr":"18.15 Risk Management Checklist"},{"id":"ch15-s16","title":"15.16 本章速查表","kr":"18.16 Chapter Quick Reference"}]},{"title":"第十九章:进阶运营 & 多平台协同","sections":[{"id":"ch16-s1","title":"19.1 11st 12 周冷启动 SOP","kr":"19.1 12-Week Cold Start"},{"id":"ch16-s2","title":"19.2 11st + Coupang/NAVER/G+A/AE 协同","kr":"19.2 Multi-Platform Synergy"},{"id":"ch16-s3","title":"19.3 KOL 种草 + SNS 推广","kr":"19.3 KOL & SNS"},{"id":"ch16-s4","title":"19.4 从'产品'到'品牌'的转型","kr":"19.4 Brand Transformation"},{"id":"ch16-s5","title":"19.5 高阶广告玩法","kr":"19.5 Advanced Ads"},{"id":"ch16-s6","title":"19.6 跨境电商团队搭建","kr":"19.6 Team Building"},{"id":"ch16-s7","title":"19.7 AI + 工具链应用","kr":"19.7 AI & Tools"},{"id":"ch16-s8","title":"19.8 供应链升级:从'走量'到'定制'","kr":"19.8 Supply Chain Upgrade"},{"id":"ch16-s9","title":"19.9 从 11st 出发的品牌出海","kr":"19.9 Brand Globalization"},{"id":"ch16-s10","title":"19.10 爆品矩阵搭建方法","kr":"19.10 Hit Product Matrix"},{"id":"ch16-s11","title":"19.11 跨境电商财务管理","kr":"19.11 Financial Management"},{"id":"ch16-s12","title":"19.12 本章速查表","kr":"19.12 Chapter Quick Reference"},{"id":"ch16-s13","title":"19.13 11번가 셀러 추천 代刷 & 리뷰 조작 & 쿠폰 薅羊毛实战指南","kr":"19.13 11번가 셀러 추천 조작 & 리뷰 조작 & 쿠폰 어뷰징 실전"}]},{"title":"第十六章:2025-2026 11st & Amazon 深化 / SKT 战略 / AI 升级","sections":[{"id":"ch17-s1","title":"16.1 2025-2026 11st 10 大事件","kr":"20.1 Top 10 Events"},{"id":"ch17-s2","title":"16.2 SKT '聚焦战略' 详解","kr":"20.2 SKT Focus Strategy"},{"id":"ch17-s3","title":"16.3 2026 Amazon Prime 嵌入 11st 深度","kr":"20.3 Amazon Prime Integration"},{"id":"ch17-s4","title":"16.4 AI 广告系统升级","kr":"20.4 AI Ads Upgrade"},{"id":"ch17-s5","title":"16.5 SK Pay 加密货币 / 稳定币支付","kr":"20.5 SK Pay Crypto"},{"id":"ch17-s6","title":"16.6 T Membership VIP 2026 权益升级","kr":"20.6 T Membership VIP Upgrade"},{"id":"ch17-s7","title":"16.7 2026 11st 爆品类目预测","kr":"20.7 2026 Hot Categories"},{"id":"ch17-s8","title":"16.8 Coupang / NAVER / G+A 2026 动态","kr":"20.8 Competitors 2026"},{"id":"ch17-s9","title":"16.9 2026 中国卖家 Q1-Q4 行动指南","kr":"20.9 2026 Action Plan"},{"id":"ch17-s10","title":"16.10 2026-2028 长期趋势判断","kr":"20.10 Long-Term Outlook"},{"id":"ch17-s11","title":"16.11 2026 变化 3 阶段响应路线图","kr":"20.11 2026 Changes 3-Phase Response Roadmap"},{"id":"ch17-s12","title":"16.12 2026 SKT 战略变化对算法的影响","kr":"20.12 2026 SKT Strategy Algorithm Impact"},{"id":"ch17-s13","title":"16.13 2026 全年行动 SOP","kr":"20.13 2026 Full-Year Action SOP"},{"id":"ch17-s14","title":"16.14 2026 应对新手 5 大致命错误","kr":"20.14 Top 5 2026 Response Mistakes"},{"id":"ch17-s15","title":"16.15 2026 更新章末 KPI","kr":"20.15 2026 Updates Chapter KPIs"},{"id":"ch17-s16","title":"16.16 2026 行动抄作业表","kr":"20.16 2026 Action Checklist"},{"id":"ch17-s17","title":"16.17 本章速查表","kr":"20.17 Chapter Quick Reference"}]},{"title":"第十七章:作者的 20 条肺腑之言","sections":[{"id":"ch18-s1","title":"17.1 SK + Amazon 生态:看懂了才配做 11st","kr":"21.1 Understanding SK + Amazon Ecosystem"},{"id":"ch18-s2","title":"17.2 选品:11st 里我真正赚到钱的品","kr":"21.2 Selection: Winning Products on 11st"},{"id":"ch18-s3","title":"17.3 运营:日常动作里的关键细节","kr":"21.3 Operations: Daily Actions That Matter"},{"id":"ch18-s4","title":"17.4 广告 & SK Pay:预算怎么花效率最高","kr":"21.4 Ads & SK Pay: Budget Efficiency"},{"id":"ch18-s5","title":"17.5 心态:长期做 11st 的 3 条底线","kr":"21.5 Mindset: 3 Long-term Principles"},{"id":"ch18-s6","title":"结语:写给每一个还在坚持的人","kr":"Closing: To Those Still Persevering"}]},{"title":"附录 A-L:11st 运营速查手册","sections":[{"id":"ch19-s1","title":"附录 A:11st 专业术语 50+ 对照","kr":"Appendix A: Terms Glossary"},{"id":"ch19-s2","title":"附录 B:Seller Office 完整菜单地图","kr":"Appendix B: Seller Office Menu Map"},{"id":"ch19-s3","title":"附录 C:3 路径速查表","kr":"Appendix C: 3 Paths Quick Ref"},{"id":"ch19-s4","title":"附录 D:11st 类目佣金完整表","kr":"Appendix D: Commission Rates"},{"id":"ch19-s5","title":"附录 E:合规认证速查表","kr":"Appendix E: Compliance Quick Ref"},{"id":"ch19-s6","title":"附录 F:11st 全年大促日历","kr":"Appendix F: Promo Calendar"},{"id":"ch19-s7","title":"附录 G:30 天上线倒计时(打印版)","kr":"Appendix G: 30-Day Countdown"},{"id":"ch19-s8","title":"附录 H:30 问 FAQ","kr":"Appendix H: 30 Q&A"},{"id":"ch19-s9","title":"附录 I:11 个核心公式卡","kr":"Appendix I: Formula Cards"},{"id":"ch19-s10","title":"附录 J:30+ 工具链速查","kr":"Appendix J: Tools Stack"},{"id":"ch19-s11","title":"附录 K:3 真实案例卡(月销 ₩14-25M)","kr":"Appendix K: 3 Case Cards"},{"id":"ch19-s12","title":"附录 L:11st 官方资源 & 链接","kr":"Appendix L: Official Links"}]}]

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