[{"title":"第一章:4 国 eBay 合卷入门 — 从 0 到月销 €10K 完全路线图","sections":[{"id":"ch1-s1","title":"1.1 你的 3 阶段成长路线图(4 国合卷版)","kr":"1.1 Your 3-Stage Growth Roadmap"},{"id":"ch1-s2","title":"1.2 4 国 eBay 大盘速读 — 对比表","kr":"1.2 4-Country eBay Market Comparison"},{"id":"ch1-s3","title":"1.3 eBay 4 国算法底层 — Cassini 本地化版","kr":"1.3 eBay Algorithm: Cassini Localized"},{"id":"ch1-s4","title":"1.4 第一周:eBay 4 国账号注册完整 SOP","kr":"1.4 Week 1: eBay 4-Country Registration SOP"},{"id":"ch1-s5","title":"1.5 第一个月:从 0 到首单 SOP(优先 FR)","kr":"1.5 Month 1: From Zero to First Order SOP"},{"id":"ch1-s6","title":"1.6 选品 4 淘汰标准 — 不合格直接踢掉","kr":"1.6 Product Selection: 4 Elimination Criteria"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误(90% 的人都踩过)","kr":"1.7 Top 10 Fatal Mistakes for Beginners"},{"id":"ch1-s8","title":"1.8 eBay 4 国特有差异化 — 你必须应对的","kr":"1.8 4-Country Unique Differences"},{"id":"ch1-s9","title":"1.9 冷启动 3 个月 KPI 路线图(按国家分层)","kr":"1.9 Cold Start 3-Month KPI by Country"},{"id":"ch1-s10","title":"1.10 这本书的使用手册 — 你卡在哪就读哪章","kr":"1.10 How to Use This Book"},{"id":"ch1-s11","title":"1.11 2026 年 eBay 4 国正在发生的 4 件大事","kr":"1.11 4 Major Events on eBay FR/IT/ES/CA in 2026"},{"id":"ch1-s12","title":"1.12 本章 10 个行动点","kr":"1.12 Chapter 1 Action Checklist"}]},{"title":"第二章:4 国 eBay 生态对比 — FR / IT / ES / CA 全景扫描","sections":[{"id":"ch2-s1","title":"2.1 4 国 eBay 平台规模 — 数字不说谎","kr":"2.1 Platform Scale Comparison"},{"id":"ch2-s2","title":"2.2 4 国买家画像 — 他们是谁?买什么?","kr":"2.2 Buyer Profiles by Country"},{"id":"ch2-s3","title":"2.3 4 国品类结构 — 哪个品类在哪国最好卖","kr":"2.3 Category Structure by Country"},{"id":"ch2-s4","title":"2.4 4 国本土竞争平台 — 你的真正对手","kr":"2.4 Local Competitor Platforms"},{"id":"ch2-s5","title":"2.5 4 国大促日历 — 全年节点一张表","kr":"2.5 Annual Promotion Calendar by Country"},{"id":"ch2-s6","title":"2.6 4 国平台费率结构 — FVF + 刊登费 + 广告费","kr":"2.6 Platform Fee Structure by Country"},{"id":"ch2-s7","title":"2.7 4 国物流生态 — 从中国到买家手中","kr":"2.7 Logistics Ecosystem by Country"},{"id":"ch2-s8","title":"2.8 4 国合规门槛 — 法规 / VAT / 欧盟代表","kr":"2.8 Compliance Requirements by Country"},{"id":"ch2-s9","title":"2.9 4 国 Cassini 算法本地化权重 — 细节差异","kr":"2.9 Cassini Algorithm Localization by Country"},{"id":"ch2-s10","title":"2.10 eBay Plus — 4 国参与资格对比","kr":"2.10 eBay Plus Participation by Country"},{"id":"ch2-s11","title":"2.11 本章速查 + 本章踩坑","kr":"2.11 Quick Reference + Common Mistakes"},{"id":"ch2-s12","title":"eBay ETC 3 阶段成长里程碑 — 6 国并行激活路线图","kr":"eBay ETC 3-Stage Growth Milestones: 6-Country Parallel Activation"},{"id":"ch2-s13","title":"eBay ETC 6 国大促日历对比 — 全年备货时间线","kr":"eBay ETC 6-Country Promotional Calendar Comparison"},{"id":"ch2-s14","title":"Cassini ETC 算法因子 × 新手可控度 × 实战动作","kr":"Cassini ETC: Factors × Control × Actions"},{"id":"ch2-s15","title":"TRS ETC 5 KPI 达标卡 — 本章自查(6 国通用)","kr":"TRS ETC 5 KPIs Check Card"},{"id":"ch2-s16","title":"Promoted Listings ETC — Standard(CPS)+ Advanced(CPC)抄作业表","kr":"Promoted Listings ETC Playbook"}]},{"title":"第三章:Seller Hub 4 国共享后台 + 各国差异操作","sections":[{"id":"ch3-s1","title":"3.1 Seller Hub 整体结构 — 导航地图","kr":"3.1 Seller Hub Navigation Map"},{"id":"ch3-s2","title":"3.2 账号健康仪表板 — 4 国绩效如何分开看","kr":"3.2 Account Health Dashboard by Country"},{"id":"ch3-s3","title":"3.3 Listings 管理 — 4 国发布核心流程","kr":"3.3 Listings Management — 4-Country Publishing Flow"},{"id":"ch3-s4","title":"3.4 批量管理工具 — 同时管 4 国的效率利器","kr":"3.4 Bulk Management Tools"},{"id":"ch3-s5","title":"3.5 订单管理 — 4 国订单处理 SOP","kr":"3.5 Order Management SOP by Country"},{"id":"ch3-s6","title":"3.6 运费模板 — 4 国独立配置 SOP","kr":"3.6 Shipping Templates — 4-Country Configuration"},{"id":"ch3-s7","title":"3.7 退货政策 — 4 国法规底线 + 建议设置","kr":"3.7 Return Policy — Legal Minimums + Recommended Settings"},{"id":"ch3-s8","title":"3.8 Payments 财务中心 — 4 国收款 + 对账","kr":"3.8 Payments Center — Multi-Country Accounting"},{"id":"ch3-s9","title":"3.9 Terapeak — eBay 内置选品研究工具","kr":"3.9 Terapeak Market Research Tool"},{"id":"ch3-s10","title":"3.10 消息中心 — 4 国语言客服基础操作","kr":"3.10 Messages Center — 4-Language Customer Service"},{"id":"ch3-s11","title":"3.11 eBay Store 订阅 — 4 国是否值得","kr":"3.11 eBay Store Subscription — Worth It?"},{"id":"ch3-s12","title":"3.12 本章速查 + 本章踩坑","kr":"3.12 Quick Reference + Common Mistakes"}]},{"title":"第四章:eBay 4 国入驻 — 4 条路径 + 完整成本核算","sections":[{"id":"ch4-s1","title":"4.1 入驻前资质自查 — 你具备哪条路径","kr":"4.1 Pre-Registration Self-Assessment"},{"id":"ch4-s2","title":"4.2 路径 B 完整注册 SOP — 中国企业卖家入驻","kr":"4.2 Path B: Chinese Business Seller Registration SOP"},{"id":"ch4-s3","title":"4.3 路径 C — 已有 Amazon EU 账号迁移 eBay","kr":"4.3 Path C: Amazon EU Sellers Moving to eBay"},{"id":"ch4-s4","title":"4.4 4 国 VAT / GST 注册全攻略 — 费用 + 流程 + 时间","kr":"4.4 VAT/GST Registration Guide — Cost + Process + Timeline"},{"id":"ch4-s5","title":"4.5 4 国合规成本总表 — 第一年预算一览","kr":"4.5 Year 1 Compliance Cost Summary"},{"id":"ch4-s6","title":"4.6 账号冷启动期 — 前 90 天限制 + 权限提升策略","kr":"4.6 Cold Start Period — First 90 Days Restrictions"},{"id":"ch4-s7","title":"4.7 常见入驻障碍 — 卡在哪里 + 怎么解决","kr":"4.7 Common Onboarding Obstacles and Solutions"},{"id":"ch4-s8","title":"4.8 4 国入驻对比 — 难度 / 成本 / 时间一张表","kr":"4.8 Country-by-Country Onboarding Comparison"},{"id":"ch4-s9","title":"4.9 一个账号管 4 国 — 多站并行操作要点","kr":"4.9 One Account, Four Markets — Multi-Site Management"},{"id":"ch4-s10","title":"4.10 4 国成本核算模型 — 毛利计算公式","kr":"4.10 Profit Margin Calculator by Country"},{"id":"ch4-s11","title":"4.11 本章速查 + 本章踩坑","kr":"4.11 Quick Reference + Common Mistakes"}]},{"title":"第五章:4 国语言本地化 Listing — 法 / 意 / 西 / 英加法双语","sections":[{"id":"ch5-s1","title":"5.1 Cassini 标题算法 — 4 国关键词优化逻辑","kr":"5.1 Cassini Title Algorithm — Keyword Optimization"},{"id":"ch5-s2","title":"5.2 FR 法语 Listing 完整写法","kr":"5.2 French Listing — Complete Writing Guide"},{"id":"ch5-s3","title":"5.3 IT 意大利语 Listing — 语法陷阱 + 正确写法","kr":"5.3 Italian Listing — Grammar Traps + Correct Writing"},{"id":"ch5-s4","title":"5.4 ES 西班牙语 Listing — 写法 + 拉美复用策略","kr":"5.4 Spanish Listing — Writing + LatAm Reuse Strategy"},{"id":"ch5-s5","title":"5.5 CA 英法双语 Listing — 魁北克市场策略","kr":"5.5 CA Bilingual Listing — Quebec Market Strategy"},{"id":"ch5-s6","title":"5.6 Item Specifics 填写 SOP — 4 国通用","kr":"5.6 Item Specifics — 4-Country Filling SOP"},{"id":"ch5-s7","title":"5.7 图片标准 — 4 国通用要求 + 各国偏好","kr":"5.7 Image Standards — Universal Rules + Country Preferences"},{"id":"ch5-s8","title":"5.8 描述写法 — 4 国场景化表达策略","kr":"5.8 Description Strategy — Scene-Based Writing"},{"id":"ch5-s9","title":"5.9 Listing SEO 优化 — 4 国关键词研究工具","kr":"5.9 Listing SEO — Keyword Research Tools by Country"},{"id":"ch5-s10","title":"5.10 4 国 Listing 批量发布 — 效率策略","kr":"5.10 Batch Publishing Strategy for 4 Countries"},{"id":"ch5-s11","title":"5.11 Listing 上架后 — 持续优化 SOP","kr":"5.11 Post-Launch Listing Optimization SOP"},{"id":"ch5-s12","title":"5.12 4 国 Listing 常见错误 + 快速修复","kr":"5.12 Common Listing Mistakes + Quick Fixes"},{"id":"ch5-s13","title":"5.13 本章速查 + 本章踩坑","kr":"5.13 Quick Reference + Common Mistakes"},{"id":"ch5-s14","title":"eBay ETC Listing 3 阶段升级路线图","kr":"eBay ETC Listing 3-Stage Upgrade Roadmap"},{"id":"ch5-s15","title":"Cassini ETC 6 国 Listing 因子 × 本地化要求 × 操作优先级","kr":"Cassini ETC 6-Country Listing Factors × Localisation × Priority"},{"id":"ch5-s16","title":"eBay ETC Listing 本地化 SOP 时间线","kr":"eBay ETC Listing Localisation SOP Timeline"},{"id":"ch5-s17","title":"Promoted Listings ETC Listing 抄作业表","kr":"Promoted Listings ETC Listing-Phase Playbook"},{"id":"ch5-s18","title":"TRS ETC 5 KPI 达标卡 — Listing 章自查","kr":"TRS ETC 5 KPIs: Listing Chapter Check"}]},{"title":"第六章:定价策略 + FVF + 4 国 VAT + IT SDI 电子发票","sections":[{"id":"ch6-s1","title":"6.1 4 国 FVF(最终价值费)完整结构","kr":"6.1 Final Value Fee Structure by Country"},{"id":"ch6-s2","title":"6.2 4 国 VAT 含税定价逻辑 — 卖家视角","kr":"6.2 VAT-Inclusive Pricing Logic — Seller Perspective"},{"id":"ch6-s3","title":"6.3 精确毛利计算公式 — 4 国版","kr":"6.3 Profit Margin Formula — All 4 Countries"},{"id":"ch6-s4","title":"6.4 竞品定价策略 — 4 国对比 + Terapeak 定价法","kr":"6.4 Competitive Pricing Strategy by Country"},{"id":"ch6-s5","title":"6.5 大促折扣结构 — 4 国合规打折策略","kr":"6.5 Promotion Discount Structure — Compliant Markdown Strategy"},{"id":"ch6-s6","title":"6.6 汇率管理 — EUR + CAD 双币种策略","kr":"6.6 FX Management — EUR + CAD Dual Currency Strategy"},{"id":"ch6-s7","title":"6.7 IT SDI 电子发票 — 完整接入指南","kr":"6.7 IT SDI E-Invoice — Complete Setup Guide"},{"id":"ch6-s8","title":"6.8 Best Offer 议价功能 — 4 国使用策略","kr":"6.8 Best Offer — Negotiation Strategy by Country"},{"id":"ch6-s9","title":"6.9 价格保护策略 — 避免价格战","kr":"6.9 Price Protection — Avoiding Race to the Bottom"},{"id":"ch6-s10","title":"6.10 4 国定价 SOP — 从零到发布的完整流程","kr":"6.10 4-Country Pricing SOP — Complete Workflow"},{"id":"ch6-s11","title":"6.11 本章速查 + 本章踩坑","kr":"6.11 Quick Reference + Common Mistakes"},{"id":"ch6-s12","title":"Cassini ETC 价格竞争力因子 × 6 国定价逻辑","kr":"Cassini ETC — Price Competitiveness Factor by Country"},{"id":"ch6-s13","title":"eBay ETC 定价 SOP 时间线 — 选品到扩张全程","kr":"eBay ETC Pricing SOP Timeline"},{"id":"ch6-s14","title":"Promoted Listings ETC 定价阶段抄作业表","kr":"Promoted Listings ETC — Pricing Phase Playbook"},{"id":"ch6-s15","title":"6.12 ETC 多国定价三阶段里程碑","kr":"6.12 ETC Pricing — 3-Stage Milestone Roadmap"},{"id":"ch6-s16","title":"6.13 6 国费率结构快速对比","kr":"6.13 6-Country Fee Structure Quick Reference"},{"id":"ch6-s17","title":"6.14 TRS 5 KPI 对定价的影响","kr":"6.14 TRS 5 KPIs — Pricing Impact"}]},{"title":"第七章:4 国海外仓策略 — 欧洲仓 + 加拿大仓全攻略","sections":[{"id":"ch7-s1","title":"7.1 海外仓 vs 中国直发 — 应该在哪个阶段建仓?","kr":"7.1 Overseas Warehouse vs China Direct — When to Build?"},{"id":"ch7-s2","title":"7.2 欧洲仓选址 — FR / IT / ES 辐射最优节点","kr":"7.2 EU Warehouse Location — Optimal Nodes for FR/IT/ES"},{"id":"ch7-s3","title":"7.3 欧洲仓服务商 — 选择标准 + 主流服务商","kr":"7.3 EU Warehouse Providers — Selection Criteria"},{"id":"ch7-s4","title":"7.4 欧洲仓入仓流程 SOP — 从工厂到仓库","kr":"7.4 EU Warehouse Inbound SOP"},{"id":"ch7-s5","title":"7.5 欧洲仓库存管理 — 4 国库存调配策略","kr":"7.5 EU Warehouse Inventory Management"},{"id":"ch7-s6","title":"7.6 加拿大仓 — 独立规划 SOP","kr":"7.6 Canada Warehouse — Independent Planning SOP"},{"id":"ch7-s7","title":"7.7 CA 入仓 SOP — 中加头程 + 清关","kr":"7.7 Canada Inbound SOP — China-to-Canada Shipping"},{"id":"ch7-s8","title":"7.8 多仓协同 — 欧洲仓 + CA 仓并行管理","kr":"7.8 Multi-Warehouse Coordination — EU + Canada"},{"id":"ch7-s9","title":"7.9 海外仓退货处理 — 4 国流程 + 成本控制","kr":"7.9 Returns Processing — 4-Country Flow"},{"id":"ch7-s10","title":"7.10 头程运输方案 — 4 国完整对比","kr":"7.10 Inbound Freight Options — All 4 Countries"},{"id":"ch7-s11","title":"7.11 海外仓成本分析 — 月度核算模型","kr":"7.11 Warehouse Cost Model — Monthly Breakdown"},{"id":"ch7-s12","title":"7.12 本章速查 + 本章踩坑","kr":"7.12 Quick Reference + Common Mistakes"}]},{"title":"第八章:FBM 自发货 — 4 国邮政 + 快递全攻略","sections":[{"id":"ch8-s1","title":"8.1 4 国主流快递商 — 时效 / 成本 / 追踪质量对比","kr":"8.1 4-Country Courier Comparison"},{"id":"ch8-s2","title":"8.2 FBM 打单 + 追踪号上传 SOP — 完整流程","kr":"8.2 FBM Label Printing + Tracking Upload SOP"},{"id":"ch8-s3","title":"8.3 运费模板完整配置 — 4 国分区定价","kr":"8.3 Shipping Template Configuration — Zone Pricing"},{"id":"ch8-s4","title":"8.4 eBay 全球配送计划(GSP) — 新手懒人方案","kr":"8.4 eBay Global Shipping Program — Beginner-Friendly Option"},{"id":"ch8-s5","title":"8.5 物流异常处理 — 4 国常见问题 + 解决方案","kr":"8.5 Shipping Exception Handling by Country"},{"id":"ch8-s6","title":"8.6 发货时限管理 — TRS 迟发率控制 SOP","kr":"8.6 Shipping Time Management — TRS Late Rate Control"},{"id":"ch8-s7","title":"8.7 FBM 物流成本分析 — 4 国 2 种发货模式","kr":"8.7 FBM Cost Analysis — 4 Countries x 2 Shipping Modes"},{"id":"ch8-s8","title":"8.8 包装合规 — 4 国特殊要求","kr":"8.8 Packaging Compliance — Country-Specific Requirements"},{"id":"ch8-s9","title":"8.9 发货效率提升 — 批量发货 SOP","kr":"8.9 Efficiency — Batch Shipping SOP"},{"id":"ch8-s10","title":"8.10 本章速查 + 本章踩坑","kr":"8.10 Quick Reference + Common Mistakes"}]},{"title":"第九章:中欧 + 中加头程 + 4 国清关实战","sections":[{"id":"ch9-s1","title":"9.1 头程方式总览 — 4 国适用方案对比","kr":"9.1 First Mile Options — 4-Country Overview"},{"id":"ch9-s2","title":"9.2 中欧铁路专线 — 操作详解","kr":"9.2 China-Europe Rail Express — Operations Guide"},{"id":"ch9-s3","title":"9.3 中欧空运 — 适合场景 + 节省成本技巧","kr":"9.3 China-Europe Air Freight — Use Cases + Cost Saving"},{"id":"ch9-s4","title":"9.4 EORI 号申请 — 欧盟进口必备","kr":"9.4 EORI Application — Required for EU Imports"},{"id":"ch9-s5","title":"9.5 欧盟清关实战 — FR / IT / ES 差异","kr":"9.5 EU Customs Clearance — FR / IT / ES Differences"},{"id":"ch9-s6","title":"9.6 加拿大清关实战 — CBSA + 关税 + 双语合规","kr":"9.6 Canada Customs Clearance — CBSA + Duties + Bilingual"},{"id":"ch9-s7","title":"9.7 关税 + 进口增值税 — 4 国完整对比","kr":"9.7 Import Duties + VAT — 4-Country Comparison"},{"id":"ch9-s8","title":"9.8 HS Code 选取指南 — 4 国常用品类","kr":"9.8 HS Code Guide — Common Categories"},{"id":"ch9-s9","title":"9.9 大促前头程规划 SOP — 4 国时间节点","kr":"9.9 Pre-Promotion Inbound Planning SOP"},{"id":"ch9-s10","title":"9.10 物流服务商选择 SOP — 头程 + 清关 + 仓储一体化","kr":"9.10 Logistics Provider Selection SOP"},{"id":"ch9-s11","title":"9.11 本章速查 + 本章踩坑","kr":"9.11 Quick Reference + Common Mistakes"}]},{"title":"第十章:4 语言客服 + 退货期差异 + 差评申诉","sections":[{"id":"ch10-s1","title":"10.1 4 国买家客服习惯 — 沟通风格差异","kr":"10.1 Buyer Communication Style by Country"},{"id":"ch10-s2","title":"10.2 4 语言客服回复模板 — 常见场景","kr":"10.2 4-Language Customer Service Templates"},{"id":"ch10-s3","title":"10.3 4 国退货期法律规定 — 不能踩的底线","kr":"10.3 Return Period Legal Requirements by Country"},{"id":"ch10-s4","title":"10.4 差评预防 — 4 国策略 + 主动干预","kr":"10.4 Negative Feedback Prevention by Country"},{"id":"ch10-s5","title":"10.5 差评申诉 — eBay 规则 + 申诉模板","kr":"10.5 Negative Feedback Appeals — eBay Rules + Templates"},{"id":"ch10-s6","title":"10.6 eBay 纠纷处理 SOP — 4 国通用","kr":"10.6 eBay Dispute Handling SOP"},{"id":"ch10-s7","title":"10.7 账号绩效保护 — TRS 维持 SOP","kr":"10.7 Account Health Protection — TRS Maintenance SOP"},{"id":"ch10-s8","title":"10.8 4 国特有客服情况 — 不踩坑指南","kr":"10.8 Country-Specific Customer Service Situations"},{"id":"ch10-s9","title":"10.9 客服工具推荐 — 4 语言 + 翻译 + 自动回复","kr":"10.9 Customer Service Tools — 4-Language Support"},{"id":"ch10-s10","title":"10.10 本章速查 + 本章踩坑","kr":"10.10 Quick Reference + Common Mistakes"}]},{"title":"第十一章:Promoted Listings 4国广告策略","sections":[{"id":"ch11-s1","title":"11.1 Promoted Listings 机制全景","kr":"How Promoted Listings Standard Works"},{"id":"ch11-s2","title":"11.2 4国CPC(竞争强度)对比","kr":"Ad Competitiveness by Country"},{"id":"ch11-s3","title":"11.3 广告活动结构设置","kr":"Campaign Structure Setup"},{"id":"ch11-s4","title":"11.4 费率策略与ROI计算","kr":"Rate Strategy and ROI Calculation"},{"id":"ch11-s5","title":"11.5 Cassini算法与广告协同","kr":"Cassini Algorithm and Ad Synergy"},{"id":"ch11-s6","title":"11.6 季节性费率调整","kr":"Seasonal Rate Adjustments"},{"id":"ch11-s7","title":"11.7 eBay Plus 与广告互动","kr":"eBay Plus and Promoted Listings Interaction"},{"id":"ch11-s8","title":"11.8 广告预算管理","kr":"Budget Management"},{"id":"ch11-s9","title":"11.9 广告报告与数据分析","kr":"Ad Reporting and Analytics"},{"id":"ch11-s10","title":"11.10 广告与店铺订阅的协同","kr":"Ads and Store Subscription Synergy"},{"id":"ch11-s11","title":"11.11 新品冷启动广告策略","kr":"New Product Launch Ad Strategy"},{"id":"ch11-s12","title":"11.12 广告合规与eBay政策","kr":"Ad Compliance and eBay Policy"},{"id":"ch11-s13","title":"【本章速查】","kr":"Chapter Quick Reference"},{"id":"ch11-s14","title":"Cassini ETC 广告因子 × 6 国联动 × 实战操作","kr":"Cassini ETC Ads — Ranking Factors × 6-Country Dynamics"},{"id":"ch11-s15","title":"eBay ETC 广告 SOP 时间线 — 冷启动到规模化","kr":"eBay ETC Ads SOP Timeline — Cold Start to Scale"},{"id":"ch11-s16","title":"Promoted Listings ETC 抄作业表 — 场景×设置×KPI×停止条件","kr":"Promoted Listings ETC Playbook — Scenario × Setup × KPI × Stop"},{"id":"ch11-s17","title":"11.13 ETC 多国广告三阶段里程碑","kr":"11.13 ETC Ads — 3-Stage Milestone Roadmap"},{"id":"ch11-s18","title":"11.14 Standard(CPS) vs Advanced(CPC) 对比 — ETC 版","kr":"11.14 Standard vs Advanced Promoted Listings — ETC"},{"id":"ch11-s19","title":"11.15 TRS 5 KPI 对广告的影响","kr":"11.15 TRS 5 KPIs — Ads Impact"}]},{"title":"第十二章:6 国大促日历对比与跨国同步策略","sections":[{"id":"ch12-s1","title":"12.1 6 国大促日历全年总览(2026)","kr":"12.1 Full Year Promotion Calendar 2026"},{"id":"ch12-s2","title":"12.2 政府管制折扣期 — FR Soldes / IT Saldi / ES Rebajas 合规对比","kr":"12.2 Government-Regulated Sale Periods: Compliance Comparison"},{"id":"ch12-s3","title":"12.3 各国大促 GMV 贡献与流量强度对比","kr":"12.3 GMV Contribution and Traffic by Promotion"},{"id":"ch12-s4","title":"12.4 Q4 跨国备货时间线(10 月 - 1 月)","kr":"12.4 Q4 Cross-Country Inventory Timeline"},{"id":"ch12-s5","title":"12.5 各国大促 Promoted Listings 策略对比","kr":"12.5 Promoted Listings Strategy by Country"},{"id":"ch12-s6","title":"12.6 跨国同步大促策略 — 6 国共用素材 + 本地化","kr":"12.6 Cross-Country Promo Sync Strategy"},{"id":"ch12-s7","title":"12.7 各国特色节日 — 合卷独有机会","kr":"12.7 Country-Specific Holidays: Unique Opportunities"},{"id":"ch12-s8","title":"12.8 大促期纠纷防范 SOP","kr":"12.8 Dispute Prevention SOP During Promotions"},{"id":"ch12-s9","title":"12.9 各国大促前 Listing 优化 SOP","kr":"12.9 Pre-Promotion Listing Optimization SOP"},{"id":"ch12-s10","title":"12.10 大促后复盘 SOP — 数据积累与下年优化","kr":"12.10 Post-Promotion Review SOP"}]},{"title":"第十三章:Cassini 多国本地化 SEO — 关键词 / Item Specifics / 6 国搜索优化","sections":[{"id":"ch13-s1","title":"13.1 Cassini 6 国排名因子对比","kr":"13.1 Cassini Ranking Factors by Country"},{"id":"ch13-s2","title":"13.2 6 国 Listing 标题公式","kr":"13.2 6-Country Listing Title Formula"},{"id":"ch13-s3","title":"13.3 关键词挖掘工具 — 6 国语言版","kr":"13.3 Keyword Research Tools by Language"},{"id":"ch13-s4","title":"13.4 Item Specifics 本地化填写标准","kr":"13.4 Item Specifics Localization Standards"},{"id":"ch13-s5","title":"13.5 描述文本 SEO — 6 国语言要求对比","kr":"13.5 Description SEO by Language"},{"id":"ch13-s6","title":"13.6 各语言关键词差异实例 — 同一产品 6 国写法","kr":"13.6 Keyword Variations by Language: Real Examples"},{"id":"ch13-s7","title":"13.7 Cassini 本地化 SEO 提升策略 — 6 国操作对比","kr":"13.7 Cassini Local SEO Tactics by Country"},{"id":"ch13-s8","title":"13.8 SEO 提升后的追踪与优化循环","kr":"13.8 SEO Tracking and Optimization Loop"},{"id":"ch13-s9","title":"13.9 Cassini 2026 AI 搜索意图趋势 — 从关键词堆砌到场景化描述","kr":"13.9 Cassini 2026 AI Intent Trend"},{"id":"ch13-s10","title":"13.10 SEO 竞争分析 — 如何在 6 国超越竞品","kr":"13.10 SEO Competitive Analysis Across 6 Countries"},{"id":"ch13-s11","title":"eBay ETC SEO SOP 时间线 — 从调研到持续优化","kr":"eBay ETC SEO SOP Timeline — Research to Ongoing Optimisation"},{"id":"ch13-s12","title":"Promoted Listings ETC SEO 协同抄作业表","kr":"Promoted Listings ETC — SEO-Ads Synergy Playbook"},{"id":"ch13-s13","title":"13.10 ETC 多国 SEO 三阶段里程碑","kr":"13.10 ETC SEO — 3-Stage Milestone Roadmap"},{"id":"ch13-s14","title":"13.11 Cassini ETC 5 大 SEO 权重因子","kr":"13.11 Cassini ETC — Top 5 SEO Factors"},{"id":"ch13-s15","title":"13.12 TRS 5 KPI 对 SEO 的影响","kr":"13.12 TRS 5 KPIs — SEO Impact"}]},{"title":"第十四章:Seller Hub 多国数据分析 — 跨国绩效对比 / Terapeak 多国版","sections":[{"id":"ch14-s1","title":"14.1 Seller Hub 后台 6 国数据导航","kr":"14.1 Seller Hub Navigation for 6-Country Data"},{"id":"ch14-s2","title":"14.2 6 国关键 KPI 定义与健康基准","kr":"14.2 6-Country KPI Definitions and Health Benchmarks"},{"id":"ch14-s3","title":"14.3 Terapeak 多国版用法","kr":"14.3 Terapeak Multi-Country Usage"},{"id":"ch14-s4","title":"14.4 跨国绩效对比方法","kr":"14.4 Cross-Country Performance Comparison"},{"id":"ch14-s5","title":"14.5 数据驱动的 6 国运营决策框架","kr":"14.5 Data-Driven Decision Framework for 6 Countries"},{"id":"ch14-s6","title":"14.6 财务数据与 VAT/GST 申报追踪","kr":"14.6 Financial Data and VAT/GST Filing Tracking"},{"id":"ch14-s7","title":"14.7 常见数据误读与纠正","kr":"14.7 Common Data Misreadings and Corrections"},{"id":"ch14-s8","title":"14.8 Terapeak 实战案例 — 同一 SKU 在 6 国的数据对比","kr":"14.8 Terapeak Case Study: Same SKU Across 6 Countries"},{"id":"ch14-s9","title":"14.9 数据驱动的定价决策 — 6 国动态定价","kr":"14.9 Data-Driven Pricing Decisions"},{"id":"ch14-s10","title":"14.10 跨国数据对比分析方法","kr":"14.10 Cross-Country Data Comparison Methods"},{"id":"ch14-s11","title":"14.11 数据分析常见误区纠正","kr":"14.11 Common Data Analysis Mistakes and Corrections"}]},{"title":"第十五章:6 国选品决策树 — 从哪国起步 / 品类对比 / 客单价 / 竞争度 / 跨国选品矩阵","sections":[{"id":"ch15-s1","title":"15.1 从哪国起步 — 决策树","kr":"15.1 Country Entry Decision Tree"},{"id":"ch15-s2","title":"15.2 6 国品类市场规模对比","kr":"15.2 6-Country Category Market Size Comparison"},{"id":"ch15-s3","title":"15.3 6 国热门品类对比","kr":"15.3 Hot Categories by Country"},{"id":"ch15-s4","title":"15.4 客单价对比与定价策略","kr":"15.4 Average Order Value and Pricing Strategy"},{"id":"ch15-s5","title":"15.5 竞争度对比与切入策略","kr":"15.5 Competition Analysis and Market Entry Tactics"},{"id":"ch15-s6","title":"15.6 选品 4 淘汰过滤器","kr":"15.6 Product Selection: 4 Elimination Filters"},{"id":"ch15-s7","title":"15.7 跨国选品矩阵 — 6 国上架优先级","kr":"15.7 Cross-Country Product Matrix"},{"id":"ch15-s8","title":"15.8 选品常见错误与新手坑","kr":"15.8 Common Product Selection Mistakes"},{"id":"ch15-s9","title":"15.9 6 国热门品类深度分析 — 具体操作切入点","kr":"15.9 Hot Category Deep Dive by Country"},{"id":"ch15-s10","title":"15.10 选品成本模型 — 6 国毛利计算公式","kr":"15.10 Product Cost Model: Gross Margin Formula"},{"id":"ch15-s11","title":"Cassini ETC 选品维度 × 6 国因子分析","kr":"Cassini ETC — Product Selection vs 6-Country Ranking Factors"},{"id":"ch15-s12","title":"eBay ETC 选品 SOP 时间线 — 从调研到上架","kr":"eBay ETC Product Research to Launch SOP Timeline"},{"id":"ch15-s13","title":"Promoted Listings ETC 选品阶段抄作业表","kr":"Promoted Listings ETC — Product Selection Phase Playbook"},{"id":"ch15-s14","title":"15.10 ETC 多国选品三阶段里程碑","kr":"15.10 ETC Selection — 3-Stage Milestone Roadmap"},{"id":"ch15-s15","title":"15.11 6 国选品特异性速查","kr":"15.11 6-Country Selection Specifics"},{"id":"ch15-s16","title":"15.12 TRS 5 KPI 对选品的影响","kr":"15.12 TRS 5 KPIs — Selection Impact"}]},{"title":"第十六章:单一账号多站点运营 — 6 国跨境物流 / IOSS / 多国发货策略","sections":[{"id":"ch16-s1","title":"16.1 单一账号多站点设置 SOP","kr":"16.1 Single Account Multi-Site Setup SOP"},{"id":"ch16-s2","title":"16.2 IOSS — 欧盟 €150 以下进口 B2C 规则","kr":"16.2 IOSS — EU Import One Stop Shop for ≤ €150 B2C"},{"id":"ch16-s3","title":"16.3 6 国物流商对比","kr":"16.3 6-Country Logistics Provider Comparison"},{"id":"ch16-s4","title":"16.4 欧洲仓 vs 中国直邮策略","kr":"16.4 European Warehouse vs China Direct-Ship Strategy"},{"id":"ch16-s5","title":"16.5 CA 北美仓独立策略","kr":"16.5 CA North America Warehouse Strategy"},{"id":"ch16-s6","title":"16.6 多国运费模板设置","kr":"16.6 Multi-Country Shipping Template Setup"},{"id":"ch16-s7","title":"16.7 eBay Global Shipping Program(GSP)— 新手友好的跨境方案","kr":"16.7 eBay Global Shipping Program"},{"id":"ch16-s8","title":"16.8 海关申报与进口关税 — 6 国对比","kr":"16.8 Customs Declaration and Import Duties"},{"id":"ch16-s9","title":"16.9 eBay 全球航运计划(GSP)深度解析","kr":"16.9 eBay Global Shipping Program (GSP) — Deep Dive"},{"id":"ch16-s10","title":"16.10 多国运营下的退货物流策略","kr":"16.10 Return Logistics Strategy in Multi-Country Operations"}]},{"title":"第十七章:6 国合规全景 — 消费者保护法 / 语言法 / 保证期 / VAT/GST 对比","sections":[{"id":"ch17-s1","title":"17.1 6 国消费者保护法对比","kr":"17.1 Consumer Protection Law Comparison"},{"id":"ch17-s2","title":"17.2 FR — Loi Toubon 法语强制 + 14 日撤销权","kr":"17.2 France — Loi Toubon Language Law + 14-Day Withdrawal"},{"id":"ch17-s3","title":"17.3 IT — Garanzia legale 2 年 + SDI 电子发票","kr":"17.3 Italy — 2-Year Legal Guarantee + SDI E-Invoice"},{"id":"ch17-s4","title":"17.4 ES — Garantía legal 3 年(EU 最长)","kr":"17.4 Spain — 3-Year Legal Guarantee (Longest in EU)"},{"id":"ch17-s5","title":"17.5 AT — Konsumentenschutzgesetz + 14 日撤销","kr":"17.5 Austria — Consumer Protection Act"},{"id":"ch17-s6","title":"17.6 IE — Sale of Goods Act 6 年诉讼期","kr":"17.6 Ireland — 6-Year Limitation Period"},{"id":"ch17-s7","title":"17.7 CA — 各省消费者保护法 + 魁北克特殊要求","kr":"17.7 Canada — Provincial Consumer Protection + Quebec Special Requirements"},{"id":"ch17-s8","title":"17.8 VAT/GST 完整对比表","kr":"17.8 Full VAT/GST Comparison Table"},{"id":"ch17-s9","title":"17.9 欧盟代表(EU REP)— GPSR 和 CE 认证的必要条件","kr":"17.9 EU Responsible Person (EU REP)"},{"id":"ch17-s10","title":"17.10 各国 VAT/税务代理选择指南","kr":"17.10 Choosing VAT/Tax Agents by Country"},{"id":"ch17-s11","title":"17.11 VAT/GST 税务代理服务商比较","kr":"17.11 Comparing VAT/GST Agent Services for eBay Sellers"},{"id":"ch17-s12","title":"17.12 6 国合规自查清单","kr":"17.12 6-Country Compliance Self-Check Checklist"},{"id":"ch17-s13","title":"17.13 IOSS 与 VAT 的区别及配合使用","kr":"17.13 How IOSS and VAT Work Together"}]},{"title":"第十八章:6 国风险管理 — VeRO / 保证期纠纷 / 魁北克合规 / 账号关联 / 冻结资金应对","sections":[{"id":"ch18-s1","title":"18.1 VeRO 多国知识产权保护系统","kr":"18.1 VeRO Multi-Country IP Protection System"},{"id":"ch18-s2","title":"18.2 IT 2 年 Garanzia / ES 3 年 Garantía — 保证期纠纷应对","kr":"18.2 Warranty Disputes: IT 2-Year and ES 3-Year Guarantees"},{"id":"ch18-s3","title":"18.3 CA 魁北克法语销售合规","kr":"18.3 Canada — Quebec French Language Compliance"},{"id":"ch18-s4","title":"18.4 账号关联风险 — 多国同一卖家管理","kr":"18.4 Account Linking Risk — Multi-Country Single Seller Management"},{"id":"ch18-s5","title":"18.5 eBay Managed Payments 资金冻结应对","kr":"18.5 eBay Managed Payments Fund Freeze Response"},{"id":"ch18-s6","title":"18.6 差评管理 — 6 国处理策略","kr":"18.6 Negative Feedback Management Across 6 Countries"},{"id":"ch18-s7","title":"18.7 账号绩效预防性管理 — 在超标前拦截","kr":"18.7 Proactive Account Health Management"},{"id":"ch18-s8","title":"18.8 大促期账号健康特别注意事项","kr":"18.8 Account Health During Promotion Periods"},{"id":"ch18-s9","title":"18.9 6 国负面反馈应对策略","kr":"18.9 Negative Feedback Response Strategy Across 6 Countries"},{"id":"ch18-s10","title":"18.10 账号申诉 SOP — 被限制后的恢复流程","kr":"18.10 Account Appeal SOP — Recovering from Restrictions"},{"id":"ch18-s11","title":"18.11 6 国买家投诉语言模板 — 快速应对","kr":"18.11 Quick-Response Templates for Buyer Disputes — 6 Languages"},{"id":"ch18-s12","title":"Cassini ETC 因子 × 风控关联 × 6 国实战","kr":"Cassini ETC Ranking Factors × Risk Management × 6-Country Actions"},{"id":"ch18-s13","title":"Promoted Listings ETC 风控版抄作业表","kr":"Promoted Listings ETC — Risk-Aware Playbook"},{"id":"ch18-s14","title":"18.10 ETC 多国风险三阶段里程碑","kr":"18.10 ETC Risk Management — 3-Stage Milestone Roadmap"},{"id":"ch18-s15","title":"18.11 6 国特异性法律风险速查","kr":"18.11 6-Country Legal Risk Quick Reference"},{"id":"ch18-s16","title":"18.12 TRS 5 KPI 对风险管理的影响","kr":"18.12 TRS 5 KPIs — Risk Management Impact"}]},{"title":"第十九章:进阶运营 — 多站点矩阵 / eBay Plus / 多国 Store / 翻译工具 / 跨国库存调配","sections":[{"id":"ch19-s1","title":"19.1 多站点矩阵策略 — SKU 生命周期跨 6 国管理","kr":"19.1 Multi-Site Matrix Strategy — SKU Lifecycle"},{"id":"ch19-s2","title":"19.2 eBay Plus — 各国状态与申请策略","kr":"19.2 eBay Plus — Status and Application Strategy by Country"},{"id":"ch19-s3","title":"19.3 多国 Store 订阅组合","kr":"19.3 Multi-Country Store Subscription Strategy"},{"id":"ch19-s4","title":"19.4 自动翻译工具 — 6 国语言版本管理","kr":"19.4 Translation Tools for 6-Country Language Management"},{"id":"ch19-s5","title":"19.5 跨国库存调配方法论","kr":"19.5 Cross-Country Inventory Allocation"},{"id":"ch19-s6","title":"19.6 6 国运营标准化 SOP","kr":"19.6 6-Country Operations Standard SOP"},{"id":"ch19-s7","title":"19.7 Seller Initiated Offers — 主动向买家发出价","kr":"19.7 Seller Initiated Offers"},{"id":"ch19-s8","title":"19.8 捆绑销售与组合定价 — 提升客单价","kr":"19.8 Bundle Selling and Combination Pricing"},{"id":"ch19-s9","title":"19.9 ERP 工具接入指南 — 多国库存自动化","kr":"19.9 ERP Integration Guide — Automating Multi-Country Inventory"},{"id":"ch19-s10","title":"19.10 6 国定价动态管理策略","kr":"19.10 Dynamic Pricing Strategy Across 6 Countries"},{"id":"ch19-s11","title":"19.11 eBay 其他站(AT/CA/IT/NL/BE)Feedback 刷分 / 订单冲 TRS / Cassini 代投服务商深度测评","kr":"19.11 eBay Multi-Market: Feedback Boost / TRS Order Injection / Cassini CPC — AT/CA/IT/NL/BE"}]},{"title":"第二十章:2026 各国 eBay 重要更新 — GPSR / DAC7 / CA 包装法 / FR 数字服务法 / AI Listing","sections":[{"id":"ch20-s1","title":"20.1 GPSR — 欧盟通用产品安全法规(2024/12/13 生效)","kr":"20.1 GPSR — EU General Product Safety Regulation"},{"id":"ch20-s2","title":"20.2 DAC7 — 数字平台收入申报","kr":"20.2 DAC7 — Digital Platform Income Reporting"},{"id":"ch20-s3","title":"20.3 CA 包装回收新法 — EPR 延伸生产者责任","kr":"20.3 Canada — Extended Producer Responsibility Updates"},{"id":"ch20-s4","title":"20.4 FR 数字服务法(DSA)— 卖家信息透明度","kr":"20.4 France DSA — Seller Information Transparency"},{"id":"ch20-s5","title":"20.5 eBay AI Listing 多语言功能","kr":"20.5 eBay AI Listing — Multi-Language Feature"},{"id":"ch20-s6","title":"20.6 2026 年各国 eBay 其他动态","kr":"20.6 Other 2026 eBay Country Updates"},{"id":"ch20-s7","title":"20.7 eBay 费率结构 2025-2026 最新对比","kr":"20.7 eBay Fee Structure 2025-2026 by Country"},{"id":"ch20-s8","title":"20.8 2026 年值得持续关注的趋势","kr":"20.8 Trends to Watch in 2026"},{"id":"ch20-s9","title":"20.9 eBay Cassini 2026 算法重点更新","kr":"20.9 eBay Cassini 2026 Algorithm Key Updates"},{"id":"ch20-s10","title":"20.10 2026 年各国新增政策速览","kr":"20.10 2026 New Policies by Country — Quick Reference"},{"id":"ch20-s11","title":"eBay ETC 2026 更新 3 阶段应对路线图","kr":"eBay ETC 2026 Updates 3-Stage Adaptation Roadmap"},{"id":"ch20-s12","title":"Cassini ETC 2026 算法因子 × 更新影响 × 操作优先级","kr":"Cassini ETC 2026 Algorithm Factors × Update Impact × Priority"},{"id":"ch20-s13","title":"eBay ETC 2026 更新 SOP 时间线 — 月度操作计划","kr":"eBay ETC 2026 Updates SOP Timeline — Monthly Action Plan"},{"id":"ch20-s14","title":"TRS ETC 5 KPI 达标卡 — 2026 更新章自查(6 国通用)","kr":"TRS ETC 5 KPIs: 2026 Updates Chapter Check"},{"id":"ch20-s15","title":"Promoted Listings ETC 2026 抄作业表","kr":"Promoted Listings ETC 2026 Playbook"}]},{"title":"第二十一章:作者寄语 — 关于 6 国 eBay 运营,值得特别注意的地方","sections":[{"id":"ch21-s1","title":"21.3 关于 6 国策略,值得特别注意的地方","kr":"21.3 Specifically Worth Noting About 6-Country Strategy"},{"id":"ch21-s2","title":"21.5 最后的话","kr":"21.5 Final Words"},{"id":"ch21-s3","title":"21.6 写给 3 类读者的个人建议","kr":"21.6 Personal Advice for 3 Types of Readers"},{"id":"ch21-s4","title":"21.7 关于这本书的一些说明","kr":"21.7 Notes About This Book"}]},{"title":"附录:6 国速查工具箱 — 术语对照 / VAT/GST 对比 / 物流 / KPI 模板 / 作者总结","sections":[{"id":"ch22-s1","title":"附录 A:6 国核心 eBay 运营术语对照表","kr":"Appendix A: 6-Country eBay Operations Glossary"},{"id":"ch22-s2","title":"附录 B:VAT/GST 6 国完整对比表","kr":"Appendix B: Full VAT/GST Comparison Table"},{"id":"ch22-s3","title":"附录 C:6 国物流对比速查","kr":"Appendix C: 6-Country Logistics Quick Reference"},{"id":"ch22-s4","title":"附录 D:多国 KPI 月度追踪模板","kr":"Appendix D: Multi-Country Monthly KPI Tracking Template"},{"id":"ch22-s5","title":"附录 E:6 国大促日历一页速查","kr":"Appendix E: 6-Country Promotion Calendar"},{"id":"ch22-s6","title":"附录 F:6 国监管机构速查","kr":"Appendix F: 6-Country Regulatory Authorities"},{"id":"ch22-s7","title":"附录 G:作者总结 — 6 国 eBay 运营的本质","kr":"Appendix G: Author Summary — The Essence of 6-Country eBay Operations"},{"id":"ch22-s8","title":"附录 H:6 国 eBay Store 订阅对比速查","kr":"Appendix H: eBay Store Subscription Quick Comparison — 6 Countries"},{"id":"ch22-s9","title":"附录 I:常见 eBay 错误代码与处理方法","kr":"Appendix I: Common eBay Error Codes and How to Handle Them"},{"id":"ch22-s10","title":"附录 J:6 国买家特征与沟通风格速查","kr":"Appendix J: Buyer Profiles and Communication Styles — 6 Countries"},{"id":"ch22-s11","title":"附录 K:6 国 eBay 大促备货量计算工作表","kr":"Appendix K: 6-Country Promotion Inventory Planning Worksheet"},{"id":"ch22-s12","title":"附录 L:Listing 发布前自查清单 — 6 国通用版","kr":"Appendix L: Pre-Listing Self-Check — 6-Country Universal Checklist"},{"id":"ch22-s13","title":"附录 M:6 国 eBay 账号健康监控日历","kr":"Appendix M: 6-Country Account Health Monitoring Calendar"},{"id":"ch22-s14","title":"附录 N:6 国运营常用工具箱","kr":"Appendix N: 6-Country Operations Toolbox"}]}]