跨境电商美工与产品图设计 · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章 跨境美工成长路线图：4 阶段从零到 AI 自动化","sections":[{"id":"ch1-s1","title":"1.1 全局路线图：4 阶段进化","kr":""},{"id":"ch1-s2","title":"1.2 阶段一详解：自学期工具与策略","kr":""},{"id":"ch1-s3","title":"1.3 阶段二详解：外包期选人与管理","kr":""},{"id":"ch1-s4","title":"1.4 阶段三详解：团队期 SOP 建设","kr":""},{"id":"ch1-s5","title":"1.5 阶段四详解：AI 自动化工作流","kr":""},{"id":"ch1-s6","title":"1.6 选择适合自己阶段的路线","kr":""},{"id":"ch1-s7","title":"1.7 本章行动清单","kr":""}]},{"id":"ch2","title":"第二章 跨境美工基础：色彩、排版、字体、视觉层次","sections":[{"id":"ch2-s1","title":"2.1 跨境电商色彩心理学","kr":""},{"id":"ch2-s2","title":"2.2 跨境平台字体使用规范","kr":""},{"id":"ch2-s3","title":"2.3 排版的黄金比例与网格系统","kr":""},{"id":"ch2-s4","title":"2.4 视觉层次：让买家一眼看到重点","kr":""},{"id":"ch2-s5","title":"2.5 跨境电商不同市场的视觉偏好差异","kr":""},{"id":"ch2-s6","title":"2.6 色彩无障碍与平台审核","kr":""},{"id":"ch2-s7","title":"2.7 设计工具快速上手：Canva vs Photoshop 场景选择","kr":""},{"id":"ch2-s8","title":"2.8 本章行动清单","kr":""}]},{"id":"ch3","title":"第三章 跨境产品图原则：5 张图法则","sections":[{"id":"ch3-s1","title":"3.1 5 张图法则总览","kr":""},{"id":"ch3-s2","title":"3.2 第 1 张：白底主图规范与技巧","kr":""},{"id":"ch3-s3","title":"3.3 第 2 张：场景图的情感营销","kr":""},{"id":"ch3-s4","title":"3.4 第 3 张：细节图放大产品价值","kr":""},{"id":"ch3-s5","title":"3.5 第 4 张：对比图建立决策依据","kr":""},{"id":"ch3-s6","title":"3.6 第 5 张：使用图降低购买门槛","kr":""},{"id":"ch3-s7","title":"3.7 5 张图的排列顺序策略","kr":""},{"id":"ch3-s8","title":"3.8 图片技术规格汇总","kr":""}]},{"id":"ch4","title":"第四章 主图 SOP：Amazon、Shopee、Coupang 各平台主图实战","sections":[{"id":"ch4-s1","title":"4.1 Amazon 主图 SOP","kr":""},{"id":"ch4-s2","title":"4.2 Shopee 主图 SOP","kr":""},{"id":"ch4-s3","title":"4.3 Coupang 主图 SOP","kr":""},{"id":"ch4-s4","title":"4.4 主图 A/B 测试方法论","kr":""},{"id":"ch4-s5","title":"4.5 主图批量生产工作流","kr":""}]},{"id":"ch5","title":"第五章 副图 SOP：场景化、故事化、卖点突出","sections":[{"id":"ch5-s1","title":"5.1 副图在 listing 转化漏斗中的作用","kr":""},{"id":"ch5-s2","title":"5.2 场景化副图 SOP","kr":""},{"id":"ch5-s3","title":"5.3 故事化副图 SOP","kr":""},{"id":"ch5-s4","title":"5.4 卖点突出副图 SOP","kr":""},{"id":"ch5-s5","title":"5.5 副图文案撰写框架","kr":""},{"id":"ch5-s6","title":"5.6 副图的平台适配","kr":""},{"id":"ch5-s7","title":"5.7 副图生产排期建议","kr":""}]},{"id":"ch6","title":"第六章 详情页 SOP：电商详情页结构与内容拆解","sections":[{"id":"ch6-s1","title":"6.1 跨境电商详情页的底层逻辑","kr":""},{"id":"ch6-s2","title":"6.2 通用详情页内容结构（7 模块）","kr":""},{"id":"ch6-s3","title":"6.3 Coupang 长图详情页 SOP","kr":""},{"id":"ch6-s4","title":"6.4 Amazon Listing 文字详情页 SOP","kr":""},{"id":"ch6-s5","title":"6.5 详情页本地化策略","kr":""},{"id":"ch6-s6","title":"6.6 详情页更新频率与数据追踪","kr":""}]},{"id":"ch7","title":"第七章 Amazon A+ Content：模块化设计、品牌故事、比较表","sections":[{"id":"ch7-s1","title":"7.1 A+ Content 资格与成本","kr":""},{"id":"ch7-s2","title":"7.2 A+ Content 模块详解","kr":""},{"id":"ch7-s3","title":"7.3 A+ Content 设计 SOP","kr":""},{"id":"ch7-s4","title":"7.4 品牌故事模块（Brand Story）写作框架","kr":""},{"id":"ch7-s5","title":"7.5 产品比较表（Comparison Chart）设计","kr":""},{"id":"ch7-s6","title":"7.6 Premium A+ Content 进阶功能","kr":""},{"id":"ch7-s7","title":"7.7 A+ Content 审核常见拒绝原因","kr":""}]},{"id":"ch8","title":"第八章 Coupang 商详与 Shopee 详情：平台特色与差异化策略","sections":[{"id":"ch8-s1","title":"8.1 Coupang 商详的特殊生态","kr":""},{"id":"ch8-s2","title":"8.2 Coupang 详情页标准结构（8 模块）","kr":""},{"id":"ch8-s3","title":"8.3 Coupang 详情页技术规格","kr":""},{"id":"ch8-s4","title":"8.4 Shopee 详情页的特殊逻辑","kr":""},{"id":"ch8-s5","title":"8.5 Shopee 详情页标准结构（6 模块）","kr":""},{"id":"ch8-s6","title":"8.6 两平台对比：设计决策速查表","kr":""},{"id":"ch8-s7","title":"8.7 外包资源与成本","kr":""}]},{"id":"ch9","title":"第九章 视频脚本：15s 短视频、30s 卖点视频、60s 故事视频","sections":[{"id":"ch9-s1","title":"9.1 视频在跨境电商的应用场景","kr":""},{"id":"ch9-s2","title":"9.2 15 秒短视频脚本框架","kr":""},{"id":"ch9-s3","title":"9.3 30 秒卖点视频脚本框架","kr":""},{"id":"ch9-s4","title":"9.4 60 秒故事视频脚本框架","kr":""},{"id":"ch9-s5","title":"9.5 脚本写作的跨境适配","kr":""},{"id":"ch9-s6","title":"9.6 脚本审批与迭代流程","kr":""}]},{"id":"ch10","title":"第十章 视频拍摄：手机拍、单反、影棚、真人出镜","sections":[{"id":"ch10-s1","title":"10.1 手机拍摄方案（预算 ¥0-¥500）","kr":""},{"id":"ch10-s2","title":"10.2 单反/微单方案（预算 ¥5,000-¥20,000）","kr":""},{"id":"ch10-s3","title":"10.3 影棚拍摄方案（预算 ¥500-¥3,000/天）","kr":""},{"id":"ch10-s4","title":"10.4 真人出镜方案","kr":""},{"id":"ch10-s5","title":"10.5 拍摄常见问题解决手册","kr":""},{"id":"ch10-s6","title":"10.6 拍摄计划与批量生产","kr":""}]},{"id":"ch11","title":"第十一章 视频剪辑：剪映、Premiere、Final Cut、CapCut 工具对比与实战","sections":[{"id":"ch11-s1","title":"11.1 四款工具全面对比","kr":""},{"id":"ch11-s2","title":"11.2 工具选择决策树","kr":""},{"id":"ch11-s3","title":"11.3 跨境产品视频剪辑 SOP（剪映/CapCut 版本）","kr":""},{"id":"ch11-s4","title":"11.4 Premiere Pro 高效工作流（适合进阶用户）","kr":""},{"id":"ch11-s5","title":"11.5 AI 辅助剪辑工具（2024 年新工具）","kr":""},{"id":"ch11-s6","title":"11.6 视频压缩与平台上传优化","kr":""}]},{"id":"ch12","title":"第十二章 直播间视觉：背景、主播服装、道具、灯光全套方案","sections":[{"id":"ch12-s1","title":"12.1 直播间视觉对转化率的影响","kr":""},{"id":"ch12-s2","title":"12.2 直播间背景方案","kr":""},{"id":"ch12-s3","title":"12.3 直播间灯光方案","kr":""},{"id":"ch12-s4","title":"12.4 主播服装规范","kr":""},{"id":"ch12-s5","title":"12.5 直播道具设计","kr":""},{"id":"ch12-s6","title":"12.6 直播设备推荐（完整清单）","kr":""},{"id":"ch12-s7","title":"12.7 平台特色直播功能利用","kr":""}]},{"id":"ch13","title":"第十三章 包装设计：产品包装、物流包装、礼品包装","sections":[{"id":"ch13-s1","title":"13.1 跨境包装的四个维度","kr":""},{"id":"ch13-s2","title":"13.2 各市场包装合规要求","kr":""},{"id":"ch13-s3","title":"13.3 产品包装设计 SOP","kr":""},{"id":"ch13-s4","title":"13.4 物流包装设计","kr":""},{"id":"ch13-s5","title":"13.5 礼品包装设计","kr":""},{"id":"ch13-s6","title":"13.6 包装成本控制","kr":""}]},{"id":"ch14","title":"第十四章 Logo 与 VI：从 Logo 到完整视觉识别体系","sections":[{"id":"ch14-s1","title":"14.1 什么时候需要做 VI","kr":""},{"id":"ch14-s2","title":"14.2 Logo 设计的三种方案","kr":""},{"id":"ch14-s3","title":"14.3 好 Logo 的五个标准","kr":""},{"id":"ch14-s4","title":"14.4 VI 体系的核心组成","kr":""},{"id":"ch14-s5","title":"14.5 色彩系统设计","kr":""},{"id":"ch14-s6","title":"14.6 字体系统设计","kr":""},{"id":"ch14-s7","title":"14.7 VI 在跨境电商各触点的应用","kr":""}]},{"id":"ch15","title":"第十五章 设计工具栈：Photoshop、Figma、Canva、Affinity 全面对比","sections":[{"id":"ch15-s1","title":"15.1 四款工具总览","kr":""},{"id":"ch15-s2","title":"15.2 补充工具推荐","kr":""},{"id":"ch15-s3","title":"15.3 不同阶段的工具组合推荐","kr":""},{"id":"ch15-s4","title":"15.4 工具迁移指南","kr":""},{"id":"ch15-s5","title":"15.5 设计工具的 AI 功能对比（2024 年）","kr":""},{"id":"ch15-s6","title":"15.6 工具学习资源推荐","kr":""}]},{"id":"ch16","title":"第十六章 AI 生图工具：Midjourney、Stable Diffusion、Flux、DALL-E 跨境实战","sections":[{"id":"ch16-s1","title":"16.1 四款工具对比总览","kr":""},{"id":"ch16-s2","title":"16.2 跨境电商 Midjourney Prompt 实战框架","kr":""},{"id":"ch16-s3","title":"16.3 Stable Diffusion 白底图生成工作流","kr":""},{"id":"ch16-s4","title":"16.4 AI 生图版权与合规","kr":""},{"id":"ch16-s5","title":"16.5 AI 生图的质量控制","kr":""}]},{"id":"ch17","title":"第十七章 AI 生视频工具：Runway、Sora、Pika、HeyGen 数字人实战","sections":[{"id":"ch17-s1","title":"17.1 四款工具总览","kr":""},{"id":"ch17-s2","title":"17.2 跨境电商 AI 视频应用场景矩阵","kr":""},{"id":"ch17-s3","title":"17.3 AI 生视频工作流 SOP","kr":""},{"id":"ch17-s4","title":"17.4 AI 视频的边界与局限","kr":""},{"id":"ch17-s5","title":"17.5 AI 视频工具选择指南","kr":""}]},{"id":"ch18","title":"第十八章 AI 替代摄影：白底图、场景图、真人模特哪些能替代","sections":[{"id":"ch18-s1","title":"18.1 AI 替代摄影的可行性评分框架","kr":""},{"id":"ch18-s2","title":"18.2 白底图：AI 替代评分 4.5/5（强烈推荐替代）","kr":""},{"id":"ch18-s3","title":"18.3 场景图（生活方式图）：AI 替代评分 4/5（推荐场景替代，产品本体保留真实拍摄）","kr":""},{"id":"ch18-s4","title":"18.4 真人模特图：AI 替代评分 2.5/5（谨慎使用，仍以真实为主）","kr":""},{"id":"ch18-s5","title":"18.5 特殊产品类目的 AI 适用性","kr":""},{"id":"ch18-s6","title":"18.6 AI 替代摄影的综合决策框架","kr":""}]},{"id":"ch19","title":"第十九章 美工外包：8 美工、上海深圳设计师、Fiverr 真实价格与流程","sections":[{"id":"ch19-s1","title":"19.1 外包 vs 自建 vs AI 的决策矩阵","kr":""},{"id":"ch19-s2","title":"19.2 8 美工（8meigong.com）：月包外包","kr":""},{"id":"ch19-s3","title":"19.3 国内设计师（上海/深圳 Freelancer）","kr":""},{"id":"ch19-s4","title":"19.4 Fiverr 国际外包","kr":""},{"id":"ch19-s5","title":"19.5 外包合同要点","kr":""},{"id":"ch19-s6","title":"19.6 外包质量管理 SOP","kr":""}]},{"id":"ch20","title":"第二十章 团队美工管理：KPI、设计 SOP、资源库","sections":[{"id":"ch20-s1","title":"20.1 美工岗位设置与薪资","kr":""},{"id":"ch20-s2","title":"20.2 美工 KPI 体系","kr":""},{"id":"ch20-s3","title":"20.3 设计 SOP 建立","kr":""},{"id":"ch20-s4","title":"20.4 资源库管理","kr":""},{"id":"ch20-s5","title":"20.5 团队协作工具推荐","kr":""}]},{"id":"ch21","title":"第二十一章 PANDAO 真实美工故事：6 年方案、真实预算、失败案例","sections":[{"id":"ch21-s1","title":"21.1 2021 年：自学期（月均美工投入 ¥300-¥600）","kr":""},{"id":"ch21-s2","title":"21.2 2022 年：外包期（月均美工投入 ¥2,500-¥4,000）","kr":""},{"id":"ch21-s3","title":"21.3 2023 年：成长期（月均美工投入 ¥8,000-¥15,000）","kr":""},{"id":"ch21-s4","title":"21.4 2024 年：AI 自动化期（月均美工投入 ¥4,500-¥6,000）","kr":""},{"id":"ch21-s5","title":"21.5 六年美工投入总结与建议","kr":""}]},{"id":"ch22","title":"附录 美工资源包：主图模板、视频模板、字体库、配色库","sections":[{"id":"ch22-s1","title":"A.1 各平台主图尺寸速查表","kr":""},{"id":"ch22-s2","title":"A.2 免费模板资源","kr":""},{"id":"ch22-s3","title":"A.3 视频模板资源","kr":""},{"id":"ch22-s4","title":"A.4 免费商用字体库","kr":""},{"id":"ch22-s5","title":"A.5 配色参考库","kr":""},{"id":"ch22-s6","title":"A.6 免费图片素材库","kr":""},{"id":"ch22-s7","title":"A.7 版权检查工具","kr":""},{"id":"ch22-s8","title":"A.8 AI 工具快速导航","kr":""},{"id":"ch22-s9","title":"A.9 推荐学习资源","kr":""},{"id":"ch22-s10","title":"A.10 PANDAO 内部工具配置（2024 年版）","kr":""}]}]

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