[{"title":"第一章:Amazon FR 从 0 到月销 EUR 20K 全景导航","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段从 0 到月销 EUR 20K","kr":"1.1 Your 3-Stage Roadmap"},{"id":"ch1-s2","title":"1.2 Amazon FR 大盘速读:为什么选法国站","kr":"1.2 Why Amazon FR"},{"id":"ch1-s3","title":"1.3 必须理解的 3 个算法底层","kr":"1.3 3 Core Algorithms You Must Know"},{"id":"ch1-s4","title":"1.4 第一周:Seller Central FR 注册 SOP","kr":"1.4 Week 1: Registration SOP"},{"id":"ch1-s5","title":"1.5 第一个月:从 0 到首单 SOP","kr":"1.5 Month 1: 0 to First Order SOP"},{"id":"ch1-s6","title":"1.6 FR 选品 4 淘汰标准","kr":"1.6 4 Product Elimination Criteria for FR"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误","kr":"1.7 Top 10 Fatal Mistakes for Beginners"},{"id":"ch1-s8","title":"1.8 FR 特有 5 差异化 + 你的应对方案","kr":"1.8 FR's 5 Unique Challenges & Your Responses"},{"id":"ch1-s9","title":"1.9 冷启动 3 月 KPI 路线图","kr":"1.9 Cold-Start 3-Month KPI Roadmap"},{"id":"ch1-s10","title":"1.10 本书使用手册:卡在哪读哪章","kr":"1.10 How to Use This Book"},{"id":"ch1-s11","title":"1.11 2026 FR 4 大事:对你意味着什么动作","kr":"1.11 4 Big Events in 2026 FR & What You Must Do"},{"id":"ch1-s12","title":"1.12 本章 10 行动点:打印贴墙,逐项打勾","kr":"1.12 Chapter 1: 10 Action Items"}]},{"title":"第二章:Amazon FR 生态全景","sections":[{"id":"ch2-s1","title":"2.1 Amazon FR 生态全景图","kr":"2.1 Amazon FR Ecosystem Map"},{"id":"ch2-s2","title":"2.2 Prime FR 会员体系","kr":"2.2 Amazon Prime France"},{"id":"ch2-s3","title":"2.3 Prime Video FR 与内容引流生态","kr":"2.3 Prime Video FR & Content Ecosystem"},{"id":"ch2-s4","title":"2.4 Alexa 法语版:语音购物入口","kr":"2.4 Alexa French: Voice Shopping Gateway"},{"id":"ch2-s5","title":"2.5 Pan-EU 泛欧仓网:法国视角","kr":"2.5 Pan-EU Fulfillment Network: FR Perspective"},{"id":"ch2-s6","title":"2.6 Rufus 法语版 AI 搜索:新游戏规则","kr":"2.6 Rufus French AI Search: New Rules"},{"id":"ch2-s7","title":"2.7 Amazon Advertising FR 广告生态","kr":"2.7 Amazon Advertising FR"},{"id":"ch2-s8","title":"2.8 Amazon Business FR:B2B 市场蓝海","kr":"2.8 Amazon Business FR: B2B Opportunity"},{"id":"ch2-s9","title":"2.9 Amazon Vine FR:邀评计划","kr":"2.9 Amazon Vine FR: Review Boost Program"},{"id":"ch2-s10","title":"2.10 Amazon Haul FR 与低价赛道新机会","kr":"2.10 Amazon Haul FR & Low-Price Opportunity"},{"id":"ch2-s11","title":"2.11 FR 生态核心数据速查","kr":"2.11 FR Ecosystem Quick Reference"},{"id":"ch2-s12","title":"2.12 三阶段收入里程碑:€0 → €5K → €25K → €80K+","kr":"2.12 Three-Stage Revenue Milestones"},{"id":"ch2-s13","title":"2.13 Amazon FR 生态算法逻辑总表","kr":"2.13 Amazon FR Ecosystem Algorithm Table"},{"id":"ch2-s14","title":"2.14 Amazon FR 生态激活 SOP(0 基础到第一个月有机增长)","kr":"2.14 Amazon FR Ecosystem Activation SOP"},{"id":"ch2-s15","title":"2.15 新手 5 大错误:Amazon FR 生态误区","kr":"2.15 Top 5 Rookie Mistakes in Amazon FR Ecosystem"},{"id":"ch2-s16","title":"2.16 Amazon FR 生态 KPI 仪表板","kr":"2.16 Amazon FR Ecosystem KPI Dashboard"},{"id":"ch2-s17","title":"2.17 Amazon FR 生态抄作业速查表","kr":"2.17 Amazon FR Ecosystem Quick-Copy Reference Sheet"}]},{"title":"第三章:Seller Central 后台完整指南(法文界面 + 常用功能)","sections":[{"id":"ch3-s1","title":"3.1 Seller Central FR 界面总览","kr":"3.1 Seller Central FR Interface Overview"},{"id":"ch3-s2","title":"3.2 Inventaire(库存)菜单完整指南","kr":"3.2 Inventaire (Inventory) Menu"},{"id":"ch3-s3","title":"3.3 Commandes(订单)菜单完整指南","kr":"3.3 Commandes (Orders) Menu"},{"id":"ch3-s4","title":"3.4 Publicité(广告)菜单完整指南","kr":"3.4 Publicité (Advertising) Menu"},{"id":"ch3-s5","title":"3.5 Rapports(报表)菜单完整指南","kr":"3.5 Rapports (Reports) Menu"},{"id":"ch3-s6","title":"3.6 Performance(绩效)/ Santé du compte(账户健康)","kr":"3.6 Performance / Account Health"},{"id":"ch3-s7","title":"3.7 Marque(品牌)菜单 + Brand Registry FR","kr":"3.7 Marque (Brand) Menu & Brand Registry FR"},{"id":"ch3-s8","title":"3.8 Contenu A+(A+ 内容)操作指南","kr":"3.8 Content A+ Operating Guide"},{"id":"ch3-s9","title":"3.9 FR 专属合规功能:REP / Triman / AGEC","kr":"3.9 FR-Specific Compliance Features"},{"id":"ch3-s10","title":"3.10 Cas de support(客服案例)使用指南","kr":"3.10 Support Cases Guide"},{"id":"ch3-s11","title":"3.11 Notifications(通知)与 Santé du compte 预警机制","kr":"3.11 Notifications & Account Health Alerts"},{"id":"ch3-s12","title":"3.12 Seller Central FR 高效操作 SOP","kr":"3.12 Seller Central FR Efficiency SOP"}]},{"title":"第四章:中国卖家入驻法国站 4 条路径","sections":[{"id":"ch4-s1","title":"4.1 4 条路径总览对比","kr":"4.1 4 Paths Overview Comparison"},{"id":"ch4-s2","title":"4.2 Path 1:全球开店(中国营业执照)","kr":"4.2 Path 1: Global Selling with Chinese Business License"},{"id":"ch4-s3","title":"4.3 Path 2:香港公司入驻","kr":"4.3 Path 2: Hong Kong Company Onboarding"},{"id":"ch4-s4","title":"4.4 Path 3:法国 SASU 简化股份公司(推荐)","kr":"4.4 Path 3: French SASU (Recommended)"},{"id":"ch4-s5","title":"4.5 Path 4:法国 SAS(规模化首选)","kr":"4.5 Path 4: French SAS (Scale-Up Path)"},{"id":"ch4-s6","title":"4.6 入驻材料完整清单","kr":"4.6 Complete Onboarding Document Checklist"},{"id":"ch4-s7","title":"4.7 Amazon KYC 验证流程详解","kr":"4.7 Amazon KYC Verification Process"},{"id":"ch4-s8","title":"4.8 收款账户与资金回流方案","kr":"4.8 Payment Accounts & Repatriation"},{"id":"ch4-s9","title":"4.9 启动成本完整预算表","kr":"4.9 Full Startup Budget"},{"id":"ch4-s10","title":"4.10 入驻后 90 天 Action Plan","kr":"4.10 Post-Onboarding 90-Day Action Plan"},{"id":"ch4-s11","title":"4.11 合规代理与服务商推荐(FR)","kr":"4.11 Compliance Agents & Service Providers (FR)"},{"id":"ch4-s12","title":"4.12 SASU 升级 SAS 与路径切换指南","kr":"4.12 SASU to SAS Upgrade & Path Migration"}]},{"title":"第五章:商品上架 & 法语 Listing 本地化","sections":[{"id":"ch5-s1","title":"5.1 法语标题(Titre)写作规范与公式","kr":"5.1 French Title Writing Guide & Formula"},{"id":"ch5-s2","title":"5.2 5 条 Bullet Points(Puces)写作规范","kr":"5.2 Bullet Points Writing Guide"},{"id":"ch5-s3","title":"5.3 Tu vs Vous:B2C 法语 Listing 的人称选择","kr":"5.3 Tu vs Vous: French B2C Tone of Voice"},{"id":"ch5-s4","title":"5.4 法语阴阳性(Genre)容错参考表","kr":"5.4 French Noun Gender (Genre) Reference Table"},{"id":"ch5-s5","title":"5.5 过去分词一致性高频错误","kr":"5.5 Past Participle Agreement Errors"},{"id":"ch5-s6","title":"5.6 法语 Listing 禁词表","kr":"5.6 French Listing Prohibited Words"},{"id":"ch5-s7","title":"5.7 A+ 内容(Contenu A+)模块建议","kr":"5.7 A+ Content Module Recommendations"},{"id":"ch5-s8","title":"5.8 后台关键词(Mots-clés backend)策略","kr":"5.8 Backend Keywords Strategy"},{"id":"ch5-s9","title":"5.9 法语关键词工具:Helium 10 FR / Sellics / Sistrix","kr":"5.9 French Keyword Tools"},{"id":"ch5-s10","title":"5.10 主图与辅图规范(FR 特有要求)","kr":"5.10 Main Image & Supporting Images (FR Standards)"},{"id":"ch5-s11","title":"5.11 EBC 增强品牌内容(法国站实施)","kr":"5.11 EBC Enhanced Brand Content (FR Implementation)"},{"id":"ch5-s12","title":"5.12 法语 Listing 完整上线 Checklist","kr":"5.12 French Listing Launch Checklist"},{"id":"ch5-s13","title":"5.13 三阶段 Listing 升级路线图:€0 → €5K → €25K → €80K+","kr":"5.13 Three-Stage Listing Upgrade Roadmap"},{"id":"ch5-s14","title":"5.14 法语 Listing A9 算法权重分布表","kr":"5.14 French Listing A9 Algorithm Weight Distribution"},{"id":"ch5-s15","title":"5.15 法语 Listing 优化 SOP(新品上架到首月有机增长)","kr":"5.15 French Listing Optimization SOP"},{"id":"ch5-s16","title":"5.16 法语 Listing 新手 5 大错误","kr":"5.16 Top 5 Rookie Listing Mistakes"},{"id":"ch5-s17","title":"5.17 Listing 质量 KPI 仪表板","kr":"5.17 Listing Quality KPI Dashboard"},{"id":"ch5-s18","title":"5.18 法语 Listing 抄作业速查表","kr":"5.18 French Listing Quick-Copy Reference Sheet"}]},{"title":"第六章:定价策略 & Amazon FR 抽成 & TVA 20% 含税逻辑","sections":[{"id":"ch6-s1","title":"6.1 Amazon FR Referral Fee 品类全表","kr":"6.1 Amazon FR Referral Fee by Category"},{"id":"ch6-s2","title":"6.2 FBA Fulfillment Fee 尺寸阶梯(France FC 2025)","kr":"6.2 FBA Fulfillment Fee Size Tiers (France FC 2025)"},{"id":"ch6-s3","title":"6.3 TVA 20% 含税展示机制","kr":"6.3 TVA 20% Inclusive Price Display Logic"},{"id":"ch6-s4","title":"6.4 Omnibus 指令:促销定价的法国式红线(2022 起)","kr":"6.4 Omnibus Directive: Promotional Pricing Rules Since 2022"},{"id":"ch6-s5","title":"6.5 Prime 7 天折扣 & 秒杀机制(FR 特殊规则)","kr":"6.5 Prime 7-Day Discount & Lightning Deal Rules"},{"id":"ch6-s6","title":"6.6 Amazon FR 定价 P&L 模型:3 品类完整案例","kr":"6.6 Pricing P&L Models: 3 Category Examples"},{"id":"ch6-s7","title":"6.7 竞品定价监控:Keepa FR & CamelCamelCamel 使用指南","kr":"6.7 Competitor Pricing Monitor: Keepa FR & CamelCamelCamel"},{"id":"ch6-s8","title":"6.8 Buy Box 夺取策略(法国站逻辑)","kr":"6.8 Buy Box Strategy (Amazon FR Logic)"},{"id":"ch6-s9","title":"6.9 法国 Soldes 促销期定价策略","kr":"6.9 French Soldes Sale Period Pricing Strategy"},{"id":"ch6-s10","title":"6.10 多 SKU 定价组合矩阵:Good-Better-Best 法则","kr":"6.10 Multi-SKU Pricing Matrix: Good-Better-Best"},{"id":"ch6-s11","title":"6.11 汇率风险管理:€ / ¥ / $ 三币对冲策略","kr":"6.11 Currency Risk Management: EUR/CNY/USD Hedging"},{"id":"ch6-s12","title":"6.12 三阶段定价策略演进:€0 → €5K → €25K → €80K+","kr":"6.12 Three-Stage Pricing Strategy Evolution"},{"id":"ch6-s13","title":"6.13 Amazon FR 定价算法与 Buy Box 竞价逻辑","kr":"6.13 Amazon FR Pricing Algorithm & Buy Box Competition Logic"},{"id":"ch6-s14","title":"6.14 Amazon FR 定价 SOP(新品到稳定期)","kr":"6.14 Amazon FR Pricing SOP"},{"id":"ch6-s15","title":"6.15 定价新手 5 大错误","kr":"6.15 Top 5 Pricing Rookie Mistakes"},{"id":"ch6-s16","title":"6.16 定价 KPI 仪表板","kr":"6.16 Pricing KPI Dashboard"},{"id":"ch6-s17","title":"6.17 定价抄作业速查表","kr":"6.17 Pricing Quick-Copy Reference Sheet"}]},{"title":"第七章:FBA 法国仓实战(ORY4/LYS1/MRS1/LIL1 入仓 + 贴标 + 预约)","sections":[{"id":"ch7-s1","title":"7.1 法国 FC 完整地址 & 收货信息","kr":"7.1 France FC Complete Addresses & Receiving Info"},{"id":"ch7-s2","title":"7.2 FBA 入仓流程全链路(法国版 2025)","kr":"7.2 FBA Inbound Process Full Flow (France 2025)"},{"id":"ch7-s3","title":"7.3 Amazon Partnered Carrier(ATP)FR 预约详解","kr":"7.3 Amazon Partnered Carrier (ATP) FR Booking Guide"},{"id":"ch7-s4","title":"7.4 FNSKU 贴标规范(法国站)","kr":"7.4 FNSKU Labeling Standards (France)"},{"id":"ch7-s5","title":"7.5 托盘规范:EUR-Pallet & 工业托盘","kr":"7.5 Pallet Standards: EUR-Pallet & Industrial Pallet"},{"id":"ch7-s6","title":"7.6 仓储费季节性结构 & 旺季应对","kr":"7.6 Storage Fee Seasonality & Peak Season Strategy"},{"id":"ch7-s7","title":"7.7 IPI 库存绩效指数(Indice de performance des stocks)","kr":"7.7 IPI Inventory Performance Index"},{"id":"ch7-s8","title":"7.8 FBA 危险品(Matieres Dangereuses / Hazmat)法国规范","kr":"7.8 FBA Hazmat Regulations (France)"},{"id":"ch7-s9","title":"7.9 FBA 入仓时间线规划(法国旺季版)","kr":"7.9 FBA Inbound Timeline (France Peak Season)"},{"id":"ch7-s10","title":"7.10 FBA 合规包装:法国站 4 大要求","kr":"7.10 FBA Compliant Packaging: 4 Key FR Requirements"},{"id":"ch7-s11","title":"7.11 FBA 入库错误处理 & 申诉流程","kr":"7.11 FBA Inbound Error Handling & Dispute Process"},{"id":"ch7-s12","title":"7.12 FBA 与 Pan-EU:从法国仓辐射全欧策略","kr":"7.12 FBA & Pan-EU: France as Eurozone Hub Strategy"}]},{"title":"第八章:FBM 自发货模式(Colissimo/Chronopost/Mondial Relay/DPD France 四大承运)","sections":[{"id":"ch8-s1","title":"8.1 法国 5 大 FBM 承运商综合对比","kr":"8.1 France 5 Major FBM Carriers Comparison"},{"id":"ch8-s2","title":"8.2 Colissimo 报价 & 服务详情","kr":"8.2 Colissimo Pricing & Service Details"},{"id":"ch8-s3","title":"8.3 Chronopost 报价 & 次日达标准","kr":"8.3 Chronopost Pricing & Next-Day Delivery Standards"},{"id":"ch8-s4","title":"8.4 Mondial Relay:法国自提点(Point Relais)生态深度解析","kr":"8.4 Mondial Relay: Point Relais Pickup Network Deep Dive"},{"id":"ch8-s5","title":"8.5 DPD France & GLS France:商务快递对比","kr":"8.5 DPD France & GLS France: Business Carrier Comparison"},{"id":"ch8-s6","title":"8.6 SFP(Seller Fulfilled Prime)法国站准入条件","kr":"8.6 SFP France - Seller Fulfilled Prime Requirements"},{"id":"ch8-s7","title":"8.7 法国 FBM 账号绩效标准 & 维护策略","kr":"8.7 France FBM Account Performance Standards & Maintenance"},{"id":"ch8-s8","title":"8.8 中国直发 FBM:合规与时效平衡方案","kr":"8.8 China Direct FBM: Compliance & Speed Balance"},{"id":"ch8-s9","title":"8.9 FBM 配送模板设置(Seller Central 法国站)","kr":"8.9 FBM Shipping Template Setup (Seller Central France)"},{"id":"ch8-s10","title":"8.10 FBM 旺季应急方案:当 FBA 断货怎么办","kr":"8.10 FBM Emergency Plan for Peak Season FBA Stockout"}]},{"title":"第九章:中法头程 & 欧盟海关 EORI & 清关实战(海运/铁运/空运对比)","sections":[{"id":"ch9-s1","title":"9.1 中法头程 4 种方案总览对比","kr":"9.1 China-France 4 First-Mile Options Overview"},{"id":"ch9-s2","title":"9.2 海运路线详解:上海/宁波 -\u003E 法国港口","kr":"9.2 Sea Freight Routes: Shanghai/Ningbo to France Ports"},{"id":"ch9-s3","title":"9.3 新欧亚铁路(中欧班列)中法线路详解","kr":"9.3 New Eurasian Land Bridge: China-France Rail Routes"},{"id":"ch9-s4","title":"9.4 法国 EORI 号码注册全流程","kr":"9.4 France EORI Number Registration Full Process"},{"id":"ch9-s5","title":"9.5 T1 转关:鹿特丹 / 安特卫普 -\u003E 法国 FC 的标准路径","kr":"9.5 T1 Transit: Rotterdam/Antwerp to France FC Standard Path"},{"id":"ch9-s6","title":"9.6 双清包税 vs 清关分离:中国卖家如何选","kr":"9.6 DDP vs DAP/DDU: Which Mode for Chinese Sellers"},{"id":"ch9-s7","title":"9.7 法国海关 Douane:重点查验品类 & 应对","kr":"9.7 French Customs Douane: High-Risk Categories & Response"},{"id":"ch9-s8","title":"9.8 HS 编码(海关商品编码)中法对照要点","kr":"9.8 HS Code China-France Key Differences"},{"id":"ch9-s9","title":"9.9 中法头程货代选择 & 合同要点","kr":"9.9 China-France Freight Forwarder Selection & Contract"},{"id":"ch9-s10","title":"9.10 中法头程成本完整核算示例","kr":"9.10 China-France Full First-Mile Cost Calculation"},{"id":"ch9-s11","title":"9.11 法国海关清关时间线 & 应急处理","kr":"9.11 France Customs Clearance Timeline & Emergency Response"}]},{"title":"第十章:订单 & 客服(法语)& Droit de retractation 14 天退货 & SAFE-T / A-to-Z 申诉","sections":[{"id":"ch10-s1","title":"10.1 Amazon FR 客服绩效指标体系","kr":"10.1 Amazon FR Customer Service Performance KPIs"},{"id":"ch10-s2","title":"10.2 Droit de retractation 14 天退货 SOP","kr":"10.2 Droit de Retractation 14-Day Withdrawal Right SOP"},{"id":"ch10-s3","title":"10.3 法语客服模板库(Vous 形式)","kr":"10.3 French Customer Service Template Library (Vous Form)"},{"id":"ch10-s4","title":"10.4 A-to-Z Guarantee Claim 防御手册","kr":"10.4 A-to-Z Guarantee Claim Defense Manual"},{"id":"ch10-s5","title":"10.5 SAFE-T Claim:FBA 卖家的赔偿救济通道","kr":"10.5 SAFE-T Claim: FBA Seller Reimbursement Channel"},{"id":"ch10-s6","title":"10.6 ODR / LSR / VTR 三大指标红线管理","kr":"10.6 ODR / LSR / VTR Three Core KPI Red-Line Management"},{"id":"ch10-s7","title":"10.7 DGCCRF & SignalConso:法国国家投诉体系应对","kr":"10.7 DGCCRF & SignalConso: France National Complaint System"},{"id":"ch10-s8","title":"10.8 Q&A 优化:法语关键词 + 预防负面评价","kr":"10.8 Q&A Optimization: French Keywords + Negative Review Prevention"},{"id":"ch10-s9","title":"10.9 法语客服质量自检 10 条金标准","kr":"10.9 French Customer Service Quality 10-Point Checklist"},{"id":"ch10-s10","title":"10.10 真实案例:法国卖家 ODR 预警修复实录","kr":"10.10 Real Case: France Seller ODR Recovery"}]},{"title":"第十一章:Amazon Advertising 法国站完整实战(SP/SB/SBV/SD/DSP + Rufus 法语优化)","sections":[{"id":"ch11-s1","title":"11.1 法国站广告市场总览与 5 大类型定位","kr":"11.1 France Advertising Market Overview & 5 Ad Types"},{"id":"ch11-s2","title":"11.2 SP(Sponsored Products)法国站精准实战","kr":"11.2 Sponsored Products France Full Playbook"},{"id":"ch11-s3","title":"11.3 SB(Sponsored Brands)法国站品牌旗舰实战","kr":"11.3 Sponsored Brands France Full Playbook"},{"id":"ch11-s4","title":"11.4 SBV(Sponsored Brand Video)法国站视频广告实战","kr":"11.4 Sponsored Brand Video France Full Playbook"},{"id":"ch11-s5","title":"11.5 SD(Sponsored Display)法国站展示广告实战","kr":"11.5 Sponsored Display France Full Playbook"},{"id":"ch11-s6","title":"11.6 DSP(程序化购买)法国站进阶实战","kr":"11.6 DSP France Advanced Playbook"},{"id":"ch11-s7","title":"11.7 Rufus 法语版 — 广告与内容的 RAG 交叉影响","kr":"11.7 Rufus French Version — RAG Content Source & Ad Quality Interaction"},{"id":"ch11-s8","title":"11.8 AMC(Amazon Marketing Cloud)法国站分析框架","kr":"11.8 Amazon Marketing Cloud France Analytics"},{"id":"ch11-s9","title":"11.9 法国站季节性广告日历 & 预算分配","kr":"11.9 France Seasonal Advertising Calendar & Budget Allocation"},{"id":"ch11-s10","title":"11.10 French Days 专项广告战术","kr":"11.10 French Days Special Ad Tactics"},{"id":"ch11-s11","title":"11.11 广告预算分配模型:法国站月度框架","kr":"11.11 Ad Budget Allocation Model: France Monthly Framework"},{"id":"ch11-s12","title":"11.12 真实案例:法国站家居品牌广告爬坡实录","kr":"11.12 Real Case: France Home Brand Ad Ramp-Up"},{"id":"ch11-s13","title":"11.13 三阶段广告营收里程碑","kr":"11.13 Three-Stage Advertising Revenue Milestones"},{"id":"ch11-s14","title":"11.14 广告算法权重表","kr":"11.14 Advertising Algorithm Weight Table"},{"id":"ch11-s15","title":"11.15 广告操盘 SOP","kr":"11.15 Advertising Operations SOP"},{"id":"ch11-s16","title":"11.16 新手 5 大踩坑","kr":"11.16 Top 5 Rookie Advertising Mistakes"},{"id":"ch11-s17","title":"11.17 广告 KPI 仪表盘","kr":"11.17 Advertising KPI Dashboard"},{"id":"ch11-s18","title":"11.18 抄作业速查表","kr":"11.18 Quick-Copy Reference Sheet"}]},{"title":"第十二章:大促实战 — French Days / Prime Day / Soldes / Vendredi Noir / Noel","sections":[{"id":"ch12-s1","title":"12.1 法国大促全年日历与备货时间线","kr":"12.1 France Full-Year Promo Calendar & Inventory Timeline"},{"id":"ch12-s2","title":"12.2 French Days 春(5 月)完整战术","kr":"12.2 French Days Spring (May) Full Tactics"},{"id":"ch12-s3","title":"12.3 French Days 秋(10 月)战术差异点","kr":"12.3 French Days Autumn (October) Tactical Differences"},{"id":"ch12-s4","title":"12.4 Prime Day FR 实战","kr":"12.4 Prime Day France Full Playbook"},{"id":"ch12-s5","title":"12.5 Soldes(政府管制促销期)合规操作","kr":"12.5 Soldes (Government-Regulated Sales Period) Compliance"},{"id":"ch12-s6","title":"12.6 Vendredi Noir + Cyber Lundi 全攻略","kr":"12.6 Vendredi Noir + Cyber Lundi Full Playbook"},{"id":"ch12-s7","title":"12.7 Noel 圣诞 3 波战术","kr":"12.7 Noel Christmas 3-Wave Tactics"},{"id":"ch12-s8","title":"12.8 Deal 合规操作:Omnibus 指令与 DGCCRF 审查","kr":"12.8 Deal Compliance: Omnibus Directive & DGCCRF Review"},{"id":"ch12-s9","title":"12.9 Fete des Meres & Fete des Peres:法国特有礼物大促","kr":"12.9 Fete des Meres & Fete des Peres: France-Specific Gift Events"},{"id":"ch12-s10","title":"12.10 大促数据追踪与复盘框架","kr":"12.10 Promo Data Tracking & Post-Mortem Framework"},{"id":"ch12-s11","title":"12.11 真实案例:French Days 秋家电 ASIN 大促全程复盘","kr":"12.11 Real Case: French Days Autumn Home Appliance Full Review"}]},{"title":"第十三章:Buy Box & 搜索 SEO & A9 法语关键词挖掘","sections":[{"id":"ch13-s1","title":"13.1 Buy Box(黄金购物车)法国站 11 因子模型","kr":"13.1 Buy Box France 11-Factor Model"},{"id":"ch13-s2","title":"13.2 A9 / A10 算法 5 层模型 — 法国站版","kr":"13.2 A9/A10 Algorithm 5-Layer Model — France Version"},{"id":"ch13-s3","title":"13.3 法语关键词挖掘 4 大工具深度对比","kr":"13.3 French Keyword Research 4-Tool Deep Comparison"},{"id":"ch13-s4","title":"13.4 法语语言特性对搜索的影响:阴阳性 / 重音 / 复合词","kr":"13.4 French Language Features Impacting Search: Gender / Accents / Compounds"},{"id":"ch13-s5","title":"13.5 标题 / Bullet / Search Terms 字段优化 SOP","kr":"13.5 Title / Bullet / Search Terms Field Optimization SOP"},{"id":"ch13-s6","title":"13.6 A+ Premium 对 Rufus 法语版的影响","kr":"13.6 A+ Premium and Rufus French Version Impact"},{"id":"ch13-s7","title":"13.7 BSR(Best Seller Rank)法国站刷新机制与操控策略","kr":"13.7 BSR France Refresh Mechanism & Boost Strategy"},{"id":"ch13-s8","title":"13.8 法语 SEO 关键词分层策略实战","kr":"13.8 French SEO Keyword Tiering Strategy"},{"id":"ch13-s9","title":"13.9 法国站 SEO 真实数据案例:无线充电器 ASIN 的 6 个月爬坡","kr":"13.9 Real SEO Data Case: Wireless Charger ASIN 6-Month Ranking Climb"},{"id":"ch13-s10","title":"13.10 Buy Box + SEO 综合健康体检清单","kr":"13.10 Buy Box + SEO Combined Health Checklist"},{"id":"ch13-s11","title":"13.11 三阶段 SEO 营收里程碑","kr":"13.11 Three-Stage SEO Revenue Milestones"},{"id":"ch13-s12","title":"13.12 SEO 排名算法权重表","kr":"13.12 SEO Ranking Algorithm Weight Table"},{"id":"ch13-s13","title":"13.13 SEO 优化 SOP","kr":"13.13 SEO Optimization SOP"},{"id":"ch13-s14","title":"13.14 新手 5 大踩坑","kr":"13.14 Top 5 Rookie SEO Mistakes"},{"id":"ch13-s15","title":"13.15 SEO KPI 仪表盘","kr":"13.15 SEO KPI Dashboard"},{"id":"ch13-s16","title":"13.16 抄作业速查表","kr":"13.16 Quick-Copy Reference Sheet"}]},{"title":"第十四章:Brand Analytics & 数据分析(法国市场)","sections":[{"id":"ch14-s1","title":"14.1 Brand Analytics FR 6 大报告全景","kr":"14.1 Brand Analytics FR 6 Core Reports Overview"},{"id":"ch14-s2","title":"14.2 SQP(Search Query Performance)法语版深度用法","kr":"14.2 SQP French Version Deep Usage"},{"id":"ch14-s3","title":"14.3 Opportunity Explorer FR 选品验证","kr":"14.3 Opportunity Explorer FR for Product Validation"},{"id":"ch14-s4","title":"14.4 Keepa FR 竞品数据分析","kr":"14.4 Keepa FR Competitor Data Analysis"},{"id":"ch14-s5","title":"14.5 SellerBoard FR 利润实时监控","kr":"14.5 SellerBoard FR Real-Time Profit Monitoring"},{"id":"ch14-s6","title":"14.6 Amazon Marketing Cloud(AMC)FR 多触点归因","kr":"14.6 Amazon Marketing Cloud (AMC) FR Multi-Touch Attribution"},{"id":"ch14-s7","title":"14.7 广告 ACOS / TACOS 法国站基准数据","kr":"14.7 ACOS / TACOS France Benchmarks"},{"id":"ch14-s8","title":"14.8 法国站数据分析日报 / 周报 / 月报 SOP","kr":"14.8 France Data Analysis Daily / Weekly / Monthly Report SOP"},{"id":"ch14-s9","title":"14.9 数据分析工具矩阵(法国站完整版)","kr":"14.9 Data Analytics Tool Matrix (Complete France Version)"},{"id":"ch14-s10","title":"14.10 法国站数据分析常见误区 & 陷阱","kr":"14.10 Common Analytics Mistakes in France"},{"id":"ch14-s11","title":"14.11 法国站数据分析实战:6 个月从 0 到飞轮完整案例","kr":"14.11 France Analytics Case: 6-Month Flywheel Build"},{"id":"ch14-s12","title":"14.12 本章数据看板搭建建议","kr":"14.12 Analytics Dashboard Setup Recommendations"}]},{"title":"第十五章:法国爆品选品方法论(工具 + 市场趋势)","sections":[{"id":"ch15-s1","title":"15.1 法国消费者画像 10 维分析","kr":"15.1 French Consumer Persona 10-Dimension Analysis"},{"id":"ch15-s2","title":"15.2 5 维蓝海评分法(法国站版)","kr":"15.2 5-Dimension Blue-Ocean Scoring (France Version)"},{"id":"ch15-s3","title":"15.3 €20-60 黄金价格带分析","kr":"15.3 Euro 20-60 Golden Price Band Analysis"},{"id":"ch15-s4","title":"15.4 法国节假日选品日历(12 个月完整版)","kr":"15.4 French Holiday Product Calendar (Full 12 Months)"},{"id":"ch15-s5","title":"15.5 合规预筛查清单(选品阶段必做)","kr":"15.5 Compliance Pre-Screening Checklist (Mandatory at Selection Stage)"},{"id":"ch15-s6","title":"15.6 竞争格局:Cdiscount / Fnac-Darty 本土对标分析","kr":"15.6 Competitive Landscape: Cdiscount / Fnac-Darty Benchmarking"},{"id":"ch15-s7","title":"15.7 法国站热门品类趋势(2024-2026)","kr":"15.7 France Trending Categories (2024-2026)"},{"id":"ch15-s8","title":"15.8 成功案例 3 个完整复盘","kr":"15.8 Success Cases: 3 Full Retrospectives"},{"id":"ch15-s9","title":"15.9 失败案例 2 个完整复盘","kr":"15.9 Failure Cases: 2 Full Retrospectives"},{"id":"ch15-s10","title":"15.10 选品工具矩阵(法国站专项)","kr":"15.10 Product Research Tool Matrix (France Specific)"},{"id":"ch15-s11","title":"15.11 法国爆品选品 SOP(完整 8 步流程)","kr":"15.11 France Product Selection SOP (Full 8-Step Process)"},{"id":"ch15-s12","title":"15.12 法国站选品的 5 条独有注意事项","kr":"15.12 France-Specific Product Selection Warnings"},{"id":"ch15-s13","title":"15.13 三阶段选品营收里程碑","kr":"15.13 Three-Stage Selection Revenue Milestones"},{"id":"ch15-s14","title":"15.14 选品算法与平台权重表","kr":"15.14 Selection Algorithm & Platform Weight Table"},{"id":"ch15-s15","title":"15.15 选品 SOP(完整作战流程)","kr":"15.15 Product Selection SOP"},{"id":"ch15-s16","title":"15.16 新手 5 大踩坑","kr":"15.16 Top 5 Rookie Selection Mistakes"},{"id":"ch15-s17","title":"15.17 选品 KPI 仪表盘","kr":"15.17 Product Selection KPI Dashboard"},{"id":"ch15-s18","title":"15.18 抄作业速查表","kr":"15.18 Quick-Copy Reference Sheet"}]},{"title":"第十六章:Pan-EU 7 国联动 & OSS 一站式申报详细操作(FR 为中枢)","sections":[{"id":"ch16-s1","title":"16.1 Pan-EU 计划注册 Step-by-Step","kr":"16.1 Pan-EU Registration Step-by-Step"},{"id":"ch16-s2","title":"16.2 Pan-EU 7 国 FC 节点全景","kr":"16.2 Pan-EU 7-Country FC Node Overview"},{"id":"ch16-s3","title":"16.3 OSS vs 多国独立 TVA 成本对比","kr":"16.3 OSS vs Multi-Country VAT Cost Comparison"},{"id":"ch16-s4","title":"16.4 IOSS 第三国直邮 B2C 操作详解","kr":"16.4 IOSS for Third-Country Direct-Ship B2C"},{"id":"ch16-s5","title":"16.5 法国 EORI 号申请(DGDDI 海关)","kr":"16.5 French EORI Application (DGDDI Customs)"},{"id":"ch16-s6","title":"16.6 Représentant Fiscal 财务代表(香港公司 / 中国公司必备)","kr":"16.6 Représentant Fiscal (Mandatory for HK/China Companies)"},{"id":"ch16-s7","title":"16.7 法国 TVA 完整申报 SOP(DGFiP 每季)","kr":"16.7 Complete French TVA Filing SOP (DGFiP Quarterly)"},{"id":"ch16-s8","title":"16.8 何时追加哪国 VAT 的判断树","kr":"16.8 Decision Tree: When to Add Which Country VAT"},{"id":"ch16-s9","title":"16.9 Pan-EU 运营成本完整拆解","kr":"16.9 Pan-EU Operational Cost Full Breakdown"},{"id":"ch16-s10","title":"16.10 各国 VAT 合规要点速查(7 国一表)","kr":"16.10 VAT Compliance Quick Reference by Country"},{"id":"ch16-s11","title":"16.11 法国站 Pan-EU 典型操作错误 & 修复方案","kr":"16.11 Common Pan-EU Mistakes & Remedies"},{"id":"ch16-s12","title":"16.12 法国站 Pan-EU 与 OSS 最优路径图","kr":"16.12 France Pan-EU & OSS Optimal Path Map"},{"id":"ch16-s13","title":"16.13 Pan-EU 启动检查清单(30 项)","kr":"16.13 Pan-EU Launch Checklist (30 Items)"}]},{"title":"第十七章:法国合规全景(Citeo / DEEE / Refashion / Écomaison / Triman / Loi AGEC / CE / DGCCRF / EUDR)","sections":[{"id":"ch17-s1","title":"17.1 法国 REP 合规体系总览(14 大领域)","kr":"17.1 France REP Compliance Overview (14 Domains)"},{"id":"ch17-s2","title":"17.2 Citeo — 包装 REP(所有卖家必做)","kr":"17.2 Citeo — Packaging REP (Mandatory for All Sellers)"},{"id":"ch17-s3","title":"17.3 DEEE — 电器电子废弃物 REP","kr":"17.3 DEEE — Waste Electrical and Electronic Equipment REP"},{"id":"ch17-s4","title":"17.4 电池 REP — Screlec / Corepile","kr":"17.4 Battery REP — Screlec / Corepile"},{"id":"ch17-s5","title":"17.5 Refashion — 纺织品 REP(2023 扩围)","kr":"17.5 Refashion — Textile REP (2023 Expanded Coverage)"},{"id":"ch17-s6","title":"17.6 Écomaison — 家具 REP","kr":"17.6 Écomaison — Furniture REP"},{"id":"ch17-s7","title":"17.7 Triman + Info-tri 图形标识(2022/1 强制)","kr":"17.7 Triman + Info-tri Graphic Labels (Mandatory Since 2022/1)"},{"id":"ch17-s8","title":"17.8 Loi AGEC 可修性指数(Indice de Reparabilite)","kr":"17.8 Loi AGEC Repairability Index"},{"id":"ch17-s9","title":"17.9 CE 标志 & EN 欧洲标准","kr":"17.9 CE Marking & EN European Standards"},{"id":"ch17-s10","title":"17.10 DGCCRF — 法国消费者保护监管","kr":"17.10 DGCCRF — French Consumer Protection Enforcement"},{"id":"ch17-s11","title":"17.11 EUDR — 欧盟森林尽调法(2025/12 生效)","kr":"17.11 EUDR — EU Deforestation Regulation (Effective 2025/12)"},{"id":"ch17-s12","title":"17.12 RGPD — 数据保护法(Règlement Général sur la Protection des Données)","kr":"17.12 RGPD — GDPR Data Protection"},{"id":"ch17-s13","title":"17.13 Loi Climat et Résilience — 气候与韧性法(碳足迹标识)","kr":"17.13 Loi Climat et Résilience — Climate & Resilience Act"},{"id":"ch17-s14","title":"17.14 AI Act — 人工智能法(AI 生成描述)","kr":"17.14 AI Act — Artificial Intelligence Regulation"},{"id":"ch17-s15","title":"17.15 法国合规全景一览表(14 法规快查)","kr":"17.15 France Full Compliance Quick Reference (14 Regulations)"},{"id":"ch17-s16","title":"17.16 法国合规注册优先级路线图(按品类)","kr":"17.16 France Compliance Registration Priority by Product Category"},{"id":"ch17-s17","title":"17.17 法国合规年度成本预算参考","kr":"17.17 France Compliance Annual Cost Budget Reference"}]},{"title":"第十八章:风险管理(DGCCRF 调查 / TVA 稽查 / 跟卖 / 差评 / ODR 封号)","sections":[{"id":"ch18-s1","title":"18.1 DGCCRF 调查 — 法国反欺诈总局执法全景","kr":"18.1 DGCCRF Investigation — France Anti-Fraud Enforcement Overview"},{"id":"ch18-s2","title":"18.2 DGCCRF 调查 15 个最常见触发点","kr":"18.2 15 Most Common DGCCRF Investigation Triggers"},{"id":"ch18-s3","title":"18.3 收到 DGCCRF 警告后 24 小时 SOP","kr":"18.3 24-Hour SOP After Receiving DGCCRF Warning"},{"id":"ch18-s4","title":"18.4 TVA 稽查 — DGFiP 税务调查流程 & 应对","kr":"18.4 TVA Audit — DGFiP Tax Investigation & Response"},{"id":"ch18-s5","title":"18.5 跟卖(Hijacking)— 法国站处理全攻略","kr":"18.5 Hijacking — Amazon FR Anti-Hijacking Strategy"},{"id":"ch18-s6","title":"18.6 差评处理 & ODR(Order Defect Rate)风险管理","kr":"18.6 Negative Review Handling & ODR Risk Management"},{"id":"ch18-s7","title":"18.7 Amazon FR 封号风险 — 账号健康管理","kr":"18.7 Amazon FR Account Suspension Risk & Account Health Management"},{"id":"ch18-s8","title":"18.8 Omnibus 指令 — 法国折扣价格合规(30 天参考价)","kr":"18.8 Omnibus Directive — French Discount Pricing Compliance (30-Day Reference Price)"},{"id":"ch18-s9","title":"18.9 账号健康信号灯系统","kr":"18.9 Account Health Traffic Light System"},{"id":"ch18-s10","title":"18.10 法国法律预防措施 — 证据固定 & 赋权公证","kr":"18.10 French Legal Preventive Measures — Evidence Preservation & Notarial Rights"},{"id":"ch18-s11","title":"18.11 两个完整风险案例复盘","kr":"18.11 Two Complete Risk Case Studies"},{"id":"ch18-s12","title":"18.12 风险管理工具箱","kr":"18.12 Risk Management Toolkit"},{"id":"ch18-s13","title":"18.13 年度风险检查节奏(12 个月)","kr":"18.13 Annual Risk Review Rhythm (12 Months)"},{"id":"ch18-s14","title":"18.14 法国风险成本预算参考","kr":"18.14 France Risk Management Cost Budget Reference"},{"id":"ch18-s15","title":"18.15 三阶段风险管理里程碑","kr":"18.15 Three-Stage Risk Management Revenue Milestones"},{"id":"ch18-s16","title":"18.16 风险算法权重表","kr":"18.16 Risk Algorithm Weight Table"},{"id":"ch18-s17","title":"18.17 风险管理 SOP(年度作战手册)","kr":"18.17 Risk Management SOP — Annual Operations Manual"},{"id":"ch18-s18","title":"18.18 新手 5 大踩坑","kr":"18.18 Top 5 Rookie Risk Mistakes"},{"id":"ch18-s19","title":"18.19 风险 KPI 仪表盘","kr":"18.19 Risk KPI Dashboard"},{"id":"ch18-s20","title":"18.20 抄作业速查表","kr":"18.20 Quick-Copy Reference Sheet"},{"id":"ch18-s21","title":"18.21 Amazon FR 灰色测评生态(VP 刷评 / BSR 冲榜 / 关键词代刷)服务商深度测评","kr":"18.21 Amazon FR Gray Review Ecosystem: VP Reviews / BSR Manipulation / Keyword Ranking"}]},{"title":"第十九章:进阶运营 & INPI 法国商标 & Brand Registry & A+ Premium & Vine FR","sections":[{"id":"ch19-s1","title":"19.1 INPI — 法国商标注册全流程","kr":"19.1 INPI — French Trademark Registration Full Process"},{"id":"ch19-s2","title":"19.2 EUIPO — 欧盟商标注册","kr":"19.2 EUIPO — EU Trademark Registration"},{"id":"ch19-s3","title":"19.3 Amazon Brand Registry — 法国站资格 & 权益","kr":"19.3 Amazon Brand Registry — FR Eligibility & Benefits"},{"id":"ch19-s4","title":"19.4 A+ Premium Content — 法国站资格 & 实测效果","kr":"19.4 A+ Premium Content — FR Eligibility & Tested Results"},{"id":"ch19-s5","title":"19.5 Vine FR — 早期评测计划","kr":"19.5 Vine FR — Early Reviewer Program"},{"id":"ch19-s6","title":"19.6 Brand Analytics Premium — 数据驱动品牌决策","kr":"19.6 Brand Analytics Premium — Data-Driven Brand Decisions"},{"id":"ch19-s7","title":"19.7 Brand Store — 法国站品牌旗舰店","kr":"19.7 Brand Store — Amazon FR Brand Flagship Store"},{"id":"ch19-s8","title":"19.8 Amazon Posts FR — 社交内容运营","kr":"19.8 Amazon Posts FR — Social Content Operations"},{"id":"ch19-s9","title":"19.9 Brand Story — 品牌故事模块","kr":"19.9 Brand Story — Brand Narrative Module"},{"id":"ch19-s10","title":"19.10 进阶广告策略 — Sponsored Brands + Sponsored Display","kr":"19.10 Advanced Advertising — Sponsored Brands + Sponsored Display"},{"id":"ch19-s11","title":"19.11 进阶定价策略 — Repricing & Pricing Automation","kr":"19.11 Advanced Pricing — Repricing & Pricing Automation"},{"id":"ch19-s12","title":"19.12 进阶物流策略 — FBA 高级配置 & Pan-EU 优化","kr":"19.12 Advanced Logistics — FBA Advanced Configuration & Pan-EU Optimization"}]},{"title":"第二十章:2025-2026 Amazon FR 战略动态(Rufus 法语 / Haul FR / DSA / EUDR / AI Act)","sections":[{"id":"ch20-s1","title":"20.1 Rufus AI — 法语版重塑 Amazon FR 搜索逻辑","kr":"20.1 Rufus AI — French Version Reshaping Amazon FR Search"},{"id":"ch20-s2","title":"20.2 Amazon Haul FR — 低价赛道战略进攻","kr":"20.2 Amazon Haul FR — Low-Price Category Strategic Offensive"},{"id":"ch20-s3","title":"20.3 EUDR — 欧盟森林尽调法(2025/12/30 生效)","kr":"20.3 EUDR — EU Deforestation Regulation (Effective 2025/12/30)"},{"id":"ch20-s4","title":"20.4 DSA 数字服务法 — Amazon FR 算法透明化","kr":"20.4 DSA Digital Services Act — Amazon FR Algorithm Transparency"},{"id":"ch20-s5","title":"20.5 REP 纺织扩围 & Loi Climat et Résilience 碳足迹标识","kr":"20.5 REP Textile Expansion & Loi Climat Carbon Footprint Labeling"},{"id":"ch20-s6","title":"20.6 AI Act — 欧盟人工智能法对 Amazon FR 卖家的影响","kr":"20.6 AI Act — EU AI Regulation Impact on Amazon FR Sellers"},{"id":"ch20-s7","title":"20.7 France 2030 — 法国战略投资计划对电商的影响","kr":"20.7 France 2030 — French Strategic Investment Plan & E-commerce Impact"},{"id":"ch20-s8","title":"20.8 2025-2026 Amazon FR 战略趋势汇总 & 卖家应对矩阵","kr":"20.8 2025-2026 Amazon FR Strategic Trend Summary & Seller Response Matrix"},{"id":"ch20-s9","title":"20.9 三阶段趋势应对里程碑","kr":"20.9 Three-Stage Trend Response Milestones"},{"id":"ch20-s10","title":"20.10 趋势算法权重表","kr":"20.10 Trend Algorithm Weight Table"},{"id":"ch20-s11","title":"20.11 2025-2026 战略行动 SOP","kr":"20.11 2025-2026 Strategic Action SOP"},{"id":"ch20-s12","title":"20.12 新手 5 大踩坑","kr":"20.12 Top 5 Rookie Trend Mistakes"},{"id":"ch20-s13","title":"20.13 趋势 KPI 仪表盘","kr":"20.13 Trend KPI Dashboard"},{"id":"ch20-s14","title":"20.14 抄作业速查表","kr":"20.14 Quick-Copy Reference Sheet"}]},{"title":"第二十一章:作者 20 条肺腑之言(Amazon FR 实战后悔药)","sections":[{"id":"ch21-s1","title":"21.1 选品篇(4 条):选对品,法国市场才开门","kr":"21.1 Product Selection (4 Lessons): Pick Right to Unlock the French Market"},{"id":"ch21-s2","title":"21.2 运营篇(5 条):做对事,法国流量才来","kr":"21.2 Operations (5 Lessons): Do Right to Earn French Traffic"},{"id":"ch21-s3","title":"21.3 合规篇(4 条):做足规,法国生意才稳","kr":"21.3 Compliance (4 Lessons): Stay Compliant to Build Stable French Business"},{"id":"ch21-s4","title":"21.4 心态篇(4 条):调好态,法国市场才长久","kr":"21.4 Mindset (4 Lessons): Right Mindset for Long-Term Success in France"},{"id":"ch21-s5","title":"21.5 长期主义篇(3 条):做品牌,法国站才真正属于你","kr":"21.5 Long-Term Thinking (3 Lessons): Build Brand to Own the French Market"},{"id":"ch21-s6","title":"21.6 20 条肺腑之言 — 速查表","kr":"21.6 20 Hard-Earned Lessons — Quick Reference"},{"id":"ch21-s7","title":"21.7 给即将进入 Amazon FR 的你 — 一封信","kr":"21.7 A Letter to Those About to Enter Amazon FR"}]},{"title":"附录 A-L:Amazon FR 运营速查工具箱(12 个工具集)","sections":[{"id":"ch22-s1","title":"附录 A:Citeo 注册 11 字段填写模板 + 3 家 DSD 报价对比","kr":"Appendix A: Citeo Registration 11-Field Template + 3 DSD Quote Comparison"},{"id":"ch22-s2","title":"附录 B:法国 TVA / Expert-comptable 代理公司名录(6-8 家)","kr":"Appendix B: French TVA / Expert-comptable Agent Directory (6-8 Firms)"},{"id":"ch22-s3","title":"附录 C:法语 Listing 标题 / Bullet / A+ 模板(15 个品类版本)","kr":"Appendix C: French Listing Title / Bullet / A+ Templates (15 Product Categories)"},{"id":"ch22-s4","title":"附录 D:中法物流货代 / 头程公司对比(海运 / 铁运 / 空运 / 卡航)","kr":"Appendix D: China-France Freight Forwarder Comparison (Sea / Rail / Air / Road)"},{"id":"ch22-s5","title":"附录 E:欧洲 FBA 入仓贴标 / 箱唛 / 托盘规范","kr":"Appendix E: European FBA Inbound Labeling / Carton Marks / Pallet Standards"},{"id":"ch22-s6","title":"附录 F:法语客服话术 30 条","kr":"Appendix F: 30 French Customer Service Templates"},{"id":"ch22-s7","title":"附录 G:法国站卖家合规检查清单(45 条)","kr":"Appendix G: Amazon FR Seller Compliance Checklist (45 Items)"},{"id":"ch22-s8","title":"附录 H:法务 / 律师资源(反 DGCCRF / 商标 / SASU 注册)","kr":"Appendix H: Legal Resources (DGCCRF Defense / Trademark / SASU Registration)"},{"id":"ch22-s9","title":"附录 I:法国电商展会清单","kr":"Appendix I: French E-commerce Trade Show Directory"},{"id":"ch22-s10","title":"附录 J:跨境电商论坛 / 社群(法国电商相关)","kr":"Appendix J: Cross-Border E-commerce Forums & Communities"},{"id":"ch22-s11","title":"附录 K:免费数据源(法国市场研究必备)","kr":"Appendix K: Free Data Sources for French Market Research"},{"id":"ch22-s12","title":"附录 L:官方文档索引(法国 / 欧盟电商运营必备)","kr":"Appendix L: Official Document Index (France / EU E-commerce Operations)"},{"id":"ch22-s13","title":"附录 M:作者的话","kr":"Appendix M: Author's Closing Note"}]}]