Amazon CA 运营手册 | 从小白到大神

[{"title":"第一章:Amazon CA 平台全景 & 加拿大电商操盘入门","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段从 0 到月销 CA$35K","kr":"1.1 Your Roadmap: 3 Stages to CA$35K/month"},{"id":"ch1-s2","title":"1.2 Amazon CA 大盘速读:你要进入的市场","kr":"1.2 Amazon CA Market Snapshot"},{"id":"ch1-s3","title":"1.3 CA 3 大算法底层:A9 / COSMO / NARF 分拨","kr":"1.3 Three Core Algorithms: A9 / COSMO / NARF"},{"id":"ch1-s4","title":"1.4 第一周:账号注册 SOP(Day 1-7)","kr":"1.4 Week 1: Account Registration SOP (Day 1-7)"},{"id":"ch1-s5","title":"1.5 第一个月:0 到首单 SOP","kr":"1.5 Month 1: Zero to First Sale SOP"},{"id":"ch1-s6","title":"1.6 CA 选品 4 淘汰标准:这些产品别做","kr":"1.6 Four Product Elimination Filters for Amazon CA"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误:每个都有真实代价","kr":"1.7 Top 10 Fatal Mistakes for Amazon CA Beginners"},{"id":"ch1-s8","title":"1.8 CA 特有 5 差异化 + 应对策略","kr":"1.8 Five CA-Unique Differences and How to Handle Them"},{"id":"ch1-s9","title":"1.9 冷启动 3 月 KPI:怎么算你做得对不对","kr":"1.9 Cold Start 3-Month KPIs: Are You on Track?"},{"id":"ch1-s10","title":"1.10 本书使用手册:怎么读效率最高","kr":"1.10 How to Use This Manual"},{"id":"ch1-s11","title":"1.11 2026 CA 4 大趋势:提前布局的机会","kr":"1.11 Four Amazon CA Trends for 2026"},{"id":"ch1-s12","title":"1.12 本章 10 大行动点:读完就能做","kr":"1.12 Ten Action Items: Do These Now"}]},{"title":"第二章:Amazon CA 生态体系详解","sections":[{"id":"ch2-s1","title":"2.0 生态利用 3 阶段路径 + 算法因子 + SOP + KPI","kr":"2.0 Ecosystem 3-Phase Roadmap + Algorithm + SOP + KPIs"},{"id":"ch2-s2","title":"2.1 Amazon CA 生态矩阵(与 US 差异全景)","kr":"2.1 Amazon CA Ecosystem Matrix (vs US)"},{"id":"ch2-s3","title":"2.2 Prime Canada 完整权益(约 900 万会员)","kr":"2.2 Prime Canada Full Benefits"},{"id":"ch2-s4","title":"2.3 Amazon Fresh + Whole Foods 加拿大有限覆盖","kr":"2.3 Fresh + Whole Foods Limited CA Coverage"},{"id":"ch2-s5","title":"2.4 Alexa + Echo 双语 EN/FR 生态(加拿大独有)","kr":"2.4 Alexa & Echo Bilingual EN/FR Ecosystem"},{"id":"ch2-s6","title":"2.5 Amazon Business Canada(B2B 免 GST/HST 通道)","kr":"2.5 Amazon Business Canada B2B"},{"id":"ch2-s7","title":"2.6 Amazon Hub + Canada Post 本土配送生态","kr":"2.6 Amazon Hub + Canada Post Logistics"},{"id":"ch2-s8","title":"2.7 加拿大独缺/延后功能对照(卖家策略调整)","kr":"2.7 Missing/Delayed Features in CA"},{"id":"ch2-s9","title":"2.8 CA 生态协同 vs 美国站(卖家如何利用差异)","kr":"2.8 CA Ecosystem Synergy vs US"},{"id":"ch2-s10","title":"2.9 本章速查 + 踩坑汇总","kr":"2.9 Chapter Summary & Pitfalls"}]},{"title":"第三章:Seller Central 后台完整指南(Canada)","sections":[{"id":"ch3-s1","title":"3.1 Seller Central CA 首页概览 + 加美账号切换","kr":"3.1 Home Dashboard + US/CA Account Switching"},{"id":"ch3-s2","title":"3.2 卖家计划 CAD 定价:Individual vs Professional","kr":"3.2 Seller Plans: Individual vs Professional (CAD)"},{"id":"ch3-s3","title":"3.3 Catalog / Inventory 菜单 + NARF 跨境库存","kr":"3.3 Catalog / Inventory + NARF Toggle"},{"id":"ch3-s4","title":"3.4 Orders / Payments(CAD 结算 + 14 天周期)","kr":"3.4 Orders & Payments (CAD + 14-Day Cycle)"},{"id":"ch3-s5","title":"3.5 Advertising / Brand CA 加拿大广告与品牌","kr":"3.5 Advertising & Brand CA"},{"id":"ch3-s6","title":"3.6 Performance / Account Health CA 账户健康","kr":"3.6 Performance & Account Health CA"},{"id":"ch3-s7","title":"3.7 Tax Collection Services(各省 GST/HST/QST 托管)","kr":"3.7 Tax Collection Services (MPF)"},{"id":"ch3-s8","title":"3.8 French Quebec Listing + Compliance Dashboard","kr":"3.8 Quebec French Listing & CA Compliance"},{"id":"ch3-s9","title":"3.9 本章速查:Seller Central CA 核心要点","kr":"3.9 Key Takeaways"}]},{"title":"第四章:中国卖家入驻 Amazon CA 完整攻略(含 NARF 捷径)","sections":[{"id":"ch4-s1","title":"4.1 3 条入驻路径对比(Global Selling / NARF / CCPC)","kr":"4.1 3 Onboarding Paths Overview"},{"id":"ch4-s2","title":"4.2 NARF 开启 SOP + 成本 vs 直 FBA 对比","kr":"4.2 NARF Activation SOP & Cost Comparison"},{"id":"ch4-s3","title":"4.3 Global Selling 直开 Amazon.ca 注册步骤","kr":"4.3 Global Selling Registration Steps for Amazon.ca"},{"id":"ch4-s4","title":"4.4 KYC 资料清单(中国 / 香港 / 美国 / 加拿大 4 主体)","kr":"4.4 KYC Documents Checklist"},{"id":"ch4-s5","title":"4.5 视频验证应对(Amazon.ca Video Call)","kr":"4.5 Video Verification Strategy for Amazon.ca"},{"id":"ch4-s6","title":"4.6 GST/HST 注册(CRA)+ 何时需要 $30K 门槛","kr":"4.6 GST/HST Registration with CRA & $30K Threshold"},{"id":"ch4-s7","title":"4.7 NR4 / NR301 非居民预扣税 + W-8BEN-E","kr":"4.7 NR4 / NR301 Non-Resident Withholding & W-8BEN-E"},{"id":"ch4-s8","title":"4.8 CAD 收款账户(TD/RBC 本地银行 vs Payoneer CAD)","kr":"4.8 CAD Payment Accounts: TD/RBC vs Payoneer CAD"},{"id":"ch4-s9","title":"4.9 魁北克 Bill 96 双语合规(法语包装强制)","kr":"4.9 Quebec Bill 96 French-Language Compliance"}]},{"title":"第五章:Listing & 加拿大本土化(英法双语)","sections":[{"id":"ch5-s1","title":"5.0 Listing 3 阶段路径 + 算法因子 + 7 天 SOP + KPI","kr":"5.0 Listing 3-Phase + Algorithm Factors + 7-Day SOP + KPIs"},{"id":"ch5-s2","title":"5.1 Listing 结构(加拿大特色)","kr":"5.1 Listing Structure Canada-Specific"},{"id":"ch5-s3","title":"5.2 标题优化(双语考虑 + 200字符)","kr":"5.2 Title Optimization Bilingual"},{"id":"ch5-s4","title":"5.3 图片规范(主图英文 + 魁北克法语插图)","kr":"5.3 Images Main EN + Quebec FR Insert"},{"id":"ch5-s5","title":"5.4 Bullet Points(英法双轨)","kr":"5.4 Bullet Points Bilingual"},{"id":"ch5-s6","title":"5.5 A+ Content 双语版本制作","kr":"5.5 Bilingual A+ Content"},{"id":"ch5-s7","title":"5.6 后台关键词(英法各 250 字节)","kr":"5.6 Backend Keywords EN+FR 250 bytes each"},{"id":"ch5-s8","title":"5.7 ASIN 创建 + 与 .com 关联策略","kr":"5.7 ASIN Creation & .com Linkage"},{"id":"ch5-s9","title":"5.8 Quebec Bill 96 强制法语合规","kr":"5.8 Quebec Bill 96 French Mandate"}]},{"title":"第六章:定价 & Amazon CA 抽成(Referral/FBA/Storage + GST/HST)","sections":[{"id":"ch6-s1","title":"6.0 定价 3 阶段路径 + 算法因子 + SOP + KPI","kr":"6.0 Pricing 3-Phase + Algorithm + SOP + KPIs"},{"id":"ch6-s2","title":"6.1 Amazon CA 费用体系全景(与 US 对比表)","kr":"6.1 CA Fee Structure Overview vs US"},{"id":"ch6-s3","title":"6.2 Referral Fee 完整品类表(CAD)","kr":"6.2 Referral Fee by Category (CAD)"},{"id":"ch6-s4","title":"6.3 FBA CA 履约费 + 对比 US 差额","kr":"6.3 FBA Canada Fulfillment Fees vs US"},{"id":"ch6-s5","title":"6.4 存储费 + 旺季翻 3 倍 + AIS","kr":"6.4 Storage + Q4 Surge + AIS"},{"id":"ch6-s6","title":"6.5 NARF 使用成本细拆(相对直 FBA 的附加费)","kr":"6.5 NARF Total Cost Breakdown"},{"id":"ch6-s7","title":"6.6 Inbound Placement Service Fee CA","kr":"6.6 Inbound Placement Service Fee CA"},{"id":"ch6-s8","title":"6.7 Buy Box + Automated Pricing CAD","kr":"6.7 Buy Box & Automated Pricing (CAD)"},{"id":"ch6-s9","title":"6.8 GST/HST/PST/QST 托管 + 不同省税率对比","kr":"6.8 GST/HST/PST/QST Facilitation by Province"},{"id":"ch6-s10","title":"6.9 实战利润拆解(CAD $49.99 家居产品)","kr":"6.9 Profit Breakdown: CAD $49.99 Home Product"}]},{"title":"第七章:FBA 加拿大仓实战 + NARF 跨境履约(Amazon CA 最核心一章)","sections":[{"id":"ch7-s1","title":"7.1 Canadian FBA 网络全景(10-12 FC + 3 大区域分布)","kr":"7.1 10-12 FBA Canada FCs"},{"id":"ch7-s2","title":"7.2 FBA CA 完整工作流(入库→存储→包装→发货→退货→结算 8 步)","kr":"7.2 FBA Canada Full Workflow"},{"id":"ch7-s3","title":"7.3 Send-to-Amazon CA(类似 US 但少量差异)","kr":"7.3 Send-to-Amazon Canada"},{"id":"ch7-s4","title":"7.4 FBA CA 尺寸分级 + 包装合规(Poly bag / FNSKU,与 US 一致)","kr":"7.4 Size Tiers & Prep"},{"id":"ch7-s5","title":"7.5 中加头程(Ocean YVR / 空运 YYZ + 内陆 Trucking)","kr":"7.5 China-Canada First Mile"},{"id":"ch7-s6","title":"7.6 CBSA 清关 + B3 + CCI + NRI(加拿大海关全流程)","kr":"7.6 CBSA Clearance Workflow"},{"id":"ch7-s7","title":"7.7 NARF(North America Remote Fulfillment)全流程 + 成本拆解 + 库存策略","kr":"7.7 NARF Full Workflow"},{"id":"ch7-s8","title":"7.8 Pan-North America Pool 策略(US + CA + MX 共享库存)","kr":"7.8 Pan-NA Pool Inventory"},{"id":"ch7-s9","title":"7.9 库存绩效指数 IPI CA & 存储限额","kr":"7.9 IPI CA & Storage Limits"},{"id":"ch7-s10","title":"7.10 FBA CA 退货 / 移除 / 销毁决策(省钱关键)","kr":"7.10 Return / Removal / Disposal"}]},{"title":"第八章:FBM 自发货模式 + Seller Fulfilled Prime (SFP)(加拿大站)","sections":[{"id":"ch8-s1","title":"8.1 FBM vs FBA CA 决策矩阵","kr":"8.1 FBM vs FBA CA Decision Matrix"},{"id":"ch8-s2","title":"8.2 Seller Fulfilled Prime CA(2023 重启)","kr":"8.2 SFP Canada (Relaunched 2023)"},{"id":"ch8-s3","title":"8.3 加拿大物流承运商选择","kr":"8.3 Canadian Carrier Selection"},{"id":"ch8-s4","title":"8.4 Shipping Template + 各省运费差","kr":"8.4 Shipping Template & Provincial Rates"},{"id":"ch8-s5","title":"8.5 订单履约全流程(含魁北克法语通知)","kr":"8.5 Order Fulfillment (Including QC FR Notices)"},{"id":"ch8-s6","title":"8.6 退货 + Amazon Returns Canada","kr":"8.6 Returns & Amazon Returns Canada"},{"id":"ch8-s7","title":"8.7 FBM CA 实战场景","kr":"8.7 FBM Canada Playbooks"}]},{"title":"第九章:中加头程物流 & CBSA 清关(海运 / 空运 / 快递 / 铁路分拨)","sections":[{"id":"ch9-s1","title":"9.1 中加头程 4 种方式对比(海运 LCL / 海运 FCL / 空运 / 快递)","kr":"9.1 4 China-Canada First Mile Modes"},{"id":"ch9-s2","title":"9.2 加拿大主要入境港口(YVR / Prince Rupert / Montreal / Halifax)","kr":"9.2 Canada Major Ports of Entry"},{"id":"ch9-s3","title":"9.3 CBSA 清关:CCI + B3 + B/L + CARM 门户全流程","kr":"9.3 CBSA Clearance: CCI + B3 + B/L Flow"},{"id":"ch9-s4","title":"9.4 加拿大关税结构(MFN + CUSMA + GST + Provincial Tax)","kr":"9.4 Canada Tariff Structure"},{"id":"ch9-s5","title":"9.5 De Minimis CAD $20 超低门槛 + CUSMA $150 例外","kr":"9.5 De Minimis CAD $20 Ultra-Low Threshold"},{"id":"ch9-s6","title":"9.6 NRI(Non-Resident Importer)身份注册 + Business Number","kr":"9.6 NRI Registration + Business Number"},{"id":"ch9-s7","title":"9.7 CP/CN Rail 陆路分拨(YVR → TOR / CGY / WPG)","kr":"9.7 CP/CN Rail Inland Distribution"},{"id":"ch9-s8","title":"9.8 头程成本实算(CAD):1,000 件 C$40 蓝牙耳机到 YYZ FC","kr":"9.8 Real Cost Breakdown: 1,000 Units to YYZ FC"}]},{"title":"第十章:订单管理 & 客服(英法双语沟通)","sections":[{"id":"ch10-s1","title":"10.1 Amazon CA 订单生命周期 & SLA 指标","kr":"10.1 Order Lifecycle & SLA (Canada)"},{"id":"ch10-s2","title":"10.2 Buyer-Seller Messages 英法双语模板库","kr":"10.2 BSM English-French Bilingual Templates"},{"id":"ch10-s3","title":"10.3 A-to-Z Claims + 加拿大消费者保护法叠加风险","kr":"10.3 A-to-Z + Canadian Consumer Protection"},{"id":"ch10-s4","title":"10.4 退货政策(30 天 / Q4 延长 + Quebec OPC 差异)","kr":"10.4 Returns & Quebec OPC Variations"},{"id":"ch10-s5","title":"10.5 Seller Feedback 差评处理 + 3 种可移除情形","kr":"10.5 Negative Feedback Removal"},{"id":"ch10-s6","title":"10.6 Voice of Customer (VOC) 加拿大仪表盘解读","kr":"10.6 VOC Dashboard Canada"},{"id":"ch10-s7","title":"10.7 CS 策略:本地双语团队 vs 第三方 vs AI","kr":"10.7 CS Team: Local Bilingual vs BPO vs AI"}]},{"title":"第十一章:Amazon Advertising CA 广告完整实战","sections":[{"id":"ch11-s1","title":"11.0 广告 3 阶段路径 + A9/Rufus 算法因子 + SOP + KPI","kr":"11.0 Ads 3-Phase + A9/Rufus Factors + SOP + KPIs"},{"id":"ch11-s2","title":"11.1 Amazon CA 广告产品线全景(SP/SB/SD/DSP/Sponsored TV)","kr":"11.1 Amazon.ca Ads Product Line Overview"},{"id":"ch11-s3","title":"11.2 Sponsored Products CA 完整实战(Auto/Manual/Keyword/PAT)","kr":"11.2 SP CA Full Playbook"},{"id":"ch11-s4","title":"11.3 Sponsored Brands 品牌广告 + SB Video","kr":"11.3 Sponsored Brands + SBV"},{"id":"ch11-s5","title":"11.4 Sponsored Display 展示广告(Audience + Product)","kr":"11.4 SD — Audience + Product"},{"id":"ch11-s6","title":"11.5 DSP Canada 程序化广告(门槛 $10K USD/月)","kr":"11.5 DSP Canada"},{"id":"ch11-s7","title":"11.6 ACOS / TACOS / ROAS 加拿大基准","kr":"11.6 ACOS / TACOS / ROAS — CA Benchmarks"},{"id":"ch11-s8","title":"11.7 广告架构设计(Portfolio → Campaign → Ad Group)","kr":"11.7 Ad Account Structure"},{"id":"ch11-s9","title":"11.8 加拿大新品冷启动广告组合拳(Boxing Day 预热特色)","kr":"11.8 CA New ASIN Launch Combo"},{"id":"ch11-s10","title":"11.9 Amazon Marketing Cloud (AMC) CA 归因进阶","kr":"11.9 AMC Canada — Advanced Attribution"}]},{"title":"第十二章:大促实战:Prime Day / Black Friday / Boxing Day / 加拿大特色节日","sections":[{"id":"ch12-s1","title":"12.1 加拿大大促日历(含 Boxing Day 特色)","kr":"12.1 Canadian Sales Calendar (incl. Boxing Day)"},{"id":"ch12-s2","title":"12.2 Prime Day CA(+ NHL 联动营销)","kr":"12.2 Prime Day CA (+ NHL Co-Marketing)"},{"id":"ch12-s3","title":"12.3 Black Friday + Cyber Monday(CA 版)","kr":"12.3 Black Friday + Cyber Monday (CA Edition)"},{"id":"ch12-s4","title":"12.4 Boxing Day / Boxing Week 深度解析(加拿大独有 ★)","kr":"12.4 Boxing Day / Boxing Week Deep Dive (Canada Exclusive ★)"},{"id":"ch12-s5","title":"12.5 大促 Deal 类型对比(Lightning / Best Deal / PED / Coupon)","kr":"12.5 Deal Types Comparison"},{"id":"ch12-s6","title":"12.6 Deal 申请资格 + CAD 定价规则","kr":"12.6 Deal Eligibility & CAD Pricing Rules"},{"id":"ch12-s7","title":"12.7 大促 90 天筹备时间轴","kr":"12.7 90-Day Preparation Timeline"},{"id":"ch12-s8","title":"12.8 大促广告策略(CA vs US CPM 对比)","kr":"12.8 Ads Strategy (CA vs US CPM Comparison)"},{"id":"ch12-s9","title":"12.9 Quebec Bill 96 双语物料要求(强制法语)","kr":"12.9 Quebec Bill 96 Bilingual Requirements"}]},{"title":"第十三章:Buy Box & 搜索 SEO & A9/COSMO(加拿大站)","sections":[{"id":"ch13-s1","title":"13.0 SEO 3 阶段路径 + A9/COSMO/Rufus 算法因子 + SOP + KPI","kr":"13.0 SEO 3-Phase + A9/COSMO/Rufus Factors + SOP + KPIs"},{"id":"ch13-s2","title":"13.1 A9 + COSMO 加拿大版算法(与 US 共享)","kr":"13.1 A9 + COSMO CA Algorithm (Shared with US)"},{"id":"ch13-s3","title":"13.2 Featured Offer(Buy Box)加拿大版机制","kr":"13.2 Featured Offer (Buy Box) on Amazon.ca"},{"id":"ch13-s4","title":"13.3 Rufus AI 加拿大版本(双语渐进)","kr":"13.3 Rufus AI Canada (Bilingual Rollout)"},{"id":"ch13-s5","title":"13.4 关键词研究(英语 + 法语双轨)","kr":"13.4 Keyword Research (EN + FR Dual-Track)"},{"id":"ch13-s6","title":"13.5 加拿大拼写 + 公制单位差异","kr":"13.5 Canadian Spelling + Metric Units"},{"id":"ch13-s7","title":"13.6 销量-评价-转化三角飞轮(CA 站)","kr":"13.6 Sales-Conversion-Review Flywheel (CA)"},{"id":"ch13-s8","title":"13.7 外部引流 + Canadian Creators","kr":"13.7 External Traffic + Canadian Creators"},{"id":"ch13-s9","title":"13.8 A+ Content 双语 SEO 加成","kr":"13.8 A+ Content Bilingual SEO Boost"},{"id":"ch13-s10","title":"13.9 本章小结:CA 站 SEO + Featured Offer 总 Checklist","kr":"13.9 CA Summary Checklist"}]},{"title":"第十四章:Brand Analytics & 数据分析(Amazon CA)","sections":[{"id":"ch14-s1","title":"14.1 数据驱动 Amazon CA 运营","kr":"14.1 Data-Driven Amazon.ca Ops"},{"id":"ch14-s2","title":"14.2 Brand Analytics CA 6 大报告详解","kr":"14.2 Brand Analytics CA — 6 Core Reports"},{"id":"ch14-s3","title":"14.3 Search Query Performance (SQP) 加拿大版","kr":"14.3 Search Query Performance — CA"},{"id":"ch14-s4","title":"14.4 Opportunity Explorer CA 发现加拿大蓝海","kr":"14.4 Opportunity Explorer CA"},{"id":"ch14-s5","title":"14.5 Business Reports + Advertising Reports CA","kr":"14.5 Business + Ads Reports — CA"},{"id":"ch14-s6","title":"14.6 Amazon Marketing Cloud (AMC) CA $100K 门槛","kr":"14.6 Amazon Marketing Cloud — CA"},{"id":"ch14-s7","title":"14.7 第三方数据工具加拿大站支持","kr":"14.7 3rd-Party Tools — CA Support"}]},{"title":"第十五章:加拿大爆品选品方法论","sections":[{"id":"ch15-s1","title":"15.0 选品 3 阶段路径 + 算法因子 + 选品 SOP + KPI","kr":"15.0 Selection 3-Phase + Algorithm Factors + SOP + KPIs"},{"id":"ch15-s2","title":"15.1 加拿大消费者画像 vs 美国/中国差异","kr":"15.1 Canadian Consumer Profile vs US/CN"},{"id":"ch15-s3","title":"15.2 选品数据工具(Helium 10 / Jungle Scout CA 数据源)","kr":"15.2 Data Tools for Amazon CA"},{"id":"ch15-s4","title":"15.3 适合中国卖家的 5 大加拿大类目(含冬季特色)","kr":"15.3 Top 5 Categories for China Sellers in CA"},{"id":"ch15-s5","title":"15.4 避开红海 + 加拿大监管雷区","kr":"15.4 Red Ocean & CA Regulatory Risk"},{"id":"ch15-s6","title":"15.5 蓝海判断 5 维度打分法(CA 销量基准)","kr":"15.5 Blue Ocean Scoring for CA"},{"id":"ch15-s7","title":"15.6 价格带分析(CAD $30-$80 黄金区间)","kr":"15.6 Price Band (CAD $30-$80 Sweet Spot)"},{"id":"ch15-s8","title":"15.7 季节性产品日历 + Boxing Day 特殊机会","kr":"15.7 Seasonal Calendar & Boxing Day"},{"id":"ch15-s9","title":"15.8 1688 + 阿里国际站 + 加拿大本土展会","kr":"15.8 1688 + Alibaba + CA Trade Shows"},{"id":"ch15-s10","title":"15.9 成功案例解剖(冬季/宠物/户外/厨房)","kr":"15.9 CA Success Case Studies"}]},{"title":"第十六章:中国卖家跨境 Amazon CA 完整攻略","sections":[{"id":"ch16-s1","title":"16.1 跨境 CA 3 条路径对比(NARF / 直 FBA / Pan-NA)","kr":"16.1 3 Paths to Amazon CA"},{"id":"ch16-s2","title":"16.2 NARF 实操(从 US 跨境到 CA)","kr":"16.2 NARF Hands-On"},{"id":"ch16-s3","title":"16.3 直 FBA 中加头程(海运 YVR + 空运 YYZ)","kr":"16.3 China → Canada Freight"},{"id":"ch16-s4","title":"16.4 CBSA 清关 + CUSMA vs MFN 关税","kr":"16.4 CBSA Clearance + Tariffs"},{"id":"ch16-s5","title":"16.5 GST/HST/PST/QST 各省托管规则","kr":"16.5 Canadian Sales Tax Matrix"},{"id":"ch16-s6","title":"16.6 实体选择(中国 NRI / BC Corp / US LLC + NARF)","kr":"16.6 Entity Structure"},{"id":"ch16-s7","title":"16.7 CAD 收款(Payoneer / PingPong / Amazon Connected)","kr":"16.7 CAD Receiving"},{"id":"ch16-s8","title":"16.8 CIPO 加拿大商标 vs USPTO 美国商标(Brand Registry 通用)","kr":"16.8 Trademark Strategy"},{"id":"ch16-s9","title":"16.9 Quebec Law 101 + Bill 96 双语合规","kr":"16.9 Quebec Language Compliance"},{"id":"ch16-s10","title":"16.10 加拿大税务申报义务(若注册 BC/ON Corp)","kr":"16.10 Canadian Tax Filing"},{"id":"ch16-s11","title":"16.11 本章关键要点","kr":"16.11 Chapter Key Takeaways"}]},{"title":"第十七章:加拿大合规:Health Canada / CCPSA / CFIA / CRTC / CSA / Consumer Chemicals","sections":[{"id":"ch17-s1","title":"17.1 加拿大合规总览(按品类 + 联邦监管机构对照)","kr":"17.1 Canada Compliance Overview"},{"id":"ch17-s2","title":"17.2 Health Canada NPN / CNF(保健品 + 化妆品)","kr":"17.2 Health Canada NPN / CNF"},{"id":"ch17-s3","title":"17.3 CCPSA 儿童产品(类似 US CPSIA 但更严)","kr":"17.3 CCPSA Children's Products"},{"id":"ch17-s4","title":"17.4 IC/ICES 电子产品认证(类似 US FCC)","kr":"17.4 IC/ICES Electronics"},{"id":"ch17-s5","title":"17.5 CSA / ULC / cULus 电器安全(类似 US UL)","kr":"17.5 CSA / ULC Electrical"},{"id":"ch17-s6","title":"17.6 CCCR 消费化学品(警示标签 / 象形图)","kr":"17.6 CCCR Consumer Chemicals"},{"id":"ch17-s7","title":"17.7 Textile Labelling / Energy Efficiency 其他监管","kr":"17.7 Textile / Energy / Measurement"},{"id":"ch17-s8","title":"17.8 CASL 反垃圾邮件法(邮件营销的加拿大之墙)","kr":"17.8 CASL Anti-Spam"},{"id":"ch17-s9","title":"17.9 CIPO 商标 + Amazon Brand Registry CA","kr":"17.9 CIPO + Amazon Brand Registry CA"}]},{"title":"第十八章:风险管理:跟卖 / 差评 / 封号 / 加拿大诉讼","sections":[{"id":"ch18-s1","title":"18.0 风险管理 3 阶段路径 + 风险因子权重 + SOP + KPI","kr":"18.0 Risk 3-Phase + Risk Factors + SOP + KPIs"},{"id":"ch18-s2","title":"18.1 Amazon.ca 风险全景 + 账户健康评分(AHR)","kr":"18.1 Canadian Risk Overview + AHR"},{"id":"ch18-s3","title":"18.2 跟卖攻击防御(Brand Registry + Transparency)","kr":"18.2 Hijacking Defense"},{"id":"ch18-s4","title":"18.3 差评处理 4 步法 + Competition Bureau 加拿大红线","kr":"18.3 Reviews + Competition Bureau"},{"id":"ch18-s5","title":"18.4 Review Manipulation 红线(Competition Bureau + Amazon 双重风险)","kr":"18.4 Review Manipulation"},{"id":"ch18-s6","title":"18.5 封号 5 大触发点 + POA(Plan of Action)模板","kr":"18.5 5 Suspension Triggers + POA"},{"id":"ch18-s7","title":"18.6 加拿大 Federal Court Schedule A 诉讼(新兴) + 跨境 NDIL","kr":"18.6 Federal Court Schedule A"},{"id":"ch18-s8","title":"18.7 PIPEDA + Quebec CAI 隐私法风险(加拿大独有)","kr":"18.7 PIPEDA + Quebec CAI"},{"id":"ch18-s9","title":"18.8 Amazon CA 灰色测评生态(VP 刷评 / BSR 冲榜 / 关键词代刷)服务商深度测评","kr":"18.8 Amazon CA Gray Review Ecosystem: VP Reviews / BSR Manipulation / Keyword Ranking"}]},{"title":"第十九章:进阶运营 & Brand Registry & A+ Content & 全域(加拿大站)","sections":[{"id":"ch19-s1","title":"19.1 Brand Registry CA(CIPO vs USPTO 都接受)","kr":"19.1 Brand Registry CA"},{"id":"ch19-s2","title":"19.2 A+ Content 双语制作(EN + FR 推荐)","kr":"19.2 A+ Bilingual EN + FR"},{"id":"ch19-s3","title":"19.3 Amazon Store CA 双语设计","kr":"19.3 Amazon Store CA Bilingual"},{"id":"ch19-s4","title":"19.4 Amazon Posts + Influencer CA","kr":"19.4 Posts + Influencer CA"},{"id":"ch19-s5","title":"19.5 SAS + Renewed + Climate Pledge Friendly","kr":"19.5 SAS / Renewed / CPF"},{"id":"ch19-s6","title":"19.6 Vine CA 实战($200 USD)","kr":"19.6 Vine CA"},{"id":"ch19-s7","title":"19.7 Amazon Live CA + Brand Referral Bonus","kr":"19.7 Amazon Live + BRB"},{"id":"ch19-s8","title":"19.8 MCF CA + Buy with Prime(2025 Q2 预期)","kr":"19.8 MCF CA + BwP"}]},{"title":"第二十章:2025-2026 Amazon CA 战略 & AI 新时代","sections":[{"id":"ch20-s1","title":"20.0 2025-2026 战略 3 阶段路径 + AI 算法因子 + SOP + KPI","kr":"20.0 2025-2026 Strategy 3-Phase + AI Algorithm + SOP + KPIs"},{"id":"ch20-s2","title":"20.1 Amazon Rufus AI 加拿大版本(EN 已上,FR 推进)","kr":"20.1 Amazon Rufus AI in Canada"},{"id":"ch20-s3","title":"20.2 Buy with Prime 预计 2025 Q2 登陆 CA","kr":"20.2 Buy with Prime Canada Launch"},{"id":"ch20-s4","title":"20.3 Amazon Fresh / Whole Foods 都市扩张(GTA + 温哥华)","kr":"20.3 Amazon Fresh & Whole Foods Urban Expansion"},{"id":"ch20-s5","title":"20.4 Pan-North America Inventory 2024 GA(US+CA+MX 库存池)","kr":"20.4 Pan-North America Inventory GA"},{"id":"ch20-s6","title":"20.5 AWD 加拿大 2025 试点(Amazon Warehousing & Distribution)","kr":"20.5 AWD Canada Pilot"},{"id":"ch20-s7","title":"20.6 Bill 96 Quebec 法语执法升级 2025+","kr":"20.6 Bill 96 Quebec French Enforcement"},{"id":"ch20-s8","title":"20.7 CBSA de minimis 改革讨论($20→$40/$150)","kr":"20.7 CBSA E-commerce Reform"},{"id":"ch20-s9","title":"20.8 Walmart.ca + Shopify DTC 双线夹击","kr":"20.8 Walmart.ca + Shopify Double Squeeze"}]},{"title":"第二十一章:我手记 · Amazon CA 十年 20 条私房话","sections":[{"id":"ch21-s1","title":"21.1 NARF 与选品(5 条)","kr":"21.1 NARF & Product Selection"},{"id":"ch21-s2","title":"21.2 合规:Bill 96 与 Health Canada(5 条)","kr":"21.2 Compliance: Bill 96 & Health Canada"},{"id":"ch21-s3","title":"21.3 定价:CAD 与 GST/HST(5 条)","kr":"21.3 Pricing: CAD & Tax"},{"id":"ch21-s4","title":"21.4 心态:做 CA 的长期主义(5 条)","kr":"21.4 Mindset: Long-term on CA"}]},{"title":"附录","sections":[{"id":"ch22-s1","title":"附录 A:Amazon CA 运营核心英法术语表(200+)","kr":"Appendix A: 200+ CA Operation Terms (EN + FR)"},{"id":"ch22-s2","title":"附录 B:Seller Central CA 菜单完整中英法对照","kr":"Appendix B: Seller Central CA Full Menu Map"},{"id":"ch22-s3","title":"附录 C:加拿大常用网址 + 工具 + 链接汇总","kr":"Appendix C: Canadian URLs, Tools & Links"},{"id":"ch22-s4","title":"附录 D:Amazon CA 运营检查清单(6 大模块)","kr":"Appendix D: CA Ops Checklists"},{"id":"ch22-s5","title":"附录 E:Amazon CA 费用速算参考表(CAD)","kr":"Appendix E: Fee Quick Reference (CAD)"},{"id":"ch22-s6","title":"附录 F:A+ Content 双语模块库(EN + FR)","kr":"Appendix F: A+ Content Modules (EN + FR)"},{"id":"ch22-s7","title":"附录 G:广告效果基准值参考(加拿大,按品类)","kr":"Appendix G: Ad Benchmarks CA by Category"},{"id":"ch22-s8","title":"附录 H:推荐学习资源 + 加拿大社区","kr":"Appendix H: Learning Resources & CA Communities"},{"id":"ch22-s9","title":"附录 I:加拿大 6 时区 + 联邦节假日 + Boxing Day","kr":"Appendix I: CA Time Zones & Holidays"},{"id":"ch22-s10","title":"附录 J:常见错误代码 + 加拿大特有警告","kr":"Appendix J: Error Codes & CA-Specific Warnings"},{"id":"ch22-s11","title":"附录 K:紧急联系路径 + 支持通道(加拿大)","kr":"Appendix K: Urgent Contact Paths CA"},{"id":"ch22-s12","title":"附录 L:2026 Amazon CA 运营目标设定模板(5 年路径)","kr":"Appendix L: 2026 CA Goal Setting Template"}]}]

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20 章 220+ 小节 FBA + NARF + 双语

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