Allegro 运营手册 · 从 0 到大神教程书籍

[{"id":"ch1","title":"第一章:Allegro 平台全景 & 你的波兰电商起跑线","sections":[{"id":"ch1-s1","title":"本章导读","kr":""},{"id":"ch1-s2","title":"1.1  3 阶段路线图:PLN 0 → 5K → 30K → 150K+","kr":"1.1  Three-Stage Roadmap: PLN 0 → 5K → 30K → 150K+"},{"id":"ch1-s3","title":"1.2  Allegro 算法原理:为什么你排不上去","kr":"1.2  Allegro Search Algorithm: Why You Can't Rank"},{"id":"ch1-s4","title":"1.3  Allegro Smart! 会员体系——你必须加入的免费配送俱乐部","kr":"1.3  Allegro Smart! Membership — The Free Shipping Club You Must Join"},{"id":"ch1-s5","title":"1.4  SOP 时间线:入驻 Allegro 的前 90 天","kr":"1.4  SOP Timeline: Your First 90 Days on Allegro"},{"id":"ch1-s6","title":"1.5  新手 5 大错——99% 中国卖家都踩过","kr":"1.5  Top 5 Rookie Mistakes Chinese Sellers Make on Allegro"},{"id":"ch1-s7","title":"1.6  KPI 指标看板——你该追踪哪些数字","kr":"1.6  KPI Dashboard — What Numbers to Track"},{"id":"ch1-s8","title":"1.7  抄作业模板——PANDAO 给你的第一周行动清单","kr":"1.7  Copy-Paste Template — PANDAO's Week-One Action Checklist"},{"id":"ch1-s9","title":"1.8  波兰市场为什么值得做——PANDAO 的判断依据","kr":"1.8  Why Poland Is Worth It — PANDAO's Reasoning"},{"id":"ch1-s10","title":"1.9  本手册使用说明——如何最大化学习效果","kr":"1.9  How to Use This Manual — Maximize Your Learning"},{"id":"ch1-s11","title":"1.10  Allegro 平台历史与关键里程碑","kr":"1.10  Allegro Platform History and Key Milestones"},{"id":"ch1-s12","title":"1.11  PANDAO 视角:我在波兰市场踩过的最贵的坑","kr":"1.11  PANDAO Perspective: My Most Expensive Mistakes in Poland"},{"id":"ch1-s13","title":"1.12  第一章行动清单——读完即行动","kr":"1.12  Chapter 1 Action Checklist — Act Right Now"}]},{"id":"ch2","title":"第二章:Allegro 生态全景——你在哪个棋盘上下棋","sections":[{"id":"ch2-s1","title":"本章导读","kr":""},{"id":"ch2-s2","title":"2.1  3 阶段生态联动路线图:PLN 0 → 5K → 30K → 150K+","kr":"2.1  Ecosystem Roadmap: PLN 0 → 5K → 30K → 150K+"},{"id":"ch2-s3","title":"2.2  Allegro Pay——分期付款对高客单品类的杠杆效应","kr":"2.2  Allegro Pay — Buy Now Pay Later for High-Ticket Items"},{"id":"ch2-s4","title":"2.3  Allegro Lokalnie——二手/闲置市场与主站协同","kr":"2.3  Allegro Lokalnie — Second-Hand Market and Main Platform Synergy"},{"id":"ch2-s5","title":"2.4  Allegro 算法生态——搜索/推荐/Smart! 三角联动","kr":"2.4  Allegro Algorithm Ecosystem — Search / Recommendation / Smart! Triangle"},{"id":"ch2-s6","title":"2.5  One Place——Allegro 卖家管理中枢","kr":"2.5  One Place — Allegro Seller Management Hub"},{"id":"ch2-s7","title":"2.6  InPost 快递柜网络——波兰末端配送的王者","kr":"2.6  InPost Parcel Lockers — Poland's Last-Mile King"},{"id":"ch2-s8","title":"2.7  生态 KPI 看板——追踪对的数字","kr":"2.7  Ecosystem KPI Dashboard"},{"id":"ch2-s9","title":"2.8  PANDAO 视角:生态协同是月销 PLN 30K 的门槛","kr":"2.8  PANDAO Perspective: Ecosystem Synergy Is the PLN 30K Threshold"}]},{"id":"ch3","title":"第三章:Allegro 卖家后台(One Place)全攻略","sections":[{"id":"ch3-s1","title":"本章导读","kr":""},{"id":"ch3-s2","title":"3.1  3 阶段后台使用路线图","kr":"3.1  Three-Stage One Place Usage Roadmap"},{"id":"ch3-s3","title":"3.2  账号注册与认证 SOP","kr":"3.2  Account Registration and Verification SOP"},{"id":"ch3-s4","title":"3.3  商品管理模块——批量上架技巧","kr":"3.3  Product Management — Bulk Listing Techniques"},{"id":"ch3-s5","title":"3.4  订单管理——从接单到发货的标准流程","kr":"3.4  Order Management — From Order Receipt to Shipment"},{"id":"ch3-s6","title":"3.5  消息系统——波兰语客服模板","kr":"3.5  Messaging System — Polish Customer Service Templates"},{"id":"ch3-s7","title":"3.6  广告管理模块——Allegro Ads 基础操作","kr":"3.6  Advertising Module — Allegro Ads Basic Operations"},{"id":"ch3-s8","title":"3.7  库存管理——安全库存与补货预警","kr":"3.7  Inventory Management — Safety Stock and Reorder Alerts"},{"id":"ch3-s9","title":"3.8  数据报告模块——每周必看的 5 张报表","kr":"3.8  Data Reports — 5 Weekly Must-Check Reports"},{"id":"ch3-s10","title":"3.9  KPI 指标看板——后台健康度自查","kr":"3.9  KPI Dashboard — Backend Health Check"},{"id":"ch3-s11","title":"3.10  PANDAO 视角:后台是你的第二产品","kr":"3.10  PANDAO Perspective: Backend Is Your Second Product"}]},{"id":"ch4","title":"第四章:Allegro 入驻 SOP——从零到首单完成","sections":[{"id":"ch4-s1","title":"本章导读","kr":""},{"id":"ch4-s2","title":"4.1  入驻路线图:0 → 首单完成(21 天标准流程)","kr":"4.1  Onboarding Roadmap: 0 → First Order in 21 Days"},{"id":"ch4-s3","title":"4.2  波兰 VAT 申请——你绕不过去的合规门槛","kr":"4.2  Polish VAT Registration — The Compliance Threshold You Can't Skip"},{"id":"ch4-s4","title":"4.3  首批 SKU 选择策略——入驻期的低风险打法","kr":"4.3  First SKU Selection Strategy — Low-Risk Approach During Onboarding"},{"id":"ch4-s5","title":"4.4  波兰语 Listing 本地化——入驻期的核心工作","kr":"4.4  Polish Listing Localization — Core Work During Onboarding"},{"id":"ch4-s6","title":"4.5  发货方案选择——入驻期的三个选项","kr":"4.5  Shipping Method Selection — Three Options During Onboarding"},{"id":"ch4-s7","title":"4.6  SOP 时间线:入驻 21 天完整行动计划","kr":"4.6  SOP Timeline: Complete 21-Day Onboarding Action Plan"},{"id":"ch4-s8","title":"4.7  KPI 指标看板——入驻期健康度","kr":"4.7  KPI Dashboard — Onboarding Period Health"},{"id":"ch4-s9","title":"4.8  PANDAO 视角:入驻期只做一件事","kr":"4.8  PANDAO Perspective: Do Only One Thing During Onboarding"}]},{"id":"ch5","title":"第五章:Listing 波兰语本地化——让波兰买家一眼看懂你的商品","sections":[{"id":"ch5-s1","title":"本章导读","kr":""},{"id":"ch5-s2","title":"5.1  Listing 优化路线图:PLN 0 → 30K+ 的内容升级","kr":"5.1  Listing Optimization Roadmap: Content Upgrade PLN 0 → 30K+"},{"id":"ch5-s3","title":"5.2  波兰语标题公式——75 字符内装下所有信息","kr":"5.2  Polish Title Formula — Fit All Info in 75 Characters"},{"id":"ch5-s4","title":"5.3  主图优化——波兰买家的视觉习惯","kr":"5.3  Main Image Optimization — Polish Buyer Visual Preferences"},{"id":"ch5-s5","title":"5.4  副图策略——6 张图讲一个故事","kr":"5.4  Secondary Images Strategy — Tell a Story with 6 Images"},{"id":"ch5-s6","title":"5.5  波兰语产品描述——SEO 与说服力的平衡","kr":"5.5  Polish Product Description — Balance SEO and Persuasion"},{"id":"ch5-s7","title":"5.6  商品属性填写——影响搜索排名的隐藏战场","kr":"5.6  Product Attributes — The Hidden Battlefield That Affects Search Ranking"},{"id":"ch5-s8","title":"5.7  A/B 测试方法论——用数据决定最好的 Listing","kr":"5.7  A/B Testing Methodology — Use Data to Find Best Listing"},{"id":"ch5-s9","title":"5.8  KPI 看板——Listing 健康度指标","kr":"5.8  KPI Dashboard — Listing Health Metrics"},{"id":"ch5-s10","title":"5.9  PANDAO 视角:一条好标题值 PLN 5 万","kr":"5.9  PANDAO Perspective: One Good Title Is Worth PLN 50K"}]},{"id":"ch6","title":"第六章:Allegro 定价策略 + 波兰 VAT 23%","sections":[{"id":"ch6-s1","title":"本章导读","kr":""},{"id":"ch6-s2","title":"6.1  定价路线图:PLN 0 → 150K+ 的定价策略演进","kr":"6.1  Pricing Roadmap: Strategy Evolution from PLN 0 to 150K+"},{"id":"ch6-s3","title":"6.2  Allegro 完整定价公式——不含税/含税一步到位","kr":"6.2  Complete Pricing Formula — Net/Gross Price in One Step"},{"id":"ch6-s4","title":"6.3  波兰 VAT 23%——算法与申报 SOP","kr":"6.3  Polish VAT 23% — Calculation and Filing SOP"},{"id":"ch6-s5","title":"6.4  PLN 汇率管理——跨境定价的时间炸弹","kr":"6.4  PLN Exchange Rate Management — Cross-Border Pricing Time Bomb"},{"id":"ch6-s6","title":"6.5  竞品定价监控——每周定价复盘 SOP","kr":"6.5  Competitor Pricing Monitoring — Weekly Repricing SOP"},{"id":"ch6-s7","title":"6.6  Allegro 类目佣金速查表","kr":"6.6  Allegro Category Commission Quick Reference"},{"id":"ch6-s8","title":"6.7  KPI 看板——定价健康度","kr":"6.7  KPI Dashboard — Pricing Health"},{"id":"ch6-s9","title":"6.8  PANDAO 视角:定价是你的最后防线","kr":"6.8  PANDAO Perspective: Pricing Is Your Last Line of Defense"}]},{"id":"ch7","title":"第七章:Allegro One Box 官方仓——波兰本地仓的终极武器","sections":[{"id":"ch7-s1","title":"本章导读","kr":""},{"id":"ch7-s2","title":"7.1  One Box 路线图:月销 PLN 5K 是入仓临界点","kr":"7.1  One Box Roadmap: PLN 5K Monthly Sales Is the Entry Threshold"},{"id":"ch7-s3","title":"7.2  One Box 申请 SOP——从提交到首批入仓","kr":"7.2  One Box Application SOP — From Submission to First Shipment"},{"id":"ch7-s4","title":"7.3  One Box 费用结构——完整成本计算","kr":"7.3  One Box Fee Structure — Complete Cost Calculation"},{"id":"ch7-s5","title":"7.4  入仓商品标准——One Box 对包装的要求","kr":"7.4  Product Standards for One Box — Packaging Requirements"},{"id":"ch7-s6","title":"7.5  Smart! 联动——入仓后的排名跃升机制","kr":"7.5  Smart! Integration — Ranking Boost After Entering One Box"},{"id":"ch7-s7","title":"7.6  One Box 库存管理——防超期与补货节奏","kr":"7.6  One Box Inventory Management — Prevent Overstock and Optimize Replenishment"},{"id":"ch7-s8","title":"7.7  KPI 看板——One Box 运营健康度","kr":"7.7  KPI Dashboard — One Box Operational Health"},{"id":"ch7-s9","title":"7.8  PANDAO 视角:One Box 是波兰市场的入场券","kr":"7.8  PANDAO Perspective: One Box Is the Entry Ticket to Polish Market"}]},{"id":"ch8","title":"第八章:自发货操作指南——在进 One Box 之前的生存之道","sections":[{"id":"ch8-s1","title":"本章导读","kr":""},{"id":"ch8-s2","title":"8.1  自发货路线图:建立本地仓的三阶段","kr":"8.1  Self-Ship Roadmap: Three Stages of Building Local Warehouse"},{"id":"ch8-s3","title":"8.2  波兰主流快递商对比——选对快递省 30% 成本","kr":"8.2  Polish Courier Comparison — Choose the Right One to Save 30%"},{"id":"ch8-s4","title":"8.3  InPost 快递柜发货 SOP——一步一步操作","kr":"8.3  InPost Parcel Locker Shipping SOP — Step by Step"},{"id":"ch8-s5","title":"8.4  合作海外仓选择——波兰当地第三方仓 TOP 3","kr":"8.4  Third-Party Warehouse Selection — Top 3 Polish 3PL Providers"},{"id":"ch8-s6","title":"8.5  自发货时效承诺——不要过度承诺","kr":"8.5  Self-Ship Time Commitment — Don't Over-Promise"},{"id":"ch8-s7","title":"8.6  KPI 看板——自发货健康度","kr":"8.6  KPI Dashboard — Self-Fulfillment Health Metrics"},{"id":"ch8-s8","title":"8.7  PANDAO 视角:自发货是你的临时住所,One Box 才是家","kr":"8.7  PANDAO Perspective: Self-Ship Is Your Temporary Home, One Box Is Home"}]},{"id":"ch9","title":"第九章:中-波物流全链路——铁路/海运/空运选哪个","sections":[{"id":"ch9-s1","title":"本章导读","kr":""},{"id":"ch9-s2","title":"9.1  中-波物流路线图:不同阶段的最优方案","kr":"9.1  China-Poland Logistics Roadmap: Optimal Solutions by Stage"},{"id":"ch9-s3","title":"9.2  中欧铁路班列——波兰最划算的干线方案","kr":"9.2  China-Europe Rail Express — The Most Cost-Effective Main Route"},{"id":"ch9-s4","title":"9.3  波兰清关操作——关税 + VAT 进口申报 SOP","kr":"9.3  Polish Customs Clearance — Tariff + VAT Import Filing SOP"},{"id":"ch9-s5","title":"9.4  空运方案——紧急补货和高价值商品","kr":"9.4  Air Freight — Emergency Replenishment and High-Value Products"},{"id":"ch9-s6","title":"9.5  海运方案——大批量最低成本","kr":"9.5  Sea Freight — Lowest Cost for Large Volume"},{"id":"ch9-s7","title":"9.6  KPI 看板——物流健康度","kr":"9.6  KPI Dashboard — Logistics Health Metrics"},{"id":"ch9-s8","title":"9.7  PANDAO 视角:物流是你的第三条产品线","kr":"9.7  PANDAO Perspective: Logistics Is Your Third Product Line"}]},{"id":"ch10","title":"第十章:波兰语客服体系——让差评变为好评的艺术","sections":[{"id":"ch10-s1","title":"本章导读","kr":""},{"id":"ch10-s2","title":"10.1  客服路线图:从被动到主动的三阶段","kr":"10.1  Customer Service Roadmap: Three Stages from Reactive to Proactive"},{"id":"ch10-s3","title":"10.2  波兰语客服模板库——50 种场景全覆盖","kr":"10.2  Polish Customer Service Template Library — 50 Scenarios Covered"},{"id":"ch10-s4","title":"10.3  Allegro 评分体系——你需要守护的 5 个数字","kr":"10.3  Allegro Rating System — The 5 Numbers You Must Protect"},{"id":"ch10-s5","title":"10.4  退货处理 SOP——14 天法定退货期","kr":"10.4  Return Processing SOP — 14-Day Legal Return Window"},{"id":"ch10-s6","title":"10.5  差评应对——把差评变成机会","kr":"10.5  Handling Negative Reviews — Turning Bad Reviews into Opportunities"},{"id":"ch10-s7","title":"10.6  主动索评 SOP——在正确时机问正确的问题","kr":"10.6  Review Solicitation SOP — Ask the Right Question at the Right Time"},{"id":"ch10-s8","title":"10.7  KPI 看板——客服健康度","kr":"10.7  KPI Dashboard — Customer Service Health Metrics"},{"id":"ch10-s9","title":"10.8  PANDAO 视角:客服是你最便宜的广告","kr":"10.8  PANDAO Perspective: Customer Service Is Your Cheapest Advertising"}]},{"id":"ch11","title":"第十一章:Allegro 广告系统 + 灰色测评生态实战","sections":[{"id":"ch11-s1","title":"本章导读","kr":""},{"id":"ch11-s2","title":"11.1  Allegro Ads 广告体系全景","kr":"11.1  Allegro Ads Overview"},{"id":"ch11-s3","title":"11.2  广告算法原理——Allegro Ads 排名机制","kr":"11.2  Allegro Ads Algorithm — Ranking Mechanism"},{"id":"ch11-s4","title":"11.3  广告投放 SOP——新品 90 天战役","kr":"11.3  Advertising SOP — 90-Day New Product Campaign"},{"id":"ch11-s5","title":"11.4  关键词策略——波兰语搜索词挖掘","kr":"11.4  Keyword Strategy — Polish Search Term Mining"},{"id":"ch11-s6","title":"11.5  广告 KPI——ROAS 和 TACOS 框架","kr":"11.5  Advertising KPI — ROAS and TACOS Framework"},{"id":"ch11-s7","title":"11.6  广告新手 5 大错误","kr":"11.6  Top 5 Advertising Mistakes"},{"id":"ch11-s8","title":"11.X  Allegro 灰色测评生态——关键词刷词/评价代刷实战","kr":"11.X  Allegro Gray-Market Review Ecosystem — Keyword Manipulation and Review Services"},{"id":"ch11-s9","title":"11.X.2  平台反检测机制——Allegro 怎么抓人","kr":"11.X.2  Platform Anti-Detection — How Allegro Catches Violators"},{"id":"ch11-s10","title":"11.X.3  PANDAO 5 铁律——如果你还是要做灰色","kr":"11.X.3  PANDAO's 5 Iron Rules — If You Still Choose to Do It"},{"id":"ch11-s11","title":"11.X.4  账号被限流后的救活 SOP","kr":"11.X.4  Account Recovery SOP After Being Restricted"}]},{"id":"ch12","title":"第十二章:Allegro 大促运营——Smart! Days 到圣诞季全攻略","sections":[{"id":"ch12-s1","title":"本章导读","kr":""},{"id":"ch12-s2","title":"12.1  波兰电商大促全年日历","kr":"12.1  Polish E-Commerce Promotion Calendar"},{"id":"ch12-s3","title":"12.2  Allegro Smart! Days——波兰最大购物节的备战 SOP","kr":"12.2  Allegro Smart! Days — Battle Preparation SOP"},{"id":"ch12-s4","title":"12.3  黑色星期五——波兰最强购物节的算法攻略","kr":"12.3  Black Friday — Algorithm Strategy for Poland's Strongest Shopping Festival"},{"id":"ch12-s5","title":"12.4  圣诞季运营——12 月的最长作战","kr":"12.4  Christmas Season Operations — The Longest Campaign of December"},{"id":"ch12-s6","title":"12.5  大促定价策略——折扣还是原价?","kr":"12.5  Promotional Pricing Strategy — Discount or Hold?"},{"id":"ch12-s7","title":"12.6  KPI 看板——大促健康度","kr":"12.6  KPI Dashboard — Promotion Health Metrics"},{"id":"ch12-s8","title":"12.7  PANDAO 视角:大促是一年中最重要的 30 天","kr":"12.7  PANDAO Perspective: Promotions Are the Most Important 30 Days of the Year"}]},{"id":"ch13","title":"第十三章:波兰语 SEO——让搜索引擎为你打工","sections":[{"id":"ch13-s1","title":"本章导读","kr":""},{"id":"ch13-s2","title":"13.1  SEO 路线图:从基础到高阶的三阶段","kr":"13.1  SEO Roadmap: Three Stages from Basic to Advanced"},{"id":"ch13-s3","title":"13.2  波兰语 SEO 特殊性——格变化的处理","kr":"13.2  Polish SEO Specifics — Handling Case Inflections"},{"id":"ch13-s4","title":"13.3  Allegro 站内 SEO 算法——影响自然排名的 8 个因素","kr":"13.3  Allegro Internal SEO Algorithm — 8 Factors Affecting Organic Ranking"},{"id":"ch13-s5","title":"13.4  Google 购物优化——从 Allegro 到 Google 搜索的流量链路","kr":"13.4  Google Shopping Optimization — Traffic Link from Allegro to Google Search"},{"id":"ch13-s6","title":"13.5  长尾词挖掘——波兰电商蓝海词库建立","kr":"13.5  Long-Tail Keyword Mining — Building Polish E-Commerce Blue Ocean Word Library"},{"id":"ch13-s7","title":"13.6  SEO 内容优化实战——如何写 1000 字的波兰语描述","kr":"13.6  SEO Content Optimization — How to Write 1000-Word Polish Description"},{"id":"ch13-s8","title":"13.7  KPI 看板——SEO 健康度","kr":"13.7  KPI Dashboard — SEO Health Metrics"},{"id":"ch13-s9","title":"13.8  PANDAO 视角:SEO 是时间的朋友","kr":"13.8  PANDAO Perspective: SEO Is a Friend of Time"}]},{"id":"ch14","title":"第十四章:Allegro 数据分析——用数据驱动波兰市场决策","sections":[{"id":"ch14-s1","title":"本章导读","kr":""},{"id":"ch14-s2","title":"14.1  数据分析路线图:从新手到数据驱动卖家","kr":"14.1  Analytics Roadmap: From Beginner to Data-Driven Seller"},{"id":"ch14-s3","title":"14.2  Allegro 算法与数据信号——平台如何用你的数据给你排名","kr":"14.2  Allegro Algorithm and Data Signals — How Platform Uses Your Data for Ranking"},{"id":"ch14-s4","title":"14.3  每日 / 每周 / 每月数据看板——看什么频率看什么","kr":"14.3  Daily / Weekly / Monthly Dashboards — What to Check at What Frequency"},{"id":"ch14-s5","title":"14.4  SKU 级别利润分析——找到真正赚钱的 SKU","kr":"14.4  SKU-Level Profit Analysis — Find the SKUs That Actually Make Money"},{"id":"ch14-s6","title":"14.5  竞品数据监控——每周情报收集 SOP","kr":"14.5  Competitor Data Monitoring — Weekly Intelligence Collection SOP"},{"id":"ch14-s7","title":"14.6  外部数据工具——突破 Allegro 后台限制","kr":"14.6  External Data Tools — Break Through One Place Limitations"},{"id":"ch14-s8","title":"14.7  KPI 看板——数据健康度","kr":"14.7  KPI Dashboard — Data Analytics Health"},{"id":"ch14-s9","title":"14.8  PANDAO 视角:数据分析是你的第三只眼","kr":"14.8  PANDAO Perspective: Data Analytics Is Your Third Eye"}]},{"id":"ch15","title":"第十五章:Allegro 选品方法论——找到波兰市场的真正机会","sections":[{"id":"ch15-s1","title":"本章导读","kr":""},{"id":"ch15-s2","title":"15.1  选品路线图:不同阶段的选品策略","kr":"15.1  Product Selection Roadmap: Strategies by Stage"},{"id":"ch15-s3","title":"15.2  波兰市场特色品类——PANDAO 的高机会赛道","kr":"15.2  Polish Market Niche Categories — PANDAO's High-Opportunity Tracks"},{"id":"ch15-s4","title":"15.3  选品工具——波兰专用数据来源","kr":"15.3  Product Selection Tools — Polish-Specific Data Sources"},{"id":"ch15-s5","title":"15.4  选品算法原理——Allegro 用什么决定什么品类有流量","kr":"15.4  Product Selection Algorithm — What Allegro Uses to Determine Category Traffic"},{"id":"ch15-s6","title":"15.5  选品 SOP——一个好 SKU 的完整评估流程","kr":"15.5  Product Selection SOP — Complete Evaluation Process for One Good SKU"},{"id":"ch15-s7","title":"15.6  淘汰选品——什么时候应该放弃一个 SKU","kr":"15.6  When to Kill a SKU — Product Elimination Criteria"},{"id":"ch15-s8","title":"15.7  KPI 看板——选品健康度","kr":"15.7  KPI Dashboard — Product Selection Health"},{"id":"ch15-s9","title":"15.8  PANDAO 视角:波兰市场的黄金赛道在这里","kr":"15.8  PANDAO Perspective: The Golden Tracks in Polish Market Are Here"}]},{"id":"ch16","title":"第十六章:跨欧盟税务体系——VAT-OSS 一站式申报","sections":[{"id":"ch16-s1","title":"本章导读","kr":""},{"id":"ch16-s2","title":"16.1  税务路线图:PLN 0 → 150K+ 的合规升级","kr":"16.1  Tax Roadmap: Compliance Upgrades PLN 0 → 150K+"},{"id":"ch16-s3","title":"16.2  VAT-OSS 制度——欧盟一站式申报","kr":"16.2  VAT-OSS System — EU One-Stop Shop"},{"id":"ch16-s4","title":"16.3  VAT-OSS 申报 SOP——季度申报完整流程","kr":"16.3  VAT-OSS Filing SOP — Quarterly Filing Complete Process"},{"id":"ch16-s5","title":"16.4  跨欧盟物流与税务的联动——从波兰仓跨境发货","kr":"16.4  EU-Wide Logistics and Tax Interaction — Cross-Border from Polish Warehouse"},{"id":"ch16-s6","title":"16.5  关税与进口税——中国商品进入波兰的税务成本","kr":"16.5  Customs Duties and Import Tax — Tax Costs for Chinese Products Entering Poland"},{"id":"ch16-s7","title":"16.6  KPI 看板——税务合规健康度","kr":"16.6  KPI Dashboard — Tax Compliance Health"},{"id":"ch16-s8","title":"16.7  PANDAO 视角:税务合规是护城河,不是负担","kr":"16.7  PANDAO Perspective: Tax Compliance Is a Moat, Not a Burden"}]},{"id":"ch17","title":"第十七章:波兰/欧盟合规体系——CE 认证到 GDPR 全覆盖","sections":[{"id":"ch17-s1","title":"本章导读","kr":""},{"id":"ch17-s2","title":"17.1  合规路线图:从最低合规到最优合规","kr":"17.1  Compliance Roadmap: From Minimum to Optimal Compliance"},{"id":"ch17-s3","title":"17.2  CE 认证——欧盟市场准入的基础证件","kr":"17.2  CE Certification — The Basic Entry Permit for EU Market"},{"id":"ch17-s4","title":"17.3  WEEE 注册——废弃电子产品责任","kr":"17.3  WEEE Registration — Waste Electrical Equipment Responsibility"},{"id":"ch17-s5","title":"17.4  波兰消费者法——14 天退货权和保修义务","kr":"17.4  Polish Consumer Law — 14-Day Return Right and Warranty Obligation"},{"id":"ch17-s6","title":"17.5  GDPR——个人数据保护(中国卖家必须知道)","kr":"17.5  GDPR — Personal Data Protection (Chinese Sellers Must Know)"},{"id":"ch17-s7","title":"17.6  KPI 看板——合规健康度","kr":"17.6  KPI Dashboard — Compliance Health"},{"id":"ch17-s8","title":"17.7  PANDAO 视角:合规投资是最好的保险","kr":"17.7  PANDAO Perspective: Compliance Investment Is the Best Insurance"}]},{"id":"ch18","title":"第十八章:Allegro 风险管理——让你的波兰生意活过 3 年","sections":[{"id":"ch18-s1","title":"本章导读","kr":""},{"id":"ch18-s2","title":"18.1  风险管理路线图:不同规模的风险优先级","kr":"18.1  Risk Management Roadmap: Risk Priorities by Scale"},{"id":"ch18-s3","title":"18.2  账号安全——Allegro 封号的 10 个常见原因","kr":"18.2  Account Security — 10 Common Reasons for Allegro Account Suspension"},{"id":"ch18-s4","title":"18.3  汇率风险对冲——PLN 波动防范 SOP","kr":"18.3  Exchange Rate Risk Hedging — PLN Volatility Prevention SOP"},{"id":"ch18-s5","title":"18.4  库存风险——积压与断货的双向陷阱","kr":"18.4  Inventory Risk — The Double Trap of Overstock and Stockout"},{"id":"ch18-s6","title":"18.5  竞争风险——恶意竞争的识别和应对","kr":"18.5  Competition Risk — Identifying and Handling Malicious Competition"},{"id":"ch18-s7","title":"18.6  KPI 看板——风险健康度","kr":"18.6  KPI Dashboard — Risk Management Health"},{"id":"ch18-s8","title":"18.7  PANDAO 视角:风险管理是做生意的第一课","kr":"18.7  PANDAO Perspective: Risk Management Is the First Lesson of Business"}]},{"id":"ch19","title":"第十九章:Allegro 高阶运营——月销 PLN 30K+ 之后的进阶路","sections":[{"id":"ch19-s1","title":"本章导读","kr":""},{"id":"ch19-s2","title":"19.1  高阶运营路线图:PLN 30K → 150K+ 的关键跃迁","kr":"19.1  Advanced Roadmap: Key Leaps from PLN 30K to 150K+"},{"id":"ch19-s3","title":"19.2  Allegro 品牌店(Allegro Brand Zone)——建立品牌护城河","kr":"19.2  Allegro Brand Zone — Building Brand Moat"},{"id":"ch19-s4","title":"19.3  Allegro API 对接——从手动操作到自动化","kr":"19.3  Allegro API Integration — From Manual Operations to Automation"},{"id":"ch19-s5","title":"19.4  欧盟多国扩张——从波兰出发的欧盟战略","kr":"19.4  EU Multi-Country Expansion — EU Strategy Starting from Poland"},{"id":"ch19-s6","title":"19.5  本地化团队建设——从个人到团队","kr":"19.5  Local Team Building — From Individual to Team"},{"id":"ch19-s7","title":"19.6  KPI 看板——高阶运营健康度","kr":"19.6  KPI Dashboard — Advanced Operations Health"},{"id":"ch19-s8","title":"19.7  PANDAO 视角:高阶运营是从老板到CEO的转型","kr":"19.7  PANDAO Perspective: Advanced Operations Is the Transition from Boss to CEO"}]},{"id":"ch20","title":"第二十章:2025-2026 Allegro 重大更新——你必须知道的新规则","sections":[{"id":"ch20-s1","title":"本章导读","kr":""},{"id":"ch20-s2","title":"20.1  2025 年 Q1-Q2 重大更新","kr":"20.1  2025 Q1-Q2 Major Updates"},{"id":"ch20-s3","title":"20.2  2025 年 Q3-Q4 更新预期","kr":"20.2  2025 Q3-Q4 Expected Updates"},{"id":"ch20-s4","title":"20.3  欧盟数字服务法(DSA)对 Allegro 卖家的影响","kr":"20.3  EU Digital Services Act Impact on Allegro Sellers"},{"id":"ch20-s5","title":"20.4  中欧铁路新线路——2025 年新增班列","kr":"20.4  China-Europe Railway New Routes — New Services in 2025"},{"id":"ch20-s6","title":"20.5  2026 年 Allegro 战略方向预判","kr":"20.5  2026 Allegro Strategic Direction Forecast"},{"id":"ch20-s7","title":"20.6  KPI 看板——更新跟踪健康度","kr":"20.6  KPI Dashboard — Updates Tracking Health"},{"id":"ch20-s8","title":"20.7  PANDAO 视角:在变化中保持定力","kr":"20.7  PANDAO Perspective: Maintain Stability Amid Changes"}]},{"id":"ch21","title":"第二十一章:PANDAO 的 20 条肺腑之言","sections":[{"id":"ch21-s1","title":"本章导读","kr":""},{"id":"ch21-s2","title":"21.1  关于入场","kr":"21.1  About Entering the Market"},{"id":"ch21-s3","title":"21.2  关于运营","kr":"21.2  About Operations"},{"id":"ch21-s4","title":"21.3  关于商品与定价","kr":"21.3  About Products and Pricing"},{"id":"ch21-s5","title":"21.4  关于心态与长期","kr":"21.4  About Mindset and Long-Term Perspective"},{"id":"ch21-s6","title":"21.5  给你的最后一句话","kr":"21.5  The Last Word for You"}]},{"id":"ch22","title":"附录:Allegro 波兰运营速查表","sections":[{"id":"ch22-s1","title":"本章导读","kr":""},{"id":"ch22-s2","title":"A.1  Allegro 类目佣金速查(2025 年最新)","kr":"A.1  Allegro Category Commission Quick Reference 2025"},{"id":"ch22-s3","title":"A.2  中-波物流时效速查","kr":"A.2  China-Poland Logistics Time Reference"},{"id":"ch22-s4","title":"A.3  波兰 VAT 申报日历","kr":"A.3  Polish VAT Filing Calendar"},{"id":"ch22-s5","title":"A.4  Allegro One Box 费率速查(2025 年)","kr":"A.4  Allegro One Box Fee Quick Reference 2025"},{"id":"ch22-s6","title":"A.5  高频波兰语电商词汇速查","kr":"A.5  High-Frequency Polish E-Commerce Vocabulary"},{"id":"ch22-s7","title":"A.6  常用工具网址速查","kr":"A.6  Useful Tools URL Quick Reference"},{"id":"ch22-s8","title":"A.7  手册章节 SOP 索引","kr":"A.7  Manual Chapter SOP Index"},{"id":"ch22-s9","title":"A.8  PANDAO 联系方式 & 学员群","kr":"A.8  PANDAO Contact and Student Community"}]}]

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