[{"title":"第一章:AliExpress K-Venue 平台全景与卖家路线图","sections":[{"id":"ch1-s1","title":"1.1 读者路线图:3 阶段带你从 ₩0 到月销 ₩20M","kr":"1.1 Seller Roadmap: 3 Stages to ₩20M/Month"},{"id":"ch1-s2","title":"1.2 K-Venue 大盘速读:3 分钟读懂你要进入的战场","kr":"1.2 Market Snapshot: 3 Minutes to Understand the Field"},{"id":"ch1-s3","title":"1.3 你必须理解的 3 个算法","kr":"1.3 The 3 Algorithms You Must Understand"},{"id":"ch1-s4","title":"1.4 第一周:阿里妈妈账号注册 SOP","kr":"1.4 Week 1: Alibaba Seller Account Registration SOP"},{"id":"ch1-s5","title":"1.5 第一个月:从 ₩0 到首单 SOP","kr":"1.5 Month 1: Zero to First Order SOP"},{"id":"ch1-s6","title":"1.6 选品 4 淘汰标准:这 4 类产品不要碰","kr":"1.6 4 Product Elimination Criteria"},{"id":"ch1-s7","title":"1.7 新手 10 大致命错误","kr":"1.7 Top 10 Fatal Mistakes for New Sellers"},{"id":"ch1-s8","title":"1.8 K-Venue 5 大差异化与你的应对策略","kr":"1.8 K-Venue's 5 Differentiators & How You Respond"},{"id":"ch1-s9","title":"1.9 冷启动 3 月路线图","kr":"1.9 Cold Start 3-Month Roadmap"},{"id":"ch1-s10","title":"1.10 本书使用手册:卡在哪里读哪章","kr":"1.10 How to Use This Book"},{"id":"ch1-s11","title":"1.11 2026 年 K-Venue 正在发生的 4 件大事","kr":"1.11 4 Major Events in K-Venue for 2026"},{"id":"ch1-s12","title":"1.12 本章 10 个行动点","kr":"1.12 Chapter Action Checklist — 10 Items"}]},{"title":"第二章:AE Seller Center 后台完整手册","sections":[{"id":"ch2-s1","title":"2.1 Seller Center 登录与账户体系","kr":"3.1 Login and Account System"},{"id":"ch2-s2","title":"2.2 后台首页 Dashboard 解剖","kr":"3.2 Dashboard Anatomy"},{"id":"ch2-s3","title":"2.3 Products 商品模块全菜单","kr":"3.3 Products Module Full Menu"},{"id":"ch2-s4","title":"2.4 Orders 订单模块详解","kr":"3.4 Orders Module Detail"},{"id":"ch2-s5","title":"2.5 Logistics 物流模块","kr":"3.5 Logistics Module"},{"id":"ch2-s6","title":"2.6 Marketing 营销模块(重点)","kr":"3.6 Marketing Module"},{"id":"ch2-s7","title":"2.7 Finance 财务模块","kr":"3.7 Finance Module"},{"id":"ch2-s8","title":"2.8 Analytics 数据模块","kr":"3.8 Analytics Module"},{"id":"ch2-s9","title":"2.9 Settings 设置模块","kr":"3.9 Settings Module"},{"id":"ch2-s10","title":"2.10 Seller Center 日常工作清单","kr":"3.10 Daily / Weekly Checklist"},{"id":"ch2-s11","title":"2.11 后台常见错误与解决方案","kr":"3.11 Common Errors and Fixes"},{"id":"ch2-s12","title":"2.12 本章速查","kr":"3.12 Chapter Recap"}]},{"title":"第三章:中国卖家入驻 AE Korea 3 条路径全解","sections":[{"id":"ch3-s1","title":"3.1 3 条路径核心对比(先记住这张表)","kr":"4.1 3 Paths Core Comparison"},{"id":"ch3-s2","title":"3.2 路径一:全托管 (Full Managed) 详解","kr":"4.2 Path 1: Full Managed Detail"},{"id":"ch3-s3","title":"3.3 路径二:半托管 (Semi Managed) 详解","kr":"4.3 Path 2: Semi Managed Detail"},{"id":"ch3-s4","title":"3.4 路径三:POP 自运营 详解","kr":"4.4 Path 3: POP Self-Managed"},{"id":"ch3-s5","title":"3.5 3 路径决策流程图","kr":"4.5 3-Path Decision Flow"},{"id":"ch3-s6","title":"3.6 中国营业执照选择与准备","kr":"4.6 Chinese Business License Preparation"},{"id":"ch3-s7","title":"3.7 类目准入门槛全表","kr":"4.7 Category Entry Requirements"},{"id":"ch3-s8","title":"3.8 首批 SKU 准备指南","kr":"4.8 Initial SKU Preparation Guide"},{"id":"ch3-s9","title":"3.9 从 0 到开卖 30 天时间线","kr":"4.9 0-to-Selling 30-Day Timeline"},{"id":"ch3-s10","title":"3.10 真实入驻案例复盘","kr":"4.10 Real Onboarding Cases"},{"id":"ch3-s11","title":"3.11 模式升级路径(从全托到 POP)","kr":"4.11 Model Upgrade Path"},{"id":"ch3-s12","title":"3.12 入驻后 90 天冷启动目标","kr":"4.12 Post-Onboarding 90-Day Goals"},{"id":"ch3-s13","title":"3.13 本章速查","kr":"4.13 Chapter Recap"}]},{"title":"第四章:商品上架 & Listing 韩语本地化","sections":[{"id":"ch4-s1","title":"4.0 3 阶段 Listing 优化路径","kr":"5.0 3-Stage Listing Optimization Path"},{"id":"ch4-s2","title":"4.1 Listing 的 5 个关键组成","kr":"5.1 5 Key Parts of a Listing"},{"id":"ch4-s3","title":"4.2 标题公式与韩语 SEO","kr":"5.2 Title Formula & Korean SEO"},{"id":"ch4-s4","title":"4.3 主图拍摄 / 制作规范","kr":"5.3 Main Image Standards"},{"id":"ch4-s5","title":"4.4 详情页设计 10 屏结构","kr":"5.4 Detail Page 10-Screen Structure"},{"id":"ch4-s6","title":"4.5 Papago 翻译 + ChatGPT 优化实战","kr":"5.5 Papago + ChatGPT Translation Workflow"},{"id":"ch4-s7","title":"4.6 属性填写与类目对齐","kr":"5.6 Attribute Fill and Category Matching"},{"id":"ch4-s8","title":"4.7 Listing 上架 10 步 SOP","kr":"5.7 Listing 10-Step SOP"},{"id":"ch4-s9","title":"4.8 审核常见驳回原因","kr":"5.8 Common Review Rejections"},{"id":"ch4-s10","title":"4.9 SKU 变体设置技巧","kr":"5.9 SKU Variant Best Practices"},{"id":"ch4-s11","title":"4.10 视频与主图 A/B 测试","kr":"5.10 Video & Main Image A/B Test"},{"id":"ch4-s12","title":"4.11 Listing 长期维护节奏","kr":"5.11 Listing Long-term Maintenance"},{"id":"ch4-s13","title":"4.11-A Listing 搜索算法因子权重","kr":"5.11-A Listing Search Algorithm Weight Table"},{"id":"ch4-s14","title":"4.11-B 抄作业:Listing 本地化 3 段翻译流(照抄执行)","kr":"5.11-B Copy-Paste: 3-Stage Localization Workflow"},{"id":"ch4-s15","title":"4.12 本章速查","kr":"5.12 Chapter Recap"}]},{"title":"第五章:定价策略 & 韩元汇率对冲","sections":[{"id":"ch5-s1","title":"5.0 3 阶段定价路径:从冷启动到月销 ₩40M+","kr":"6.0 3-Stage Pricing Path"},{"id":"ch5-s2","title":"5.1 韩元汇率基本面 (2026/4)","kr":"6.1 KRW FX Fundamentals"},{"id":"ch5-s3","title":"5.2 定价公式(适用全类目)","kr":"6.2 Universal Pricing Formula"},{"id":"ch5-s4","title":"5.3 按品类定价基准","kr":"6.3 Category-Specific Pricing Benchmark"},{"id":"ch5-s5","title":"5.4 ₩150,000 小额免税红利","kr":"6.4 ₩150,000 Duty-Free Threshold"},{"id":"ch5-s6","title":"5.5 心理定价与韩国消费者偏好","kr":"6.5 Psychological Pricing"},{"id":"ch5-s7","title":"5.6 运费策略与包邮门槛","kr":"6.6 Shipping Fees & Free-Ship Threshold"},{"id":"ch5-s8","title":"5.7 WorldFirst / 阿里内部结汇","kr":"6.7 WorldFirst / Alibaba Internal Settlement"},{"id":"ch5-s9","title":"5.8 汇率对冲策略","kr":"6.8 FX Hedging Strategies"},{"id":"ch5-s10","title":"5.9 促销与降价节奏","kr":"6.9 Discount Rhythm"},{"id":"ch5-s11","title":"5.9-A 定价相关算法因子","kr":"6.9-A Pricing Algorithm Factors"},{"id":"ch5-s12","title":"5.9-B 抄作业:定价 & 运费设置照抄表","kr":"6.9-B Copy-Paste: Pricing & Shipping Setup"},{"id":"ch5-s13","title":"5.10 本章速查","kr":"6.10 Chapter Recap"}]},{"title":"第六章:全托管模式实战全流程","sections":[{"id":"ch6-s1","title":"6.1 全托管核心逻辑再拆解","kr":"7.1 Full Managed Core Logic"},{"id":"ch6-s2","title":"6.2 全托管选品 5 大原则","kr":"7.2 Full Managed Selection Principles"},{"id":"ch6-s3","title":"6.3 商品提报流程","kr":"7.3 Product Submission Flow"},{"id":"ch6-s4","title":"6.4 国内集运详解","kr":"7.4 Domestic Consolidation"},{"id":"ch6-s5","title":"6.5 全托管抽成细节拆解","kr":"7.5 Full Managed Commission Breakdown"},{"id":"ch6-s6","title":"6.6 首波上架 90 天典型进度","kr":"7.6 First 90 Days Ramp-Up"},{"id":"ch6-s7","title":"6.7 全托管结算与资金流","kr":"7.7 Settlement and Cash Flow"},{"id":"ch6-s8","title":"6.8 真实案例 A:深圳家居卖家","kr":"7.8 Case A: Shenzhen Home Goods Seller"},{"id":"ch6-s9","title":"6.9 真实案例 B:义乌铺货卖家","kr":"7.9 Case B: Yiwu Reseller"},{"id":"ch6-s10","title":"6.10 全托管常见 10 大坑","kr":"7.10 Top 10 Pitfalls"},{"id":"ch6-s11","title":"6.11 全托管转半托管的判断","kr":"7.11 When to Graduate to Semi-Managed"},{"id":"ch6-s12","title":"6.12 全托管模式的长期角色","kr":"7.12 Long-Term Role of Full Managed"},{"id":"ch6-s13","title":"6.13 本章速查","kr":"7.13 Chapter Recap"}]},{"title":"第七章:菜鸟韩国平泽保税仓完整手册","sections":[{"id":"ch7-s1","title":"7.1 菜鸟韩国仓网络全景","kr":"9.1 Cainiao Korea Warehouse Network"},{"id":"ch7-s2","title":"7.2 入仓资格与前置准备","kr":"9.2 Inbound Eligibility & Prep"},{"id":"ch7-s3","title":"7.3 入仓 SOP 12 步完整流程","kr":"9.3 12-Step Inbound SOP"},{"id":"ch7-s4","title":"7.4 打标规范(最易出错)","kr":"9.4 Labeling Standards (Most Error-Prone)"},{"id":"ch7-s5","title":"7.5 仓储费详细表","kr":"9.5 Warehouse Storage Fees"},{"id":"ch7-s6","title":"7.6 出库发货时效拆解","kr":"9.6 Outbound Fulfillment Time"},{"id":"ch7-s7","title":"7.7 退货回仓处理","kr":"9.7 Returns Handling"},{"id":"ch7-s8","title":"7.8 菜鸟 OMS 系统核心功能","kr":"9.8 Cainiao OMS Key Features"},{"id":"ch7-s9","title":"7.9 菜鸟仓异常处理清单","kr":"9.9 Cainiao Exception Handling"},{"id":"ch7-s10","title":"7.10 本章速查","kr":"9.10 Chapter Recap"}]},{"title":"第八章:Choice 频道专属玩法","sections":[{"id":"ch8-s1","title":"8.1 Choice 频道本质与流量优势","kr":"10.1 Choice Essence & Traffic Advantage"},{"id":"ch8-s2","title":"8.2 Choice 入选 7 个硬条件","kr":"10.2 7 Hard Requirements for Choice"},{"id":"ch8-s3","title":"8.3 申请 Choice 完整流程","kr":"10.3 Choice Application Flow"},{"id":"ch8-s4","title":"8.4 Choice Day 每月 3 次大促","kr":"10.4 Choice Day Monthly Events"},{"id":"ch8-s5","title":"8.5 Choice 维稳:防被移出","kr":"10.5 Staying in Choice"},{"id":"ch8-s6","title":"8.6 Choice 利润平衡策略","kr":"10.6 Choice Profit Balance"},{"id":"ch8-s7","title":"8.7 Choice 品价格带建议","kr":"10.7 Choice Price Band"},{"id":"ch8-s8","title":"8.8 Choice 与 Super Deals / 11.11 区别","kr":"10.8 Choice vs Super Deals vs 11.11"},{"id":"ch8-s9","title":"8.9 Choice 真实卖家数据案例","kr":"10.9 Choice Real Seller Data"},{"id":"ch8-s10","title":"8.10 Choice 长期战略建议","kr":"10.10 Long-Term Choice Strategy"},{"id":"ch8-s11","title":"8.11 本章速查","kr":"10.11 Chapter Recap"}]},{"title":"第九章:订单 & 客服(含韩语话术库)","sections":[{"id":"ch9-s1","title":"9.0 3 阶段客服建设路径","kr":"11.0 3-Stage CS Development Path"},{"id":"ch9-s2","title":"9.1 订单处理 48 小时铁律","kr":"11.1 48-Hour Shipping Rule"},{"id":"ch9-s3","title":"9.2 AE 自动客服与人工介入","kr":"11.2 AE Auto CS vs Manual"},{"id":"ch9-s4","title":"9.3 韩语客服话术库 50+ 条","kr":"11.3 Korean CS Script Library 50+"},{"id":"ch9-s5","title":"9.4 差评与纠纷处理","kr":"11.4 Handling Negative Reviews"},{"id":"ch9-s6","title":"9.5 评价管理与 DSR 维稳","kr":"11.5 Review Management & DSR"},{"id":"ch9-s7","title":"9.6 取消订单与拒绝发货","kr":"11.6 Order Cancellation"},{"id":"ch9-s8","title":"9.7 客服响应 SLA 与多时区","kr":"11.7 CS Response SLA"},{"id":"ch9-s9","title":"9.8 韩语客服工具推荐","kr":"11.8 Korean CS Tools"},{"id":"ch9-s10","title":"9.9 真实客服案例","kr":"11.9 Real CS Cases"},{"id":"ch9-s11","title":"9.8-B 客服体系搭建 SOP(第 1 天 / 第 1 周 / 第 1 月)","kr":"11.8-B CS Setup SOP: Day 1 / Week 1 / Month 1"},{"id":"ch9-s12","title":"9.9-A DSR 算法因子与客服操作映射","kr":"11.9-A DSR Algorithm Factors & CS Actions"},{"id":"ch9-s13","title":"9.9-B 抄作业:10 条高频韩语话术(直接复制发送)","kr":"11.9-B Copy-Paste: 10 Must-Have Korean CS Scripts"},{"id":"ch9-s14","title":"9.10 本章速查","kr":"11.10 Chapter Recap"}]},{"title":"第十章:AE Ads 广告系统全指南","sections":[{"id":"ch10-s1","title":"10.1 AE Ads 4 大类型全览","kr":"12.1 4 Ad Types Overview"},{"id":"ch10-s2","title":"10.2 韩国 CPC 基准数据 2026","kr":"12.2 Korea CPC Benchmark 2026"},{"id":"ch10-s3","title":"10.3 广告预算公式","kr":"12.3 Ad Budget Formula"},{"id":"ch10-s4","title":"10.4 Smart Campaign 实战","kr":"12.4 Smart Campaign Playbook"},{"id":"ch10-s5","title":"10.5 Search Ads 关键词策略","kr":"12.5 Search Ads Keywords"},{"id":"ch10-s6","title":"10.6 Affiliate 联盟营销","kr":"12.6 Affiliate Marketing"},{"id":"ch10-s7","title":"10.7 Brand Zone 品牌专区","kr":"12.7 Brand Zone"},{"id":"ch10-s8","title":"10.8 广告数据分析","kr":"12.8 Ad Data Analysis"},{"id":"ch10-s9","title":"10.9 广告优化 5 大操作","kr":"12.9 5 Ad Optimization Moves"},{"id":"ch10-s10","title":"10.10 真实投放案例","kr":"12.10 Real Ad Cases"},{"id":"ch10-s11","title":"10.11 广告禁忌清单","kr":"12.11 Ad Don'ts"},{"id":"ch10-s12","title":"10.12 本章速查","kr":"12.12 Chapter Recap"}]},{"title":"第十一章:年度大促作战手册","sections":[{"id":"ch11-s1","title":"11.0 3 阶段大促参与路径","kr":"13.0 3-Stage Promotion Participation Path"},{"id":"ch11-s2","title":"11.1 年度大促全景日历","kr":"13.1 Annual Promotion Calendar"},{"id":"ch11-s3","title":"11.2 3.28 AE 生日庆(最大促)","kr":"13.2 3.28 AE Birthday Sale"},{"id":"ch11-s4","title":"11.3 11.11 双 11 作战","kr":"13.3 11.11 Single's Day Battle"},{"id":"ch11-s5","title":"11.4 Choice Day 每月战术","kr":"13.4 Choice Day Monthly Tactics"},{"id":"ch11-s6","title":"11.5 蓝色星期五 (Black Friday KR)","kr":"13.5 Blue Friday KR"},{"id":"ch11-s7","title":"11.6 大促备货公式","kr":"13.6 Pre-Promo Inventory Formula"},{"id":"ch11-s8","title":"11.7 大促广告加码","kr":"13.7 Promo Ad Boost"},{"id":"ch11-s9","title":"11.8 大促 Listing 优化","kr":"13.8 Promo Listing Optimization"},{"id":"ch11-s10","title":"11.9 真实大促案例 A + B","kr":"13.9 Real Promo Cases"},{"id":"ch11-s11","title":"11.10 大促后复盘 10 指标","kr":"13.10 Post-Promo Review"},{"id":"ch11-s12","title":"11.10-A 大促排名算法:Choice Day 加权因子","kr":"13.10-A Choice Day Ranking Boost Factors"},{"id":"ch11-s13","title":"11.10-B 抄作业:大促 45 天倒计时 SOP(照此执行)","kr":"13.10-B Copy-Paste: 45-Day Pre-Promo SOP"},{"id":"ch11-s14","title":"11.11 本章速查","kr":"13.11 Chapter Recap"}]},{"title":"第十二章:数据分析 & 决策优化","sections":[{"id":"ch12-s1","title":"12.1 店铺核心 KPI 15+ 指标","kr":"14.1 Store KPI 15+ Metrics"},{"id":"ch12-s2","title":"12.2 Seller Center 数据位置索引","kr":"14.2 Data Location Index"},{"id":"ch12-s3","title":"12.3 转化漏斗分析","kr":"14.3 Conversion Funnel Analysis"},{"id":"ch12-s4","title":"12.4 竞品分析方法","kr":"14.4 Competitor Analysis"},{"id":"ch12-s5","title":"12.5 客户画像与 LTV","kr":"14.5 Customer Profile & LTV"},{"id":"ch12-s6","title":"12.6 自建 Google Sheets 数据看板","kr":"14.6 Google Sheets Dashboard"},{"id":"ch12-s7","title":"12.7 数据异常应对","kr":"14.7 Anomaly Response"},{"id":"ch12-s8","title":"12.8 数据驱动的选品优化","kr":"14.8 Data-Driven Selection"},{"id":"ch12-s9","title":"12.9 真实数据驱动案例","kr":"14.9 Real Data-Driven Cases"},{"id":"ch12-s10","title":"12.10 本章速查","kr":"14.10 Chapter Recap"}]},{"title":"第十三章:韩国消费者选品方法论","sections":[{"id":"ch13-s1","title":"13.0 3 阶段选品路径:从测款到爆品矩阵","kr":"15.0 3-Stage Selection Path"},{"id":"ch13-s2","title":"13.1 韩国消费者 7 大偏好","kr":"15.1 7 Korean Consumer Preferences"},{"id":"ch13-s3","title":"13.2 10 大品类评级 2026","kr":"15.2 Top 10 Categories 2026 Rating"},{"id":"ch13-s4","title":"13.3 爆品图谱 2026","kr":"15.3 Hot Products Map 2026"},{"id":"ch13-s5","title":"13.4 韩国文化禁忌清单","kr":"15.4 Korean Cultural Taboos"},{"id":"ch13-s6","title":"13.5 韩国季节选品","kr":"15.5 Seasonal Selection"},{"id":"ch13-s7","title":"13.6 爆品诞生的 5 大信号","kr":"15.6 5 Signals for Hot Products"},{"id":"ch13-s8","title":"13.7 选品工具清单","kr":"15.7 Selection Tools"},{"id":"ch13-s9","title":"13.8 选品避坑清单","kr":"15.8 Selection Pitfalls"},{"id":"ch13-s10","title":"13.9 选品评估 10 分法","kr":"15.9 10-Point Scoring"},{"id":"ch13-s11","title":"13.10 爆品开发 5 步流程 SOP","kr":"15.10 Hot Product Development SOP"},{"id":"ch13-s12","title":"13.11 真实选品案例","kr":"15.11 Real Selection Cases"},{"id":"ch13-s13","title":"13.11-A 选品相关算法因子权重","kr":"15.11-A Selection Algorithm Factors"},{"id":"ch13-s14","title":"13.11-B 抄作业:选品 10 分制评分表(照此打分)","kr":"15.11-B Copy-Paste: 10-Point Scoring Sheet"},{"id":"ch13-s15","title":"13.12 选品团队分工","kr":"15.12 Team Division"},{"id":"ch13-s16","title":"13.13 本章速查","kr":"15.13 Chapter Recap"}]},{"title":"第十四章:中国卖家入驻 AE Korea 全攻略","sections":[{"id":"ch14-s1","title":"14.1 中国卖家 AE Korea 6 大优势","kr":"16.1 6 Advantages for Chinese Sellers"},{"id":"ch14-s2","title":"14.2 3 路径再总结 (终版决策)","kr":"16.2 Final Path Decision"},{"id":"ch14-s3","title":"14.3 供应链搭建 4 步法","kr":"16.3 Supply Chain 4-Step Build"},{"id":"ch14-s4","title":"14.4 库存周转与资金规划","kr":"16.4 Inventory Turnover & Cash Flow"},{"id":"ch14-s5","title":"14.5 税务与合规指南","kr":"16.5 Tax & Compliance Guide"},{"id":"ch14-s6","title":"14.6 国内物流 3 种选择","kr":"16.6 China-side Logistics Options"},{"id":"ch14-s7","title":"14.7 10 大避坑清单 (最重要)","kr":"16.7 Top 10 Pitfalls"},{"id":"ch14-s8","title":"14.8 真实完整案例 A: 成功型","kr":"16.8 Complete Case A: Success"},{"id":"ch14-s9","title":"14.9 真实完整案例 B: 失败教训型","kr":"16.9 Complete Case B: Failed Lessons"},{"id":"ch14-s10","title":"14.10 建议的 12 周冷启动 Roadmap","kr":"16.10 12-Week Cold Start Roadmap"},{"id":"ch14-s11","title":"14.11 中国卖家常见问题 FAQ","kr":"16.11 Top FAQs"},{"id":"ch14-s12","title":"14.12 团队扩张时机","kr":"16.12 Team Scaling"},{"id":"ch14-s13","title":"14.13 多平台扩张时机","kr":"16.13 Multi-Platform Expansion"},{"id":"ch14-s14","title":"14.14 本章速查 & 总结","kr":"16.14 Chapter Recap"}]},{"title":"第十五章:韩国合规 & KC 认证全指南","sections":[{"id":"ch15-s1","title":"15.1 韩国 5 大认证体系","kr":"17.1 5 Korean Cert Systems"},{"id":"ch15-s2","title":"15.2 强制 KC 认证品类清单","kr":"17.2 Mandatory KC List"},{"id":"ch15-s3","title":"15.3 KC 认证申请流程","kr":"17.3 KC Application Flow"},{"id":"ch15-s4","title":"15.4 KC 认证成本","kr":"17.4 KC Cost Table"},{"id":"ch15-s5","title":"15.5 MFDS 化妆品备案","kr":"17.5 MFDS Cosmetic Registration"},{"id":"ch15-s6","title":"15.6 食品 MFDS 进口备案","kr":"17.6 Food MFDS Import"},{"id":"ch15-s7","title":"15.7 标签与包装合规","kr":"17.7 Labeling Compliance"},{"id":"ch15-s8","title":"15.8 违规后果与罚款","kr":"17.8 Violation Consequences"},{"id":"ch15-s9","title":"15.9 2026 认证新规更新","kr":"17.9 2026 New Regulations"},{"id":"ch15-s10","title":"15.10 认证策略:先跑后补 vs 提前认证","kr":"17.10 Cert Strategy"},{"id":"ch15-s11","title":"15.11 本章速查","kr":"17.11 Chapter Recap"}]},{"title":"第十六章:风险管理全指南","sections":[{"id":"ch16-s1","title":"16.0 3 阶段风险管理路径:从生存到壁垒","kr":"18.0 3-Stage Risk Management Path"},{"id":"ch16-s2","title":"16.1 AE Korea 6 大风险类别","kr":"18.1 6 Risk Categories"},{"id":"ch16-s3","title":"16.2 退货风险管理","kr":"18.2 Return Risk Management"},{"id":"ch16-s4","title":"16.3 封店风险与预防","kr":"18.3 Store Ban Risks"},{"id":"ch16-s5","title":"16.4 汇率风险对冲","kr":"18.4 FX Risk Hedging"},{"id":"ch16-s6","title":"16.5 投诉纠纷应对","kr":"18.5 Complaint Handling"},{"id":"ch16-s7","title":"16.6 物流风险","kr":"18.6 Logistics Risks"},{"id":"ch16-s8","title":"16.7 恶意差评攻击应对","kr":"18.7 Malicious Review Attacks"},{"id":"ch16-s9","title":"16.8 AE 重大违规处罚清单","kr":"18.8 AE Major Violations"},{"id":"ch16-s10","title":"16.9 风险保险 & 准备金","kr":"18.9 Insurance & Reserves"},{"id":"ch16-s11","title":"16.8-B 风险管理建设 SOP(第 1 天 / 第 1 周 / 第 1 月)","kr":"18.8-B Risk Setup SOP: Day 1 / Week 1 / Month 1"},{"id":"ch16-s12","title":"16.9-A 封店触发算法因子","kr":"18.9-A Store Ban Algorithm Trigger Factors"},{"id":"ch16-s13","title":"16.9-B 抄作业:每周风险巡检 SOP(照此执行)","kr":"18.9-B Copy-Paste: Weekly Risk Inspection SOP"},{"id":"ch16-s14","title":"16.10 本章速查","kr":"18.10 Chapter Recap"}]},{"title":"第十七章:进阶运营 & 团队扩张","sections":[{"id":"ch17-s1","title":"17.1 12 周冷启动方法论","kr":"19.1 12-Week Cold Start Method"},{"id":"ch17-s2","title":"17.2 爆品打造 5 步法","kr":"19.2 Hot Product 5-Step Method"},{"id":"ch17-s3","title":"17.3 团队配置 5 级模型","kr":"19.3 Team Config 5-Level Model"},{"id":"ch17-s4","title":"17.4 SOP 标准化建设","kr":"19.4 SOP Standardization"},{"id":"ch17-s5","title":"17.5 数据中台建设","kr":"19.5 Data Infrastructure"},{"id":"ch17-s6","title":"17.6 多 SKU 矩阵管理","kr":"19.6 Multi-SKU Matrix"},{"id":"ch17-s7","title":"17.7 品牌化升级路径","kr":"19.7 Brand Upgrade Path"},{"id":"ch17-s8","title":"17.8 新品发布节奏","kr":"19.8 New Product Launch Rhythm"},{"id":"ch17-s9","title":"17.9 利润优化 5 大杠杆","kr":"19.9 5 Profit Levers"},{"id":"ch17-s10","title":"17.10 真实成长案例 (L1 → L5)","kr":"19.10 Growth Case Study"},{"id":"ch17-s11","title":"17.11 多平台协同策略","kr":"19.11 Multi-Platform Synergy"},{"id":"ch17-s12","title":"17.12 本章速查 & 总结","kr":"19.12 Chapter Recap"},{"id":"ch17-s13","title":"17.13 AliExpress K-Venue 刷单加权 & 促销位抢位 Bot & 5 星评价代刷实战","kr":"17.13 알리익스프레스 K-Venue 구매 조작 & 프로모션 봇 & 5성 리뷰 대행 실전"}]},{"title":"第十八章:2025-2026 平台更新与阿里韩国战略","sections":[{"id":"ch18-s1","title":"18.0 3 阶段平台更新红利路径","kr":"20.0 3-Stage Platform Update Dividend Path"},{"id":"ch18-s2","title":"18.1 阿里 $1.1B 韩国战略分解","kr":"20.1 Alibaba $1.1B Korea Strategy"},{"id":"ch18-s3","title":"18.2 菜鸟仓网络 2025-2026 扩张","kr":"20.2 Cainiao Network Expansion"},{"id":"ch18-s4","title":"18.3 Choice 升级路线图","kr":"20.3 Choice Roadmap"},{"id":"ch18-s5","title":"18.4 AE Ads 2025-2026 进化","kr":"20.4 AE Ads Evolution"},{"id":"ch18-s6","title":"18.5 AI 工具矩阵 2026","kr":"20.5 AI Tools 2026"},{"id":"ch18-s7","title":"18.6 半托管模式升级","kr":"20.6 Semi-Managed Upgrades"},{"id":"ch18-s8","title":"18.7 品牌化趋势","kr":"20.7 Brand Trend"},{"id":"ch18-s9","title":"18.8 2026 新品类爆发预测","kr":"20.8 2026 Category Predictions"},{"id":"ch18-s10","title":"18.9 政策与法规前瞻","kr":"20.9 Policy & Regulation"},{"id":"ch18-s11","title":"18.10 竞争格局变化","kr":"20.10 Competitive Landscape"},{"id":"ch18-s12","title":"18.10-A 2026 AE Korea 算法升级关键因子","kr":"20.10-A 2026 Algorithm Upgrade Key Factors"},{"id":"ch18-s13","title":"18.10-B 抄作业:2026 年度 12 个月行动计划(照此执行)","kr":"20.10-B Copy-Paste: 2026 Annual Action Plan"},{"id":"ch18-s14","title":"18.11 本章速查 & 全书总结","kr":"20.11 Chapter Recap"}]},{"title":"第十九章:作者的 20 条肺腑之言","sections":[{"id":"ch19-s1","title":"19.1 Choice 生态的 4 条肺腑之言","kr":"21.1 4 Notes on Choice Ecosystem"},{"id":"ch19-s2","title":"19.2 选品的 4 条肺腑之言","kr":"21.2 4 Notes on Product Selection"},{"id":"ch19-s3","title":"19.3 物流菜鸟的 5 条肺腑之言","kr":"21.3 5 Notes on Cainiao Logistics"},{"id":"ch19-s4","title":"19.4 运营 & 定价的 4 条肺腑之言","kr":"21.4 4 Notes on Operations & Pricing"},{"id":"ch19-s5","title":"19.5 心态管理的 3 条肺腑之言","kr":"21.5 3 Notes on Mindset"},{"id":"ch19-s6","title":"19.6 结语:愿你把 K-Venue 做成长期事业","kr":"21.6 Closing: May K-Venue Become Your Long-Term Business"}]},{"title":"附录 A-L:全书工具箱","sections":[{"id":"ch20-s1","title":"附录 A:中韩英术语表 (100+ 条)","kr":"Appendix A: Terminology Table"},{"id":"ch20-s2","title":"附录 B:Seller Center 菜单路径速查 (50 个高频)","kr":"Appendix B: Seller Center Menu Index"},{"id":"ch20-s3","title":"附录 C:3 入驻路径 1 页速查卡","kr":"Appendix C: 3 Paths Quick Card"},{"id":"ch20-s4","title":"附录 D:品类佣金 & 抽成对照表","kr":"Appendix D: Category Commission Table"},{"id":"ch20-s5","title":"附录 E:强制 KC 认证品类清单","kr":"Appendix E: Mandatory KC Categories"},{"id":"ch20-s6","title":"附录 F:大促作战日历 60 天","kr":"Appendix F: Promotion Battle Calendar"},{"id":"ch20-s7","title":"附录 G:0 到开卖 30 天日程表","kr":"Appendix G: 0-to-Selling 30 Days"},{"id":"ch20-s8","title":"附录 H:30 问中国卖家 FAQ","kr":"Appendix H: 30 FAQs"},{"id":"ch20-s9","title":"附录 I:关键公式卡 (10 张)","kr":"Appendix I: Key Formula Cards"},{"id":"ch20-s10","title":"附录 J:完整工具链清单","kr":"Appendix J: Complete Tool Stack"},{"id":"ch20-s11","title":"附录 K:3 个完整卖家案例复盘","kr":"Appendix K: 3 Complete Case Studies"},{"id":"ch20-s12","title":"附录 L:官方与第三方资源链接","kr":"Appendix L: Resource Links"}]}]
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